Thailand    Startup  Ecosystem  

What  are  you  thinking  of  Thailand?  

Tourism   Agriculture   Car  Industry  

How  about  IT  industry?  

Agenda  

Sta?s?c   Key  player  in    Startup  Ecosystem  

Payment  Infrastructure  

Interes?ng  Startups  

Sta?s?c  

Number  of  popula9on  (2012  Est.)  :  67,091,089    Internet  Users  (2000)    :  2,300,000    Internet  Users  (June  2012)  :  20,100,000    Penetra9on  (%  Popula9on)  :  30%    Source:    hNp://www.internetworldstats.com  Na9onal  Sta9s9cal  Office  of  Thailand                  

Internet  Sta9s9c    

Total Facebook Users (Mar 2013)  :  18,202,320 Penetration of population : 27.13% ��� Penetration of online population : 124.21%  

Facebook  Sta9s9c    

               

Mobile    Users  (Sub.)  

Q3/2012   Q3/2011  

Sub.   YoY  (%)  

Total   80,871,333   76,982,728   5.05%  

Prepaid   71,917,217   69,163,728   3.98%  

Postpaid   8,954,116   7,819,000   14.52%  

Mobile  Market  Share  (Q3  2012)  

Source  :  nbtc.go.th  

Mobile  Sta9s9c    

Non  voice  revenue  is  growing  up  (Q3  2012)  

Source  :  nbtc.go.th  

Mobile  Non-­‐voice  Revenue  

Forecast  Number  of  Smartphone  sales  (2013):  grow  by  110%,    7.5  million  units [GFK]          Forecast    (2013)  :  Android  68%  share,  iOS  18%  share,  then  Windows  Phone  8  and  Blackberry  10  [GFK]  Forecast  Number  of  3G  subs  :  25  Million   Factor:  New  3G  spectrum  2.1GHz  [hNp://www.bangkokpost.com/learning/learning-­‐from-­‐news/340517/mobile-­‐phones-­‐3g-­‐4g-­‐coming-­‐next-­‐month]  

 

Mobile  Sta9s9c    

Reducing  digital  divide  and  crea9ng  new  Business  Opportunity  

Key  Player  in  

Startup    Ecosystem  

Venture  Capital  

Incubator  

Co-­‐working  Space  

Training  Knowledge  Hub  

Media  

Thailand  Startup  Ecosystem  

4  business  areas  •  Ardent  Ventures  Makes  early  stage  investments  in  high  poten9al  businesses  focused  on  e-­‐commerce.    •  Ardent   Labs   internally   tests   and   proves   business   models   and   market   appe9te   for   appealing   opportuni9es.  

Ardent  Labs  then  assembles  highly  talented  teams,  along  with  funding,  to  launch  these  validated  models  as  their  own  ventures.    

•  Ardent  Commerce  provides  logis9cs  and  technology  solu9ons  to  provide  end-­‐to-­‐end  fulfillment  services  in  the  e-­‐commerce  space.    

•  Ardent  Advisers  aspires  to  be  the  premier  digital  media  and  e-­‐commerce  focused  buy  side  advisory  firm  in  SEA,  leveraging  the  network  and  rela9onships  of  the  other  Ardent  divisions.  

Payment  Infrastructure  

Credit  Card  Sta?s?c  

The  total  number  of  credit  cards (Y2011)  stood  at  15.3  million  cards,  increasing  by  8%  from  14.2  million  cards  in  Y2010.    

No. of Bank Account Amount < 50,000 THB 69,811,220 343,349 50,000 - 100,000 THB 3,531,025 251,192 100,000 - 200,000 THB 2,800,111 390,017 200,000 - 500,000 THB 2,420,937 764,728 500,000 - 1,000,000 THB 1,116,753 809,076 1,000,000 - 10,000,000 THB 1,101,557 2,804,043 10,000,000 - 25,000,000 THB 58,940 893,970 25,000,000 - 50,000,000 THB 17,862 637,789 50,000,000 - 100,000,000 THB 7,390 522,180 100,000,000 - 200,000,000 THB 3,026 424,494 200,000,000 - 500,000,000 THB 1,558 487,053 > 500,000,000 THB 740 1,123,671 Total 80,871,119 9,451,562

Source  :  Bank  of  Thailand  (March  2013)  

Number  of  Bank  Account  

Payment  Gateway/E  wallet  

Mobile  Data  Package  

Volume-­‐based    

Time-­‐based    

3G  Unlimited    with  Fair  Usage  

Mobile  Data  Package  

Mobile  Data  Package  

Volume-­‐based     Time-­‐based    

Challenge  in  e-­‐Payment  

Infrastructure  

Problem/Gaps  

Where  is  the  resource  &  informa9on  Business  Idea,  Case  Study?  

How  to  start  my    own  business?  

Past  few  years……  

Problem/Gaps  and  what’s  next  

The  rising  of  startup  community    

Now  

hNp://www.ookbee.com  

hNp://www.ookbee.com/  

hNp://www.thevcgroup.com  

•  Plajorm-­‐based  business  model  

•  The  new  cloud  plajorm  for  Smart  TVs,  VoiP,  healthcare  solu9ons,  and  lots  more.  

•  Sokware   House,   System   Integrator  (SI)  and  developer  could  make  use  of  it   to   power   advert   screens,   home  automa9on   for   lights   or   electronics,  web   TV,   video-­‐on-­‐demand,   and  video  conferencing.    

hNp://builk.com  

hNp://builk.com  

Construction Information

B2B Applications (Web/Mobile)

Advertising 30%

Research 40%

Licensing 30%

B2B Marketplace (New Revenue Stream in 2014)

hNp://www.computerlogy.com  

hNp://web.socialenable.com  

hNp://digio.co.th  

Digio   has   successfully   implemented   the   first   ever  mobile  EMV-­‐cer9fied  card  payment  plajorm  in  Asia  together  with  Kasikorn  Bank,  the  leading  digital  bank  in  the  region.  

•  More  business  opportunity  –  The  new  3G  spectrum  2.1  GHz  – Mobile  operators  create  compe99ve  differen9a9on  

•  The  rising  of  Thai  Startup  Ecosystem  –  However  the  funding  is  not  the  problem….  –  Need  to  create  more    tech  startups  with  the    right  skills  and  can  turn  technology  into  business.  

Summary  

Oranuch  Lerdsuwankij  Co-­‐founder  of  thumbsup.in.th  Twi\er:  @mimee  Email  :  mimee@thumbsup.in.th  Website  :  h\p://thumbsup.in.th