SPY SUMMER 2010 EYEWEAR

look seriesMeTAl seriesADDiCT seriessTeADY seriessCoop seriesTeChnologYreFerenCe gUiDeTeAM lisT

p 02

p 08

p 14

p 26

p 36

p 40

p 46

p 48

contents

collectionsproduced in limited quantities

key

When our lawyers tried to get us to put a disclaimer on our sunglasses, “Do not eat or chew,” we knew we got the colors right. Judging by the high-fives in the board room, the new styles in the line for Spring 2010 will fill in the gaps. The same great quality, design and styling will remind everyone why they love Spy sunglasses and what keeps them coming back for more. This is Life Through Our Lens…the collective experience of sport, art, music, design, lifestyle and fashion. Uniquely OURS but at the same time there’s something for everyone. If this is your first rodeo with us, hike up your chaps and get in the game, otherwise WELCOME BACK! Candy colors, new stuff, old stuff - its all going to get your head spinning, your mouth watering, and your eyes seeing the world with a whole new reality. Just roll with it, it’s much easier this way. Think outside the box and transform the world around you. Live Through Our Lens...

V.10_1.0

NEW STYLE / COLORWAY

TRIDENT pOLARIZED

AvAILAbLE IN Rx

CR-39 LENSES

NYLON LENSES

origami mamiKImONO INSpIRED jApANESE DESIgN WITh STREET STYLINg.

candy coatedEYE CATChINg COLORS TO TOp Off YOuR STYLE.

rad-n-plaidA TRIp bACK TO ThE ROOTS Of OuR gENERATION.

V.10_1.0 PG3SerieS

670087297140BLACK/RED W/ GUNMETAL TEMPLESGREY W/ SILVERGRADIENT MIRRORVLT 11.0Delivery 2/15

670087308073BLACK/CLEAR BROWN W/BLACK TEMPLESBRONZE FADEVLT 20.6Delivery 2/15

1. 2.

670087323129LT. BLUE/CLEAR W/CHROME TEMPLESGREYVLT 21.6Delivery 2/15

3.

670087320044WHITE/RED W/CHROME TEMPLES BLACK FADEVLT 21.5Delivery 2/15

4.

looKlooKSerieS

LOOK IS SPY’S PREMIUM SERIES. SHOWCASING OUR MOST FORWARD THINKING DESIGNS, WE EXPERIMENT WITH THE LATEST CUTTING EDGE TECHNOLOGIES AND USE ONLY THE FINEST MATERIALS. THIS IS WHERE WE EXPLORE NEW TERRITORIES AND EXERCISE OUR PASSION FOR PUSHING THE LIMITS OF ACCEPTED STYLING.

AgeD To perFeCTion, The BoDegA oFFers MUlTilAYereD sTYling sTrAighT FroM The Top shelF.hAND CRAfTED fROm LuxuRIOuS ACETATE AND fORgED mONEL ALLOY. 6-bASE LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION. fRAmE mEASuRES: 62-12-138Bodegalook

series

V.10_1.0 PG5SerieS

FroM soho To silverlAke, ClAriCe is The perFeCTrevivAl pieCe To ADD To YoUr DAilY wArDroBe. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 6-bASE LENSES. fIvE bARREL hINgE SYSTEm. 100% uv pROTECTION. fRAmE mEASuRES: 60-16-145claRice

672015130073BRONZE FADEBRONZE FADEVLT 33.7

672015296044WHITE W/ POP PINKBLACK FADEVLT 23.4Delivery 2/15

672015045044BLACK FADEBLACK FADEVLT 23.4

672015203261CRYSTAL CLEAR NAVY FADEVLT 24.8

4.3.

1. 2.

672015868158CHERRY BLOSSOM MARBLELT. BRONZE W/ SILVER MIRRORVLT 22.7

6.

672015863259ROYAL PURPLE MARBLE PURPLE W/ SILVER MIRRORVLT 16.4

5.

670795062133SHINY BLACK GREY GREENVLT 12.4

3.

670795316069SHINY BROWN STRIPE TORTOISE BRONZEVLT 12.4

4.2.1.

670795374129MATTE BLACKGREYVLT 12.4

670795200129BLACK W/ RED PLAIDGREYVLT 12.4Delivery 11/1

looKSerieS

AMeriCA’s MosT-wAnTeD FrAMe. hAnDsoMe AnD ToUgh wiThA MeTAl nose grille, Big BloCk hinge AnD reAr TeMple spoiler. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8 x 4 bASE TORIC ARC® LENSES. STuRDY TEmpLES AND mETAL DETAILS. 8mm hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 64-14.5-122toURing

V.10_1.0 PG7SerieS

3. 5.

670923062133SHINY BLACKGREY GREENVLT 12.4

4.2.

1.


