The future of social media in

sport & active leisure

Sue Anstiss, Promote PR

Our current clients

• Quick bit about you...• Your experience of social

media?• What you’d like from today?

In Europe, 50% is member of only 1 social network, mostly Facebook.

Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 400 million people use Facebook daily.

Over half the NBA’s players(220+) are on Twitter

From a daily social media strategy conference call to the

final postgame tweet, these efforts seek to create what

commissioner David Stern likes to refer to as a "digital water

cooler," a space where friends, fans and followers can discuss

the NBA.

"I hope fans understand that we're listening to them as much as we're talking to them.

"We're responding in real time and making changes big and small to deliver them content that they want."

#BRAVESBASH

This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms.

The results…

13,000 fans tuned into the team’s live streaming Facebook broadcast 2,200 fans took place in a conference call with Braves playersBraves players made and received over 100 Skype callsBraves gained over 16,500 Facebook “likes” The Braves gained over 3,000 Twitter followers#BravesBash hashtag reached 438,993 people

This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms.

The results…

13,000 fans tuned into the team’s live streaming Facebook broadcast 2,200 fans took place in a conference call with Braves playersBraves players made and received over 100 Skype callsBraves gained over 16,500 Facebook “likes” The Braves gained over 3,000 Twitter followers#BravesBash hashtag reached 438,993 people

http://www.theuksportsnetwork.com/wp-content/uploads/2011/09/valencia_using_their_twitter_handle_as_shirt_sponsor-1.jpg

NGBs on Facebook

NGBs on Twitter

The FA – 70,048 followers

ECB – 54,643 followers

British Gymnastics – 21,414 followers

British Cycling – 22,187

15 tips for engaging fans...1. Announce news first - team lists etc2. Update results as they come in and link to match reviews3. Reply quickly to questions and comments from fans4. Retweet and hash tag regularly5. Share Twitter conversations with sports reporters6. Shares links to unique photos7. Post links to interesting articles and event round ups8. Share behind the scenes videos9. Interact and be influenced by posts comments10. Show tweets on score boards at events11. Share hashtags everywhere12. Leverage Flickr to help fans and bloggers use great photos13. Encourage athletes to tweet more, not less14. Run "Biggest Fan" contests on YouTube15. Find, follow and engage local fans on Twitter

And don’t forget...1.Photo posts... ...receive 50% more impressions than any other post type or media type

2.Quotes ......provide 22% more interactions when compared to all post types

3.Questions... ...generate almost twice as many comments as any other post type

4.Links......are 87% more likely to be shared than any other type of post

Source: Roost.comStudy evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries

Sporting heroes

Kaka – 5M+ Followers

Shaquille O’ Neal – 4M+ Followers

Cristiano Ronaldo – 3.5M Followers

Lance Armstrong – 3M Followers

Tony Hawk – 2.5 M Followers

7 billion People in the world

Based on the data from participating countries, we make the following assumption.

>1 billion

Social network users

2 billion

internet users in the world

measurement

Google +

12% of smartphone owners is using location based services.

Facebook Timeline

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Contact details

01628 630363 sue@promotepr.com www.promotepr.com

Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS