1

How to pitch …

Andreas Jurgeit, PhDStart-up Weekend Zürich, Pitch Bootcamp

2015 04 29

2

Hi everyone, a few words about myself

scientist

VC

biotech BD&L

feel free to connect - https://ch.linkedin.com/in/andreasjurgeit

3

Before you pitch … ask yourself:

WHY?

Objectives: funding, team, network ...

4

Before you pitch … ask yourself:

What?The one message you want everyone to get

5

Who?

Before you pitch … ask yourself:

…and why should they care?

6

Pitches of all sorts & flavours

• elevator pitch – 1:1 or 1:n @ 30 – 60 sec

• the casual pitch – 1:1 or 1:n @ up to 5min

• the investors pitch – 1:n or n:n @ 10-15min

• the sales pitch – 1:N

7

The MVP (minimal viable pitch)

Who are you? - your skills- your passion

Problem / Need / Pain - questions- numbers

Solution- be simple- logical - Clever- quantifiable, if you can (e.g. 500% faster and 90% cheaper)- USPs …. the magic

What do you want? - e.g. which skills do you need in your team to make it happen, funding, etc ……

8

fancier techniques ….

tell a story

9

share your vision

10

rhyme*

(*) I have yet to experience that

11

ask a question

12

cold hard FACTS

13

one word equity

14

Do whatever you feel comfortable with, but always remember to:

1. connect2. focus on topic (pain, value)3. intrigue (curiosity)

The majority won't remember your pitch but you want them to

remember you. 

15

1. Everybody compiles a pitch: 3minutes2. Find a partner, not familiar with your idea/pitch3. Pitch to your partner – 1 minute4. The Partner can ask questions – 1 minute5. I randomly pick you ,to pitch your partners idea – 1min

time to re-pitch

16

A pitch is never perfect

Pitch

ResultFeedback

17

Further Resources & Inspiration

How to pitch to a VChttp://de.slideshare.net/Gina_Evans/how-to-pitch-a-vc-3735461

Tips on how to pitchhttp://de.slideshare.net/PPresentation/tips-on-how-to-pitch

resources & images used:The Art of Pitching, Jean-Pierre Vuilleumier, CTI Invest• http://upload.wikimedia.org/wikipedia/commons/2/25/Baseball_pitching_motion_2004.jpg• http://media.tumblr.com/450a8d13c2d070774680758dd151840a/tumblr_inline_miqtxz9Obi1qz4rgp.png• http://www.gigglefinger.com/wp-content/uploads/2012/10/together-we-can-rule-the-universe.jpg• https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQ8opaauK5Rn2Fy277bTsRfBJFAgdyMOsMrxvlzsM0T1DamOlPc0A

and other random images found using google image search …..