670923256083BLACK W/ WHITE 80’S

BRONZE W/ RED SPECTRAVLT 10.0Delivery 11/1

670923200129BLACK W/ RED PLAIDGREYVLT 12.4Delivery 11/1

670923374810MATTE BLACKGREY W/ MULTI LAYERED PINKVLT 12.4

looKlooKSerieS

670805173140SHINY CHECKERSGREY W/ SILVER GRADIENT MIRRORVLT 11.0

670805289130TRANSLUCENT RED W/ BLACK TEMPLESGREY W/ RED SPECTRAVLT 10.0Delivery 12/1

6.4.

670805282811TRANSLUCENT CYAN W/ WHITE TEMPLESGREY W/ MULTI LAYERED GREENVLT 12.4Delivery 2/15

670805044080BLACK W/ GOLD TEMPLES BRONZE W/ GOLD MIRRORVLT 16.5Delivery 12/1

3.

1.

670805396811MATTE WHITEGREY W/ MULTI LAYERED GREENVLT 12.4

670805294143WHITE 80’S

GREY W/ SILVER MIRRORVLT 11.0Delivery 11/1

5.

2.

670923062801GREY GREEN POLARIZEDVLT 12.4

BolD AnD ConFronTATionAl, Blok MAkes iTs presenCe known. MAx heADrooM-esqUe sCUlpTUreD TeMple DeTAiling AnD UniqUe lens Angles Are noT For The FAinT oF heArT.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 6-bASE LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION. fRAmE mEASuRES: 57-16-123BlokiT grew Up in riverDAle AnD sTill goes swiMMing

wiTh phoeBe CATes. no shirT, no shoes, no serviCe!INjECTED WITh RESILIENT EpSYLON™. 6-bASE ARC® mONO LENS. hANDSET CuSTOm mETAL fRAmE DETAILS. 8mm mETAL hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 131-NA-129tRon

V.10_1.0 PG9SerieS

670037798044GUNMETAL W/ BLACK MARBLEBLACK FADEVLT 23.4Delivery 11/1

670037863164CHAMPAGNE W/ PURPLE MARBLEMERLOT FADEVLT 23.5Delivery 11/1

670037163073ANTIQUE BRASS W/ CARAMELMARBLEBRONZE FADEVLT 33.7Delivery 11/1

1. 3.2.

670037632044WHITE W/ BLUEBLACK FADEVLT 23.4Delivery 11/1

4.

metal SerieS

metalseriesOUR METAL SERIES FORGES CLASSIC DESIGN WITH MODERN CONSTRUCTION FOR A LOOK THAT WILL TAKE YOU INTO THE FUTURE.

ChAnnel YoUr glAM-zen. The kAori’s BAlAnCe oF MeTAl AnD ACeTATe TAkes YoU FroM BoTTle serviCe nighTs To Top Down Mornings.hAND CRAfTED fROm LuxuRIOuS ACETATE AND fORgED mONEL ALLOY. 4-bASE LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION.fRAmE mEASuRES: 61-12-125 kaoRi

V.10_1.0 PG11SerieS

670175374133 MATTE BLACKGREY GREENVLT 12.4

670175742139GUNMETAL W/ SILVER TEMPLESBLACK MIRRORVLT 27.2

2.

1.

3.

670175561133SHINY SILVERGREY GREENVLT 12.4

4.

670175280069SHINY GOLD / BLACKBRONZEVLT 12.4

5.

670175792129MATTE BLACK W/ GOLDGREYVLT 12.4

671067561129 SHINY SILVERGREYVLT 12.0

671067374133MATTE BLACKGREY GREENVLT 12.0

1. 2.

671067279069SHINY GOLDBRONZEVLT 12.4

3.

671067809129MATTE BLACK W/ WHITE TEMPLESGREYVLT 12.0

4.

metal SerieS

An AngUlAr noD To BoThYesTerDAY AnD ToMorrow.fORgED mONEL ALLOY fRAmE. 8 x 4 bASE TORIC ARC® LENSES. 100% uv pROTECTION. fRAmE mEASuRES: 66-12-130cloVeRdale wiTh sTYle so reTro-FUTUrisTiC iT MAY BreAk Up The BAnD,

The Yoko MelDs spY’s exClUsive Monel AlloY FrAMe wiTh An 80’s inspireD shielD AnD DUrABle grilAMiD TeMples.fORgED mONEL ALLOY fRAmE. 4-bASE NYLON ShIELD LENS. 100% uv pROTECTION. fRAmE mEASuRES: 135-N/A-119yoko

V.10_1.0 PG13SerieS

670844561133SHINY SILVERGREY GREENVLT 12.4

2.

670844742139 BRUSHED GUNMETAL W/ SILVER TEMPLESBLACK MIRRORVLT 27.2

1.

670844279069SHINY GOLDBRONZEVLT 12.4

3.

