What's Happening In Games?

State of Play

• GTAV delivers $800m in first day

• Candy Crush has 70m DAU

• Supercell generating £2.4m/Day

• Income vs. Profitability

Mind-blowing Numbers

• Race to 1,000,000 Apps

• Over 50bn Downloads

• 1000/200 Apps/Games per day

• App Store Ranking Stagnates

Discovery Challenges

Not Just The App Store

• Top 25 Paid: 3500 Downloads/Day

• Top 25 Free: 35000 Downloads/Day

• Paid £££ = Quality???

• Paid £££ = Discovery???

Free or Paid

• Press Anger Over $$$ sales to children

• OFT Investigation

• Designer 'backlash' over F2P

• Results: Don't be Evil

Is F2P Evil?

• Facebook Social Games Down

• Online eCPM >$1 per loyal user

• Mobile eCPM <$6 per loyal user

• Opportunity for Indie FB games???

RIP Social Games?

• "Unconsole" Wimper or Wonder?

• PS4 vs XBOX ONE

• Cromecast or Android Dongles

• Apple TV & Controller Support

• Cross-Platform Challenges

New Platforms

• 14-15/10/13: Game Marketing Europe

• 23-25/10/13: Casual Connect Kiev

• 30/10-1/11/13: ExPlay (Bath)

• 5-7/11/13: GDC NEXT (LA)

• 21/11/13: Social Games & Gambling (London)

• 3-6/12/13: Game Connection Paris

• 7-8/1/14: White Nights St Petersburg

• 21/1/14: Pocket Gamer Connects

• 11-13/2/14: Casual Connect Amsterdam

• 25-27/3/14: Game Connection (SF)

• 25-29/3/14 GDC (San Fran)

Events

oscar@applifier.com @Athanateus

@Everyplaydev http://blog.everyplay.com

Thank you :)

Any Questions?