V INTERACTIONS

BBM RESULTS

SPRING 2011 TO DATE

APRIL 5TH, 2011

PAGE 2

INTRODUCTION

V OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLE, E, E, E, FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE..

THE V TEAM HAS ANALYZED THE PERFORMANCE OF SPRING 2011 PROGRAMMING TO DATE (MARCH 20TH).

RESULTS ARE BROKEN DOWN IN THE FOLLOWING SECTIONS:

• GLOBAL PERSPECTIVE

• THE V PROMISE

• NETWORK STRATEGY

• GRASS ROOTS ACTIVATION

• INTERNET

Click:

Spring 2011Trailer:http://bit.ly/hXXAdC

PAGE 3

GLOBAL PERSPECTIVE

PAGE 4

GLOBAL PERSPECTIVE

Source: BBM, Québec Franco, Mon – Sun, 6a-2a, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

7.9%7.9%7.9%7.9% + 1.3 ptsvs. SPR. 2010

- 2.5 pts

+ 0.7 pts

GLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCE PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME

8.7%8.7%8.7%8.7% + 2.2 ptsvs. SPR. 2010

- 3.3 pts

+ 0.7 pts

12.8%12.8%12.8%12.8% + 5.4 ptsvs. SPR. 2010

- 2.5 pts

+ 0.1 pts

FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR

MARKET SHARE – ALL 2 PLUS – SPRING 2011 (TO DATE – MAR 20)

PAGE 5

GLOBAL PERSPECTIVE

8.7%8.7%8.7%8.7% + 1.3 ptsvs. SPR. 2010

- 2.0 pts

- 0.5 pts

9.7%9.7%9.7%9.7% + 2.6 ptsvs. SPR. 2010

- 3.6 pts

- 0.6 pts

15.4%15.4%15.4%15.4% + 6.4 ptsvs. SPR. 2010

- 2.9 pts

+ 0.2 pts

MARKET SHARE – ADULTS 18-49 - SPRING 2011 (TO DATE – MAR 20)

Source: BBM, Québec Franco, Mon – Sun, 6a-2a, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

GLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCE PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR

PAGE 6

6,8%6,8%6,8%6,8%

9,9%9,9%9,9%9,9%

7,0%7,0%7,0%7,0%

9,9%9,9%9,9%9,9%

7,2%7,2%7,2%7,2%

9,4%9,4%9,4%9,4%

W18-34W18-34W18-34W18-34 W18-49W18-49W18-49W18-49 W25-54W25-54W25-54W25-54

SPR. 2010SPR. 2010SPR. 2010SPR. 2010

SPR. 2011SPR. 2011SPR. 2011SPR. 2011

GLOBAL PERSPECTIVE

+2.9+2.9+2.9+2.9+2.2+2.2+2.2+2.2

7,5%7,5%7,5%7,5%

15,0%15,0%15,0%15,0%

8,1%8,1%8,1%8,1%

15,2%15,2%15,2%15,2%

8,7%8,7%8,7%8,7%

15,0%15,0%15,0%15,0%

W18-34W18-34W18-34W18-34 W18-49W18-49W18-49W18-49 W25-54W25-54W25-54W25-54

+7.5+7.5+7.5+7.5 +7.1+7.1+7.1+7.1 +6.3+6.3+6.3+6.3+3.1+3.1+3.1+3.1

MARKET SHARE – WOMEN - SPRING 2011 (TO DATE – MAR 20)

Source: BBM, Québec Franco, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR

PAGE 7

GLOBAL PERSPECTIVE

6,7%6,7%6,7%6,7%

10,7%10,7%10,7%10,7%

7,2%7,2%7,2%7,2%

9,5%9,5%9,5%9,5%

7,5%7,5%7,5%7,5%

9,4%9,4%9,4%9,4%

M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49 M25-54M25-54M25-54M25-54

SPR. 2010SPR. 2010SPR. 2010SPR. 2010

SPR. 2011SPR. 2011SPR. 2011SPR. 2011

+2.3+2.3+2.3+2.3 +1.9+1.9+1.9+1.9

PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR

9,9%9,9%9,9%9,9%

18,7%18,7%18,7%18,7%

9,8%9,8%9,8%9,8%

15,6%15,6%15,6%15,6%

9,8%9,8%9,8%9,8%

15,2%15,2%15,2%15,2%

M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49 M25-54M25-54M25-54M25-54