An AviATor FrAMe inspireD BY The pAsT wiTh opTiCAllY CorreCT CUrves oF The FUTUre.fORgED mONEL ALLOY fRAmE. 8 x 4 bASE TORIC ARC® LENSES. AvIATOR STYLINg. 100% uv pROTECTION. fRAmE mEASuRES: 65-12-130WilsHiRe

eero niemela wears the Wilshire.

V.10_1.0 PG15SerieS

670735044080 BLACK W/ GOLD TEMPLESBRONZE W/ GOLD MIRRORVLT 16.4Delivery 12/1

670735484164 POP PINKMERLOT FADEVLT 23.5Delivery 11/1

670735316069BROWN STRIPE TORTOISEBRONZEVLT 12.4Delivery 12/1

670735374129MATTE BLACKGREYVLT 12.4Delivery 12/1

670735254139BLACK W/ TRANSLUCENT REDGREY W/ BLACK MIRRORVLT 15.0Delivery 11/1

670735062129SHINY BLACKGREYVLT 12.4Delivery 11/1

1.

4.

2. 3.

6.5.

670735257120TRANSLUCENT BLUE W/ WHITEBLUE FADE W/ BLUE FLASHVLT 17.4Delivery 11/1

7.

addict SerieS

THIS SERIES IS THE CORE OF SPY OPTIC. HIGH END MATERIALS AND FASHION FORWARD FORMS MAKE ADDICT THE SERIES THAT KEEPS THEM COMING BACK FOR MORE. HAYMAKER, LACROSSE, AND DYNASTY MAY HAVE RAISED EYEBROWS WHEN INTRODUCED, BUT WERE CATALYSTS THEN AND STAPLES NOW.

addictseries

ChAMpAgne on YoUr FACewiTh Beer MoneY in YoUr poCkeT.CuSTOm-buILT fROm hIgh quALITY pROpIONATE.6-bASE LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION.fRAmE mEASuRES: 60-20-140stRatos II

V.10_1.0 PG17SerieS

670283863164ROYAL PURPLE MARBLEMERLOT FADEVLT 23.5Delivery 12/1

670283105044BLUE FADEBLACK FADEVLT 23.4Delivery 12/1

670283486044POP PINK FADEBLACK FADEVLT 23.4Delivery 12/1

670283062044 BLACKBLACK FADEVLT 23.4Delivery 12/1

1.

2. 4.3.

670283867073BROWN MARBLEBRONZE FADEVLT 33.7Delivery 12/1

5.

671063316069BROWN STRIPE TORTOISEBRONZEVLT 12.4

671063062129SHINY BLACKGREYVLT 12.4


671063256129BLACK W/ WHITE 80’S

GREYVLT 12.4Delivery 11/1

1.

3.2. 4.

addict SerieS

671063374135GREY POLARIZEDVLT 12.4

671063316074BRONZE POLARIZEDVLT 12.4

671063062135 GREY POLARIZEDVLT 12.4

671063638129SHINY WHITEGREYVLT 12.4

5.


ThrowBACk sTYling wiTh Feline FUnk. The eDYn is A ClAssiC Mix oF Then AnD now.CuSTOm-buILT fROm hIgh quALITY pROpIONATE.6-bASE LENSES. CuSTOm mETAL DETAILS.100% uv pROTECTION. fRAmE mEASuRES: 60-15-139edyn spY’s newesT FAMilY proDigY, The hAilwooD

BoAsTs TiMeless lines AnD A ClAssiC FiT. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. CuSTOm mETAL DETAILS. 8 mm hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 60-16-127HailWood

V.10_1.0 PG19SerieS

670413075133SHINY DARK TORTOISEGREY GREENVLT 20.02Delivery 2/15

670413332129SHINY BLACK TORTOISEGREYVLT 21.6Delivery 2/15

670413069069SHINY BROWN HORNBRONZEVLT 16.0Delivery 2/15

2. 3. 4.

670413062129SHINY BLACKGREYVLT 21.6Delivery 2/15

1.

addict SerieS





1. 3.2.


4.


inspireD BY A pAssion For FinDing FAnTAsY inThe MUnDAne, A noD To noir in FUll Color.hAND CRAfTED fROm LuxuRIOuS ACETATE.6-bASE LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION. fRAmE mEASuRES: 55-21-140kUBRikwheTher YoU’re leAning on The MAnTelpieCe wiTh A CoCkTAil

or A BoTTle oF Beer, The Bronsen will MAke YoU look The pArT. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 9 x 3 bASE TORIC ARC® LENSES. CuSTOm mETAL DETAILS. NEW 8 mm ROuNDED hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 60-19-123BRonsen

V.10_1.0 PG21SerieS

670925195044BLACK W/ MUERTOSBLACK FADEVLT 23.4Delivery 12/1

670925185073BLACK W/ GOLD SCALESBRONZE FADEVLT 33.7Delivery 12/1

1. 2. 3.

