SPY Eyewear 2012

35
SPY 12 / 01 EYEWEAR COLLECTION

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SPY Eyewear 2012

Transcript of SPY Eyewear 2012

Page 1: SPY Eyewear 2012

S P Y 1 2 / 01

EYEWEARCOLLECTION

Page 2: SPY Eyewear 2012

0302 S P Y 1 2 / / S P Y 1 2

02 ABOUT SPY (This history of us and the future of you)

04 PREMIUM COLLECTIONS (Black Ice)

06 SIGNATURE SPY+ SERIES (Alana Blanchard, John John Florence, Louie Vito, Ken Block, Matthew Busche, Dale Earnhardt Jr.)

08 PREMIUM COLLABS (Realtree, Keep A Breast, ANSI)

10 LOOK SERIES (Mayson, Flynn, Tron, Fiona, Borough, Bowery, Blok, Touring)

20 METAL SERIES (Parker, Kaori, Showtime, Weller, Wilshire)

26 ADDICT SERIES (Helm, Kubrik, Farrah, OMG!, Murena, Dirk, Tice, Haymaker, Eliza, Lacrosse, Hailwood)

38 STEADY SERIES (Dirty Mo, McCoy, Bounty, Kash, Logan, Hielo,

Cooper XL, Nolen, Cleo, Cooper)

50 PERFORMANCE SERIES (Screw, Alpha, Quanta, Rivet, OTF, HSX, Diablo)

58 LENS & FRAME TECHNOLOGY (We only make the good stuff )

62 PRODUCT MATRIX EYEWEAR (See the entire SPY Eyewear line)

64 PRODUCT MATRIX RX (See the entire SPY RX line)

Beware. Many ancient civilizations predicted this was the year the world ends. We say it will be the best year ever. Why, you ask? Let us elaborate.

SPY is doing—and creating—rad shit. It’s been this way since day one, when we first put cool-looking shades on ourselves and our friends lurking along the shores, mountains, trails and tracks of Southern California.

For nearly two decades now, we’ve managed to not take ourselves too seriously. This allows us the luxury of always putting the F-U in “FUN” while hanging with our crew of ridiculously talented athletes, designers and artsy-fartisans. The mash-up of our collective obsession with action sports, tech, youth culture and music, keeps us up late at night, noodling on new gear that works insane and has better style than the other guys’ stuff.

So what have we learned during all this time? That we make incredible, high-quality products that go on your face, which allow you to see clearer, look cooler, perform better and be more comfortable while doing the things that make you feel most alive. Also, that we’re committed to supporting like-minded folk and the pastimes that inform who we are, what we do, why we do it. And we wouldn’t have it any other way.

We know you will be as stoked on our new collections and color ways as we were when designing and building them with our crew - just for you.

EYEWEARCOLLECTION

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0504 S P Y 1 2 / / S P Y 1 2

Evolution is inevitable. Change is welcome. This unique colorway streams from another dimension—pulled from a gateway buried in the recesses of an imploded supernova. Expanding upon the strengths of matte black, the Black Ice collection delivers a new era of cool. Bending the very fabric of time and space with powers so dark, its unique blackness reduces the world around it to a sultry smooth combination of blooming violet. Beware: Transcendental translucence awaits.

THE COLLECTION INCLUDES THE FOLLOWING FRAMES: Helm, Dirty Mo, Flynn, Tron, Blok, Murena, Dirk, Haymaker, Logan, Cooper XL, OTF.

SPY PREMIUM

COLLECTION

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0706 S P Y 1 2 / / S P Y 1 2

ATHLETE SIGNATURE

SERIESSPY + MATT BUSCHEMatthew Busche kicked everyone’s ass at the 2011 USA Cycling Pro Road Race Championship, leaving him red, white, blue and on the short list for the 2012 RadioShack-Nissan-Trek team. With his big motor and SPY’s Matthew Busche model Screw, some star-spangled shit is in store this season. Wave the flag and grab a pair.

SPY + KEN BLOCKKen Block’s swagger and balls-out driving style helped shape the all new Helm. Ken asked for a vintage sunglass with aggressive lines and under his direction, we delivered.

SPY + JOHN JOHN FLORENCETwo first names are always better than one. Inspired by classic rock and life on The Rock, John John’s signature Kubrik features a matte black frame, matte grey temples with gunmetal accents and a bold black mirror lens. Native to the North Shore, he knows how to live the life.

ALANA/OMG! COLLECTIONNo island fever here, just great style and variety keeping sweet spice in paradise. Alana Blanchard designed her OMG! sunglass with classic cat-eye inspiration that makes every moment feel like one in the spotlight. She didn’t stop there, though. Inspired by vintage Hollywood, and the subtle nuances of Kauai’s natural wonders, her new tort collection delivers high-fashion on multiple frames.

88 COLLECTIONA modern-day McCoy, Dale Earnhardt Jr. and his No. 88 Chevy only drop below 100 mph for food, fuel, new tires and hot chicks in tube tops. This Signature 88 eyewear offering complements his lifestyle as a modern-day American hero. SPY waved the green flag all crazy-like for this premium collection by Dale Jr.

SPY + LOUIE VITOKnown for his double chuck and love for the streets, Louie’s inspiration comes from urban culture and the people who run amuck in it and bask in its limelight. His influence is dripping all over the SPY+LV Mayson this year, producing a primer-sprayed tortoise show that will leave Paparazzi rubber-necking. Louie’s shades won’t make you do doubles, but it may land you in the step-and-repeat shot.

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PREMIUM COLLAB

SERIES

ANSI-CERTIFIED OPTICSOur shades make you look cool and help you see cool things, certainly, but they’re also designed to keep your eyeballs protected and in your head. That’s why we made sure this pair of specs was ANSI Z87.1 certified for lens retention and high mass impact resistance. That means if something hits you in the face (or if your face hits something), the lenses will resist ejecting, they won’t shatter, and the frame won’t break. One test these badass optics endured is a 1Ž4-inch metal ball blasted at the them at more than 100 mph. The other is a 1.1 lb. pointed projectile dropped on them from more than 4 feet up. They passed with high marks, so relax—the crap that the world might throw at your face is handled. We also made sure these sunglasses have good wrap-around coverage and clarity of view for your safety and visual enjoyment. We are pleased to be pleasing you. Available in Bounty and Quanta.

SPY + REALTREETM

The success of the SPY+ RealtreeTM Dirty Mo for Dale Earnhardt Jr. led us to one conclusion: Let’s do more! Dale’s favorite Realtree® pattern, safety-orange logo hits, orange mirror and bronze lenses, and SPY’s signature DNA add-up to a super stealthy, 7-piece camo collection that any North Carolinian would covet. Suit-up, get in, kick some ass and disappear! Available in Dirty Mo, Alpha, Quanta, McCoy, Tron, Dirk, Kash.

SPY + KEEP A BREASTHands-down the coolest girls on the block, we are inspired by the ladies at Keep a Breast (KAB) and their point-of-view on educating youth and active involvement in action sports. SPY and KAB teamed-up on two sunglasses models this season that generate a $5-per-shade contribution to KAB awareness programs aimed at eradicating breast cancer through prevention, early detection and personal assistance. The SPY+KAB Helm is a new fashion mainstay made with eco-friendly materials. The SPY+KAB Screw is a top-of-the-line performance shade built for speed. Grab a pair… or both!

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01

04

LOOKPREMIUM FRAMES.

SERIES

02 03

672050384139Army TortoiseLens: Grey

672050971133SPY + Louie VitoLens: Grey GreenDelivery 4/1

672050904069Yellow Tortoise w/ BlackLens: Bronze

672050062129BlackLens: Grey

MAYSON_No dog. No pony. Just you, nodding to the past while telegraphing the future. These things say it proud and loud, but don’t need to shout to make their point.

Built from acetate and forged Monel Alloy / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

Frame measures: 55-18-133.

FEATURES

FRAME MEASUREMENTS

Nate Tyler, Wade Goodall, Darrell Mathes.

