Starmark 2012 Trends Report
Transcript of Starmark 2012 Trends Report
Starmark
BrandingAdvertisingInteractivePRDirectMobileSocialAnalytics
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Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark
Peggy NordeenCEO
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2012 Trends To Watch
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SOCIALBUSINESS
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SOCIAL MEDIA MESSAGING
SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION)
SOCIAL PRODUCT & BRAND STEWARDSHIP
SOCIAL CUSTOMER SERVICE
SOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS)
BRAND PROTECTION & CRISIS MANAGEMENT
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Cloud Computing & Device Synchronization
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In “Real Time”
• Marketers will need to think "In Real Time" for campaigns
• Real-time analytics for decision-making and collaboration
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In “Real Time” - Mobile Sourcing
Mobile in-app contributions of content/information
• Traffic, weather and civilian news alerts
• Streaming “best” - prices, travel, deals, last-minute
• Did you know?
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Recognition: Voice / Face
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Recognition: Product & Education
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Mobile Commerce & NFC
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Your Brand “FABRIC” Is Ubiquitous Across All Channels
Advertising Social/PR Product Service Culture
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Interactive Television
• Webisodic content starts to get recognition
• HD will be the baseline standard by 2014
• Land-grab for online producers
• Social TV metrics grows
• Micro markets
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“Second Screens”
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Your Social Graph Is Your New Rolodex
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Proximity, Deals & “Digi-haggling”
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Aggregators On The Rise
• Social dashboards
• Social/brand protection services
• Hyper-collective real-time metrics
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Content Writing Based On Channel Audience
• 140 character limits
• Mobile-friendly articles
• Variable demographic per social channel
Blogs:• Topical content• Distributed across
channels• PR, articles and alerts
YouTube:• Rich keyword
descriptions for SEO• Detail content related to
other articles as value-add
Twitter:• Content based on
audience type, product and demo
• Understand lexicon• Keep constant
Facebook:• Younger audience• Communities and
groups• Campaign connections• Apps, modules and
robust commerce ties different content
Google+:• Smaller, more
professional and tech-savvy audience
• Brands still in fertile development within channel
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Brand Ambassadors & “Trust Agents”
Blogger/SocialOutreach
Civilian Programs
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Mobile, Social “Gamification” To Grow
• Creating brand loyalty through game mechanics
• Leveraging social gaming within growing niche space
• Incentivizing behavior through positive response, challenge and competition
• Alternate uses: Employment training; educational gaming; IRL leader boards
Gameplay RewardsScores & RankingContests & Giveaways Incentive Programs Team Based Challenges
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The Rise Of Mobile Messaging
• Customer service (in real time)
• Local business deals (retail)
• Tracking, alerts & app-based messaging
• Business, meetings & trade shows
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Metrics, Intelligence & Annual Reports
Reporting Testing Goals Planning
Cycle To Remain Constant
Actions
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And In Other News...
• Home phones will die
• Adobe flash is dying; HTML5 will rise
• Your virtual staff will grow & your physical office will contract
• Multiculturally aware business models will find greater traction
• Presidential campaign(s) year will force a new wave of digital tactics and social saturation
• Brand loyalty will increase in fragility as brands fight for positioning
• Tablets will get larger & more “professional”
• Digital advertising will double in revenue
• Augmented reality will hit “puberty”
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Thank You.
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Justice MitchellVP, Interactive & Social Creative Director
email: [email protected]: @justicemitchell