Spring Clean Your Social Media Marketing: Open House

Drive traffic to your brands updated social media pages ~ Webinar hosted by Social Candy

Hosted By

• Darin Kotalik, Founder, CEO of Social Candy

• Shana Ray, Social Media Manager at Social Candy

Questions? Tweet Us

#SpringCleanSM

@SocialCandyNews

Now that you have created a marketing strategy and custom Facebook page and/or promotion

Learn more how to drive traffic to your page/promotion

Drive Traffic to Facebook Custom Pages/Promotions Through:Facebook Advertising (and other social networks)

Email/Other Social Networks

Offline Marketing

Tying it all together

Facebook Ads

Promote your business in a way that is “social” and affordable

Reach your potential customers and grow your fan base with highly targeted Facebook Ads

Most Popular Facebook Ad Goals

Stats

What is your #1 Facebook Ad goal? Tweet us @ #SpringCleanSM

Facebook Ads: Targeting

Think about the Facebook profiles of your target

audience, and select criteria based on what your

audience is interested in, instead of what they

might be looking to buy

“Dinner parties",

”wine tasting", or

”cooking" instead of

generic ”wine" or

”food”

Facebook Ads: Targeting

Target By:

• Location, Language, Education, and

Work

• Age, Gender, Birthday, and Relationship

Status

Facebook Ads: Targeting Connections

XXXXX

“Social” ads

Facebook Ads: CreativePlay around with different images, headlines and copy

“Create a Similar Ad” and swap in anew picture, headline or copy

Sponsored Stories vs. Facebook AdsSponsored Stories:

• Showcase posts from your Timeline

• Better chance your customers friends will see them

Facebook Ads:

• Link to outside urls or

Facebook Ads: Promoting PostsPromote important posts FROM your Facebook page

Improve your engagement on your page

Facebook Ads: Tips and Tricks1. Ads take a day or two to get

started

2. Play around with the ads that do the best

3. Pause or edit those that don’t

Facebook Ads: Tips and Tricks

Ads have higher clickthrough rates on weekends

Facebook Ads: Budget TipsPick a budget based on your goals – anywhere from $5 a day +

Start off with lower CPC than Facebook says, then edit if the ad isn’t doing well

Offline Marketing PromotionsYour marketing efforts do not need to be focused on Facebook Advertising

Promote your Facebook page other ways

Offline Marketing: Email/Social

Make it an integrated part of your efforts

Promote your Facebook pages and/or promotions on other social networks and through email blasts

Offline Marketing: In-Store Signs

Tell customers what to expect on your Facebook page:• Behind the Scenes

Info• Special Deals,

Coupons• Contests,

Sweepstakes• Event Information• Etc.

Offline Marketing: QR Codes

Include a QR code for mobile savvy customers

Tying it Together: Capitalize on Traffic

Send people to a page with specific information and “Call to Action”

Tying it Together: Be Ready To Capitalize on the Traffic Is it

engaging to customers?

Relevant?

Easy?

Fun?

What Social Candy Does?

Find out more at http://social-candy.com or http://facebook.com/getsocialcandy