Sports Coverage: You don’t have to be able to score touchdowns in order to coach football
-
Upload
germane-olson -
Category
Documents
-
view
14 -
download
0
description
Transcript of Sports Coverage: You don’t have to be able to score touchdowns in order to coach football
© Media Management © Media Management CenterCenter
Sports Coverage:Sports Coverage: You don’t have to be able to score You don’t have to be able to score
touchdowns in order to coach touchdowns in order to coach
footballfootballIdeas and approachesIdeas and approaches
Michael P. SmithMichael P. Smith
ASNE High School Journalism InstituteBall State University
July 10, 2003
© Media Management © Media Management CenterCenter
© Media Management © Media Management CenterCenter
What do you want to make What do you want to make sure that we cover in this sure that we cover in this
session?session?• (List your ideas here)(List your ideas here)– – –
© Media Management © Media Management CenterCenter
1. Tell a story that has 1. Tell a story that has appeal even after the appeal even after the
eventevent
© Media Management © Media Management CenterCenter
Time continuum in Time continuum in journalismjournalism
PASTPAST FUTUREFUTURETODAYTODAY
WHAT WHAT HAPPENED?HAPPENED?
What brought us to this point?
What steps should we
expect?
© Media Management © Media Management CenterCenter
2. Find ways to be a 2. Find ways to be a complete record of complete record of
eventsevents
© Media Management © Media Management CenterCenter
3. Diversify: Include a 3. Diversify: Include a variety of voices in the variety of voices in the
sports coverage sports coverage
© Media Management © Media Management CenterCenter
4. Avoid vague language, 4. Avoid vague language, clutter in writing and clutter in writing and clichés like the plague clichés like the plague
© Media Management © Media Management CenterCenter
How good are you at How good are you at clichés?clichés?
• Fill in the blank:Fill in the blank:– What a difference a ________________makesWhat a difference a ________________makes
– Every _______________'s nightmareEvery _______________'s nightmare
– ___________________ could be the next_________________________________ could be the next______________
– Everything you always wanted to know about _______________Everything you always wanted to know about _______________
– To play the ________________ cardTo play the ________________ card
– ____________ is not your common everyday__________________________ is not your common everyday______________
– A wave of ____________ stormed the ______________ yesterdayA wave of ____________ stormed the ______________ yesterday
– That speaks volumes of ______________ That speaks volumes of ______________
– Yes,_____________ ; there is a ______________Yes,_____________ ; there is a ______________
– The ____ wordThe ____ word
© Media Management © Media Management CenterCenter
How good are you at How good are you at clichés?clichés?
• Fill in the blank:Fill in the blank:– The ______________ factorThe ______________ factor
– ______________‑plagued______________‑plagued
– Live by the _______________ ; die by the ________________Live by the _______________ ; die by the ________________
– __________________ gave new meaning to the term ______________________________ gave new meaning to the term ____________
– Is this a great ______________ ? Or what?Is this a great ______________ ? Or what?
– Look up _____________ in the dictionary, and you'll find __________Look up _____________ in the dictionary, and you'll find __________
– The _______________‑night massacreThe _______________‑night massacre
– ________________‑aholic________________‑aholic
– ________________‑gate________________‑gate
– ________________‑scam________________‑scam
© Media Management © Media Management CenterCenter
6. To high school sports 6. To high school sports writers: The sports writers: The sports
column isn’t about you column isn’t about you
© Media Management © Media Management CenterCenter
May I help?May I help?• I would be glad to answer your questions or help in I would be glad to answer your questions or help in
any way that time (and my travel schedule) permitsany way that time (and my travel schedule) permits
© Media Management © Media Management CenterCenter
Here’s where you can find Here’s where you can find me:me:Michael P. SmithMichael P. Smith
Managing DirectorManaging DirectorMedia Management CenterMedia Management Center1845 Sheridan Road1845 Sheridan RoadEvanston, IL 60208-2110Evanston, IL 60208-2110Phone: (847) 467-2065Phone: (847) 467-2065e-mail:e-mail: [email protected]@northwestern.eduwww.MediaManagementCenter.orgwww.MediaManagementCenter.org