+8.8+8.8+8.8+8.8

+5.8+5.8+5.8+5.8 +5.4+5.4+5.4+5.4

+4.0+4.0+4.0+4.0

MARKET SHARE – MEN - SPRING 2011 (TO DATE – MAR 20)

Source: BBM, Québec Franco, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

PAGE 8

GLOBAL PERSPECTIVE

8.1%8.1%8.1%8.1%GLOBAL

PERFORMANCE

9.1%9.1%9.1%9.1%PRIME TIME

14.0%14.0%14.0%14.0%FAMILY HAPPY HOUR

+1.1 pts

+1.9 pts

+5.1 pts

Source: BBM, Québec Franco, Adults 25-54 with children under 18yrs at home, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 - March 21 (w/o Olympics))

MARKET SHARE – A25-49 WITH CHILDREN - SPRING 2011 (TO DATE – MAR 20)

PAGE 9

GLOBAL PERSPECTIVE

Source: BBM, Québec Franco, All 2+, Spring 2011 TD (11 weeks – March 20)

5,239,000 5,239,000 5,239,000 5,239,000 QuebecersQuebecersQuebecersQuebecers

(78%)

WEEKLY REACH SPRING 2011

PAGE 10

82%

52%

61%

50%

44%

40%

38%

36%

77%

77%

77%

77%

89%

0%

20%

40%

60%

80%

100%

TVATVATVATVA SRCSRCSRCSRC VVVV TQTQTQTQ RDSRDSRDSRDS DDDD VIEVIEVIEVIE ZTELEZTELEZTELEZTELE TÉLÉTOONTÉLÉTOONTÉLÉTOONTÉLÉTOON VRAKVRAKVRAKVRAK

GLOBAL PERSPECTIVE

WEEKLY REACH - SPRING 2011

A18-49

Source: BBM, Québec Franco, A18-49, Spring 2011 TD (11 weeks – March 20)

PAGE 11

GLOBAL PERSPECTIVE

3 h 06 min.3 h 06 min.3 h 06 min.3 h 06 min.BY VIEWER

ADULTS 18ADULTS 18ADULTS 18ADULTS 18----49494949 +36 min.+36 min.+36 min.+36 min.

AVERAGE HOURS TUNED / WEEKSPRING 2011 vs SPRING 2010

Source: BBM, Québec Franco, Mon – Sun, 6a-2a,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

PAGE 12

SPRING 2011

GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE

NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATION

INTERNETINTERNETINTERNETINTERNET

PAGE 13

THE V PROMISE

YOUNGERYOUNGERYOUNGERYOUNGER

MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)

MORE ACTIVEMORE ACTIVEMORE ACTIVEMORE ACTIVE

MORE INDEPENDANTMORE INDEPENDANTMORE INDEPENDANTMORE INDEPENDANT

PAGE 14

V DELIVERS A YOUNGER AUDIENCE

AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.

46%46%46%46%

53%53%53%53%

64%64%64%64%

SRCSRCSRCSRC

TVATVATVATVA

VVVV

Source: BBM, Québec Franco, All 2+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)

THE V PROMISE

PAGE 15

51,2%51,2%51,2%51,2% 48,8%48,8%48,8%48,8%

MenWomen

43,4%43,4%43,4%43,4%

56,6%56,6%56,6%56,6%

41,8%41,8%41,8%41,8%

58,2%58,2%58,2%58,2%

V TVA SRC

V DELIVERS A MORE BALANCED AUDIENCE

AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION

THE V PROMISE

Source: BBM, Québec Franco, All 2+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)

PAGE 16

25%25%25%25%

19%19%19%19%16%16%16%16%

VVVV TVATVATVATVA SRCSRCSRCSRC

A18A18A18A18----49 49 49 49 OWN CELL PHONEOWN CELL PHONEOWN CELL PHONEOWN CELL PHONEA18A18A18A18----49 49 49 49 RESTAURANTRESTAURANTRESTAURANTRESTAURANT

38%38%38%38%

32%32%32%32%28%28%28%28%

VVVV TVATVATVATVA SRCSRCSRCSRC

27%27%27%27%

20%20%20%20% 19%19%19%19%

VVVV TVATVATVATVA SRCSRCSRCSRC

A18A18A18A18----49 49 49 49 MOVIES, CONCERTS, MOVIES, CONCERTS, MOVIES, CONCERTS, MOVIES, CONCERTS, PROFESSIONAL SPORTSPROFESSIONAL SPORTSPROFESSIONAL SPORTSPROFESSIONAL SPORTS