670925638129SHINY WHITE GREYVLT 12.0


670925867069BROWN MARBLEBRONZEVLT 12.4

670925315069SHINY BONE STRIPE TORTOISEBRONZEVLT 12.4

4.

7.5. 6.

670925863164ROYAL PURPLE MARBLEMERLOT FADEVLT 23.5




670925062073SHINY BLACKBRONZE FADEVLT 33.7

8.

672014808069CLASSIC TORTOISE BRONZEVLT 12.4Delivery 11/1

672014808080CLASSIC TORTOISE BRONZE W/ GOLD MIRRORVLT 16.4

672014865044BLACK / SMOKE CRYSTAL BLACK FADEVLT 23.4

672014865129BLACK / SMOKE CRYSTAL GREYVLT 12.4Delivery 11/1

5. 6. 7.

672014238129BLACK W/ SILVER FEATHERSGREYVLT 12.4Delivery 2/15

672014267139GREY W/ WHITE CROSSESGREY W/ BLACK MIRRORVLT 15.0Delivery 2/15


1. 2. 3.

4.

addict SerieS

plUsh lUxUrY FiT For A CeleBUTAnTe, elizA is prepAreD For her pApArAzzi MoMenT. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8 x 4 bASE TORIC ARC® LENSES. CuSTOm mETAL DETAILS. 100% uv pROTECTION. fRAmE mEASuRES:59-18-121eliZa vinTAge hipsTer sTYling MeeTs eYe To eYe

wiTh The pioneers oF roCk ‘n’ roll. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 6-bASE LENSES. OvERLAppINg ThREE bARREL hINgE SYSTEm. 100% uv pROTECTION. fRAmE mEASuRES: 55-17-135tice

V.10_1.0 PG23SerieS

670275803073SIBERIAN TIGERBRONZE FADEVLT 33.7

670275062164SHINY BLACKMERLOT FADEVLT 19.4

3.

670275210105SHINY COCONUT CRèME FADECOCONUT CRèME FADEVLT 37.1

4.

670275315074SHINY BONE STRIPE TORTOISEBRONZE POLARIZEDVLT 12.4

5.

670275189073BLACK W/ GOLD STRIPESBRONZE FADEVLT 33.7Delivery 12/1

2.

1.



2.

670431613069SHINY BROWN STRIPE TORTOISEBRONZEVLT 12.4


3.


4.


670431374129MATTE BLACK GREYVLT 12.0

1.

addict SerieS

volUpTUoUslY oversizeD To hiDeFroM YoUr sins oF The nighT BeFore.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. CuSTOmIZED mETAL DETAILS WITh A hAND pOLIShED fINISh. 100% uv pROTECTION. fRAmE mEASuRES: 60-17-125dynasty sTeAlThY, sleek AnD versATile lines keep YoUr inTenTions A

MYsTerY. More CoverAge, sTrong wrAp AnD An everYMAn FiT.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 9 x 3 bASE TORIC ARC® LENSES. STuRDY 8 mm STOp hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 61-16-129 lacRosse

670373638044SHINY WHITEBLACK FADEVLT 23.4



5. 7.6.

670373210073SHINY COCONUT CRèME FADEBRONZE FADE VLT 33.7



4.

670373200044BLACK W/ RED PLAIDBLACK FADEVLT 23.4Delivery 12/1

670373267139GREY W/ WHITE CROSSESGREY W/ BLACK MIRRORVLT 15.0Delivery 2/15


1. 2. 3.

DesigneD wiTh FlAvors oF hip hop AnD sTreeTCreD. iT sCreAMs iTs iTAliAn Design rooTs.buILT fROm gRILAmID. INTEgRATED hINgE. 6-bASE ARC® ShIELD. ADjuSTAbLE mETAL NOSE pIECE. 100% uv pROTECTION. fRAmE mEASuRES:125-N/A-115HayMakeR

mike losness wears the Haymaker.

V.10_1.0 PG27SerieS


670036062135GREY POLARIZEDVLT 12.4Delivery 11/1

670036316129BLACK FADEGREYVLT 12.4Delivery 11/1


670036316074BRONZE POLARIZEDVLT 12.4Delivery 11/1

5.3. 4.

670036379129MATTE BLACK W/ BLACK 80’S

GREYVLT 12.4

670036379135GREY POLARIZEDVLT 12.4Delivery 11/1

670036638129SHINY WHITEGREYVLT 12.4Delivery 11/1

2.

Steady SerieS

1.

steadyseriesTRIED AND TRUE MODELS THAT ARE STILL AT THE FRONT OF TRENDS - OUR BREAD AND BUTTER PIECES ARE STILL A STEP ABOVE THE REST. STEADY MODELS WILL CHECK OUT SO FAST YOU’LL LOSE TRACK OF WHETHER THEY EVER HIT THE SHELF AT ALL.

coopeR xl A sUper sizeD version oF The Cooper. TUrn YoUr shUFFle oFF; This is The onlY pieCe YoU’ll neeD.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. 100% uv pROTECTION. fRAmE mEASuRES: 59-17-142

S U P E R S I Z E D S T Y L E !

