Ssv vermont nh marketers
-
Upload
christine-halvorson -
Category
Documents
-
view
240 -
download
6
Transcript of Ssv vermont nh marketers
![Page 1: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/1.jpg)
Social Media Social Media from from A to ZA to Z
Christine Halvorson
Halvorson New Media, LLC
HalvorsonNewMedia.com
![Page 2: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/2.jpg)
![Page 3: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/3.jpg)
![Page 4: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/4.jpg)
AgendaAgenda
Chapter 1: The Case for Using Social Media in Business
Chapter 2: Facebook—advanced tactics
Chapter 3: Twitter– best usesChapter 4: Blogging – an overviewChapter 5: YouTube – some tipsChapter 6: The secret to success
![Page 5: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/5.jpg)
NotNot talking about…talking about…
Personal privacy issues Internal social media
policies—can send handout
As a business, you do NOT want As a business, you do NOT want to be private!to be private!
![Page 6: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/6.jpg)
“We are defining a new era in how we communicate
with each other, characterized by
interaction, authenticity, transparency”
Agree or Disagree?Agree or Disagree?
![Page 7: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/7.jpg)
The story about where I bought The story about where I bought my dance shoesmy dance shoes
![Page 8: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/8.jpg)
Every major web page seeing fewer page views
(Shel Holtz)“…the default is social.”
Mobile & Sharing
![Page 9: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/9.jpg)
Mobile!Mobile!
![Page 10: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/10.jpg)
Survey says…Survey says…
Let’s look at your responses
![Page 11: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/11.jpg)
Your personal use—84% FBYour personal use—84% FB
We know that 71 % of internet users are on FBWe know that 71 % of internet users are on FB
![Page 12: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/12.jpg)
Business useBusiness use73% FB 63% Twitter73% FB 63% Twitter
![Page 13: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/13.jpg)
Purposes—100% say Purposes—100% say “awareness”“awareness”
Who said this:Who said this: Attracting high-level job candidates and Attracting high-level job candidates and executive search clientsexecutive search clients
![Page 14: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/14.jpg)
Difficulties you’re havingDifficulties you’re having
#1--Engaging content (“I'm having a hard time thinking up brilliant things to post”)
Time-consumingAnalytics—getting & understandingTime to evaluate all the technical
optionsGetting buy-in
![Page 15: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/15.jpg)
Giveaways legal?Giveaways legal?
http://www.facebook.com/help/?search=contests#!/promotions_guidelines.php
Definitive answer:
I think so.
You must use a FB platform
![Page 16: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/16.jpg)
Remaining questionsRemaining questions
Facebook placesLet me add: FourSquare, Gowalla
Time at end to discussWho’s doing these?
![Page 17: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/17.jpg)
Remaining questionsRemaining questions
Twitter strategy that is not time consuming
Is Twitter declining?Facebook/Twitter—appropriate for
business?Measure effectiveness and ROI?
![Page 18: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/18.jpg)
Reputation ManagementReputation ManagementLot’s of blank stares on this oneLot’s of blank stares on this one
Google AlertHootsuiteBitlyTrackurBacktypeSocial mentionFacebook Insights
Some of Some of these these have have
added added value!value!
![Page 19: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/19.jpg)
Who’s responsibilityWho’s responsibility
#1—MarketingSalesWeb managerAdmin/researcherSole proprietorship—this is the
model to follow
![Page 20: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/20.jpg)
Chapter 1: Chapter 1: The case for using social The case for using social
media in businessmedia in business
![Page 21: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/21.jpg)
What is social media?What is social media?
Online tools and sites to share content & have conversations.
Characterized by:• Connectedness• Openness• Conversation• Community
![Page 22: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/22.jpg)
Web 2.0 Pays off for Web 2.0 Pays off for BusinessesBusinesses
3250 executives: Two-thirds use Web 2.0 tools in their organizations
Increased marketing effectivenes
s
Reduced marketing
costs
Increased customer
satisfaction
0
10
20
30
40
50
60
70
![Page 23: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/23.jpg)
How much will it cost?How much will it cost?
![Page 24: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/24.jpg)
332,240
525,640
0
100,000
200,000
300,000
400,000
500,000
600,000
2009 2010
Growth inFacebookUsers inNH
Phenomenal growthPhenomenal growth
Source: http://www.insidefacebook.com/category/metrics/
72 % 72 % growth growth in VTin VT
![Page 25: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/25.jpg)
Is the older generation here?Is the older generation here?
•100 percent 100 percent growth 2009- growth 2009- 20102010• 26% use social 26% use social networksnetworks• Facebook is the Facebook is the #3 site visited#3 site visited
Sources: Per Research Center’s Internet and American Life Project; Nielsen Company
![Page 26: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/26.jpg)
National Wildlife FederationNational Wildlife Federation
“Now we’re meeting our current audience
and reaching new ones still.”