WHO WEARS IT

COLORWAYS _04

01

1110 S P Y 1 2 / / S P Y 1 2

NATE TYLER / WEARS THE MAYSON IN YELLOW TORT

LOOK SERIES

LOOK IS SPY’S PREMIUM SERIES. SHOWCASING OUR MOST FORWARD THINKING DESIGNS, WE EXPERIMENT WITH THE LATEST CUTTING EDGE TECHNOLOGIES AND USE ONLY THE FINEST MATERIALS. THIS IS WHERE WE EXPLORE NEW TERRITORIES AND EXERCISE OUR PASSION FOR PUSHING THE LIMITS OF ACCEPTED STYLING.

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670323551139Black Ice Lens: Grey w/ PurpleSpectra™

673016010811Classic FadeLens: Grey w/ GreenSpectra™ Delivery 2/1

673016877133Matte Camo TortLens: Grey GreenDelivery 2/1

673016013130BohemianLens: Grey w/ RedSpectra™Delivery 2/1

673016271811Bro In The Dark Lens: Grey w/ GreenSpectra™Delivery 2/1

673016373129Matte Ebony w/ IvoryLens: GreyDelivery 2/1

673016989178MessengerLens: Grey w/ OrangeSpectra™Delivery 2/1

01 04

05

0302

670323903121Matte w/ Shiny ClearLens: Grey Green w/ Blue Spectra™

670323090139Black w/ WhiteLens: Grey w/ Red Spectra™

670323340129Black w/ Matte BlackLens: Grey

670323658139Cedar w/ BlackLens: Grey w/BlackMirror

670323064139Black w/ TortoiseLens: Grey w/ BlackMirror

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11 12

COLORWAYS _12

FLYNN_

Hand crafted from luxurious acetate revealing unexpected logo details / 4-base nylon mono lens / Five barrel hinge system / Custom metal details / 100% UV protection.

Built from bomb-proof Grilamid / Pin hinge / 4–base polycarbonate mono lens / Custom Metal Details / 100% UV protection

Frame measures: 134-NA-140.

FEATURES 01-06

FEATURES 07-12

FRAME MEASUREMENTS

Shane Bonifay, Cody Thompson, Melissa Marquardt,Ricky Dietrich.

WHO WEARS IT

Whether your thing is trance, techno, pop, or death, speed or black metal, you don’t need a passport to pimp these oversized Euro-rocker shades. Guy or girl, it doesn’t matter—just suit up in your favorite banana hammock or bikini and future shock the funk out of your face with these badass shades.

LOOK SERIES

01

04

02 03

670805551727Black IceLens: Grey w/ Purple Spectra™Delivery 3/1

670805183815Shiny Clear Lens: Bronze w/Green Spectra™

670805996121MC ‘93 HelmetLens: Grey w/ Blue Spectra™

670805986501SPY + RealtreeTM

Lens: Bronze w/ Orange Spectra™Delivery 2/1

COLORWAYS _04

TRON_

Injected with resilient Epsylon™ / 6-base ARC® mono lens / Handset custom metal frame details / 8mm metal hinge / 100% UV protection.

Frame measures: 131-NA-129.

FEATURES

FRAME MEASUREMENTS

Parks Bonifay, Vincent Gagnier, Jeremy McGrath.

WHO WEARS IT

Greetings, Programs. Escape into the mainframe. Manipulate the physical laws of the digital world. Get your game on. While you are at it, get your game face on. Hack into some trouble. Mess some shit up. Reveal yourself. Be a User.

PREMIUM FRAMES.

1312 S P Y 1 2 / / S P Y 1 2

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04

02 03

670299090164Black w/ ClearLens: Merlot Fade

670299552044Mint Chip Fade Lens: Bronze Fade

670299990133Alana CollectionLens: Grey GreenDelivery 4/1

670299468073Classic Tort w/ Clear BrownLens: Bronze Fade

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673006045129Black FadeLens: Grey

673006384129Cedar w/ BlackLens: Grey Green

673006062133Black Lens: Grey Green

673006990133Alana CollectionLens: Grey GreenDelivery 4/1

673006904069Matte Tortoise w/ AquaLens: Bronze

673006374154Matte Black w/ StripesLens: Burgundy

COLORWAYS _04 COLORWAYS _06

FIONA_ BOROUGH_

Built from bomb-proof Grilamid / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

Frame measures: 61-13-130.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Melissa Marquardt.

WHO WEARS IT

Every girl wants it and every man will give it to her—a really cute pair of shades that goes great with her shoes and handbag. The Fiona is bold and fun up front, sinewy with curves in all the right places round the back.

Whether you get an apple martini in Manhattan, a slice in Queens, mugged in the Bronx, forgotten on Staten Island or just wanna chill in Brooklyn, the Borough will leave its mark on you.

WHO WEARS IT

Custom-built from high quality Propionate / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

Frame measures: 54-16-145.

FEATURES

FRAME MEASUREMENTS

Melissa Marquardt, Alana Blanchard, Sarka Pancochova, Louie Vito, Darrell Mathes, Parker Coffin.

LOOK SERIES

PREMIUM FRAMES.

1514 S P Y 1 2 / / S P Y 1 2

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COLORWAYS _05

BOWERY_

02 03

673010062073BlackLens: Bronze Fade

673010994129Matte Black/ Tortoise Lens: Grey Green

673010995133Matte Army Tortoise Lens: Grey Green

673010062129BlackLens: Grey

673010062035Lens: Grey Polarized ™

Whaddayoulookinat? You want

summa dis? Fogettaboudit—You don’t

have the stugots to wear something

this cool. Like a Ramones back beat,

this eyewear is so solid you can feel

it from East 4th to Chinatown.

Hand crafted from luxurious acetate / 6-base CR39 lenses / Custom metal details / 100% UV protection.

Frame measures: 54-18-145

FEATURES

FRAME MEASUREMENTS

Eero Niemela, Wade Goodall, Darrell Mathes, Andre Villa, Kevin Windham.

WHO WEARS IT

01

04_05

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KEVIN WINDHAM / WEARS THE BOWERY IN BLACK

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04_05

02 03

670795062133Black Lens: Grey Green

670795316069Brown Stripe TortoiseLens: Bronze

670795374877Matte BlackLens: Grey w/ Blue Spectra™

670795374129Matte BlackLens: Grey

670795374135Lens: Grey Polarized ™

670923062133BlackLens: Grey Green

670923062801Lens: Grey Green Polarized

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04_05

02 03

670923551727Black IceLens: Grey w/ Purple Spectra™Delivery 2/1

670923256083Black w/ White 80’SLens: Bronze w/ Red Spectra™

670923374129Matte Black Lens: Grey

COLORWAYS _05 COLORWAYS _05

BLOK_ TOURING_

Custom-built from high quality Propionate / 6-Base lenses / Custom metal details / 100% UV protection.

Frame measures: 57-16-123.

FEATURES

FRAME MEASUREMENTS

Ben Bourgeois, Kevin Windham, Louie Vito, Mike Montgomery, Danny Harf.

WHO WEARS IT

It’s all about working the angles, and these lenses have many, along with temple pieces that are thicker than a Snicker. If you want your shades strong but smooth, like a shot of reposada tequila, then you’re gonna want to rock out with your Blok out.

Know you got soul? If you didn’t, you wouldn’t be in here. You got it? Like James? Like Bobby? Like Maceo? These things are large and in charge, filled with power, so don’t turn it loose ‘cuz it’s a mother!

WHO WEARS IT

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / 8mm hinge / Sturdy temples and metal details / 100% UV protection.

Frame measures: 61-14.5-122.

FEATURES

FRAME MEASUREMENTS

Antonio Cairoli, DCP.

LOOK SERIES

PREMIUM FRAMES.

