St. Louis Bike Share Study · Seattle Pronto Capital 1 2 0% 75% 25% Seattle Pronto Operations 1 2 3...

St. Louis Bike Share Study

November 13, 2014

Community Open House

A fleet of shared bicycles used by members to make short, one-

way trips to docking stations spread throughout a city in neighbor-

hoods, business districts, college campuses and key destinations.

What is Bike Share?

Existing systems in N. America

Some of the 35+ station-based bike share systems in North America

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* Coming Soon?

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* * 2014-15 Launch

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AUSTIN

• Only accessible to MEMBERS: annual

via the web site or short-term (24-

hour, weekly etc.) via the kiosk

• Subsidized memberships for low-

income and/or the unbanked

• All members accounts are connected

to a credit card account

• Bikes available for a free period—

usually 30 minutes—or additional fee

• Short, one-way trips from station A to

station B, parked/locked into any

dock in the system

How does bike share work?

Available technologies

“Smart Lock” Bikes

Minneapolis Nice Ride

Social Bicycles (SoBi)

Miami Beach’s DecoBike

Movable/modular

Permanent Mount

• Improved individual and

community health

• Economic development

(green jobs, improved access to

businesses and helping to “brand”

the city)

• Reduced vehicle emissions

(5-25% of users substitute bike

share for car/taxi trips)

• Contributes to the “safety

in numbers” effect

• Supplements transit

Benefits for St. Louis

• Local residents looking to fulfill trips

too long to walk & not convenient to

drive/take transit for various reasons

• Business District commuters

needing to do lunch hour errands

• People who don’t own a car or bike

looking for a supplement to transit

• College students needing a ride

within or beyond campus

• Visitors and tourists accessing St.

Louis’s various destinations

Bike share user profiles

Bike share safety data

Hubway, Boston (Summer 2011 launch)

• 2.5 million trips with 0 fatalities and <25 significant injuries

Capital Bikeshare, Washington DC (Summer 2010 launch)

• 7 million trips with 0 fatalities and <50 significant injuries

Divvy, Chicago (Summer 2013 launch)

• 1.5 million trips with 0 fatalities and <15 significant injuries

Citibike, New York City (Spring 2013 launch)

• 10 million trips with 0 fatalities and <60 significant injuries

North America, ALL cities (starting in Summer 2009)

• >25 million trips with only 1 fatality

Cumulative Trips as of October 2014

Bicycle design is key for safety

Upright position

w/ good visibility

Hub roller brakes for

all-weather stopping Built-in lights

and generator

Wide and puncture-

proof tires

Heavy bike (40-45 lbs)

= slower speeds

Only 3-5 speeds,

geared low

18

Bike Share Study Engagement

• Stakeholder Meetings: March 2014

• Web site launched: April

• On-line Goals Survey: April – May

• Community Open Houses: May 14-15

• TAC and C/BAC meeting #1: May 15

• TAC and C/BAC meeting #2: June 19

• Summer events and focus groups: June-August

• TAC and C/BAC meeting #3: August 21

• TAC and C/BAC meeting #4: September 17-18

• Special Governance Meeting: October 8

• Community Open House: November 13

Goals for a Bike Share Program

• Goals listed as the highest priority by survey respondents

Bike Share Usage Survey Results

of >1100 respondents

• Top 3 Destinations: Central City, South

City, Downtown

• Used for

Travel to entertainment/events (57%)

Exercising (41%)

Running errands (41%)

• Barriers

Distance requires auto (53%)

Lack of bike infrastructure (51%)

Extreme weather (41%)

Use of personal bicycle (40%)

• Motivators to Use Bike infrastructure improvements (65%)

Membership benefits (27%)

Additional bike events and community rides (19%)