V DELIVERS A MORE ACTIVE AUDIENCE

AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION

THE V PROMISE

Source: BBM, Québec Franco, A18+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks– March 20)

PAGE 17

A18A18A18A18----49 49 49 49 AUTOMOBILEAUTOMOBILEAUTOMOBILEAUTOMOBILE

37%37%37%37%

31%31%31%31%27%27%27%27%

VVVV TVATVATVATVA SRCSRCSRCSRC

17%17%17%17%

14%14%14%14% 14%14%14%14%

VVVV TVATVATVATVA SRCSRCSRCSRC

A18A18A18A18----49 49 49 49 HHI $60K+HHI $60K+HHI $60K+HHI $60K+

V DELIVERS A MORE ACTIVE AUDIENCE

AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION

THE V PROMISE

Source: BBM, Québec Franco, A18+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)

PAGE 18

SPRING 2011

GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE

NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATION

INTERNETINTERNETINTERNETINTERNET

PAGE 19

NETWORK STRATEGY

PRIME TIME PRIME TIME PRIME TIME PRIME TIME HOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING

ACCESS PRIME FAMILY VIEWING

STAR POWER ALEXANDRE BARETTE

PAGE 20

REMISE À NEUF

Tuesday 7p – 7:30p

14,5%

14,5%

14,5%

14,5% 17,3%

17,3%

17,3%

17,3%

22,5%

22,5%

22,5%

22,5%

19,0%

19,0%

19,0%

19,0%

18,2%

18,2%

18,2%

18,2%

20,0%

20,0%

20,0%

20,0%

16,0%

16,0%

16,0%

16,0%

13,2%

13,2%

13,2%

13,2%

24,1%

24,1%

24,1%

24,1%

A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 A25-49A25-49A25-49A25-49W/KIDSW/KIDSW/KIDSW/KIDS

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

Source: BBM, Québec Franco, Tuesday 7p – 7:30p, Spring 2011 TD (7 weeks – March 20)

MARKET SHARE

HOME GROWN PRODUCTIONS

NETWORK STRATEGY

PAGE 21

NOS CANADIENS

14,0%

14,0%

14,0%

14,0%

10,7%

10,7%

10,7%

10,7%

26,1%

26,1%

26,1%

26,1%

14,7%

14,7%

14,7%

14,7%

8,6%

8,6%

8,6%

8,6%

24,2%

24,2%

24,2%

24,2%

15,9%

15,9%

15,9%

15,9%

9,1%

9,1%

9,1%

9,1%

25,2%

25,2%

25,2%

25,2%

A18-49A18-49A18-49A18-49 M18-49M18-49M18-49M18-49 A25-49A25-49A25-49A25-49W/KIDSW/KIDSW/KIDSW/KIDS

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

Source: BBM, Québec Franco, Friday 7p – 8p, Spring 2011 TD (7 weeks – March 20)

Friday 7p Friday 7p Friday 7p Friday 7p –––– 8p8p8p8p

MARKET SHARE

NETWORK STRATEGY

HOME GROWN PRODUCTIONS

PAGE 22

NETWORK STRATEGY

PRIME TIME PRIME TIME PRIME TIME PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTERNEWS COUNTERNEWS COUNTERNEWS COUNTER----PROGRAMMINGPROGRAMMINGPROGRAMMINGPROGRAMMING

ACCESS PRIME FAMILY VIEWING

STAR POWER ALEXANDRE BARETTE

PAGE 23

UN GARS LE SOIRUN GARS LE SOIRUN GARS LE SOIRUN GARS LE SOIR

Mon Mon Mon Mon ---- Thu 10p Thu 10p Thu 10p Thu 10p –––– 10:30p10:30p10:30p10:30p

MARKET SHARE- SPRING to date -

11,3%

11,3%

11,3%

11,3%

10,5%

10,5%

10,5%

10,5%

19,2%

19,2%

19,2%

19,2%

15,0%

15,0%

15,0%

15,0%

9,3%

9,3%

9,3%

9,3%

14,4%

14,4%

14,4%

14,4%

13,0%

13,0%

13,0%

13,0% 16

,3%

16,3%

16,3%

16,3%

9,8%

9,8%

9,8%

9,8%

A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

NEWS COUNTER-PROGRAMMING

NETWORK STRATEGY

Source: BBM, Québec Franco, Mon – Thu 10p – 10:30p, Spring 2011 TD (7 weeks – March 20)

