StarHub Community & Digital Strategy

LiNC San Francisco 2014

Presented by: Darren Choo, AVP Social CRM, Marketing, StarHub, Singapore

@bluefirefly2359

About Singapore

About StarHub

About StarHub Community

Digital Strategy with StarHub Community

Digital Strategy• Content Marketing strategy • Social Sales strategy • Segment Engagement strategy • Digital Loyalty strategy• Social TV strategy• Sponsorship digital engagement strategy• Employee Engagement strategy

Engagement is the Currency of

the Digital Economy

Content Marketing Strategy on StarHub Community 

91% of those who have read any product reviews such as blog articles and forum posts on StarHub Community are more likely to subscribe or resubscribe to StarHub with this additional way of getting information

Blog Reviews as foundation of Social Sales Strategy

StarHub Community Poll 2013 N = 2,394

Content Marketing Strategy – Windows Group 

Windows Group with Windows Employee and Community Experts

Social Sales Strategy on StarHub Community 

Recontract

Segment Engagement on StarHub Community

Ladies Segment

Segment Engagement Strategy on Community

Travel Interest Group- Crowdsourcing Free & Easy Itineraries

Loyalty Strategy on StarHub Community 

Social TV Applications on StarHub Community

Sponsorship Engagement Strategy on Community 

Sponsorship Activation -Tell us why you love Kim Soo Hyun-Kim Soo Hyun grants you your wish-Creative shots of Kim Soo Hyun

Employee Engagement Strategy with Community

Lessons Learnt on Digital Community Marketing

• Experiment!• Get the insight

• What’s the need not met?• What’s the passion? • What’s talkable?• Is the base big enough?• Is the base techie enough?

• Will there be organic traffic? • Are there user sponsors?• Content is King but who is

Queen? • Are there category enthusiasts

and experts to champion the cause?

• Who are the partners you can work with?

Lessons Learnt on Digital Community Marketing

"There're things you’ll do for money, some things you do to stay relevant and some things you do because they're in your heart." Jamie Foxx

Thanks for your attention!

@bluefirefly2359