Spread the Love: Extend Learning Beyond Your Enterprise

SpreadtheLove- ExtendLearningBeyondYourEnterprise

DavidWentworthPrincipalLearning

AnalystBrandonHallGroup

Sponsoredby:

MichelleSullivanMarketingDirectorNetDimensions

ThankYouToOurSponsor!

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HCMResearchandAdvisoryFirm

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FOUNDEDIN1993

Communityof300,000+

10,000GlobalClients

LeadingIndependentHCMResearch&AnalystFirm

Publishing2+PiecesofResearchEachDay

SampleofOurClients

HowWeHelpYou

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MEMBERSHIP

STRATEGICCONSULTING

EXCELLENCEAWARDS

PROFESSIONALDEVELOPMENT

Learning&Development

TalentManagement

LeadershipDevelopment

TalentAcquisition

WorkforceManagement

HowToAskQuestions

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• Submityourquestionsorcomments aboutthediscussiontoourpresentersusingtheQuestions tabonyourcontrolpanel.• Presentationslides andgiveaways canbefoundintheHandouts tabonyourcontrolpanel.

Recording&Slideswillalsobesentoutafterthewebinar.

Agenda

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TheLearningEcosystem

DriversforExtendedEnterpriseLearning

GeneratingRevenue

CaseStudy

CorporateFunctions

Purchasing Sales

Suppliers

Manufacturers

Resellers

Customers

ExtendedEnterprise

Enterprise

©2016BrandonHallGroup,Inc. 7

TheLearningEcosystemLargerthanyouthink

PublicCitizens

BrandFollowers

Clients/Customers

SalesChannels

PartnersContractorsEmployees


TypicalExtendedEnterpriseIndustryAudiences

IndustryPublicSectorHealthcareAssociationsFinancial/InsuranceManufacturingHi-TechRetail


ExampleCitizensPatients,CliniciansMembersAgents,BrokersResellers,DealersCustomersFranchisees

PollQuestionOne– Today’sAudience?

Whatbestdescribesyouandyourextendedenterpriseexperience?1. Noexperienceorknowledge2. InternalHR/Trainerwithsomeexperience3. InternalHR/Trainerwithextensiveexperience4. Operationsroleanddeliveringtrainingtoexternal

users5. Other


TheLearningAudienceReachesFarandWide

54.5%

4.5%

40.9%Lessthan25%

25%-50%

Morethan50%

HowMuchoftheLearningAudienceisConsideredExternal?


TheLearningAudienceReachesFarandWide

Franchisees

Manufacturers

ValueAddResellers

Distributors

Suppliers

FieldCustomerSupportTeam

SalesTeam

FieldTechnicalSupportTeam

Customers

0% 20% 40% 60% 80% 100%

None

Daily

Weekly

Monthly

Quarterly

Semi-Annually

Annually

TargetedGroupsandFrequency


Example

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PollQuestionTwoIfyourorganizationprovidesextendedlearning,whatistheprimarybusinessreason?1. Generaterevenue2. Customerloyalty3. Suppliereducation4. Cutcosts5. Productsupport


WhyShouldWeExtendLearningBeyondtheEnterprise?


TopBusinessPrioritiesforOrganizations

BrandonHallGroup,2016

1 Improvingcustomerexperience

2 Gainingmarketshare

3 Cutting expenses

4 Drivinginnovation

5 Deliveringnewproducts/services


HowCanExtendedEnterpriseLearningHelp?


BenefitsofExtendedEnterpriseLearning

AnswerOptions ResponsePercent

Reducetrainingcosts 72.1%Reducetrainingtraveltime 66.7%Increaseawarenessofproducts/services 56.8%Meetcompliancerequirements 55.9%Increaseemployeeengagement 47.7%Improvecustomerrelations 45.0%Meetandexceedcorporateobjectives 43.2%Increasesales 40.5%Maximizeclientretention 36.9%Reduceemployeeturnover 22.5%

HowHasExtendedEnterpriseTrainingHelpedYourBusiness?


GainingMarketShare

ExtendedEnterpriseLearninghelps:Increasedsellingpowerviaknowledgeablesaleschannels

Usingthesupplychaintoestablishaglobalpresence

Greaterexposureforallproductsandservices


Collaborationwithsuppliersandmanufactures

Betterconnectiontocustomerstoanticipateneeds

Newopportunitiestoupsell

ImprovingInnovationDeliveringNewProducts/Services


Betterrelationshipswithsuppliers

Shortenedproductandsalescycles

Fewercustomersupportcalls

CuttingExpenses


Strongerrelationshipafterthesale

Stayingaheadoftheinformedconsumer

Lessrelianceoncustomersupport

ImprovingCustomerExperience


Example

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PollQuestionThreeWhatdoyouperceiveasthebiggestchallengetoexternallearning?1. Buildingbusinesscase2. MovingfromCostCentertoProfitCenter3. Useradoption4. E-Commerce5. Contentsharing


COSTCENTERREVENUEGENERATORFROMTO

CHANGINGLEARNING


E-Commerce


ChargingforExtendedEnterpriseContent

33.9%

66.1%

Yes No

24.4%

53.7%

22.0%

Subscription AlaCarte Bundled

CurrentPractice PricingModel


PercentageofLMSCostsCoveredbyExtendedLearning

22.5%

7.5%

17.5%17.5%

35.0%NoneLessthan10%10-25%25-50%Morethan50%


Top10ChallengesandPlanningConsiderations

PlanningAreas Considerations

1. BuildtheBusinessCase Revenuemodelvs.trainingprogress. Howtomeasurevalue?Costofsystemvs.businessefficiencies,greaterscalability,brandawareness?

