State of Mobile

Mobile Ticket App | 1.888.206.6374 Ext 5 | [email protected]


In 2011, the number of smartphones sold exceeded the number of PCs sold.


In a few years, the number of mobile devices will DWARF the number of PCs


“It is not the strongest species that survive, not the most intelligent but the ones most responsive to change”

-Charles Darwin


“The Kodak problem is that it didnot move into the digital world well enough and fast enough.

Why?

Answer: The organization overflowed with complacency.

New technology has fierce competitors, low margins and cannibalizes your high margin core business. Kodak did not take decisive action to combat the inevitable changes.”

-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/


Traditional Ticket Website Ranking Is Competitive


Where do you fit in?

What is your mobile strategy?-150 Million iPhones have been sold-Over 850,000 Androids activated daily-Over half of Internet traffic is mobile-App users have higher incomes-There Will Be More Smartphones Than Humans on the Planet by Year’s End-A Cisco Study Suggests Internet Traffic on Mobile Devices Will Increase 26-Fold by 2015


Last year, something profound happened…



App vs. Traditional Website


So where are we in the mobile revolution?


The US is halfway through the “dumb-phone conversions cycle”


Now, the smartphone demographic is young adults with money, but soon it will be everyone.


And then there are tablets. Tablets alone should pass PC sales in 2-3 years.


What platforms would you want your mobile presence to be on?


Today, it’s a two-horse race – iOS and Android


So what do people do on mobile?

First, they do pretty much everything they do online…


They consume content….


They look at ads…


They listen to music, use Twitter and Facebook…


They shop…

“38% of U.S. consumers have used smartphones to buy products or services” –comScore, Dec. 2011

“Fandango sold 68,000 ticketsbetween 3 and 4 pm Pacifictime on the opening day ofThe Avengers through theirmobile ticket site andapplications” –tech crunch, May 2012


Global Internet users will double over the next few years, and most will be mobile.


So how do ticket partners fit in?


You can battle it out in the competitive world of SEO…


But even if you do win the SEO battle, the rate of mobile traffic you are receiving is growing.


“A retailers chance of converting mobile traffic into sales without a mobile sales tool is very low.”

-Mashable Dec, 2012

How do we solve this problem?


With a mobile optimized website and a mobile application.


What is a mobile website?


Great! You have a mobile site. Once you get someone to your mobile site, or your traditional

site, how are you going to get them to come back?


Mobile applications, simply by the nature of their functionality, have extremely high retention rates.

Why?

Because just like the fax machine and email, they provide the desired information faster and easier.


How do mobile ticket applications work?Why are they better than mobile sites?


Multiple search options, using geo-location or by setting the location manually.


Mobile apps provide venue maps and venue location that can be integrated into the device’s

navigation system.


Mobile applications allow your customer to customize their ticket search.

Favorite Events Price Filters


Mobile applications can engage the customer with…

Reminders iTunes Search (iPhone only) Social Networking


Mobile applications can bring customers back to the app with PUSH notifications.

Does Push Work?



When should you build a mobile presence?

Search algorithm changes affect website traffic, not applications!


How much of your traffic is mobile?

It’s a good idea to put analytics software on your site to see what type of traffic you have!


What are your mobile solution options?


You can have a mobile site.


You can build your own proprietary app.


If you decide to become a broker and purchase the Ticket Network

POS, you can upload your tickets to an app exchange like Tickets On

The Fly or StubHub.


Or you can build a semi-custom app with Mobile Ticket App.


What will make your FREE app successful?If an app is free the user needs a reason to keep it.

1. App needs to function correctly.2. Need multiple ways for users to interact with the app.3. Need ways the user can customize how they search.4. Need to re-engage the user through the application to

provide more value.

You would rather have 15,000 downloads and 5,000 active users than 50,000 downloads and 1,000 active users.


MobileTicketApp.com1.888.206.6374 Ext 5

[email protected]

“If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.”

–Mashable.com

State of Mobile

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