1918 S P Y 1 2 / / S P Y 1 2

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672051556133SilverLens: Grey Green

672051556801Lens: Grey Green Polarized

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04_05

02 03

672051280069GoldLens: Bronze

672051905139Antique SilverLens: Grey w/ Black Mirror

672051017133Antique GoldLens: Grey Green

COLORWAYS _05

PARKER_No Parker posers allowed—if you wear these, you can’t have a 9-to-5 job and you gotta love the water or have a bit part on some daytime TV drama playing someone who does. If this isn’t you, then it’s back to your desk job in the valley or desert where you came from.

WHO WEARS IT

Forged Monel Alloy frame / Flared temple detailing / 6-Base lenses / 100% UV protection.

Frame measures: 60-14-135.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Parker Coffin, Kevin Windham, Eero Niemela.

METALTIMELESS LINES, MODERN CONSTRUCTION.

SERIES

FPO - JON IS GETTING US HI

2120 S P Y 1 2 / / S P Y 1 2

PARKER COFFIN / WEARS THE PARKER IN SILVER

METAL SERIES

WE WANTED TO MAKE AN EYEWEAR COLLECTION THAT WOULDN’T FLY IN CORRECTIONAL FACILITIES, BUT POSSESSED CLASSIC LINES, SMOOTH GROOVES AND A “COULDN’T GIVE A SHIT” SWAGGER. THE SOLUTION WAS OUR METAL SERIES, FORGING TIMELESS DESIGNS WITH MODERN CONSTRUCTION THAT WILL TAKE YOU TO A PLACE WHERE THE OLD LOOKS NEW AGAIN AND THE PRESENT LOOKS LIKE A TARRANTINO FLICK.

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670037141073Gold w/ Cherry RedLens: Bronze Fade

670037863164Champagne Metal w/Purple MarbleLens: Merlot Fade

670037142073Antique Brass w/ Brown TortoiseLens: Bronze Fade

670037798044Gunmetal w/ Black MarbleLens: Black Fade

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04

02 03

672036996129Matte Black w/ ‘93 HelmetLens: Grey

672036905035Antique Silver w/ BlackLens: Grey Polarized

672036274069Gold w/ Classic TortoiseLens: Bronze

672036556133Silver w/ BlackLens: Grey Green

COLORWAYS _04 COLORWAYS _04

KAORI_ SHOWTIME_

Hand crafted from luxurious acetate and forged Monel Alloy / 6-Base lenses / Custom metal details / 100% UV protection.

Frame measures: 61-12-125.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Melissa Marquardt.

WHO WEARS IT

Sometimes daytime shenanigans turn into nighttime hijinks and, dammit, you didn’t bring a toothbrush, face wash or a change of clothes. No worries, though, these classy sunnies will keep you looking and feeling fresh until the sun comes up again.

It’s always show time when you’re 7x AMA Supercross Champion Jeremy McGrath. MC pulled inspiration from his classic signature helmet art, saturating these timeless sunglasses in enough swagger to fill your tank through a dozen motos. It’s good to be The King.

WHO WEARS IT

Grilamid and forged Monel Alloy / 8 x 4 PC lenses / Custom metal details / 100% UV protection.

Frame measures: 54-18-145.

FEATURES

FRAME MEASUREMENTS

Jeremy McGrath, Alana Blanchard, Vicki Golden, Chard Sharpe.

METAL SERIES

TIMELESS LINES, MODERN CONSTRUCTION.

2322 S P Y 1 2 / / S P Y 1 2

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COLORWAYS

01 02

670626475133Silver w/ Black TortoiseLens: Grey Green

670626470069Gold w/ Classic TortoiseLens: Bronze

01_02 03 04

670844561133SilverLens: Grey Green

670844561801Lens: Grey Green Polarized

670844742139Brushed Gunmetal w/Silver TemplesLens: Black Mirror

670844279069Gold Lens: Bronze

COLORWAYS _02 COLORWAYS _04

WELLER_ WILSHIRE_

Hand crafted from luxurious acetate and forged Monel Alloy / 6-Base lenses / Five barrel hinge system / Custom metal details / 100% UV protection.

Frame measures: 64-13-140.

FEATURES

FRAME MEASUREMENTS

Kevin Windham, Wiley Miller, Torrey Meister,Stevie Bell.

WHO WEARS IT

Feeling well is good, but feeling good is Weller. These shades are what happens when Fear and Loathing meet Sundays in East Hampton, get supersized, and somehow wind up in Tahiti with an umbrella and guava slice in ‘em.

It’s a destination. Grand is where it starts, Ocean is where it ends, potholes and a-holes litter the road from Downtown all the way to the beach. That’s Wilshire. Why they put such great places on such a crappy road will forever remain a mystery. Why we made the perfect Aviator sunglass will be forever genius.

WHO WEARS IT

Forged Monel Alloy frame / 8x4 base toric ARC® lenses / Aviator styling / 100% UV protection.

Frame measures: 65-12-130.

FEATURES

FRAME MEASUREMENTS

Wiley Miller, Melissa Marquardt, Andre Villa, Matt Crafton.

METAL SERIES

TIMELESS LINES, MODERN CONSTRUCTION.

2524 S P Y 1 2 / / S P Y 1 2

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04_05

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673015487810SPY + Keep A BreastLens: Grey w/ Pink Spectra™ Delivery 2/1

673015374129Matte BlackLens: GreyDelivery 2/1

673015396129Matte WhiteLens: GreyDelivery 2/1

673015808133Classic Tort Lens: Grey GreenDelivery 2/1

673015975727 Black IceLens: Grey w/ Purple Spectra™Delivery 2/1

673015038129BlackLens: Grey

673015038135Lens: Grey PolarizedDelivery 2/1

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _07

HELM_Forget the Heineken… It’s PBR, whiskey or nothing. Grab your dirtiest denim jacket and step up to the Helm.

WHO WEARS IT

Built from bomb-proof Grilamid / 6-base PC lenses / Contrast logo detailing / 100% UV protection.

Frame measures: 57-18-140.

FEATURES

FRAME MEASUREMENTS

Ken Block, Eero Niemela, Sam Hill, Alana Blanchard, Melissa Marquardt, Alex Grey.

2726 S P Y 1 2 / / S P Y 1 2

KEN BLOCK / WEARS THE HELM IN MATTE BLACK

ADDICT SERIES

THIS SERIES IS THE CORE OF SPY OPTIC. HIGH END MATERIALS

AND FASHION FORWARD FORMS MAKE ADDICT THE SERIES THAT

KEEPS THEM COMING BACK FOR MORE. TICE, KUBRIK AND MURENA

MAY HAVE RAISED EYEBROWS WHEN INTRODUCED, BUT WERE

CATALYSTS THEN AND STAPLES NOW.

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04

02

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03

06

673011062035BlackLens: Grey Polarized

673011808069Classic TortoiseLens: Bronze

673011990133Alana CollectionLens: Grey GreenDelivery 4/1

673011062164Black Lens: Merlot Fade

673011412044Mint Chip FadeLens: Bronze Fade

673011490164Sugar Plum FadeLens: Merlot Fade

COLORWAYS _06

FARRAH_Bombshells cannot escape the photo op in this over-sized gem. Hot red bathing suits never run out of style, sitting glamorously poolside.

WHO WEARS IT

Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

Frame measures: 62-15-125.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Melissa Marquardt, Vicki Golden.

01 02 03_04

670413084139SPY + John John FlorenceLens: Grey w/ Black Mirror

670413075133Dark TortoiseLens: Grey Green

670413062129BlackLens: Grey

670413062135Lens: Grey Polarized ™

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _04

KUBRIK_

Hand crafted from luxurious acetate / 6-Base lenses / Custom metal details / 100% UV protection.

Frame measures: 55-21-140.

FEATURES

FRAME MEASUREMENTS

John John Florence, Wade Goodall, Evan Thompson, Grant Roberts.

WHO WEARS IT

Inspired by a passion for findingfantasy in the mundane, a nod to noir in full color.

