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Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by Kevin Henrikson -...
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Transcript of Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by Kevin Henrikson -...
Kevin Henrikson Partner Director Eng @ Microsoft
STARTUPS Entrepreneur Style Growth Tactics for Big Brands
STEAL FROM THE
William Sears Group Product Manager, LinkedIn
SPONSORED BY
Skin in the game
ROI is everything
You need a quota
3 Takeaways
• Startups, Mobile, Growth • Yahoo, VMware, Microsoft
Kevin Henrikson Partner Director Eng @ Microsoft
AdSense Products Referrals
#SEJSummit @KevinHenrikson
#SEJSummit @KevinHenrikson
LEARN WHAT DID I
It’s really easy to lose lots of money fast
Small tweaks - order of magnitude change
Find a need and users will come in droves
Affiliate or middle man marketing is hard!!
GAME SKIN IN THE
Would you spend your own money?
#SEJSummit @KevinHenrikson
Are you making smart bets?
#SEJSummit @KevinHenrikson
What is the penalty for bad bets? • Sense of urgency to adjust /
correct.
#SEJSummit
@KevinHenrikson
Don’t be afraid to fail • But fail fast and move on
#SEJSummit @KevinHenrikson
• Web Sale
ROI IS EVERYTHING
Can’t manage what you don’t track
• Determine goals and make sure to measure them
• Think end-to-end you can’t know too much
#SEJSummit @KevinHenrikson
PPC is free • If you are doing it right
#SEJSummit @KevinHenrikson
Positive ROI is like breathing • If it stops you won’t survive
very long
#SEJSummit @KevinHenrikson
• DAU Growth
QUOTA YOU NEED A
Marketing and growth should have a target
• Learn from the best sales teams
• Top down targets should be 2-3x of the actual target
#SEJSummit @KevinHenrikson
Manage each channel or strategy as a unit
• Be aggressive and track each for maximum success
#SEJSummit @KevinHenrikson
Fail fast • Make it easy to see when
any strategy is falling behind
#SEJSummit @KevinHenrikson
Skin in the game
ROI is everything
You need a quota
3 Takeaways
Kevin Henrikson Partner Director Eng @ Microsoft
@KevinHenrikson
Thank You!