· 2014-08-29 · T. Thielemans. Created Date: 8/29/2014 9:39:58 AM
Start advertising performance based! How are you allocating your online marketing budget? By Nina...
Transcript of Start advertising performance based! How are you allocating your online marketing budget? By Nina...
Affiliate marketingHow does it work?
Meet Bob. Bob wants to throw a party, but needs festive equipment.
Affiliate marketingHow does it work?
Bob sees a product he likes and gets redirected to Redcoon.Bob buys his speakers here via Kieskeurig.be
Affiliate marketingHow does it work?
Redcoon made a new customer + sale.Kieskeurig.be gets rewarded with a commission.
BNP Paribas Fortis
SEO
SEA
Conversion?Classic way of advertising, butalready including some digital media
The situation
BNP Paribas FortisNeeds
CrunchMissing part for people who already made mindset to go for a car loan
Quick fixAffiliate marketing can fill the gap between SEO and SEA to make an extra conversion
SEO SEAAM
BNP Paribas FortisThe case
onlineconversion
Goal
BEnl + BEfr
Coveragelongterm
DurationCPL
fixed amount - €
Costs
20/11/2014Launch
BNP Paribas FortisThe channels
• Car loan campaign
• Same objective on banner + landing page = a higher conversion rate
• No opportunity to click away
Landing page
BNP Paribas FortisCommunication
Dedicated account manager
• Direct point of contact for BNP Paribas & Havas• The translator between the advertiser and affiliates• Each party needs to generate leads = TEAM EFFORT• Communication is key!
BNP Paribas FortisCommunication: TT, BNP and the Affiliates
Aim for a trustworthy cooperation
Build trust
Set your boundaries upfront
Be direct
Be severe, but handle with care in crisis situations
Know how to act
Confide in your affiliate partner: They know what they are doing! Confide in
BNP Paribas Fortis4 key Indicators that drive good results
Relationship
Incentive / Fee
Conversion
Brand / Product
BNP Paribas FortisRenovation Campaign
• Renovation loan
• Tagging system
• Correct insights
Landing page