Very Likely, 24.79%

Likely, 36.64%

Neutral, 17.08%

Unlikely, 10.47%

Very Unlikely, 11.02%

Likelihood of Bike Share Usage

Technical Memoranda

• #1: Existing Conditions Analysis

The benefits of bike share for STL

Comparable bike share system

matrix

Analysis of districts likely to

feature bike share

• #2: System and Business Plan

Service area recommendations

and phasing strategy

Trip and membership forecasts

Cost and revenue estimates

Governance recommendations

System Planning

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+

=

Demand Analysis Equity Analysis Community Input

Phased, System Plan

Phasing Strategy

Phase 1: 60 stations with 540 bikes Locations: downtown St. Louis,

Midtown, Central West End, Forest Park, Washington University Danforth campus, the Grove, Delmar Loop, Carr Square, Vandeventer and Academy neighborhoods

Phase 2: 30 stations with 270 bikes Locations: Downtown Clayton,

Lafayette Square, Soulard, Shaw, Old North St. Louis, JeffVanderLou and the West End

Phase 3: Stations and bikes TBD Locations: MetroLink Red and Blue

line stops, expansions further into North and South City

Phasing overlaid on Demand Map

Equipment cost estimates

Low: $30,000 per station

High: $55,000 per station

Rough Unit Costs Bikes: $1,250 Racks/plates/hardware: $400 Kiosk: $10,000 Map panel: $2,000

Rough Unit Costs Bikes: $1,300 - $1,500 Docks: $1,200 - $1,400 Kiosk: $14,000 -16,000 Map panel: $1,500 - $2,000

System cost estimate (5 year)

Low

($30k/station)

High

($55k/station)

PHASE 1 - Capital $1.8 million $3.3 million

Launch $0.9 million

Operations (5 year cumulative)

$6.5 million

Sub-Total $9.2 million $10.7 million


Launch $0.4 million

Operations (3 year cumulative)

$1.9 million


Phase 1 & 2 TOTAL $12.4 million $14.7 million

System funding strategies

• Capital & Launch Costs, likely

support from:

Federal grants and/or direct

appropriations

City/state funding

Corporate/institutional sponsorship

• Operational Costs, supported by:

Corporate/institutional sponsorship

Advertising revenue

Annual memberships, walk-up rentals

and usage fees

Cost and Funding Options

Pittsburgh $1.6m CMAQ

System sponsor CoGo (Columbus)

Governance Models

Operations

Public

Sector Non-Profit Private

Ow

ne

rsh

ip

Public Sector X

(Boise ID, Valley

Regional Transit)

X (Madison)

X (Chicago,

Columbus)

Non-Profit X

(Denver, KC,

Indianapolis)

X (Seattle)

Private X

(Miami Beach)

Sponsorship Options

Sponsorship Models

0%

75%

25%

Boston Hubway Operations

1 2 3

60%

40%

Boston Hubway Captial

1 2

38%

62%

Seattle Pronto Capital

1 2

0%

75%

25%

Seattle Pronto Operations

1 2 3

0%

50% 50%

Denver B-Cycle Operations

1 2 3

0%

100%

Denver B-Cycle Capital

1 2Public funding Private funding

Sponsorship/ad

revenue User fees

(anticipated)

Proposed User Costs

System Member: Annual

Member: Monthly

Casual: Weekly

pass

Casual: 72-hour

pass

Casual: 24-hour pass

St. Louis (Proposed)* $75 $25 - $15 $7

Chicago Divvy $75 - $20 - $7

Capital Bikeshare (DC) $75 $25 - $15 $7

Chattanooga TN $75 - - - $6

Denver CO Bikesharing $80 $30 $20 - $8

Hubway (Boston) $85 $20 - $12 $6

Madison WI B-Cycle $65 - - - $5

Miami Beach DecoBike - $15-25 - - $4-24

Hamilton ON SoBi $85 $15 - - $3/hour

- Does not include overtime fees beyond the free, 30-min period

(ranges from $1.50 to $8.00 per extra half hour) *

Trip/Member/Revenue Forecast

• Forecast model based on monthly

station and user demand from existing

systems (Hubway, CoGo, CaBi & Divvy)

