Pitching Ideas

/ Observe the 10/20/30 Rule

Ten slides

Twenty minutes

Thirty-point-font text

/ Investor Pitch

/ Ten Slides

Title

Problem

Solution

Business Model

Undelying Magic

Marketing and Sales

Competition

Management team

Financial Projections and Key Metrics

Current Status

/ Title

Organization name

Your name and title

Contact information

Explain what your

company does…

/ Problem

Describe the pain you’re alleviating.

Get everyone nodding and ”buyingin”.

Avoid looking like a

solution looking for a

problem

/ Solution

Explain how you alleviate this painand the MEANING you make.

Ensure that the audience clearlyunderstands what you sell and yourvalue proposition.

VISUALIZE

Don’t be too technical,

just explain what it does

/ Business Model

How do you make money?

Who pays you?

Your distribution channels

Your gross margins

Don’t make it seem to

untested .

Mention customers

already using your

product/service.

/ Underlying Magic

Describe the technology, secretsauce or magic behind your productor service.

Less text, more diagrams,

schematics and

flowcharts.

Objective proff of concept.

/ Marketing and Sales

How do you reach your customers?

What and who will leverage yourmarketing?

Show an effective go-to-

market strategy that

won’t break the bank.

/ Competition

Provide a complete view of the competitive landskape.

Too much is better than too little

Never dismiss competition.

Everyone wants to hear why

you’re good – not why

competitors are bad.

/ Management Team

Describe the key players of your

– Management team

– Board of directors

– Advisory board

– Major investors

Don’t be afraid to show up

with a less than perfect team.

But be willing to fix the holes.

/ Financials and Key Metrics

Five year-forecast

Other key metrics, fx

– Number of customers

– Conversion rate

– Number of employees

– Etc.

Do a bottom up forecast.

Take into account long sales

cycles and seasonality.

Your assumptions are as

important than the numbers.

/ Current Status

Current status of product/service.

Accomplishments to date

Timeline

Use of funds

Share details of

momentum and traction.

Close with a bias toward

action.