2928 S P Y 1 2 / / S P Y 1 2

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07

02

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673020808073Classic TortoiseLens: Bronze FadeDelivery 4/1

673020038135Black Lens: Grey PolarizedDelivery 4/1

673020469044Translucent TealLens: Black FadeDelivery 4/1

673020990133Alana CollectionLens: Grey GreenDelivery 4/1

673020038164BlackLens: Merlot FadeDelivery 4/1

673020955073NavajoLens: Bronze FadeDelivery 4/1

673020981073Mint Chip FadeLens: Bronze FadeDelivery 4/1

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _07

OMG!_

Built from bomb-proof Grilamid / 6-base PC lenses / Durable metal hinges / Custom metal details / 100% UV protection.

Frame measures: 58-18-133.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Melissa Marquardt, Sarka Pancocchova.

WHO WEARS IT

As hot, smooth, elegant and grooving as the Kauai Girl that inspired it, the OMG! will keep aloha in your eyes and inspire breathless adorations about you, dawn to dusk, town or country.

671012384133Cedar w/ BlackLens: Grey Green

01 02 03

671012062133BlackLens: Grey Green

671012551502Black IceLens: Grey w/ Purple Spectra™

COLORWAYS _03

MURENA_Grounded in the 80’s, Murena is a must-have for today’s scene. Old school lines define your go-to shades of the moment.

WHO WEARS IT

Handcrafted from luxurious acetate / Crystal clear 6-base CR39 lenses / Durable metal hinges / Wire-core temples / Custom metal details / 100% UV protection.

Frame measures: 58-17-140.

FEATURES

FRAME MEASUREMENTS

John John Florence, Ken Block, Duncan Adams.

3130 S P Y 1 2 / / S P Y 1 2

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03_04 05

672014865129Black w/ Smoke CrystalLens: Grey

672014374129Matte BlackLens: Grey

672014374135Lens: Grey Polarized

672014062129BlackLens: Grey

672014038135Lens: Grey Polarized ™ ™

01_02

COLORWAYS _05

TICE_Vintage hipster styling meets eye to eye with the pioneers of rock ‘n‘ roll.

WHO WEARS IT

Custom-built from high quality Propionate / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

Frame measures: 55-17-135.

FEATURES

FRAME MEASUREMENTS

Louie Vito, Wade Goodall, Danny Harf.

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05 06

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672052045129Black FadeLens: Grey

672052903121Matte ClearLens: Grey W/ Blue Spectra™

672052551129Black IceLens: Grey

672052396129Matte WhiteLens: Grey

672052062129BlackLens: Grey

672052062135Lens: Grey Polarized

672052995069Matte Camo TortoiseLens: Bronze

672052130069Bronze FadeLens: Bronze

672052130074Lens: Bronze Polarized

672052374129Matte BlackLens: Grey

672052374135Lens: Grey Polarized ™ ™ ™

672052986074SPY + RealtreeTM

Lens: Bronze PolarizedDelivery 2/1

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _12

DIRK_

Built from bomb-proof Grilamid / Custom metal details / 8-Base lenses / Built-in hinge system / 100% UV protection.

Frame measures: 64-16-125.

FEATURES

FRAME MEASUREMENTS

JR Hildebrand, Torrey Meister.

WHO WEARS IT

Mama didn’t raise a yes man... Put some tough on your face.

3332 S P Y 1 2 / / S P Y 1 2

Page 18: SPY Eyewear 2012

03

670373551727Black IceLens: Grey w/ Purple Spectra™Delivery 2/1

01

04_05

02

670373374129Matte BlackLens: Grey

670373210073Coconut Crème FadeLens: Bronze Fade

670373062129BlackLens: Grey

670373062135Lens: Grey Polarized ™

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _05

HAYMAKER_

Built from bomb-proof Grilamid / 6-base ARC® shield / Custom metal details / 100% UV protection.

Frame measures: 125-NA-115.

FEATURES

FRAME MEASUREMENTS

Shane Bonifay, Eero Niemela, Tom Fooshee, Antonio Cairoli.

WHO WEARS IT

Designed with flavors of hip-hop and street cred. It screams its Italian design roots.

01 02 03

670925062073BlackLens: Bronze Fade

670925863164Royal Purple Marble Lens: Merlot Fade

670925867069Brown MarbleLens: Bronze

COLORWAYS _03

ELIZA_Plush luxury fit for a celebutante, Eliza is prepared for her photo op moment.

WHO WEARS IT

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 100% UV protection.

Frame measures: 59-18-121.

FEATURES

FRAME MEASUREMENTS

Alana Blanchard, Melissa Marquardt.

3534 S P Y 1 2 / / S P Y 1 2

Page 19: SPY Eyewear 2012

01_02 03_04 05_06

670431374129Matte BlackLens: Grey

670431374135Lens: Grey Polarized

670431613069Brown Stripe TortoiseLens: Bronze

670431613074Lens: Bronze Polarized

670431062129Black Lens: Grey

670431062135Lens: Grey Polarized ™™ ™

01 02

671063062135BlackLens: Grey Polarized

671063374135Matte BlackLens: Grey Polarized ™

ADDICTTHE CORE OF SPY OPTIC.

SERIES

COLORWAYS _06 COLORWAYS _02

LACROSSE_ HAILWOOD_

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 100% UV protection.

Frame measures: 59-18-121.

FEATURES

FRAME MEASUREMENTS

Torrey Meister, Ben Bourgeois, Tucker Hibbert.

WHO WEARS IT

Stealthy, sleek and versatile lines keep your intentions a mystery. More coverage, strong wrap and an everyperson fit.

SPY’s family prodigy, the Hailwood boasts timeless lines and a classic fit.

WHO WEARS IT

Custom-built from high quality Propionate / 8-base ARC® lenses / 8 mm hinge / Custom metal details / 100% UV protection.

Frame measures: 60-16-127.

FEATURES

FRAME MEASUREMENTS

Colin Edwards, Chris Plouffe, Ricky Dietrich.

3736 S P Y 1 2 / / S P Y 1 2

Page 20: SPY Eyewear 2012

01

04

09_10

02

05_06

03

07_08

670937374129Matte BlackLens: Grey

670937374135Lens: Grey Polarized

670937302129Grey Crystal FadeLens: Grey

670937638129WhiteLens: Grey

670937316069Black IceLens: Grey

670937316069Brown Stripe TortoiseLens: Bronze

670937316074Lens: Bronze Polarized

670937062129BlackLens: Grey

670937062135Lens: Grey Polarized ™™

670937986074SPY + Real TreeLens: Bronze PolarizedDelivery 2/1

STEADYEVERYDAY, ALL DAY.

SERIES

COLORWAYS _10

DIRTY MO_Designed to Dale Jr’s specifications. The Dirty Mo is your first-place trophy no matter how you finish.

WHO WEARS IT

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 8 mm stop hinge / 100% UV protection.

Frame measures: 59-18-121.

FEATURES

FRAME MEASUREMENTS

Dale Earnhardt Jr.

3938 S P Y 1 2 / / S P Y 1 2

DALE EARNHARDT JR. / WEARS THE DIRTY MO IN BLACK

STEADY SERIES

THE STEADY SERIES IS A COLLECTION OF SPY’S BEST-SELLERS, THE SHADES THAT LOOK GOOD ON EVERYONE, EVERYWHERE, AND SELL-OUT EVEN IN THE DARK OF WINTER. STEADY STYLES ARE SO COMPELLING YOU’LL PROBABLY BUY TWO OR THREE OF THEM AT A TIME, AFRAID WE’LL SELL OUT AGAIN. THAT’S OKAY, GO AHEAD, STEADY AS SHE GOES.