![Page 27: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/27.jpg)
Read blogs
Joined Social
Networks
Uploaded photos
Uploaded videos
0
10
20
30
40
50
60
Social mediaactivities ofonline adults
Per
cen
tage
of
onli
ne
adu
lts
Social media use among online Social media use among online adultsadults
Source: Universal McCain Comparative Study of Social Trends –March 2008
![Page 28: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/28.jpg)
Why social media worksWhy social media works
![Page 29: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/29.jpg)
We like what our friends likeWe like what our friends like
![Page 30: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/30.jpg)
• Who is your audience?Who is your audience?• What are yourWhat are your messages?messages?• What are your What are your communications goals?communications goals?
Before you begin, think Before you begin, think strategicallystrategically
RESOURCE: http://nhsbdc.org/sites/default/files/Marketing%20Plan.pdf
![Page 31: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/31.jpg)
Anybody here not have a Anybody here not have a marketing plan?marketing plan?
![Page 32: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/32.jpg)
#1 rule in corporate #1 rule in corporate communicationscommunications
![Page 33: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/33.jpg)
Chapter 2: FacebookChapter 2: Facebook
![Page 34: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/34.jpg)
•500 million users worldwide 500 million users worldwide •Average user connects to 80 Average user connects to 80 community pages, groups & community pages, groups & events events •More than 30 billion pieces of More than 30 billion pieces of content shared each monthcontent shared each month
The state of FacebookThe state of Facebook
Source: Facebook
550 million550 million
![Page 35: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/35.jpg)
Just for the college crowd?Just for the college crowd?
Not any moreNot any more
Average age of Facebook user Dec. 2010?
38
Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html
![Page 36: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/36.jpg)
![Page 37: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/37.jpg)
![Page 38: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/38.jpg)
Why use Facebook?Why use Facebook?
Your business
here
![Page 39: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/39.jpg)
}Newsfeed
Friend
Friend
Business
Drive-by visibilityDrive-by visibility
![Page 40: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/40.jpg)
• 1/3 of young women check Facebook as soon as they wake • 57 percent said they talk to people via Facebook more than face-to-face
Digital “natives” are fully Digital “natives” are fully immersedimmersed
Sources: http://mashable.com/2010/, 07/07/oxygen-facebook-study/ Oxygen Media and Lightspeed Research
![Page 41: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/41.jpg)
What’s the ROI on this? What’s the ROI on this?
Northway Bank—Berlin, NHNorthway Bank—Berlin, NH
![Page 42: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/42.jpg)
1)Ask your friends to like you
2)Ask your friends to recommend you to their friends
3)Post good content and post regularly
Tactics for gaining FansTactics for gaining Fans
![Page 43: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/43.jpg)
Use “Find Friends”Use “Find Friends”Upload databasesUpload databases
![Page 44: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/44.jpg)
The birth of a FB PageThe birth of a FB PageSuccess despite ourselvesSuccess despite ourselves
Dec. 28Dec. 28 Jan. 13Jan. 13
![Page 45: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/45.jpg)
Grow fans through quality Grow fans through quality contentcontent
Interactive Quality –what readers want which
is photos, video, promotionsAdvanced tricks
![Page 46: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/46.jpg)
Quality content: Quality content: Photo AlbumsPhoto Albums
![Page 47: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/47.jpg)
Interactive with viral Interactive with viral potential: potential: EventsEvents
![Page 48: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/48.jpg)
EventsEvents
![Page 49: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/49.jpg)
Interactive: Contests, Interactive: Contests, user-generated contentuser-generated content
![Page 50: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/50.jpg)
Viral potential: Promotions, Viral potential: Promotions, couponscoupons
![Page 51: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/51.jpg)
Quality content—Timely!Quality content—Timely!
![Page 52: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/52.jpg)
•Ask them to “Like”Ask them to “Like”•Encourage them to ask Encourage them to ask others others •Give them valuableGive them valuable contentcontent
•Repeat all of the aboveRepeat all of the above
Fans require care & attentionFans require care & attention
![Page 53: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/53.jpg)
Get some customization in thereGet some customization in there
![Page 54: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/54.jpg)
Facebook AdsFacebook Ads
Easy as uploading imageHighly targetedBudget-wiseAnalytics included
![Page 55: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/55.jpg)
Highly targetedHighly targeted
Nine catagorieso Locationo Ageo Gendero Keywordso Education
oWorkplaceoRelationship StatusoRelationship InterestsoLanguages
![Page 56: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/56.jpg)
4,000 people = $674,000 people = $67
132 clicks = $69132 clicks = $69
CPC or CPM?CPC or CPM?