COOPER XL COOPER

V.10_1.0 PG29SerieS



670939045129SHINY BLACK FADEGREYVLT 12.4

670939062069SHINY BLACKBRONZEVLT 12.4

3.2.



8.6.

670939130069SHINY BRONZE FADEBRONZEVLT 12.4

7.

4.





5.

670939204143CLEAR SMOKEGREY SILVER MIRRORVLT 10.4

1.

670937302129 GREY CRYSTAL FADEGREYVLT 12.4



3.

2.

4.



5.



6.

670937608069TOBACCOBRONZEVLT 12.0

1.

670937374129 MATTE BLACKGREYVLT 12.4


dale earnhardt Jr.signature sunglass

Steady SerieS

FiTs like A glove AnD Follows YoU inTo The Mix. in sleek injeCTeD grilAMiD, The logAn is reADY To geT To work.buILT fROm bOmb-pROOf gRILAmID. 8-bASE ARC® LENSES. buILT-IN hINgE SYSTEm. 100% uv pROTECTION. fRAmE mEASuRES: 60-15-121.5logan DesigneD To DAle jr’s speCiFiCATions. The DirTY Mo is

YoUr FirsT plACe TrophY no MATTer how YoU Finish.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8 x 4 bASE TORIC ARC® LENSES. CuSTOm mETAL DETAILS. 8 mm STOp hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 59-18-121diRty Mo

V.10_1.0 PG31SerieS

4.

671015638129SHINY WHITEGREY VLT 12.4

6.

671015185069BLACK W/ GOLD SCALESBRONZEVLT 12.4Delivery 12/1

671015277044POP PINK W/ WHITE FEATHERSBLACK FADEVLT 26.0Delivery 2/15

671015863164ROYAL PURPLE MARBLEMERLOT FADEVLT 23.5

1. 2.

5.



3.

671015315069SHINY BONE STRIPE TORTOISEBRONZEVLT 12.4


670195066129SHINY BLACK STRIPE TORTOISEGREYVLT 12.4

5.



6.



4.



2.

3.

670195613069SHINY TORTOISEBRONZEVLT 12.4


1.

Steady SerieSSteady SerieS

Clever AnD ConFiDenT Cleo piCks Up where ABBeY leFT oFF. sTrAighT A’s CAn Be sexY Too. CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8 x 4 bASE TORIC ARC® LENSES. 8mm hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 59-17-122cleo CAlM AnD CAlCUlATeD wiTh

sTYling ThAT CoMMAnDs respeCT.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. 100% uv pROTECTION. fRAmE mEASuRES: 59-16-127coopeR

V.10_1.0 PG33SerieS

670861062164SHINY BLACKMERLOT FADEVLT 19.4

670861315074SHINY BONE STRIPE TORTOISEBRONZE POLARIZEDVLT 12.4

3.


1.

670861268069SHINY FOREST TORTOISEBRONZEVLT 12.4

4.2.


1.

6. 7.

4.

670375210069SHINY COCONUT CRèME FADEBRONZEVLT 12.4


5.

670375301129SHINY GREY CRYSTAL FADEGREYVLT 12.4

670375808080CLASSIC TORTOISEBRONZE W/ GOLD MIRRORVLT 26.0







670375130069SHINY BRONZE FADEBRONZEVLT 12.4

3.2.

8.



9.

Steady SerieS

A hoT CoMBinATion oF ClAssY AnD sAssY.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. CuSTOm-buILT mETAL DETAILS. 100% uv pROTECTION. fRAmE mEASuRES: 60-19-119

An insTAnT hiTMAker, The BolD AnDreCTAngUlAr hielo CoMMAnDs ATTenTion.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. 8mm hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 56-19-125Hielo¨Zoe

V.10_1.0 PG35SerieS



1. 2.

670535210074SHINY COCONUT CRèME FADEBRONZE POLARIZEDVLT 12.4

3.


4.

Steady


low-pro ClAssiC sTYle livesABove AnD BeYonD The TrenDs.CuSTOm-buILT fROm hIgh quALITY pROpIONATE. 8-bASE ARC® LENSES. RIvETS AND mETAL TEmpLE DETAILINg. 5 mm STOp hINgE. 100% uv pROTECTION. fRAmE mEASuRES: 59-19-119nolen

luke davis wears the nolen.

V.10_1.0 PG37SerieS

2.1.


4.3.

670949254143BLACK W/ TRANSLUCENT REDGREY W/ SILVER MIRRORVLT 11.0Delivery 11/1



Replacement lenses are available for styles that feature this logo. See price list for available colors.