Page 21: SPY Eyewear 2012

07

01_02

08

03_04 05_06

673017396129Matte WhiteLens: Grey Delivery 4/1

673017204140Matte Smoke TortLens: GreyDelivery 4/1

01

05_06

02

07_08

03_04

673012986074SPY + RealtreeTM

Lens: Bronze PolarizedDelivery 2/1

673012374129Matte BlackLens: Grey

673012374135Lens: Grey Polarized

673012396129Matte WhiteLens: Grey

673012062129BlackLens: Grey

673012062135Lens: Grey Polarized

673012130069Bronze FadeLens: Bronze

673012130074Lens: Bronze Polarized ™

673017038129BlackLens: Grey

673017038135Lens: Grey PolarizedDelivery 4/1

673017130069Bronze FadeLens: Bronze

673017130074Lens: Grey PolarizedDelivery 4/1

673017374129Matte BlackLens: Grey

673017374135Lens: Grey PolarizedDelivery 4/1

™ ™™

COLORWAYS _08 COLORWAYS _08

McCOY_ BOUNTY_

Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

Frame measures: 63-17-120.

FEATURES

FRAME MEASUREMENTS

Dale Earnhardt Jr., Colin Edwards.

WHO WEARS IT

Speakeasies, fast cars and long nights fueled the birth of NASCAR racing. Smuggle a pair of these shades for yourself and the women will line up for a chance to hop in your ride.

Don’t go to bed with a price on your head. High impact tested ‘cuz you never know, the Bounty is always cool, brick house solid, and has you covered on all sides.

WHO WEARS IT

Built from bomb-proof Grilamid NZ / 8-base ARC® lenses / Durable metal hinges / Custom metal details / 100% UV protection.

Frame measures: 65-40-113.

FEATURES

FRAME MEASUREMENTS

Matt Crafton, Kevin Windham.

STEADY SERIES

EVERYDAY, ALL DAY.

4140 S P Y 1 2 / / S P Y 1 2

Page 22: SPY Eyewear 2012

01

06_07

02_03 04_05

672002062129BlackLens: Grey

672002062135Lens: Grey Polarized

672002374129Matte BlackLens: Grey

672002374135Lens: Grey Polarized

672002808069Classic TortoiseLens: Bronze

672002808074Lens: Bronze Polarized ™ ™

672002986074SPY + RealtreeTM

Lens: Bronze PolarizedDelivery 2/1

01

05

02

0806

11_12

03

07

13_14

04

09_10

670939045129

Black Fade

Lens: Grey

670939204143

Clear Smoke

Lens: Grey w/

Silver Mirror

670939374130

Matte Black

Lens: Grey w/ Red

Spectra™

670939903815

Matte Clear

Lens: Bronze w/ Green

Spectra™

670939551727

Black Ice

Lens: Grey w/ Purple

Spectra™

Delivery 2/1

670939959074

Special Ops Camo

Lens: Bronze Polarized

670939062129

Black

Lens: Grey

670939062135

Lens: Grey

Polarized

670939551129

Black Ice

Lens: Grey

Delivery 2/1

670939130069

Bronze Fade

Lens: Bronze

670939374129

Matte Black

Lens: Grey

670939374135

Lens: Grey

Polarized

670939638129

White

Lens: Grey

670939638135

Lens: Grey Polarized ™

™™

STEADY SERIES

COLORWAYS _07 COLORWAYS _14

KASH_ LOGAN_

Custom-built from high quality Propionate / 8-base ARC® lenses / Five barrel hinge system / Custom metal details / 100% UV protection.

Frame measures: 61-15-125.

FEATURES

FRAME MEASUREMENTS

Matthew Busche, Kevin Windham.

WHO WEARS IT

Money in the bank! All day styling in a low volume, medium fitting frame. Signature spy dna elevates classic design to a monetary level of cool.

Fits like a glove and follows you into the mix. In sleek injected Grilamid, the Logan is ready to get to work.

WHO WEARS IT

Built from bomb-proof Grilamid / 8-base ARC® lenses / Built-in hinge system / 100% UV protection.

Frame measures: 60-15-121.5.

FEATURES

FRAME MEASUREMENTS

Kevin Windham, Colin Edwards.

EVERYDAY, ALL DAY.

4342 S P Y 1 2 / / S P Y 1 2

Page 23: SPY Eyewear 2012

670036204143Clear SmokeLens: Grey w/Silver Mirror

670036062129BlackLens: Grey

670036062135Lens: Grey Polarized

0201

07_08

03_04

05_06

670375374129Matte BlackLens: Grey

670375374135Lens: Grey Polarized

670375062129BlackLens: Grey

670375062135Lens: Grey Polarized

670375474129WhiteLens: Grey

670375613069Brown Stripe TortoiseLens: Bronze

670375613074Lens: Bronze Polarized

670375045129Black FadeLens: Grey

™ ™

01

04_05 06_07

02 03

08_09

670036551129Black IceLens: GreyDelivery 2/1

670036551727Black IceLens: Grey w/ Purple Spectra™

Delivery 2/1

670036374129Matte BlackLens: Grey

670036374135Lens: Grey Polarized

670036316069Brown Stripe TortoiseLens: Bronze

670036316074Lens: Bronze Polarized ™™™

COLORWAYS _08 COLORWAYS _09

HIELO_ COOPER XL_

Custom-built from high quality Propionate / 8-base ARC® lenses / 8mm hinge / 100% UV protection.

Frame measures: 56-19-125.

FEATURES

FRAME MEASUREMENTS

Matt Crafton, JR Hildebrand.

WHO WEARS IT

An instant hitmaker, the bold and rectangular Hielo commands attention.

A super sized version of the Cooper. Turn your shuffle off; this is the only piece you’ll need.

WHO WEARS IT

Custom-built from high quality Propionate / 8-base ARC® lenses / 100% UV protection.

Frame measures: 59-17-142.

FEATURES

FRAME MEASUREMENTS

Torrey Meister, Colin Edwards.

STEADY SERIES

EVERYDAY, ALL DAY.

4544 S P Y 1 2 / / S P Y 1 2

Page 24: SPY Eyewear 2012

01 02_03 04_05

671015863164Purple Marble Lens: Merlot Fade

671015315069Bone Stripe TortoiseLens: Bronze

671015315074Lens: Bronze Polarized

671015062129BlackLens: Grey

671015062135Lens: Grey Polarized ™ ™

01 02 03_04

670535374129Matte BlackLens: Grey

670535210074Coconut Crème FadeLens: Bronze Polarized ™

670535038129BlackLens: Grey

670535038135Lens: Grey Polarized ™

STEADY SERIES

COLORWAYS _04 COLORWAYS _05

NOLEN_ CLEO_

Custom-built from high quality Propionate / 8-base ARC® lenses / 5 mm stop hinge / Rivets and metal temple detailing / 100% UV protection.

Frame measures: 59-19-119.

FEATURES

FRAME MEASUREMENTS

Matt Crafton, Torrey Meister.

WHO WEARS IT

Low-pro classic style lives above and beyond the trends.

Clever and confident Cleo picks up where Abbey left off. Straight A’s can be sexy too.

WHO WEARS IT

Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / 8mm hinge / 100% UV protection.

Frame measures: 59-17-122.

FEATURES

FRAME MEASUREMENTS

Vicki Golden.

EVERYDAY, ALL DAY.

4746 S P Y 1 2 / / S P Y 1 2

Page 25: SPY Eyewear 2012

01_02 03 04_05

670195374129Matte BlackLens: Grey

670195374135Lens: Grey Polarized

670195062129BlackLens: Grey

670195062135Lens: Grey Polarized

670195613069TortoiseLens: Bronze

™™

COLORWAYS _05

COOPER_

Custom-built from high quality Propionate / 8-base ARC® lenses / 100% UV protection.

Frame measures: 59-16-127.

FEATURES

FRAME MEASUREMENTS

Blake Green.

WHO WEARS IT

Calm and calculated with styling that commands respect.