• Lower expected demand than Boston,

Washington DC and Chicago

• Higher expected demand than

Columbus, KC & elsewhere due to:

Robust transit system

Strong visitor economy and major

destinations downtown & Forest Park

Multiple districts that are dense,

mixed-use and walkable

Trip/Member/Revenue Forecast

Category Year 1

(60 stations)

Year 5

(90 stations)

Total Trips 217,000 433,000

Trips/bike/day * 1.1 1.5

Annual Members 2,500 5,100

Casual Users 25,000 47,700

Revenues/year $518,000 $1,012,000

- 1st year trips/bike/day examples Chicago: 2.1

Denver: 0.9

Boston: 2.6

Madison: 0.8

Columbus: 1.0

Minneapolis: 1.1

San Antonio: 0.8

Washington DC: 2.5

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5 year Pro Forma

Low

($30k/station)

High

($55k/station)


Launch $0.9 million

Operations $6.5 million



Launch $0.4 million

Operations $1.9 million


Phase 1 & 2 TOTAL $12.4 million $14.7 million

User Revenues (5 years) $4.0 million

5 year shortfall (i.e.

sponsorship, grants and

other funds needed)

$8.4 million $10.7 million

Equity Program Options

• Bicycling helps to fill gaps in

transit network of

underserved areas

• “Best practices” from

elsewhere focused on 3

general strategies:

System planning

Membership affordability

Promotional campaigns

Elements of a Successful Bike

Share System Implementation

A Champion

(Governmental or Non-Profit Lead)

Committed Partners

(With “skin in the game”)

Solid Funding

(Upfront costs & on-going operations)

Bike Infrastructure

(ongoing implementation and contiguous)

Promotional Campaign

(Inspirational and

Relatable)

Potential Next Steps

• December 2014: Bike Share Study complete

• 2015 – 2016: ongoing fundraising/grant writing

• Early 2015: proposed formation of bike share

governance committee

• Late 2015: equipment and operations RFP(s)

• Mid-2016: procurement of equipment

• Late 2016: marketing and promotion

• Spring 2017: potential launch

THANK YOU! www.stlbikeshare.org

November 13, 2014

Community Open House

System cost estimate details



year 0 1 2 3 4 5

# of stations/hubs 60 60 60 90 90 90

# of bikes 540 540 540 810 810 810 # of docks/racks (1.9 per

bike) 1026 1026 1026 1539 1539 1539

launch costs $864,000 $0 $0 $432,000 $0 $0

capital costs (low) $1,800,000 $0 $0 $900,000 $0 $0

admin. costs $30,000 $0 $0 $15,000 $0 $0

operations costs $0 $1,292,760 $1,292,760 $1,939,140 $1,939,140 $1,939,140

Low Cost sub-total $2,694,000 $1,292,760 $1,292,760 $3,286,140 $1,939,140 $1,939,140

Low Cost Cumulative $2,694,000 $3,986,760 $5,279,520 $8,565,660 $10,504,800 $12,443,940

High Cost sub-total $4,194,000 $1,292,760 $1,292,760 $4,036,140 $1,939,140 $1,939,140

High Cost Cumulative $4,194,000 $5,486,760 $6,779,520 $10,815,660 $12,754,800 $14,693,940


year 0 1 2 3 4 5

# of stations/hubs 60 60 60 90 90 90


bike) 1026 1026 1026 1539 1539 1539

launch costs $864,000 $0 $0 $432,000 $0 $0


admin. costs $30,000 $0 $0 $15,000 $0 $0






55% cost

difference

(1st year)




year 0 1 2 3 4 5

# of stations/hubs 60 60 60 90 90 90


bike) 1026 1026 1026 1539 1539 1539

launch costs $864,000 $0 $0 $432,000 $0 $0


admin. costs $30,000 $0 $0 $15,000 $0 $0






55% cost

difference

(1st year)

18% cost

difference

(5th year)



St. Louis Bike Share Study · Seattle Pronto Capital 1 2 0% 75% 25% Seattle Pronto Operations 1 2 3...

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