2. Audiencesegmentation/fragmentation

Whoistheaudience?Differences?Whydoyouwanttoreachthem?Whatvaluetothebusiness?Size?Growthpotential?

3. Integrationwithothersystems WhatarealltheITecosystemtouchpoints?AMS,SharePoint,CustomportalsnottypicallyHRIS.

4. Content Develop acontentcreation,reuse,rolloutandlocalizationstrategy.

5. Sharingtherightcontent Thinkversionsnotuniquecourses.Considercreatingaversioningandreusestrategy.

6. Globalizationand Localization Currencies, bandwidth,privacy,taxes,duties:needtofullyunderstoodforeachcountrywhendeployingglobally.

7. E-Commerce Isthecontentyou’resellingworthpayingfor?Isthepricepointcorrect?Isthecontenttechnicalortiedtoaparticularproduct,whichwouldmakeitsoughtafterbytrainees?IncorporateB2BandB2C.

8. UserAdoption Createaformalmultisteprolloutplantomakeusersawarebefore,duringandafterlaunch.

9. Incorporate Marketing Create amarketingplan,andtargettrafficwithBannerAds,directmarketing,SEO,industrymagazines,tradeshows,webinars.

10. Analytical Reporting Createaplantocompare trainingdatawith salesdata,customersuccessdata.


Questions?

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WhyBrandonHallGroup

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Weofferflexible,high-valuemembershipsthatoffereverythingyouneedatacostyoucanafford.

Ourresearchisbetter – moretargeted,easilydigestible,focusedonbusinessresults,predictive,prescriptive.

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Ourcasestudiesareunique fortheirdiversityandfocusonbusinessresults.

Ourprofessionaldevelopmentispractical,tailoredtoyourneeds,andequipsyoutotakeaction.

WeDoThisThrough…ResearchandAnalysis thatDefineNewHCMStandards

SuccessStories fromGlobalOrganizationsthatShowthoseStandardsinAction

ProfessionalDevelopment thatAssessesCurrentStateandEnablesInnovation

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Recognition thatValidatestheTransformation

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SpringProgramforHCM70+CategoriesProgramopens:January11,2016Deadline:April15,2016Announcements:September7,2016HonoraryCeremonyandGala:January26,2017

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ATEXCELLENCE17,YOUWON’TGETLECTURES.You’llcollaborate withexpertsandexchangeideaswithyourpeers.You’llattendworkshopsandseminarswhereinnovators willshareleadinghumancapital

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ResearchCalendarQ1&Q2

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RecentlyPublishedMajorStudies

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RecentPublications

StateofTalentAcquisition:ACrisisofMissedOpportunities

ThreeTalentImperativesMostOrganizationsareOverlooking

StateofLeadershipDevelopment2016:TimetoActisNow

LMSTrends2016:IsItTimeforSomethingDifferent?

Learning&DevelopmentAnswerbook

StateofLearning&Development:TheStrugglewithStrategy

High-PerformanceLeadershipDevelopment:FramingaSystematicApproach

SaaSTechnologyinHumanCapitalManagement:ASelectionResourceGuide

YourGuidetoSelectingtheRightTalentManagementSystem

CompetencyManagement:TheEssentialsforBetterBusinessResults

Allofthesepublicationsareavailableformembersinourmembercenterandalsoavailableforpurchaseinouronlinestoretothepublic.Tovisitthestore,pleaseclickhere.

WhatOurClientsHavetoSay

BrandonHallGroup’sExcellenceAwardsallowsyoutotakeadeeperdiveandevaluatetheprogramsthatyou’vecreatedatalevelthatyoumightnothavetheopportunitytodo… Theyhavealwaysbeenacornerstoneforme.

- KatrinaWilliams,Director,SalesCapabilityCDW

https://youtu.be/OgdA_tpM55U

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WhatOurClientsHavetoSay

IdescribetheattentionandthatcustomerservicethatI’veexperiencedasbeingexcellent.TheyareveryattentiveandwhereverIneedtobeconnectedtowhomever,theyaretheretohelpme.

- JoanneVeech,GlobalTalentLeaderPwC

https://youtu.be/YkY-v8gfW5k

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UpcomingPublicWorkshopsFeaturedatOurHCMExcellenceConference2017

January24&25,2017

MasteringMeasurementandAnalytics:AModelforSuccessLearningConvergence:HowtoDevelopaTrueBlendedLearningProgram

HowtoDefineYourOrganization'sEVPAssessingYourTalentManagementStrategyBuildingtheBusinessCaseforTechnology

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Spread the Love: Extend Learning Beyond Your Enterprise

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Transcript of Spread the Love: Extend Learning Beyond Your Enterprise