Monetizing Your Small-to-Medium Blog, Including Hyper-Local Tactics
Start Monetizing Your Blog Today
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Transcript of Start Monetizing Your Blog Today
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Affiliate Summit West 2010
Start Monetizing Your Blog Today
Moderator: Marty Fahncke, FawnKey & AssociatesKristin Kinsey, MadHatter ConsultingTricia Meyer, MeyerTech, LLCCarolyn Tang, ShareASale.com
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Agenda
• Affiliate Marketing 101• Stakeholders• Evaluating Merchants• Types of Creative• The Affiliate Site• Extreme Site Makeover• Resources• Contact Info
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The “Network”
Carolyn TangDirector of Client ServicesShareASale.com
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Affiliate Marketing 101Merchants partner with a third-party entity with the purpose of getting traffic
• Websites: Blogs, incentive sites, community, etc.• E-mail marketers• PPC search marketers
Compensation is performance-based• Percentage of completed sale• Cost per completed lead
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Stakeholders: The MerchantThe merchant site is where the consumer completes an action, like a sale or a lead.
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Stakeholders: The AffiliateThe affiliate drives the consumer to the merchant.
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Stakeholders: The NetworkThe network tracks the consumer from the affiliate site to the merchant site, and sends the check.
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Evaluating Merchants- Solid site with relevant, in-stock offerings
- Positive Earnings-Per-Click (EPC) How much does the merchant pay out, on average, per 100 clicks?
- Low reversal rate
- Fair number of return days
- Active and responsive affiliate management
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Types of Creative: Banners & TextText links, product images, logos…
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Types of Creative: WidgetsDynamic, trackable interactive banners updated by the merchant
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Types of Creative: VideoTrackable, shareable video ads can be uploaded by merchants and/or affiliates
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Types of Creative: Product DatafeedEach row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.
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Types of Creative: Offline AdsPayPerCall technology enables affiliates to drive traffic to merchant call centers
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The “Affiliate”
Tricia MeyerOwnerMeyerTech, LLC/Sunshine Rewards
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Walking Through a Niche Blog
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Google Adsense
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Standard Banners
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Specific Products
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eBay
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Widgets
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Other Ways to Monetize
• Video• GoldenCan• CPA Network Ads• Coupons.com• CPM Ads
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The “Manager”
Kristin KinseyOwner/FounderMadHatter Consulting, Inc.
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What is the Manger’s Role?
• Contact for Merchant• Sales Info (Best Sellers, Demographics, Hot Picks, ect)• Links• Commission• Tracking• Help!• Resources
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What is an OPM?
• Outsourced Program Manager• Why it’s important to work closely with Your OPM?• Relationship Building• Tools and Resources
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Extreme Site Makeover!
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ResourcesForum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together.
AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010)
GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing.
Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues.
InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events.
FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips.
TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.
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Questions/Comments?
Carolyn Kristin Tricia
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Contact InformationMarty Fahnke
Kristin Kinsey (the Manager)MadHatterConsulting.comPresident/CEOEmail: [email protected]: @KCPhone: 877.222.4481 x 111Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com
Tricia Meyer (the Blogging Affiliate)MeyerTech, LLC/Sunshine RewardsOwnerEmail: [email protected]: @sunshineTriciaBlog: www.tricia.me
Carolyn Tang (the Network)ShareASale.comDirector of Client ServicesEmail: [email protected]: @catangoPhone: 312-321-0487 x 113Blog: blog.shareasale.com