Monetizing Museum Websites
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Monetizing Museum Websites Allyson Lazar [email protected] February 27, 2009 California Association of Museums
description
Presentation given at the California Association of Museums (CAM) 2009 in San Francisco featuring online revenue generation strategies, what museums need to learn about monetizing websites and where to look for strategies.
Transcript of Monetizing Museum Websites
Monetizing Museum Websites
Allyson [email protected]
February 27, 2009California Association of Museums
Online Revenue Strategies
Museums need a comprehensive and systematic set of strategies and procedures that can form the basis for a “best practices” approach for monetizing websites.
224 out of 260 websites reviewed required significant work before they would be adequately prepared to provide a positive and fruitful online giving experience to their visitors.
– Amanda Fredrickson-Banks, 2007 unpublished thesis
• What do museums need to learn to successfully monetize their websites?
• From whom can museums learn?
Museums Need to Learn the Process of Monetization
• Drive visitors to your website• Encourage visitors to stay on your website and
make purchases, become members or donate money
• Encourage visitors to return
Museums Need to Learn how to Address Specific Website Issues
• Getting Visitors– Visibility
• Keeping Visitors– Accessibility– Financial Transactions– Security– Privacy
• Repeat Visitors– Visitor Experience– Maintenance
Where to Look for Strategies
• SEO Practices• Web Standards and Practices• ePhilanthropy Standards and Practices• Museum/Nonprofit Standards and Practices• Other Websites
SEO Standards and PracticesSEO = Search Engine OptimizationMethods for improving the number of visitors to your
website.
• Proper Website Coding• Links, Crosslinks, Trackbacks, Mentions• Google Adwords Grants for Nonprofits• SEO Consultants
Web Standards and Practices• Security
SSL: Secure Sockets LayerTLS: Transport Layer SecurityProtocols that provide security and data integrity for information exchanged over a website
• AccessibilityWeb Content Accessibility Guidelines: http://www.w3.org/TR/WAI-WEBCONTENT/
• Testing• Analytics• Maintenance and Review
ePhilanthropy Standards and Practices
• ePhilanthropy Code of Ethicshttp://www.fundraising123.org/article/ephilanthropy-code-ethics
• Visibility• Transparency• Communication• Financial Transactions• Acknowledgment
Museum/Nonprofit Standards and Practices
• Visitor Feedback• Evaluation• Cross-marketing• Partnerships and Reciprocal Programs• Visitor Service• Strategic Planning• Mission
Other Websites
• What are they doing that works?• What are they doing that doesn’t work?• Borrow• Exchange• Share
FaceBook and Visitor Experience
• Cross-generational• Inter-generational dialogue• Multiple points of entry and engagement• Fosters, promotes and facilitates discussion
Resources