PAGE 24

NETWORK STRATEGY

PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING

ACCESS PRIMEACCESS PRIMEACCESS PRIMEACCESS PRIME FAMILY VIEWINGFAMILY VIEWINGFAMILY VIEWINGFAMILY VIEWING

STAR POWER ALEXANDRE BARETTE

PAGE 25

195

126 142

262 249

304

424

475

183

346

FAMILY HAPPYHOUR

L'Échelle duTalent

La Guerre desClans

Atomes Crochus Un SouperPresque Parfait

SPR. '10 SPR. '11

NETWORK STRATEGYFAMILY VIEWINGINCLUDING PLAYBACK (JAN 3 –MAR 20)

MINUTE AVERAGE AUDIENCEALL 2+ (000)

+78%+78%+78%+78%

+45%+45%+45%+45%

+114%+114%+114%+114%

+62%+62%+62%+62%+91%+91%+91%+91%

Source: BBM, Québec Franco, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

PAGE 26

9,0%9,0%9,0%9,0%

6,7%6,7%6,7%6,7% 6,3%6,3%6,3%6,3%

10,7%10,7%10,7%10,7% 11,2%11,2%11,2%11,2%

19,1%19,1%19,1%19,1%18,2%18,2%18,2%18,2%

12,6%12,6%12,6%12,6%

15,7%15,7%15,7%15,7%

11,5%11,5%11,5%11,5%

20,0%20,0%20,0%20,0%

17,2%17,2%17,2%17,2%

12,5%12,5%12,5%12,5%

10,1%10,1%10,1%10,1%

15,4%15,4%15,4%15,4%

5p-7p5p-7p5p-7p5p-7p 5p-5:30p5p-5:30p5p-5:30p5p-5:30p 5:30p-6p5:30p-6p5:30p-6p5:30p-6p 6p-6:30p6p-6:30p6p-6:30p6p-6:30p 6:30p-7p6:30p-7p6:30p-7p6:30p-7p

SPR. '10 SPR. '10 SPR. '10 SPR. '10 FALL '10 FALL '10 FALL '10 FALL '10 SPR. '11SPR. '11SPR. '11SPR. '11

MARKET SHARE – A18-49

NETWORK STRATEGYFAMILY VIEWINGINCLUDING PLAYBACK (JAN 3 –MAR 20)

Source: BBM, Québec Franco, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))

PAGE 27

LLLL’É’É’É’ÉCHELLE DU TALENTCHELLE DU TALENTCHELLE DU TALENTCHELLE DU TALENT

5p 5p 5p 5p –––– 5:30p5:30p5:30p5:30p

Source: BBM, Québec Franco, Spring 2011 TD (7 weeks – March 20) Mon – Fri, 5p – 5:30p

10,5%

10,5%

10,5%

10,5%

11,4%

11,4%

11,4%

11,4%

25,8%

25,8%

25,8%

25,8%

12,4%

12,4%

12,4%

12,4%

11,1%

11,1%

11,1%

11,1%

29,3%

29,3%

29,3%

29,3%

14,2%

14,2%

14,2%

14,2%

10,1%

10,1%

10,1%

10,1%

22,7%

22,7%

22,7%

22,7%

A18-49A18-49A18-49A18-49 M25-54M25-54M25-54M25-54 M18-34M18-34M18-34M18-34

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

MARKET SHARE- SPRING to date -

NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)

PAGE 28

GUERRE DES CLANSGUERRE DES CLANSGUERRE DES CLANSGUERRE DES CLANS

5:30p 5:30p 5:30p 5:30p –––– 6p6p6p6p

13,2%

13,2%

13,2%

13,2%

12,7%

12,7%

12,7%

12,7%

25,4%

25,4%

25,4%

25,4%

13,5%

13,5%

13,5%

13,5%

12,3%

12,3%

12,3%

12,3%

29,5%

29,5%

29,5%

29,5%

14,6%

14,6%

14,6%

14,6%

11,9%

11,9%

11,9%

11,9%

22,3%

22,3%

22,3%

22,3%

A18-49A18-49A18-49A18-49 W25-54W25-54W25-54W25-54 M18-34M18-34M18-34M18-34

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)

Source: BBM, Québec Franco, Mon – Fri, 5:30p – 6p, Spring 2011 TD (7 weeks – March 20)

