State of Salesforce Report 2016 - 2017
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Transcript of State of Salesforce Report 2016 - 2017
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How the Best Companies
Use Salesforce
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How the Best Companies
Use Salesforce
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Today’s Speakers
Jonathan
StaleyGlobal Director of Campaigns
Bluewolf
Corinne
SklarGlobal CMO
Bluewolf
Adam
BataranSenior Director of Analytics
Bluewolf
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Here we go
The Making of SOSF
Three Key Trends
The Best Companies
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The Making of
The State of Salesforce
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50
1,700
110,000
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Three Key Trends
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01Companies are
ready for intelligent
applications.
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From predictive
to intelligent
- White space and cross sell
- Identify target selling opps
- Built into Salesforce workflows
- Automated activities so employees
can focus on customer moments
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02User experience is
more than mobile.
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03Imperfect data isn’t
slowing innovation.
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How AmerisourceBergen
Unlocked the Data
They Have Now- 80% of data is dark and unstructured
- Cognitive AI makes unstructured
data accessible
- AmerisourceBergen turned to Wave
Analytics
- Integrated workflows between
Salesforce orgs
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What are
the best
doing?
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They’re investing in
analytics and intelligent
applications.
75%of companies increasing investment in
analytics can cite revenue gains as a
measurable business outcome
attributable to their use of Salesforce.
o Answer the top 5 most frequently
asked questions
o Simplify data and dashboards
o Establish a data-driven culture
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They’re integrating
multiple Salesforce
clouds.
80%of companies that have integrated one
or more clouds say they see greater
value in Salesforce today than they did
12 months ago.
o Identify outdated processes and
prioritize investments
o Establish a CRM roadmap to
increase breadth of clouds
o Align new cloud capabilities to
specific business outcome strategies
o The state of things today: high-
volume call center
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They’re not stuck to the
status quo.
52%of companies are releasing changes to
their Salesforce instance at least
monthly.
o Governance
o Creativity
o Culture of innovation
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They’re focused on user
experience design for
customers and
employees.
69%of companies say it’s easier to use their
Salesforce instance today than it was 12
months ago.
o Invest in experience
o Focus on most frequent tasks, in
context
o Measure, test
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Explore the
Digital
Experience
Bluewolf.com/sosf
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Connect with Us
Jonathan Staley
@jonathan_staley
Corinne Sklar
@csklar
Adam Bataran
@adambataran