4948 S P Y 1 2 / / S P Y 1 2

WADE GOODALL

Page 26: SPY Eyewear 2012

01

04

07

06

09

02

05

03

08

673019204148Clear SmokeLens: Bronze w/ Green Spectra™Delivery 2/1

673019038084BlackLens: Bronze w/ Silver MirrorDelivery 2/1

673019396077WhiteLens: Bronze w/ Blue Spectra™Delivery 2/1

673019409814Matte Black• Rose Contact • Bronze LensDelivery 2/1

673019227083SPY + Matthew BuscheLens: Bronze w/ Red Spectra™Delivery 2/1

673019204808Clear Smoke• Bronze w/ Black Mirror• Rose LensDelivery 2/1

673019038943SPY + Keep a BreastLens: Pink w/ Pink Spectra™Delivery 2/1

673019396808White• Bronze w/ Black Mirror• Rose LensDelivery 2/1

673019374129Matte BlackLens: GreyDelivery 2/1

PERFORMANCETECH FRAMES FOR THE MODERN ATHLETE.

SERIES

COLORWAYS _09

SCREW_Pure performance without a pill. Fog-free and interchangeable for your pleasure, take your game straight to the front, spit’m out the back, and screw baby, screw. If your victory lasts more than four hours, consult a doctor.

Matthew Busche, Jeremy McGrath, Mike Montgomery, Sam Hill, Troy Brosnan, Eero Niemela.

WHO WEARS IT

Frame measures: 126-0-125.

FRAME MEASUREMENTS

• SPA00152 / Bronze w/ Silver Mirror / VLT 14.50 • SPA00153 / Grey / VLT 16.77 • SPA00154 / Bronze w/ Green Spectra™ / VLT 10.10 • SPA00155 / Bronze w/ Blue Spectra™ / VLT 8.85 • SPA00156 / Bronze w/ Red Spectra™ / VLT 11.11 • SPA00157 / Rose Contact / VLT 24.85 • SPA00158 / Rose w/ Black Mirror / VLT 29.3 • SPA00159 / Grey w/ Purple Spectra™ / VLT 20.20 • SPA00160 / Pink w/ Pink Spectra™ / VLT 42.7 • SPA00161 / Bronze / VLT 11.71 • SPA00162 / Rose / VLT 29.30 • SPA00163 / Clear / VLT 100.0 • SPA00164 / Yellow / VLT 31

REPLACEMENT LENSES

Built from high quality Grilamid / Signature patented Scoop® Venting System / 7-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FEATURES

51S P Y 1 2 / MATTHEW BUSCHE / WEARS THE SCREW IN HIS SIGNATURE RED

PERFORMANCE

SERIESIT TOOK ONLY 3,000 SLEEPLESS HOURS TO MAKE GOOD-LOOKING EYEWEAR THAT’S VIRTUALLY INDESTRUCTIBLE AND MADE TO BE TESTED. ADD IN 16-PLUS YEARS OF R&D WITH OUR ATHLETES AND YOU GET THE PERFORMANCE SERIES, DESIGNED FOR SPEED JUNKIES, SPORT FREAKS AND PURE ATHLETES THAT AIN’T AFRAID OF THE CHALLENGE AND WANT TO SEE IT STRAIGHT-ON.

Page 27: SPY Eyewear 2012

01 0402

05

09

0706

10

08

11

03

672061062139BlackLens: Grey w/ Black Mirror

672061374999Matte BlackLens: Rose Contact

672061374139Matte BlackLens: Grey w/ BlackMirror

672061703139Matte RedLens: Grey w/ BlackMirrorDelivery 4/1

672061222083CrystalLens: Bronze w/ Red Spectra™Delivery 4/1

672061556121Metallic SilverLens: Grey w/ Blue Spectra™

672061986069SPY + RealtreeTM

Lens: BronzeDelivery 2/1

672061702139Matte BlueLens: Grey w/ Black MirrorDelivery 4/1

672061632148WhiteLens: Bronze w/ Green Spectra™Delivery 4/1

672061062962 Black• Grey w/ Black Mirror • Rose Contact • Yellow

672061062961 Black• Grey Polarized w/ Black Mirror• Rose Contact

Frame measures: 68-14-125.

FRAME MEASUREMENTS

Chris McDonald, Jeremy McGrath.

WHO WEARS IT

REPLACEMENT LENSES

• SPA00006 / Bronze / VLT 10.6 • SPA00004 / Clear / VLT 100.0 • SPA00015 / Grey / VLT 15.3 • SPA00016 / Grey Polarized / VLT 13.3 • SPA00001 / Grey w/ Black Mirror / VLT 13.0 • SPA00002 / Grey Polarized w/ Black Mirror / VLT 13.3 • SPA00007 / Grey w/ Blue Spectra™ / VLT 13.4 • SPA00005 / Rose w/ Blue Mirror / VLT 29.3 • SPA00003 / Yellow / VLT 31.0

COLORWAYS _11

ALPHA_

Built from high quality Grilamid / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FEATURES

You asked. We delivered. A good-looking piece that’s virtually indestructible with lenses that are interchangeable, shatter-proof, and fog and glare resistant.

PERFORMANCETECH FRAMES FOR THE MODERN ATHLETE.

SERIES

™673007493129PlumLens: Grey PolarizedDelivery 4/1

673014374129Matte BlackLens: Grey

673014374135Lens: Grey Polarized ™

01

07

04

02

08

05 06

03

09_10

673014062139BlackLens: Grey w/ Black Mirror

673014088999Translucent BlackLens: Rose Contact

673014396815Matte WhiteLens: Bronze w/ Green Spectra™

673007703139Matte RedLens: Grey w/ Black MirrorDelivery 4/1

673014986500SPY + RealtreeTM

Lens: Bronze w/ Orange Spectra™Delivery 4/1

673007204148Clear SmokeLens: Bronze w/ Green Spectra™Delivery 4/1

Jonathan Page, Nicole Duke, Mike Montgomery, Melissa Marquardt.

WHO WEARS IT

Frame measures: 64-18-125.

FRAME MEASUREMENTS

• SPA00013 / Bronze / VLT 10.6 • SPA00014 / Bronze w/ Green Spectra™ / VLT 11.8 • SPA00011 / Clear / VLT 100.0 • SPA00017 / Grey / VLT 15.3 • SPA00009 / Grey Polarized / VLT 13.3 • SPA00012 / Rose Contact / VLT 29.3 • SPA00010 / Yellow / VLT 29.3

REPLACEMENT LENSES

673007222077CrystalLens: Bronze w/ BlueSpectra™Delivery 4/1

COLORWAYS _10

QUANTA_This is what you get after 16 years of R&D: stylish, functional eyewear that can endure a world of abuse and won’t allow anything to get in the way of clear vision, fit or comfort.

Built from high quality Grilamid / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FEATURES

5352 S P Y 1 2 / / S P Y 1 2

Page 28: SPY Eyewear 2012

0101

0404

07_0808

0202

0505 0606_07

0303

673018204815Clear SmokeLens: Bronze w/ Green Spectra™Delivery 4/1

673028507884Purple HazeLens: Bronze w/ Purple Spectra™Delivery 6/1

673018396077Matte WhiteLens: Bronze w/ Blue Spectra™Delivery 4/1

673028396821Matte WhiteLens: Bronze w/ Blue Spectra™Delivery 6/1

673018188069Translucent BrownLens: BronzeDelivery 4/1

673028204129SmokeLens: GreyDelivery 6/1

673028556815SilverLens: Bronze w/ Green Spectra™Delivery 6/1

673018556129SilverLens: Grey Delivery 4/1

673018975727Black IceLens: Grey w/ Purple Spectra™Delivery 4/1

673028222083CrystalLens: Bronze w/ Red Spectra™Delivery 6/1

673018374129Matte BlackLens: GreyDelivery 4/1

673028374129Matte BlackLens: GreyDelivery 6/1

673018038129BlackLens: Grey

673018038135Lens: Grey PolarizedDelivery 4/1

673028038129BlackLens: Grey

673028038135Lens: Grey PolarizedDelivery 6/1

COLORWAYS _08 COLORWAYS _08

RIVET_ OTF_

Built from bomb-proof Grilamid / 8-base ARC® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

Frame measures: 68-17-120.

FEATURES

FRAME MEASUREMENTS

Jonathan Page.

