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COMPARATIVE STUDY OF MARKET DEMAND OF ESCORTS AND

MAHINDRA TRACTORS

by

Gaurav MittalMBA III SEMESTER

SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

AT THE

INSTITUTE OF FOREIGN TRADE AND MANAGEMENT

NOVEMBER 2008

The author hereby grants I.F.T.M/ permission to reproduce and to distribute publicly, paper and electronic copies of

the project in whole or part.

Signature of student: __________________________________________________________________

Department of Management StudiesNovember 2008

Certified by: ___________________________________________________________________________

Mr. Parikshit JohiProject supervisor

Accepted by: __________________________________________________________________________

S. Awasthi

Professor and Head

Department of Management Studies

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CERTIFICATE

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ACKNOWLEDGEMENT

THANKS ALMIGHTY FOR YOUR HIDDEN BLESSINGS

Before I get into the thick of the things, I would like to add a few words for the people who were

part of this and provided an unending support right from the stage, the idea was conceived.

I would like to express my heartfelt gratitude towards Escorts Ltd. for giving me this

opportunity. In particular, I would like to thankMr. Vivek Jain (Area Manager) for taking a

keen interest in my project. I would like to thank Mr. Tarun Gupta (Sales Engineer) who

helped us to understand about operational aspect of the company for his support.

I acknowledge with sincere thanks Mr. Parikshit Joshi (Mentor), my project guide, for his

constant advice. I am extremely grateful to Brigadier L.P.Sahi, Director and Dr. S. Awasthi

(HOD), Department of Management Studies IFTM for providing me this opportunity and

expose me to industrial culture

I would also like to thank My Parents and My Friends who directly or indirectly were the

constant source of inspiration and support which lead to successful completion of this report.

Gaurav Mittal

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LIST OF TABLES

TABLE NO. LIST OF TABLES

PAGE

NO.

TABLE NO.1 Which tractors brand you have sold? 70

TABLE NO. 2 What are the reasons why you are dealing with? 71

TABLE NO. 3 What features do consumer prefer in tractor? 72

TABLE NO. 4 Do you want any kind of improvement in Technology? 73

TABLE NO. 5 Do you want any kind of product innovation? 74

TABLE NO. 6 Which Tractors are more demanding in the present scenario? 75

TABLE NO. 7 How many tractors you sell per year? 76

TABLE NO. 8 How many mechanic you have? 77

TABLE NO. 9 How many salesman you have? 78

TABLE NO.10 Do you keep some related spare parts with you? 79

TABLE NO.11 Which type of advertisement media you prefer for product promotion in

local market? 80

TABLE NO.12 Do you have any problem on company services? 81

LIST OF FIGURES

FIGURE LIST OF FIGURES PAGE

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NO. NO.

FIGURE 1. Brand You have sold 70

FIGURE 2. Reason for Dealing with brand 71

FIGURE 3. Features prefer by customer 72

FIGURE 4 Kinds of improvement in technology customer want 73

FIGURE 5. Product innovation customer wants 74

FIGURE 6. Demand of the Tractor in Current scenario 75

FIGURE 7. Tractor sell in the Year 76

FIGURE 8. No. Mechanics You have 77

FIGURE 9 No. of salesman You have 78

FIGURE 10 Spare parts you have 79

FIGURE 11 Advertisement media prefer for promotions 80

FIGURE 12 problem related to company service 81

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