Stage gate process

Stage – Gate™ processCharacterization and critical acclaim

Iva IvanovaGeorgi Kardzhilov

Aneliya Aleksandrova

Fachhochschule Ludwigshafen am Rhein

Stage – Gate™ model by R. Cooper

Characterization

How can we provoke a discovery?

Observe external environmentObserve internal environment

Good example of a BAD idea

Results form the discovery stage:

Main purpose is to identify:

Unmet needsProfit areasGaps

With this opportunities shape:

Major initiativesResearch projectsCustomer solutionsNew line extensions

Idea screening

Define your winning criteria

Investigation to evaluate the commercial prospect of your

idea

Scoping

Building the business case and planProduct definition and analysis

Product definition and analysis

Building the Business Case

Primary components

Building the project plan

Product development

AspectsSourcing, Building, Testing Specially-managed plan Timeline development from the team membersFrequent reviews of activitiesProject management tools and software

Testing&Validation

Near Testing - alpha testing

Field Testing - beta testing

Market Testing

Launch

Full commercialization of the product Full production Marketing&Selling

Post Launch activities

Monitoring

Adjustment

The negative view of the Stage – Gate™ Process

Slow/high overhead

“Form”

Kill innovation

Goals of Stage – Gate™ process

Goal 1: Quality of ExecutionGoal 2: Sharper Focus, Better

Project Prioritization

Many Small Projects In Few High-

Impact Products Out

Goal 3: A Strong Market Orientation

Goal 4: Better Upfront Homework

Goal 5: Cross-Functional Team Approach

Goal 6: Product with Unique Benefits

Goal 7: A Fast-Paced and Flexible Process

Benefits of Stage - Gate™ puts discipline in chaotic series of events

increases the ratio of successful products shortens the time from idea to profit

ensures a complete project

enhances teamwork

Stage – Gate™ users

Thank you for your attention!

Stage gate process

Business

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