INDEX1.Name of the app2.Executive summary3.Situational Analysis• Product• Target audience

• Competitors•Point of Parity•Points of Difference•Distribution•Price

4.Strategy and Tactics• Promotions

5. Conclusion

SPRINT WITH

RHYTHM

NAME OF THE APP

EXECUTIVE SUMMARYSprint with Rhythm is a workout music applicationIt was developed with the objective of making exercising fun and be over with it, in a blink of the eye.

The application will expand it’s sales territory and attract new customers through publicity, blogging, social media campaigns, association with gyms etc.It targets market of age group 16 to 30 mainly.It will be free to download with few premium features.

PRODUCT It is a music app with two modes: ‘Break time’ and ‘workout time’ In the ‘Break time mode’, it works as an normal music app with latest hits, mixes and various playlists. You can even take the mixes offline, on purchase of the premium version.It will be similar to wynk, gaana, saavn.

In the ‘workout time’ mode, the tempo of your workout song is customizable, depending on your pace. You can create a playlist with your favorite DJs. It gives the total step count and timer in accordance with the user’s convenience. In the premium version, You can also feed in your total calorie consumption, helping analyze if your diet is appropriate. You can also set a voice prompted timer, which will tell you the remaining time between your songs.

TARGET AUDIENCEGym goers and health conscious crowd of

age 16-30 years, specifically.But, because of it’s ‘Break time’ mode, it

targets majorly all the music lovers.

COMPETITORS

POINTS OF PARITYIt is similar to RockMyRun, Spring, GYM Radio etc, with the songs-while-working-out feature.

We recognize the effectiveness of matching motion to music.Some provide offline mixes in premium version.We measure the distance aka steps using GPS.

POINTS OF DIFFERENCEThese apps provide features solely for workout time. But, sprint with rhythm has breaktime features as well with latest mixes of slow songs, sad songs etc.

It gives progress analysis and gives calorie consumptionIt gives feedback if the diet is right and eating what would be good for health, given your routine and healthIt gives no interrupting pop up adverts to disturb the ultimate user experience.

DISTRIBUTION

PRICEIt will be a free app.

The premium version would cost $3.99 per

month and $29.99 per year

GOALPeople who reply ‘tomorrow’ to the question ‘GYM?’, would get some consistency with the subscription of this app. We aim to create an independent app which is all-in-one for music and workout apps. It helps make exercise enjoyable, maintain rhythm and watches over calorie consumption, analyses weight and gives note of the exercise to be done for abs, legs etc.

PROMOTION1. Marketing on social media platforms like facebook,

twitter, instagram, to reach out to the targeted age group; Also make micro website. Using funny and motivational quotes and memes for promotion.

2. Initially, starting with a campaign that if you take the screenshot of the app and put it as your facebook display picture, with the hashtag ‘#sprintwithrhythm’ and get more than 100 likes, you can unlock a premium feature, i.e., you can take upto 20 songs offline.

3.Promotional video on youtube channel along with other social media handles.

4.Eventually, reaching out on the pages and websites of the gym with blog posts, links and associations.

5.Contact bloggers with related context and put up adverts on their page.

6. Ask for continuous feedback, ratings and review and work on the suggestions as well as put up good feedback on website and social media platform.

7. Put up blog stories about people who used the app and how did they benefitted from it.

WE’LL BE THAT VOICE

Created By: Amodini Agarwal, IGDTUW, during a marketing

internship under Prof Sameer Mathur, IIM Lucknow.