Scoop SerieS



SPY’S SCOOP VENTING SYSTEM IS OUR PROPRIETARY TECHNOLOGY AND WHAT PUT US ON THE MAP. AIR IS FORCED THROUGH STRATEGICALLY PLACED VENTS AND REDUCES THE INCIDENCE OF FOGGING. THESE ARE MODELS BUILT WITH PERFORMANCE IN MIND, BUT STILL CARRY SIGNATURE SPY DESIGN ELEMENTS.

scoopseries

A new BreeD oF DUAl-pUrpose sporT FrAMes. This hYBriD MoDel MelDs FAshionAnD FUnCTion wiTh pATenTeD sCoop® TeChnologY AnD high Design AesTheTiCs.buILT fROm bOmb-pROOf gRILAmID. 8 x 4-bASE TORIC ARC® LENSES. vENTILATED SCOOp® TEChNOLOgY. COmfORTAbLE hYTREL TEmpLE TIpS. 100% uv pROTECTION. fRAmE mEASuRES: 57-14.5-120

A new AbvENTILATEDHsx

V.10_1.0 PG39SerieS

670980567129SHINY SMOKING GUNMETAL FADEGREYVLT 12.4

2.




4.

1.

5.



3.

Scoop SerieS

671011178140SHINY FADE CHROMEGREY W/ SILVER GRADIENT MIRRORVLT 11.0



2. 3.


4.1.




MiniMAlisT, posT-MoDernsporT Design wiTh shArpeneD eDges.buILT fROm bOmb-pROOf gRILAmID. 9-bASE ARC® LENSES. vENTILATED SCOOp® TEChNOLOgY. COmfORTAbLE hYTREL TEmpLE TIpS. 100% uv pROTECTION. fRAmE mEASuRES: 58-22-123diaBloA sCoop For The new MillenniUM. UpDATeD sTYling AnD

pATenTeD sCoop® venTilATion sYsTeM AFForD siMple lUxUrY. buILT fROm bOmb-pROOf gRILAmID. 9 x 3 bASE TORIC ARC® LENSES. vENTILATED SCOOp® TEChNOLOgY. COmfORTAbLE hYTREL TEmpLE TIpS. 100% uv pROTECTION. fRAmE mEASuRES: 57-19-122MacH II

V.10_1.0 PG41SerieS

Traditional spherical lenses have a consistent vertical and horizontal curve in the lens. If the edge of the lens were to continue around back to itself, it would form a spherical shape. This is the most commonly used lens profile.

spheriCAlA Toric lens has differing horizontal and vertical base curves—meaning that vertically the curvature is differ-ent than the horizontal curvature. This shape of lens allows a unique appearance that is very wearable and gives larger, high-wrap frames a modern look and feel.

ToriCSpy Optic’s exclusive multi-base mo-saic™ lens blends unlimited optical performance with futuristic design. mosaic™ features curvature shape properties that conform to your face, providing maximum comfort, protec-tion and clear vision.

MosAiC™

Spy Optic is pleased to offer prescription sunglasses directly to dealers. Carl Zeiss vision Sunlens, the leading manufacturer of premium polycarbonate sunglass lenses, is the exclusive vendor for this program and the partnership represents an exclusive Rx program that clearly benefits consumers who demand optical superiority with the latest frame options.for more Rx info, visit www.spyoptic.com or contact your rep.

rxLENSES

lenscurvaturE

All of Spy’s polarized sunglasses feature premium injected Trident lenses. Trident lenses diffuse glare through the use of an integrated polarizing filter layered within the injected lens, allowing incredible clarity even in the harshest conditions.

Trident polarized lenses are of the highest quality available, and effectively eliminate more than 99% of blinding glare. Spy’s premium Trident polarized lenses will outlast and out-perform a typical polarized lens every day of the week (and twice on Sunday!).

TriDenT polArizeD lenses

polarized lenses act like slatted window blinds—when light hits a reflective surface it bounces and scatters, reducing contrast and clarity. The “blinds” in our Trident lenses block scattered light rays but let in the “right” light, allowing you to see clearly and fight eye fatigue.

polArizATionSpy Optic’s ARC® (Accurate Radius Curvature) lenses are used in to provide the highest quality and most optically correct, distortion-free vision. ARC® lenses are decentered, eliminating distortion and allowing true clarity. All ARC® lenses are Optical Class 1 quality.

ArC®

™

wiThoUT TriDenT polArizeDwiTh TriDenT polArizeD

lenstecHnoloGYTRIDENT pOLARIZEDRx LENSES

V.10_1.0 PG43SerieS

monel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. monel Alloy is malleable, corrosion-resistant and hypo-allergenic for well-fitting and long-wearing shades.

