Sport PRLecture: 9/9/14

University of CincinnatiBy Jackie Reau

Sports Discussion:Ray Rice cut by the Ravens

Group Project Overview

MLB All Star Game PR Plans

Group Project Assignments

#1: Home Run Derby#2: Pepsi Block Party#3: MLB All Star Fan Fest#4: 5K Race

Group Project Expectations*Objective tied to a business objective*Target audiences*Key messages*Tactics (special event, social media, media relations, PR stunt, etc.) must have three*Timeline of Activity*Budget

PR PlanIn-Class Exercise

Assignment: Press ReleaseDue in class on September 16

Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: February 5th before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

Current Event Quizzes

Next Week:

Guest Speaker:Jeremy MartinUC Digital Media Director

Three questions for Jeremy

Next Week:

Guest Speaker:Jeremy MartinUC Digital Media Director

Three questions for Jeremy