Starbucks

By Emma Klein

Outline• Research Paper• Product• Mentor • Successes and Challenges• Conclusion

Research Paper• History• Logo• Starbucks Mission and Community Service• Fair Trade• Ethical Sourcing• Types of Farms• Types of Coffee• Starbucks Lifestyle

History• Only Sold Coffee beans• Howard Schultz purchased

Starbucks for 3.7 million – Sold coffee by the cup

Logo History• Twintailed mermaid represents

Seattle’s seafaring history• Went from suggestive to modest

Starbucks Mission• Coffee• Customers• Partners• Stores • Neighborhoo

d

Community Service• Food Banks• Cleaning Shelters• 400,000 service hours in 2013

Fair Trade• Paying top dollar for high quality beans• Money goes to communities• Health Care, education, poverty, environment,

empowering womenEthical Sourcing

• Transparency• Good working conditions• No slave or child labor• Eliminates pesticides

Types of Farms• Smallholder• Cooperatives• Estates• Exporters

Types of Coffee• Blonde- Willow and Veranda• Medium- House and Pike• Bold- Verona and Sumatra• Seasonal- Casi Cielo and Christmas Blend

Starbucks Lifestyle• The Starbucks Language- sizes• The brand- A place to belong• A place to meet and connect• Wi-Fi• Free app and music downloads

Product• My product is my barista

certification. • Barista- a person who is

specially trained make and serve coffee drinks

• I have also shown improvements in my social and time management skills.

Training• Register and coffee routine• Hot bar-Steam milk, Lattes, flavored lattes, Cappuccinos• Cold bar- Iced Drinks, Frappacinos, shaken iced teas• Try everything on menu- provide better customer service

MentorMy mentor is Jennifer Johnson, manager at the Fletcher Ingles Starbucks.

“My mission is to make sure all customers feel appreciated.” – Jennifer Johnson

Successes• I have obtained my barista

certification• I earned various types of

pins• I connect well with

customers• Drink quality• I have gained the trust of my

managers and coworkers

Challenges• I did not know much about coffee

when I started working at Starbucks• Likes for likes• I am still working on my speed

ConclusionI have really enjoyed my time being a Starbucks Barista. I have always been interested in Starbucks and this project gave me an opportunity to learn about the fascinating company, while improving some of my own skills.Thank you for your time!