Monel AlloY

Spy Optic is one of a few elite manufacturers to offer frames crafted in premium propionate. frames constructed fashioned in propionate have a sleek, dense finish that is modern, comfortable, and durable.

propionATe

FRaMetecHnoloGY

Spy uses flexible grilamid in its Scoop® series and other sport-friendly styles. grilamid frames are shatter-resistant, comfortable, and ready to take on the world in any climate condition.

grilAMiD

The hytrel rubber found on Scoop® frame temples is a unique hydrophilic compound that increases in tackiness when introduced to moisture. When you sweat, hytrel keeps your shades firmly in place and ensures a longer ride.

hYTrelSpy Optic’s patented Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. Scoop® forces air through strategically placed vents of varying aperture on the frame, effectively shutting down fog and keeping your vision clear.

sCoop® venTing sYsTeM

V.10_1.0 PG45SerieS

4, 6, 8, or 9-Base? Spy’s spherical sunglasses are available in 4-, 6-, 8-, or 9-base. “base curve” refers to the amount of “wrap” that a lens has, which in turn affects the curvature of the frame. A flatter lens—such as a 6-base—will create a much flatter, squared frame shape, whereas a higher base number will cause a sleek, wraparound fit.

BasecurVature

4BaSE

6BaSE

8BaSE

9BaSE

As flat as it gets, our 4-base lenses are for straight-up fashion purists.

A middle-ground curve, not too little, not to much. for that “classic” style.

A good strong wrap that goes both ways—fashion and function.

The strongest curvature we offer.

V.10_1.0 PG47SerieS

From Soho to Silverlake, Clarice is the perfect revival piece to add to your daily wardrobe. Custom-built from high quality propionate • 6-Base lenses • Five barrel hinge system • 100% UV protection• Frame measures: 60-16-145

BODEGA CLARICEChampagne on your face with beermoney in your pocket.Custom-built from high quality propionate • 6-Base lenses• Custom metal details • 100% UV protection• Frame Measures: 60-20-140

Vintage hipster styling meets eye to eyewith the pioneers of Rock ‘N’ Roll.Custom-built from high quality propionate • 6-Base lenses• Overlapping three barrel hinge system • 100% UV protection• Frame Measures: 55-17-135

KUBRIK

STRATOS II EDYN

TICESculptured temple detailing and uniquelens angles.Custom-built from high quality propionate • 6-Base lenses • Custom metal details• 100% UV protection• Frame measures: 57-16-123

BLOKLavish in scale and detail with metallic temple accents.Custom-built from high quality propionate • 8 X 4 Base Toric ARC® lenses • 100% UV protection• Custom metal details • Frame measures: 59-18-121

ELIZA

Handsome and tough with metal nose grille, big block hinge, and rear temple spoiler. Custom-built from high quality propionate • 8 X 4 Base Toric ARC® lenses • Huge temples with spoiler and metal details • 8MM hinge • 100% UV protection • Frame measures: 64-14.5-122

TOURINGNo shirt, no shoes, no service!Injected with resilient Epsylon™ • 6-Base ARC® mono lens • Handset custom metal frame details• Oversized 8mm metal hinge• 100% UV protection • Frame measures: 131-NA-129

TRON

Stealthy, sleek and versatile lines keepyour intentions a mystery.Custom-built from high quality propionate• 9 X 3 Base Toric ARC® lenses • Sturdy 8 mm stop hinge • Propionate frame • 100% UV protection• Frame measures: 61-16-129

LACROSSE HAYMAKERDesigned with flavors of hip hop and street cred.Built from bomb-proof Grilamid • 6-Base shield ARC® lenses• Adjustable metal nose piece • Integrated hinge system • 100% UV protection• Frame Measures:125-N/A-115

Timeless lines and a classic fit.Custom-built from high quality propionate • 8-Base ARC® lenses• Custom metal details • 8mm hinge • 100% UV protection• Frame Measures: 60-16-127

HAILWOODCocktail or beer, the Bronsen will make you look the part.Custom-built from high quality propionate• 9 X 3 Base Toric ARC® lenses• Custom metal details• 8 MM rounded hinge • 100% UV protection• Frame Measures: 60-19-123

BRONSEN

Voluptuously oversized.Custom-built from high quality propionate • 8-Base ARC® lenses • Custom metal details• 100% UV protection • Frame measures: 60-17-125

DYNASTY

look seRies addict seRies

= NEW STYLE

ReFeRenceGuide

Aged to perfection, the Bodega offersmultilayered styling straight from the top shelf. Hand crafted from luxurious acetate andforged monel alloy.• 6-Base lenses • Custom metal details • 100% UV protection• Frame measures: 62-12-138

Inspired by a passion for finding fantasy inthe mundane, A nod to noir in full color. Hand crafted from luxurious acetate.• 6-Base lenses• Custom metal details • 100% UV protection• Frame Measures: 55-21-140