MARKET SHARE- SPRING to date -

PAGE 29

ATOMES CROCHUSATOMES CROCHUSATOMES CROCHUSATOMES CROCHUS

6p 6p 6p 6p –––– 6:30p6:30p6:30p6:30p 18,6%

18,6%

18,6%

18,6%

9,6%

9,6%

9,6%

9,6%

27,1%

27,1%

27,1%

27,1%

22,9%

22,9%

22,9%

22,9%

8,3%

8,3%

8,3%

8,3%

25,1%

25,1%

25,1%

25,1%

19,5%

19,5%

19,5%

19,5%

9,5%

9,5%

9,5%

9,5%

27,0%

27,0%

27,0%

27,0%

A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 W18-49W18-49W18-49W18-49

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)

MARKET SHARE- SPRING to date -

Source: BBM, Québec Franco, Mon – Fri, 6p – 6:30p, Spring 2011 TD (7 weeks – March 20)

PAGE 30

23,2%

23,2%

23,2%

23,2%

8,4%

8,4%

8,4%

8,4%

24,1%

24,1%

24,1%

24,1%

22,7%

22,7%

22,7%

22,7%

9,2%

9,2%

9,2%

9,2%

21,8%

21,8%

21,8%

21,8% 24

,6%

24,6%

24,6%

24,6%

7,9%

7,9%

7,9%

7,9%

24,0%

24,0%

24,0%

24,0%

23,1%

23,1%

23,1%

23,1%

7,2%

7,2%

7,2%

7,2%

20,4%

20,4%

20,4%

20,4%

A18-49A18-49A18-49A18-49 M18-49M18-49M18-49M18-49 A18-34A18-34A18-34A18-34 A25-54 W/KIDSA25-54 W/KIDSA25-54 W/KIDSA25-54 W/KIDS

V V V V SRC SRC SRC SRC TVA TVA TVA TVA UN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAIT

6:30p 6:30p 6:30p 6:30p –––– 7p7p7p7p

NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)

MARKET SHARE- SPRING to date -

Source: BBM, Québec Franco, Mon – Fri, 6:30p – 7p, Spring 2011 TD (7 weeks – March 20)

PAGE 31

MARKET SHARE - A18-49MARKET SHARE - A18-49MARKET SHARE - A18-49MARKET SHARE - A18-49

22,3%22,3%22,3%22,3%22,6%22,6%22,6%22,6%

26,3%26,3%26,3%26,3%

23,9%23,9%23,9%23,9%

23,8%23,8%23,8%23,8%

25,9%25,9%25,9%25,9%

22,7%22,7%22,7%22,7%22,5%22,5%22,5%22,5%

24,2%24,2%24,2%24,2%

28,7%28,7%28,7%28,7%

26,0%26,0%26,0%26,0%

23,6%23,6%23,6%23,6%

18,2%18,2%18,2%18,2%

8,2%8,2%8,2%8,2% 7,7%7,7%7,7%7,7%10,5%10,5%10,5%10,5% 7,8%7,8%7,8%7,8% 8,0%8,0%8,0%8,0% 8,1%8,1%8,1%8,1% 8,2%8,2%8,2%8,2%

Jan 31 '11Jan 31 '11Jan 31 '11Jan 31 '11 Feb 7 '11Feb 7 '11Feb 7 '11Feb 7 '11 Feb 14 '11Feb 14 '11Feb 14 '11Feb 14 '11 Feb 21 '11Feb 21 '11Feb 21 '11Feb 21 '11 Feb 28 '11Feb 28 '11Feb 28 '11Feb 28 '11 March 7 '11March 7 '11March 7 '11March 7 '11 March 14 '11March 14 '11March 14 '11March 14 '11

TVATVATVATVA

VVVV

SRCSRCSRCSRC

UN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAIT

NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)

Source: BBM, Québec Franco, Mon – Fri, 6:30p – 7p, A18-49, Spring 2011 TD (7 weeks – March 20)

PAGE 32

NETWORK STRATEGY

PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING

ACCESS PRIME FAMILY VIEWING

STAR POWERSTAR POWERSTAR POWERSTAR POWER ALEXANDRE BARETTEALEXANDRE BARETTEALEXANDRE BARETTEALEXANDRE BARETTE

PAGE 33

TAXI PAYANTTAXI PAYANTTAXI PAYANTTAXI PAYANT

MONDAY 7pMONDAY 7pMONDAY 7pMONDAY 7p---- 7:30p7:30p7:30p7:30p

Source: BBM, Québec Franco, Spring 2011 TD, Original Versions only (7 weeks – March 20)