![Page 57: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/57.jpg)
Promote your postPromote your post
![Page 58: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/58.jpg)
Promoting your Facebook Promoting your Facebook presencepresence
![Page 59: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/59.jpg)
The Like BadgeThe Like Badge[We added the ‘Like’ button]…purely
driven by the fact that “wow, everyone who comes to our site shares through Facebook,” and that’s kind of important and we need to make it more accessible.—National Wildlife Federation
![Page 60: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/60.jpg)
Chapter 3- TwitterChapter 3- Twitter
![Page 61: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/61.jpg)
Why use Twitter for business?Why use Twitter for business?
• Efficient way to keep tabs on a lot of businesses
• Easy to broadcast to highly targeted group
• Push readers to longer content
• Serve customers
• Find and nurture your niches
![Page 62: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/62.jpg)
![Page 63: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/63.jpg)
Get followers by following Get followers by following othersothers
![Page 64: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/64.jpg)
Who to follow?Who to follow?
![Page 65: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/65.jpg)
More about followers: PSNHMore about followers: PSNH
![Page 66: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/66.jpg)
Find people near youFind people near you
1) search.twitter.com for your location
2) At Twellow.com, use “Twellowhood” & search by town
3) Once you find some to follow, see who follows them
Chris’s rule: Follow 1 new ea dayChris’s rule: Follow 1 new ea day
![Page 67: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/67.jpg)
629 April 2010
788October 2010
809December 2010
•Follow others Follow others
•Use key wordsUse key words
•Tweet oftenTweet often
To gain followersTo gain followers
114 March 2009
406 July 2009
![Page 68: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/68.jpg)
BasicBasic Twitter Use Twitter Use
TwitpicEvents using hashtags Comment on others’ contentReTweetUse Alltop—then share it (more
later)Focus group—ask for help &
opinion
![Page 69: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/69.jpg)
Be helpfulBe real—1 in 10follow FridayAnnounce stuffPromote youShare a videoSay what book you’re readingUse Groupon, Foursquare
BasicBasic Twitter Use Twitter Use
![Page 70: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/70.jpg)
Effective uses of Twitter:Effective uses of Twitter:Reader gets a dealReader gets a deal
![Page 71: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/71.jpg)
Effective uses of Twitter:Effective uses of Twitter:* Breaking news * Breaking news
* Lead to blog* Lead to blog
![Page 72: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/72.jpg)
Effective uses of TwitterEffective uses of TwitterRecruitRecruit
![Page 73: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/73.jpg)
Effective uses of Twitter: Effective uses of Twitter: Spread the LoveSpread the Love
![Page 74: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/74.jpg)
Effective uses of TwitterEffective uses of TwitterFast-breaking newsFast-breaking news
![Page 75: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/75.jpg)
Using search.Twitter.comUsing search.Twitter.com
![Page 76: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/76.jpg)
Hashtag chatsHashtag chats
![Page 77: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/77.jpg)
Chapter 4: Chapter 4: BloggingBlogging
![Page 78: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/78.jpg)
Blogging PlatformsBlogging Platforms
![Page 79: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/79.jpg)
![Page 80: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/80.jpg)
Choosing a blog platformChoosing a blog platform
Ease of useTechnical supportCostCustomizableYour unique needs
![Page 81: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/81.jpg)
A blog is a website or micro-siteA blog is a website or micro-site
![Page 82: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/82.jpg)
Graphic of a blog Graphic of a blog poll herepoll here
Robust functionalityRobust functionality
![Page 83: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/83.jpg)
Blog example: Home DepotBlog example: Home Depot
![Page 84: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/84.jpg)
Facebook & Twitter canFacebook & Twitter canlead readers to blogslead readers to blogs
![Page 85: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/85.jpg)
Twitter helps publicize blog postsTwitter helps publicize blog posts
![Page 86: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/86.jpg)
Reasons to blogReasons to blog
Your Company
Here
Your Company
Here
You own the media
![Page 87: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/87.jpg)
You’re in controlYou’re in control
![Page 88: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/88.jpg)
Videos, photo albumsVideos, photo albums
![Page 89: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/89.jpg)
![Page 90: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/90.jpg)
Who’s this? Who’s this?
![Page 91: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/91.jpg)
Sharing, commenting, likingSharing, commenting, liking
![Page 92: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/92.jpg)
![Page 93: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/93.jpg)
Readers expect videoReaders expect video
![Page 94: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/94.jpg)
•EducateEducate•Answer common questionsAnswer common questions•Interview expertsInterview experts•Record an event Record an event •Review case studiesReview case studies •Debunk a mythDebunk a myth •Tell a storyTell a story
What could you video?What could you video?
