Sports and Entertainment Marketing I
description
Transcript of Sports and Entertainment Marketing I
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Sports and Entertainment Marketing I Semester Review- PART II
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Directions• Read each slide aloud• Click on the picture to watch the video• Give the students 2-5 minutes to look
through their notes or the book to find the topic
• Replay the video• Give 2-5 minutes more for complete each
slide. • Students will place their work in their
class folder for Exam review next week.
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4 P’s of MarketingWrite a brief summery of the commercial. Try to identify as many of the 4 p’s as you can from memory.
A father uses the web to share memories with his daughter as she grows up in this video depiction.
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Target MarketsWrite a brief summery of the commercial. • Identify as many of Target Markets as
you can.• Identify what Entertainment Industry(s)
is being shown in the commercial.
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Competition and Free EnterpriseWrite a brief summery of the commercial. • Explain competition from viewpoint of
the commercial.• Explain how competition plays a role in
free enterprise.
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Selling TechniquesWrite a brief summery of the commercial. • Identify as many steps in the selling
process as possible
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Advertising and Promotion MethodsWrite a brief summery of the commercial. • Identify as many advertisement
mediums as you can.• Identify a promotional method being
used in this video.
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BrandingWrite a brief summery of the commercial. • Identify as many branding concepts as
you can from the video.• List any specific trademarks or brand
identities.
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Brand LicensureChoose one licensure example from the commercial.• Identify the parties involved• Identify the item being licensed
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Careers in Sports and EntertainmentWatch all 3 video which highlight possible employment opportunities in Sports or Entertainment. • Briefly describe the job.• What interpersonal traits do you think
would be the most important in that job? Why?
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