Stan Smith - Amazon S3 · EDUCATE & NURTURE #1 Understand User Needs #2 Use Educational Content to...
Transcript of Stan Smith - Amazon S3 · EDUCATE & NURTURE #1 Understand User Needs #2 Use Educational Content to...
EDUCATE & NURTURE
#1Understand User Needs
#2Use Educational Content to Enhance Experience
#3Nurture Before, During, and After Experience
Must make connection before the visit
Advertising is the best way to reach your
audience
Customer Service monitoring
Promote vision and values
Alternate communications route
Leisure Professional
Hashtags work in limited circumstances
Dining and transportation
Customer Service
Leisure Professional
Excellent channel for press and citizen
journalists
Customer Service
LinkedInSpecialized industry groups and business
audiences
Growing platform for publishing long-form content
PINTEREST / INSTAGRAMWow Moments
Leisure Specific Demographic: FemaleTech Savvy: Used during visit
Not Tech Savvy: Used immediately after visit
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Identify Ideal User and Build Persona
Elements Objectives Obstacles
Fears Needs
Your Solution
IDENTIFY PROSPECTIVE USERSPERSONA
Build Lookalike AudiencesSite visitorsSubscribers
Customer/Clients
IDENTIFY PROSPECTIVE USERSFACEBOOK / TWITTER / LINKED
Advertise top content to
custom lookalike audience
Trigger email messages based on:Visit / Usage Timeframe
TriggerReason
30 Days14 Days> 7 Days
ComplianceCouples Getaway
Relocation
IDENTIFY PROSPECTIVE USERSTRIGGERED EMAIL
ENHANCE EXPERIENCE
Create “bread-and-butter” content Driving routes from the airport to the city
Transportation TipsCustom Itineraries
Dining Options (Allergy-friendly, Kid Friendly)Member promotions
Weather Tips
ENHANCE EXPERIENCE Twitter
Leisure ProfessionalLink to blog posts
Use photosHeavy-up post linking during travel season
Promote partners
Use for media outreach
Share complementary resources
Promote partners
EXTEND EXPERIENCE
Incentivize Photo Sharing
Use visitor generated photos in blog content
Assemble photos in themed Facebook
Albums
Leisure ProfessionalFollow-up email to
customers with additional information
GET MORE
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