WHO WEARS IT

Breathe, lean forward and assume the most comfortable place at the point of your saddle. Now go like hell. Engineered for every shade of long haul, the Rivet offers a convertible ride with more options than a Belgian ale house.

Going Off The Front takes big sack. No need to hide what you’re holding. Their underestimation is your biggestasset. These full-rim shades arepacking miles of technical talent in an under-the-radar package. They won’t know what hit them ‘til it’s too late.

WHO WEARS IT

Built from bomb-proof Grilamid / 8-base ARC® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

Frame measures: 67-17-120.

FEATURES

FRAME MEASUREMENTS

Nicole Duke.

PERFORMANCETECH FRAMES FOR THE MODERN ATHLETE.

SERIES

5554 S P Y 1 2 / / S P Y 1 2

Page 29: SPY Eyewear 2012

01 02

670949374135Matte BlackLens: Grey Polarized

670949638135WhiteLens: Grey Polarized

04

670980374135Matte BlackLens: Grey Polarized ™

™™

REPLACEMENT LENSES

• 080980000069 / Bronze / VLT 11.4 • 080980000074 / Bronze Polarized / VLT 11.9 • 080980000140 / Grey Gradient w/ Silver Mirror / VLT 8.9 • 080980000129 / Grey / VLT 12.8 • 080980000135 / Grey Polarized / VLT 13.6 • 071007000809 / Yellow & Clear / VLT 29.3 & 100.0 (sold as a pair)

• 080949000069 / Bronze / VLT 11.4 • 080949000074 / Bronze Polarized / VLT 11.9 • 080949000129 / Grey / VLT 12.8 • 080949000135 / Grey Polarized / VLT 13.6 • 080949000140 / Grey Gradient w/ Silver Mirror / VLT 8.9

REPLACEMENT LENSES

COLORWAYS _03 COLORWAYS _04

HSX_ DIABLO_

Built from bomb-proof Grilamid / 8 x 4-base toric ARC® lenses / Ventilated Scoop® technology / Custom metal details / Comfortable Hytrel™ temple tips / 100% UV protection.

Frame measures: 57-14.5-120.

FEATURES

FRAME MEASUREMENTS

Metal temple detailing, a grip of technology and superior style lines turn this fashion forward frame into your own personal bomb-proof anti-fog machine.

Don’t let the name fool you. These post-modern, minimalist inspirations aren’t evil, they’re a wicked mix of style, function and technology.

Built from bomb-proof Grilamid / 9-base arc® lenses / Ventilated Scoop® technology / Comfortable Hytrel™ temple tips / 100% UV protection.

Frame measures: 58-22-123.

FEATURES

FRAME MEASUREMENTS

03

670949879143Translucent BlackLens: Grey w/ Silver Mirror

01 02 03

670980567129Smoke Gunmetal FadeLens: Grey

670980638129WhiteLens: Grey

670980613069TortoiseLens: Bronze

PERFORMANCETECH FRAMES FOR THE MODERN ATHLETE.

SERIES

5756 S P Y 1 2 / / S P Y 1 2

Page 30: SPY Eyewear 2012

TRIDENT POLARIZED LENSES™

REPLACEMENT LENSESPeople have varying degrees of light sensitivity, color, and contrast preferences. It’s important to get the most preferred lens on your face for different kinds of light. We want you to feel confident that the lens you choose “feels right” outdoors. The right lens can brighten your day or turn you into a shady character. Truth is, as much as we love the sun, it is harmful to our eyes – that’s why our entire assortment of lenses is UVA, UVB, and UVC protected so you can worry about pushing your performance to the limit, not your eyes.

SPHERICAL LENS CURVATURETraditional spherical lenses have a consistent vertical and horizontal curve in the lens. If the edge of the lens were to continue around back to itself, it would form a spherical shape. All SPY lenses use this common method unless otherwise noted.

TORIC LENS CURVATUREA Toric lens has differing horizontal and vertical base curves—meaning that vertically the curvature is different than the horizontal curvature. This shape of lens allows a unique appearance that is very wearable and gives larger, high-wrap frames a modern look and feel.

ARC® LENS TECHNOLOGYThe human FOV (field of view) is greater than 180 degrees. This means that we can actually see behind us! Our ARC® technology is important because it provides optically correct, distortion-free viewing at all angles. It also insures against discomfort and eyestrain. SPY performance eyewear is designed to provide all the protection, visual performance and extended wearing comfort that full eye coverage has to offer and takes full advantage of ARC®

lens technology.

LENS MATERIALSPOLYCARBONATE. Shield glare while maximizing optical quality lenses that are ultra tough and shatter resistant.NYLON. Lightweight premium optical quality lenses that are virtually impervious to cracking.CR39. Rich color tinting and scratch resistance while keeping true optical accuracy.

All of SPY’s polarized sunglasses feature premium injected Trident polarized lenses. Whether pedaling down the road at a blistering pace or just checking the surf, it’s important to clearly see what you are up against. Sunlight is one crazy mother—we’ve accepted this—but through Trident polarization we block sunlight’s hyperactive, glare-filled rays, filtering the chaos into a stream of clean, clear light. This effectively eliminates up to 99% of blinding glare, allowing you to see clearer and last longer in the elements. Trident polarization is layered and sealed within our injected ARC® lenses. This means your polarization will stay with you for the life of your glasses—no scratching, delaminating or hazing of your polarized filter. SPY’s been producing Trident polarization since 1996, bringing colors to life in ways forgotten since the ‘60s.

FULL SUNSHINE / VLT RANGE: 10-20

OVERCAST/PARTLY CLOUDY / VLT RANGE: 21-40

LOW-FLAT LIGHT / VLT RANGE: 41-80

NIGHT / VLT: 100

100% UVA, B & C PROTECTIONThe Coroneo Effect has shown that the eye is very vulnerable to UV coming from high peripheral angles. SPY styles—their fit, Scoop® technology and ARC® lenses—help reduce exposure to UV at those angles, keeping you protected, comfortable and seeing clearly. Whether you’re old, young, genetically this or that, or you spend time in high UV environments, we want to help keep your eyes safe and your sight clear.

RX LENSESSPY is working hard to treat those who don’t have 20/20 vision and need correction. We strive to offer the same great styles, technologies, performance and feeling as our non-Rx products. We’re getting closer and closer (you will be able to see this if you put your Rx glasses on).

WITH TRIDENT POLARIZED WITHOUT TRIDENT POLARIZED

LENS TECHNOLOGY

5958 S P Y 1 2 / / S P Y 1 2

Page 31: SPY Eyewear 2012

SCOOP® VENTING SYSTEMNothing messes-up your day like fogged lenses. The patented Scoop® system sets SPY Performance eyewear apart from other eyewear, especially close-fitting sport wrap designs that apply so-called anti-fog coatings or fog-up when you’re hammering. The Scoop® system forces air through holes at varying apertures to prevent fogging while blocking wind turbulence from the eyes.

PROPIONATEThe full, fancy word for this material is cellulose acetate propionate, a nylon-based plastic that is hypoallergenic. It’s lightweight and has more transparency and gloss than other plastics. The only thing you’ll be itching for in frames made out of this stuff is more time wearing them on the road or trails. *AS SEEN IN THE COOPER XL.

MONEL ALLOYMonel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. Monel Alloy is malleable, corrosion-resistant and hypo-allergenic for well-fitting and long-wearing shades. *AS SEEN IN THE WILSHIRE.

HYTREL™ RUBBERHytrel™ combines strength of plastic with comfort and flexibility of rubber, plus it’s hydrophilic so it doesn’t slip when you’re sweaty. Hytrel™ provides excellent flex fatigue (it doesn’t get tired after being used a lot) and remains strong and comfortable in a wide range of temperatures and moisture conditions. It offers strength and stiffness plus outstanding toughness while resisting hydrocarbons and many other fluids. Soft, durable and comfortable. Easy choice.

GRILAMIDLightweight, durable and comfortable—like technical apparel, these traits are crucial to the look, feel and long-term wearing comfort of your shades. Grilamid is the lightest, most durable plastic engineered, ensuring you feel really good wearing products made from it. *AS SEEN IN THE OTF.

