State of Mobile May 2011
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STATE OF THE MOBILE MARKET May 2011
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Compilation of mobile industry statistics and trends.
Transcript of State of Mobile May 2011
STATE OF THE MOBILE MARKET
May 2011
OVERALL MARKET VIEW
GLOBAL MOBILE FORECAST
Daily Wireless, 2011
GLOBAL MOBILE DATA USE
Daily Wireless, 2011
HOW PEOPLE USE THEIR PHONES
Comscore, 2011
SMARTPHONE OVERVIEW
Mashable, 2011
MARKET SCOPE
MOBILE VS SMARTPHONE: AGE DEMOGRAPHICS
Comscore, 2011
SMARTPHONE MARKET SHARE BY DEVICE TYPE
Comscore, 2011
TOTAL SMARTPHONE USERS IN THE US
Torsion Mobile, 2011
68.5 million
165.5 million
CHANGES IN OS DESIREABILITY
Nielsen, 2011
SMARTPHONE PENETRATION TRENDS
Comscore, 2011
HOLIDAY USAGE TRENDS
eMarketer, 2011
MOBILE WEB
Mashable, 2011
MULTITASKERS ABOUND
TOTAL MOBILE WEB USERS IN US AND PENETRATION
eMarketer, 2011
AND FREQUENCY OF USAGE
Internet2GO, 2011
Mashable, 2011
ITS WHERE THE PARTY’S AT
TOTAL TRAFFIC FROM MOBILE WEB
Media Post, 2011
In 3 months, mobile browsing has jumped
29.4% and is being used by almost
1 in 4 users.
App downloading has
increased 27.5%.
Social networking has
increased 18%.
MOST VISITED MOBILE WEBSITES
Marketing Charts, 2011
MobiAdNews, 2011
Mobile web surfers visit 24 sites each day
MOBILE SURFING TRENDS
Mashable, 2011
WHAT IT’SUSED FOR
MOBILE SHOPPING TRENDS
eMarketer, 2011
MOBILE SEARCH
Mashable, 2011
A CHANGING PLAYING FIELD
ClicksZ, 2011
Ten percent of search ad clicks come from mobile phones.
ACTION-ORIENTED SEARCHERS
Mobile search is heavily used to find a wide variety of information and to navigate the mobile web.
Search engine websites are the most visited, with 77% of smartphone users citing this, followed by social networking, retail, and video sharing websites
Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
24% recommended a brand or product to others as a result of a smartphone search
Google Mobile Ads Blog 2011
LOCAL INFORMATION SEEKERS
Looking for local information is done by virtually all smartphone users.
95% of smartphone users have looked for local information
88% of these users have taken action within a day, indicating these are immediate information needs
77% have contacted a business, with 61% calling and 59% visiting the local business.
Google Mobile Ads Blog 2011
MOBILE APPS
MobileMarketingWatch, 2011
10.9 billion mobile apps were downloaded in 2010 for
a total of 2.5 billion dollars.
It’s expect to increase to 76.9 billion in 2014,
netting over $8 bill. theTelecomBlog, 2011
AVERAGE APPS PER USER
On average US feature-phone users have 10 apps on board and
smartphone users have 22 apps (of which iPhone users have the most with 37).
The most used apps across all smartphones in the US according to Nielsen
(June 2010), are Facebook, Google Maps, and The Weather Channel.
The Facebook App has been downloaded 100 million times from the independent app store GetJar (December 2010), making this the most downloaded app from any app store.
mobiThinking, 2011
Pew Research, 2011
USERDEMOGRAPHICSFOR MOBILE APPSIN THE US
APPS AVAILABLE BY PLATFORM
Comscore, 2011
Flurry, 2011
The New York Times, 2011
Mobile app revenue should reach $38 billion by 2015.
Apple’s share will be 20%.
ACTUAL USE OF APPS
One in four mobile apps, once downloaded, is never used again.
“Tracking downloads is often a first step to gauging an app’s success, but download stats often provide an incomplete and inflated view. High download numbers always feel great, but if those customers never open the app or abandon it after just a few uses, those high download numbers are really part of a high churn rate.” – Localytics study 2010
mobiThinking, 2011
TOTAL APP LOYALTY
TechCrunch, 2011
TOP APPS BY PLATFORM
All-Time Top Paid iPhone Apps
Doodle Jump
Tap Tap Revenge 3
Pocket God
Angry Birds
Tap Tap Revenge 2.6
Bejeweled 2 + Blitz
Traffic Rush
Tap Tap Revenge Classic
AppBox Pro Alarm
Flight Control
Geeknizer, 2011
All-Time Top Free iPhone Apps
Pandora
Google Mobile App
Shazam
Movies by Flixster
The Weather Channel
Google Earth
Bump
Skype
Paper Toss
All-Time Top Free Android Apps
Google Maps
YouTube
Pandora Radio
Vendetta Online
Business Calendar
Robo Defense
Fruit Ninja
Gmail
Flash Player 10.2
Facebook for Android
Top World Best, 2011
All-Time Top Paid Android Apps
MyBackup Pro
Encore Shazam
BusinessCalendar
Airport Mania
Rono Defense
Zeno 2
Astro File Mgr Pro
Zeno
Widget Locker
Folder Organizer
TABLETS
TOTAL SHIPPED BY DEVICE TYPE AND SHIPMENTPREDICTIONS
eMarketer, 2011
PURCHASE PLANS BY DEVICE TYPE
Online Marketing Trends, 2011
GROWTH OF TABLET USAGE
Consumers are already spending more time on mobile devices than reading newspapers and magazines combined.
While some blogs report more browser traffic to their sites from the iPad than either Linux or Android, Chitika predicts
that iPad traffic will generate more than 2 percent of North America’s net traffic by 2011. And this browser traffic looks a lot more like desktop browsing than mobile.
Mobile Marketer, 2011
TABLET IMPACT ON MARKET USAGE
Neilsen, 2011
MOBILE ADVERTISING
REVENUE PREDICTIONS
eMarketer, 2011
SPENDING BY FORMAT
eMarketer, 2011
Mashable, 2011
WHAT INTERESTS USERS?
USER VIEWS ON MOBILE AD TYPES
eMarketer, 2011
CAMPAIGN EFFECTIVENESS:MOBILE VERSUS ONLINE
MediaPost, 2011
MARKET SHARE BY NETWORK
Comscore, 2011
THANK YOU!
Find me at:
@tgruber
www.redgiantconsulting.com
http://plancast.com/tgruber
