Starbucks 10/31/2011

University Of Central Punjab

Punjab Group Of Colleges Kamoke

Organizational behavior

Presented By: Marvell League

K1F14MCOM0006 Umme RubabK1F14MCOM0016 Sana LiaqatK1F14MCOM0017 Noor-ul-AinK1F14MCOM0026 MahnoorK1F14MCOM0038 Zohaib Azam K1F14MCOM0039 Asad AdnanK1F14MCOM0042 Sidra Liaqat

Starbucks

Introduction…Most famous chain of retail coffee shops in the world

Benefits from selling special beans, coffee or tea drinks.

Most rapid growing corporations in America

21,536 branches in the whole world

History… First Starbucks opened in Washington

March 30, 1971

• Jerry Baldwin-English Teacher

• Gordon Bowker-Writer

• Zev Siegh – History Teacher

Cont…• Entrepreneur Howard Schultz joined the

company in 1982 as head of marketing dept.

1985 Schultz established II Giornale

Three owners of Starbucks sold their corporation to Schultz

Focused on the rate of expanding.

Top ten UK workplaces by the Financial Times

Now…• World's premier roaster and retailer of specialty

coffee

• 8,812 company-owned stores

• 7,852 licensed stores in more than 50 countries

Now…• Sell : beverages, pastries, whole bean coffee,

ground coffee, and coffee-related products

Organizational Behavior

A field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations, for the purpose of applying such knowledge toward improving an organization’s effectiveness.

OB & Starbucks

The reason for success in Starbucks is not

coffee but employees

The spirit of Starbucks is employees.

Starbucks offers an interactive structure makes

personnel throw themselves into their job.

All of the staff are called ‘partners’,

Good management system.

Customers are also affected by employees enthusiasm.

Four Contributing Disciplines Psychology:-

Motivation: Employees are highly valued.

Job satisfaction: They use the title “partner” , regardless of the level of the worker.

Decision making: Every employee joins developing plans, then work together in achieving their goals.

Learning: Right to figure out what is the best policy for them.

Social Psychology:-

Communication: The policies and principles are communicated between all staff.

Group decision making: Directors show respect for each suggestion.

Group processes: Managers plan the working hours per workers and arrange the schedule of time off, according to the workers’ wants.

Cont…

Sociology:-

Cont…

No limitation in employees’ personal opinions.

Well-developed system to keep good relationships between mangers and employees.

Small size helps staff get to know each other. They jointly work out the direction of Starbucks.

All employees are offered welfare policies.

Great importance on labor.

Starbucks contributes part of its profits to public service.

It allows all partners to decide the direction.

Cont… Anthropology:-

OB Dependent Variables Productivity:

Effectiveness & efficiency Turnover: Low turnoverWorkplace Behavior: No deviant workplace behavior

Absenteeism: Low absenteeism

Three levels of OB Individual:

No limitation in employees’ personal opinions. Every employee is involved in developing plans.

Group: Partners. Co-work

Organization: Motivated to increase the sales to earn more profits. Effectively & efficiently achieve goals.

CompetitionMcDonalds Dunkin Donuts

Second Cup New World Coffee

Caribou Coffee

Starbucks

Challenges and Opportunities Responding to Globalization

Improving Quality and Productivity

Improving People Skills

Creating a Positive Work Environment

Helping Employees Balance Work-Life Conflicts

Conclusion• Good atmosphere to work.

• Business model with low employee turnover rate and high profit performance.

High quality of performance.

Using the correct strategy leads to success.

Starbucks 10/31/2011

Thank

you