19,0%

19,0%

19,0%

19,0%

17,7%

17,7%

17,7%

17,7%

26,4%

26,4%

26,4%

26,4%

26,5%

26,5%

26,5%

26,5%

16,6%

16,6%

16,6%

16,6%

22,0%

22,0%

22,0%

22,0%

20,5%

20,5%

20,5%

20,5%

16,0%

16,0%

16,0%

16,0%

24,8%

24,8%

24,8%

24,8%

A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49

V V V V SRC SRC SRC SRC TVA TVA TVA TVA

NETWORK STRATEGYALEXANDRE BARRETTE

MARKET SHARE- SPRING to date -

PAGE 34

SPRING 2011

GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE

NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATION

INTERNETINTERNETINTERNETINTERNET

PAGE 35

GRASS ROOTS ACTIVATION

• OUR PROGRAMMING SUCCES TEAMED WITH « LA GRANDE VIRÉE », A PROVINCE WIDE PROMO TOUR THIS PAST WINTER, HAVE INCREASED AWARENESS AND TOP OF MIND OF V OUTSIDE OF MONTREAL.

• THIS IS SURE TO HELP V REACH NEW AUDIENCE RECORDS IN ALL QUEBEC REGIONAL MARKETS WHEN BBM SPRING 2011 DIARY SURVEY IS RELEASED IN EARLY MAY.

PAGE 36

SPRING 2011

GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE

NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATION

INTERNETINTERNETINTERNETINTERNET

PAGE 37

INTERNET

10:57

1,179,000

536,000

MARCH 2011

+51%7: 14Avg. min. per visit

+38%852,000Visits

+32%405,000Unique Visitors

VARIANCEMARCH 2010

VTELE.CA IS A VIDEO ENTERTAINMENT SITE THAT REFLECTS THE NETWORK’S POSITIONING; OFFERS HIGH QUALITY, LIGHT AND ACCESSIBLE ENTERTAINMENT FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE..

IN MARCH 2011, 2.3 MILLION VIDEO SEGMENTS WERE VIEWED ON VTELE.CA.

Source: Google Analytics

PAGE 38

A PROACTIVE APPROACH TO SOCIAL MEDIA.

MORE THAN 50K FANS FOR VTELE AND OUR MAIN SHOWS.Page FansVtele 19,000Un souper presque parfait 13,200Un gars le soir 6,700Dumont 3,400Atomes crochus 2,100La Cantine 2,000Prozac 1,800L’échelle du talent 1,500Taxi payant 800

MORE THAN 7,000 FOLLOWERS ON FACEBOOK.

INTERNET

* En date du 31 mars 2011

PAGE 39

UN SOUPER PRESQUE PARFAIT ON FACEBOOK

FACEBOOK FANS HAVE TRIPLED FOR THE SECOND SEASON OFUN SOUPER PRESQUE PARFAIT- THE SHOW’S FACEBOOK PAGE NOW TOTALS MORE THAN 15,000 FANS.

DETAILS

• 9,500 are active daily.

• 13,700 are active weekly.

• 73% are women.

• 80% are under 45.

• 60% say they live in Montreal.

Facebook fans forUn souper presque parfait

0

5000

10000

15000

2010

-09-0

9

2010

-10-0

9

2010

-11-0

8

2010

-12-0

8

2011

-01-0

7

2011

-02-0

6

2011

-03-0

8

INTERNET

PAGE 40

A POPULAR FACEBOOK APPLICATIONALLOWS VIEWERS TO SHARE ANDRECREATE THEIR FAVOURITECONTESTANTS’ RECIPES IN AN EFFORTTO HELP THEM WIN A $2,000 PRIZE.FANS WHORECREATERECIPESALSO STANDTHE CHANCETO WIN ACASH PRIZE.

UN SOUPER PRESQUE PARFAIT ON FACEBOOK

INTERNET

PAGE 41

L’APPROCHE

Source : Facebook – Feb 8 to Apr 5.

NEARLY 9,000 FANS HAVE DOWNLOADEDTHE APPLICATION IN TWO MONTHS.

INTERNET

UN SOUPER PRESQUE PARFAIT ON FACEBOOK