![Page 95: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/95.jpg)
Steps to creating online videoSteps to creating online video
1. Digital camera or video camera
2. Open a business account at YouTube
3. Create a business channel
4. Shoot video
5. Upload to YouTube
6. Share the link via email & all social networks
![Page 96: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/96.jpg)
Facebook’s YouTube applicationFacebook’s YouTube application
![Page 97: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/97.jpg)
•Key words in titleKey words in title
•Less than 3 minutesLess than 3 minutes
•Logo throughoutLogo throughout
•Use the YouTube application Use the YouTube application in Facebook; in Facebook;
•Link to it in TwitterLink to it in Twitter
•AskAsk people to sharepeople to share
Getting your video noticedGetting your video noticed
![Page 98: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/98.jpg)
Sharing your videoSharing your video
![Page 99: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/99.jpg)
Chapter 7: Chapter 7: Getting startedGetting started
![Page 100: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/100.jpg)
Take baby stepsTake baby steps
![Page 101: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/101.jpg)
Develop a plan…Develop a plan…
![Page 102: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/102.jpg)
Sketch an editorial calendarSketch an editorial calendar
![Page 103: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/103.jpg)
Manage your time & teamManage your time & team
![Page 104: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/104.jpg)
Appoint a Page Appoint a Page AdministratorAdministrator
![Page 105: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/105.jpg)
Think of sharing the loadThink of sharing the load
Empower and train people by project or by campaign, or whatever
![Page 106: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/106.jpg)
Use efficiency toolsUse efficiency tools
Hootsuite.com Tweetdeck.com Socialoomph.com Nutshellmail.com
![Page 107: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/107.jpg)
Decide measures of successDecide measures of success•Evaluate what works
& build further
•Sweat—it’s your only equity
•Embrace change—it’s the norm
•Experiment: You can’t predict
audience reaction,
![Page 108: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/108.jpg)
Some tools—free and feeSome tools—free and fee• HootSuite• Postrank.com• Smallact’s Thrive• RSS feeds• SocialMention• IceRocket• BlogPulse
Make a quarterly report--tedious
AA
![Page 109: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/109.jpg)
![Page 110: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/110.jpg)
![Page 111: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/111.jpg)
I [heart] Facebook InsightsI [heart] Facebook Insights
![Page 112: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/112.jpg)
Tell everybodyTell everybody
![Page 113: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/113.jpg)
Constantly monitor Constantly monitor re-evaluatere-evaluate
This media is This media is “improvisational”“improvisational”
Repeat and repeatRepeat and repeat
![Page 114: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/114.jpg)
The secret to The secret to social media success?social media success?
![Page 115: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/115.jpg)
Don’t always blow your own Don’t always blow your own hornhorn
![Page 116: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/116.jpg)
Before you post anything…Before you post anything…
Ask yourself, will it…
• Educate?• Entertain?• Engage? • Enrich?
![Page 117: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/117.jpg)
In short—be interesting or In short—be interesting or helpfulhelpful
![Page 118: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/118.jpg)
Know thy readerKnow thy reader
![Page 119: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/119.jpg)
Social media communication
should be a thread running
through all of your
promotional activities—a
P.R. guru said
Become a weaverBecome a weaver
![Page 120: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/120.jpg)
Next: CRANK IT UPNext: CRANK IT UPTrade shows? Events? Trade shows? Events?
conferencesconferencesMix up your genresSuccess at real eventsEngage bloggersExhibitorsFacebook & Twitter users create buzz
around your next eventCombine the old and new in creative
ways
![Page 121: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/121.jpg)
Learn from major brandsLearn from major brands
![Page 122: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/122.jpg)
Social Media ResourcesSocial Media Resources
Social media tools help pages
• Twitter glossary
• Facebook help
Websites• Mashable• Ragan
Communications• AllTop
Articles• Fishing Where The Fish
Are: Mapping Social Media to the Buying Cycle.
• Social Media & Technology Use Among Adults 50+
Organizations• Social Media Business
Council
• Social Media Club NH
• Social Media Breakfast NH
![Page 123: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/123.jpg)
http://www.pewinternet.org
Finding trend dataFinding trend data
![Page 124: Ssv vermont nh marketers](https://reader037.fdocuments.in/reader037/viewer/2022110307/556489ccd8b42a5f6c8b483d/html5/thumbnails/124.jpg)
About Halvorson New MediaAbout Halvorson New Media
Christine Halvorson founded Halvorson New Media in
2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits of all types on how to use social media strategically. She is also hired by businesses as a writer to create social media content.
She currently writes and manages the blog for the New Hampshire Small Business Development Center, as well as continuing to serve Stonyfield Farm, Louis Karno & Company Communications, and the Bond Wellness Center of Monadnock Community Hospital. She is a frequent guest speaker and trainer on social media topics.
HalvorsonNewMedia.comHalvorsonNewMedia.com