Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience
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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/stan-slap Session Overview Every company sells both a product and a “process”—an experience that customers go through to buy and use that product. It’s the quality of the process that most decides your customers’ decision to advertise and sell for you—to brand you. In this myth-busting keynote speech, Stan will explain how to create a brandable customer experience, cause your employees to protect and promote it and your customers to recognize it as intentional. He’ll explain what doesn’t work even though it’s most often tried, what will work, and the ultimate key to creating a compelling, competitive and durable brand- key that is held by every employee in your company.
Transcript of Stan Slap - Creating the Competitive Edge and a Brandable Customer Experience
#SalesSummit | @slapCompany
#SalesSummit | @slapCompany
THE HUNGRY AND THE HUNTED
How your company can become a brand. And why you want to.
#SalesSummit | @slapCompany
THE BRAND IS IN YOUR HANDS
#SalesSummit | @slapCompany
WHY
Branding is the transfer of sustainability from your company to your customers.
#SalesSummit | @slapCompany
WHAT
A brand is not about trust.
#SalesSummit | @slapCompany
WHAT
A brand is about faith.
#SalesSummit | @slapCompany
WHAT
How can we trust you when you tell us you care?
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WHO
1. Your employee culture 2. Your customer culture
#SalesSummit | @slapCompany
WHO
The Hungry and The Hunted
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WHEN
When and whenever these two groups say you are.
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YOUR EMPLOYEE CULTURE
Logic won’t do it.
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YOUR EMPLOYEE CULTURE
Selling won’t do it.
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YOUR EMPLOYEE CULTURE
Advertising won’t do it.
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THIS WILL DO IT
How you sell.
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HOW
• SPECTACULAR• SIGNATURE
• SUSTAINABLE
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HOW
• MATCH THE DNA• FOCUS ON THE FIELD OF AWARNENESS• EXAGGERATE THE EXPERIENCE
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Why you sell.
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WHY
Passion
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Be Human First.
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Be human first and a manager second.