GRILAMID NZUsed in our SPY Performance series and other sports-friendly styles, Grilamid NZ is a flexible, plasticised, high-viscosity extrusion grade polymer that has high impact strength at both high and low temperatures. Incredibly lightweight and comfortable, this stuff can handle a load of beatings, outlasting other materials typically used in performance categories. *AS SEEN IN THE BOUNTY.

ANSI-CERTIFIED OPTICSOur shades make you look cool and help you see cool things, certainly, but they’re also designed to keep your eyeballs protected and in your head. That’s why we made sure this pair of specs was ANSI Z87.1 certified for lens retention and high mass impact resistance. That means if something hits you in the face (or if your face hits something), the lenses will resist ejecting, they won’t shatter, and the frame won’t break. If they can stop a 1Ž4-inch metal ball blasted at the them at more than 100 mph, then the crap that the world might throw at your face is handled. We also made sure these sunglasses have good coverage and clarity of view for your safety and visual enjoyment. We are pleased to be pleasing you.

BASE CURVATURESPY eyewear maximizes base curvature to accommodate face shapes and for protection, vision, comfort and your particular style. Pick your poison.

6 7 8 9

FRAME TECHNOLOGY

6160 S P Y 1 2 / / S P Y 1 2

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FLYNN_ PAGE 12

MAYSON_PAGE 11

BOWERY_PAGE 16

FIONA_PAGE 14

BOROUGH_PAGE 15

TOURING_PAGE 19

TRON_PAGE 13

BLOK_PAGE 18

PARKER_PAGE 21

KAORI_PAGE 22

WELLER_PAGE 24

SHOWTIME_PAGE 23

WILSHIRE_PAGE 25

HELM_PAGE 27

KUBRIK_PAGE 28

MURENA_PAGE 31

OMG!_PAGE 30

FARRAH_PAGE 29

ELIZA_PAGE 35

DIRK_PAGE 32

HAYMAKER_PAGE 34

HAILWOOD_ PAGE 37

LACROSSE_PAGE 36

TICE_PAGE 33

KASH_ PAGE 42

DIRTY MO_ PAGE 39

MCCOY_ PAGE 40

BOUNTY_ PAGE 41

LOGAN_ PAGE 43

NOLEN_ PAGE 46

HIELO_ PAGE 44

COOPER XL_PAGE 45

CLEO_ PAGE 47

COOPER_PAGE 48

LOOK SERIES

METAL SERIES

ADDICT SERIES

STEADY SERIES

ALPHA_PAGE 52

SCREW_PAGE 51

QUANTA_PAGE 53

HSX_PAGE 56

DIABLO_PAGE 57

OTF_PAGE 55

RIVET_PAGE 54

PERFORMANCE

SERIES

ADDICT SERIES

6362 S P Y 1 2 / / S P Y 1 2

SUNGLASS MATRIX

Page 33: SPY Eyewear 2012

BIXBY_Handmade zyl front with brushed metal temples• Spring hinges • Custom logo and tip details• Frame measures: 53-16-140

BRADEN_Fashioned from handmade zyl acetate.• 5-barrel metal hinges• Custom metal details• Frame measures: 49-20-145

BRANSON_Handmade zyl construction with a neo-retro sensibility.• 3-barrel metal hinges • Custom SPY logo and tip details• Frame measures: 50-16-140

CARTER_Fashioned from handmade zyl acetate.• Spring hinges• Custom logo and tip details• Frame measures: 54-18-140

COLTON_Conventional metal front with acetate temples. • Spring hinges• Silicon nose pads• Custom logo and tip details• Frame measures: 53-17-140

DALTON_Metal front with acetate temple tips.• 3 barrel monoblock hinges• Silicone nose pads• Custom logo and tip details• Frame measures: 52-16-135

DAMIAN_Semi-Rimless metal construction.• Spring hinges• Silicon nose pads• Custom logo and tip details• Frame measures: 54-17-135

DORIAN_Fashioned from handmade zyl acetate.• Spring hinges• Custom logo and tip details• Frame measures: 57-17-145

FELIX_Semi-Rimless stainless steel front with handmade zyl acetate temples.• Spring hinges• Silicon nose pads• Custom logo and tip details.• Frame measures: 52-17-140

FINN_Fashioned from handmade zyl acetate.• Spring hinges• Custom logo and tip details.• Frame measures: 54-16-145

HAYDEN_Full rim stainless steel front with handmade zyl acetate temples.• Spring hinges• Silicon nose pads• Custom logo and tip details• Frame measures: 53-17-140

KELLAN_Handmade zyl front with brushed metal temples.• Spring hinges• Custom logo and tip details.• Frame measures: 54-17-140

KYAN_Fashioned from handmade zyl acetate.• Spring hinges• Custom logo and tip details.• Frame measures: 56-13-145

LANDON_Conventional metal front with acetate temples.• European spring hinges• Silicon nose pads• Custom logo and tip details.• Frame measures: 54-16-140

MILES_Stainless steel top bar with back soldered eyewire.• Tooled metal logo• Spring hinges• Silicon nose pads• Custom tip details

• Frame measures: 52-17-145

TRENTON_Stainless steel top bar with back soldered eyewire.• Handmade zyl acetate temples• Spring hinges• Silicon nose pads• Custom logo and tip details.• Frame measures: 55-16-140

VAUGHN_Fashioned from handmade zyl acetate.• Spring hinges • Custom logo and tip details• Frame measures: 54-16-135

ZANDER_Fashioned from handmade zyl acetate.• Spring hinges• Custom logo and tip details• Frame measures: 55-16-140

SPY OPTICAL

6564 S P Y 1 2 / / S P Y 1 2

OPTICAL MATRIX

Page 34: SPY Eyewear 2012

6766 S P Y 1 2 / / S P Y 1 2

SURF. John John Florence / Nate Tyler / Wade Goodall / Alana Blanchard / Parker Coffin / Ben Bourgeois / Torrey Meister / Cody Thompson / Jared Mell / Alex Gray

WAKE. Parks Bonifay / Shane Bonifay / Tom Fooshee / Danny Harf / Jimmy La Riche / Chad Sharpe / Melissa Marquardt

WAKE SKATE. Travis Doran / Grant Roberts

MOTORSPORTS. Dale Earnhardt Jr. / Ken Block / Collin Edwards / JR Hildebrand / Boris Said / Matt Crafton

MOUNTAIN BIKE. Sam Hill / Mike Montgomery / Troy Brosnan / Shaun O’Connor / Kyle Thomas

CYCLING. Matthew Busche / Jonathan Page / Nicole Duke

MOTO. Jeremy McGrath / Kevin Windham / Grant Langston / Antonio Cairoli / Andre Villa / Babbitts Monster Energy Kawasaki Arenacross Team / Ricky Dietrich / Chris Plouffe / Tyler Bereman / Amanda Maheu / Vicki Golden

SNOWBOARD. Louie Vito / Darrell Mathes / Eero Niemela / David Carrier Porcheron / Stevie Bell / Will Lavigne / Phil Jacques / Danny Larsen / Sarka Pancochova

SKI. Ahmet Dadali / JF Houle / Wiley Miller / Adam Delorme / Charles Gagnier / Duncan Adams / Vincent Gagnier / Corey Vanular / Kelly Sildaru / Logan Imlach

SNOCROSS. Tucker Hibbert

SPY TEAM

RIDERS

SPY USAOrange 21 North America Inc. 2070 Las Palmas Drive Carlsbad, Ca 92011 USAPh 760.804.8420 • Ph 800.779.3937 • Fx 760.804.8421

SPY EUROPEOrange 21 Europe Inc. Via Vajone 2 - 21020 Galliate Lombardo (Va) ItalyPh (39) 0332.949.833 • Ph (00) 800.0103.2004 • Fx (39) 0332.968.334

JOHN JOHN FLORENCE

Page 35: SPY Eyewear 2012

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