Throwback styling with feline funk.The Edyn is a classic mix of then and now.Custom-built from high quality propionate • 6-Base lenses• Custom metal details • 100% UV protection• Frame Measures: 60-15-139

Minimalist, post-modern sport design.Built from bomb-proof Grilamid • 9-Base ARC® lenses • Hytrel temple tips • Ventilated Scoop® technology • 100% UV protection • Frame measures: 58-22-123

A Scoop® for the new millennium.Built from bomb-proof Grilamid • 9 X 3 Base Toric ARC® lenses • Hytrel temple tips • Ventilated Scoop® technology• Hidden hinge system • 100% UV protection• Frame measures: 57-19-122

MACH II DIABLOPatented Scoop® technology and high design aesthetics.Built from bomb-proof Grilamid • 8 X 4 Base Toric ARC® lenses • Hytrel temple tips • Ventilated Scoop® technology • 100% UV protection• Frame measures: 57-14.5-120

HSX

Optically correct curves of the future.Forged Monel alloy frame • 8 X 4 Base Toric ARC® lenses • Aviator styling • 100% UV protection • Frame measures: 65-12-130

So retro-futuristic it may break up the band.Forged Monel alloy frame • 4-Base mono lens • 80s inspired styling • 100% UV protection • Frame measures: 135-N/A-119

An angular nod to both yesterday and tomorrow.Forged Monel alloy frame • 8 X 4 Base Toric ARC® lenses • Squared aviator styling • 100% UV protection • Frame measurements: 66-12-130

CLOVERDALE WILSHIREYOKO

Metal seRies

scoop seRies

KAORIThe Kaori’s balance of metal and acetate takes you from top down afternoons to bottle service nights. Hand crafted from luxurious acetate andforged monel alloy.• 4-Base lenses • Custom metal details • 100% UV protection• Frame measures: 61-12-125

Fits like a glove and follows you into the mix.Built from bomb-proof Grilamid• 8-Base ARC® lenses • Built-in hinge system • 100% UV protection • Frame measures: 60-15-121.5

LOGANClever and confident, straight A’s can be sexy too.Custom-built from high quality propionate • 8 X 4 Toric Base ARC® lenses• Durable 8MM metal hinges • 100% UV protection • Frame measures: 59-17-122

CLEODesigned to Dale Jr’s technical specifications.Custom-built from high quality propionate• 8 X 4 Base Toric ARC® lenses• Custom metal details • 8MM stop hinge • 100% UV protection • Frame measures: 59-18-121

DIRTY MO

Bold and rectangular.Custom-built from high quality propionate• 8-Base curve lenses ARC® lenses • Propionate frame • Sturdy 8MM hinge • 100% UV protection • Frame measures: 56-19-125

HIELO

A super sized version of the Cooper. Turn your shuffle off, this is the only piece you’ll need.Custom-built from high quality propionate • 8-Base ARC® lenses• Custom metal details • 100% UV protection • Frame measures: 59-17-142

COOPER XL

Low-pro classic style. Custom-built from high quality propionate • 8-Base ARC® lenses • Rivets and metal temple detailing • 5 MM stop hinge • 100% UV protection • Frame measures: 59-19-119

NOLENA hot combination of classy and sassy. Custom-built from high quality propionate • 8-Base ARC® lenses • Custom-built metal details • 100% UV protection • Frame measures: 60-19-119

ZOË

steady seRies

Calm and calculated styling that commands respect.Custom-built from high quality propionate • 8-Base ARC® lenses• Durable metal hinges • 100% UV protection • Frame measures: 59-16-127

COOPER

surf intl.

Dean Morrison. Ben Bourgeois. Mike Losness. WaDe gooDaLL. Mitch coLeBorn.aLana BLancharD. torrey Meister.

surf intl / Juniors.

cLay Marzo. John FLorence. cory arraMBiDe. Luke Davis.

snow intl.

DcP. eero nieMeLa. DarreLL Mathes. Louie vito. PrisciLLa Levac. stevie BeLL. Danny Larsen.kareeM eL raFFie. iouri PoDLaDtchikov. anthony LeFFeLaar. Meghann o’Brien.

ski intl.

charLes gagnier. Duncan aDaMs. corey vanuLar. JF houLe. steFan thoMas. WiLey MiLLer.ahMet DaDaLi. vincent gagnier. MichaeL cLarke. nikLas eriksson.

moto intl.

JereMy Mcgrath. kevin WinDhaM. Jason LaWrence. nick Wey. tucker hiBBert.

Wake intl.

Danny harF. Parks BoniFay. shane BoniFay. chaD sharPe. tino santori. MeLissa MarQuarDt. JiMMy La riche.

mtB intl.

saM hiLL.

teAM PlAyeRs

teAM PlAyeRs Wade Goodall wears the Bodega.

SPY SUMMER 2010 EYEWEAR

Documents

Transcript of SPY SUMMER 2010 EYEWEAR