Sportkeeda Web and Social growth
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1 One of the Fastest Growing Sports Content Site in India
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Transcript of Sportkeeda Web and Social growth
1
One of the Fastest Growing Sports Content Site in India
(including tablets)
64%
12%
4% 10%
India
US
UK
Rest
Traffic Analysis – Google Analytics
66%
21%
3% 10%
Android
iOS
Windows
Rest
1
Sportskeeda – Growth Trend
October '14 November '14 December '14
38.5 M
53.3 M
31.1 M
Page views in the last 3 months
The Audience
10-15years
16-25years
26-35years
36-45years
45+years
10%
55%
20%
11%
4%
Total 75%
Audience By Sports
ComScore Report card
5th in Total Visits
5th in Total Pages Viewed
5th in Average Daily Visitors
7th in terms of Unique Visitors and difference between NDTV
and India.com is less than 7 to 8 %
Traffic grown by almost 45 % from last month
Real Time Reads
• Viral reach for each content
• Real-time reads on every article
1
Social Reach
Sportskeeda Official on Facebook
2.06 Million+
fans
Total reach
On Facebook
6.4 Million+
fans
Sportskeeda Official on
23,500+ followers
Total followers on
60,000+ followers
Sportskeeda on Google+
900,000+ followers
(Source: socialbakers.com)
Fastest Growing Facebook pages in India
Two out of top 5 sports interest pages (Sportskeeda and WWE Fans)
in India are a part of Sportskeeda social network.
The post amplification reaches upto 19 m people.
Sportskeeda’s Official Facebook Page
We have grown 2.5 times in the last 6 months.
8,00,000
11,00,000
13,00,000
15,00,000
17,00,000
19,00,000
July '14 Aug '14 Sept '14 Oct '14 Nov '14 Dec '14
Likes
Sportskeeda’s Official Facebook Page – Growth trend
Reach: 4.7
Million+
Likes: 321,000+
Comments:
1,700+
Shares: 8,500+
The post can be found here
Viral Reach
Facebook pages Likes
Sportskeeda Football 11,769
Indian Football Addicts 97,052
Arsenal Fans India 135,392
Barcelona Fans India 553,994
Manchester United Fans India 237,217
Chelsea Fans Worldwide 82,901
Liverpool Fans Worldwide 30,935
Real Madrid Fans India 182,359
FIFA 2014 World Cup Fans 169,283
Total 1,500,902
Football reach on social
Twitter account Followers
Sportskeeda Football 35,300
Facebook pages Likes
Sportskeeda Cricket 11,769
Indian Cricket Team Fans 668,227
Cricket Crazy 442,552
Team India 253,839
Total 1,376,387
Cricket reach on social
Twitter account Followers
Sportskeeda Cricket 3,200
Twitter account Followers
Sportskeeda Cricket 972,000
Facebook pages Likes
WWE Fans 947,822
Basketball India 247,256
Badminton India 135,392
Tennis Fans India 48,032
Indian Hockey Fans 127,367
F1 Fanatics 32,100
Running India 16,241
Total 1,554,210
Other sports reach on social
Possibilities on Facebook
Option 1. Sharing creatives
Case study: These kind of posts generate a lot of interaction and buzz on
social media.
Option 2: Caption Contests(sample)
Case study: The cover photo of the Sportskeeda page is to grab the
maximum eyeballs.
Option 3: Cover Photo of
Sportskeeda(sample)
Weekly Interactive Quiz on Football
Success story: #SportskeedaQuiz
Tweaked version of “Who am I” and
“Hangman” games based on football
Success story: #SportskeedaHunch
Tailored version of classic crossword base don football
Success story: #SportskeedaCross
word
Possibilities on Twitter
Option 1: Interaction with fans
Twitter Account Reach(Followers)
@Sportskeeda 22,900
@Trendulkar 43,900
@Dorkstar 19,200
@Lady_Gabbar 19,200
@pal36 12,700
@Furtive_Glances 15,100
@oye_gujju 18,900
@bitchwanti 19,600
@nivedithG 26,500
@RumanaNazarali 16,100
Total 2,14,100
Option 2: Buzz generation by widely
followed tweeters
Name URL No. of articles Reach (per article)*
Outside of the Boot http://outsideoftheboot.com/ 1 1,500
Sports Rediscovered http://sportsrediscovered.com/ 1 1,000
Arunava About
Football
http://arunfoot.blogspot.in/ 1 1,000
Soccer Acme http://www.socceracme.com/ 1 1,000
Stat Screamer http://statscreamer.com/ 1 1,000
Essentially Sports http://essentiallysports.com/ 1 1,000
The False 9 http://thefalse9.com/ 1 1,000
Crack Football http://thenutcrackfootball.wordpress.com/ 1 1,000
Early Shower https://earlyshower.wordpress.com/ 1 1,000
Total 9 9,500
*Approximate value
Possibilities in Content generation
Option 1: Articles from reputed bloggers
Name No. of articles Reach (per article) Total reach
Amoy Ghoshal 2 7,000 14,000
Novy Kapadia 1 7,000 7,000
Parth Shah 2 6,000 12,000
Krishna Chandra Eluri 2 6,000 12,000
Virendra Karunakar 1 5,000 5,000
Anirudh Menon 1 5,000 5,000
Naveen Mohan 1 5,000 5,000
Karthikeya Ramesh 1 5,000 5,000
Sunit Thakurta 1 5,000 5,000
Yash Asthana 1 5,000 5,000
Total 13 75,000
Option 2: Articles from featured
writers on Sportskeeda
Our Football
coverage will be
sponsored by
Carlsberg India.
Option 3: Image branding of
Facebook posts(sample)
Option 4: Branding within articles
(sample)
Option 5: Branding on Infographics (sample)
Web & Mobile Traffic All countries
(Dec 1 to Dec 31 2014)
Web & Mobile Traffic India
(Dec 1 to Dec 31 2014)
Indian Mobile Traffic – August to December - 300% Growth in both
UV’s and page views.
Mobile Traffic
India
(August to December 2014)
August – December: Both Android and iOS traffic has grown at
a rate of more than 100%.
Mobile Traffic – Android & iOS
(August to December 2014)
25%
21%
12%
9.25%
9.25%
6.41%
7.25%
3.23% 2.86% 2.56% 1.40%
SamsungAndroidAppleNokiaMotorolaSonyMicromaxLGgoogleHTCSony Ericsson
OEM wise Segregation
Price wise Segregation
21%
32% 23%
22%
3% Percent (%)
1 k to 10 k
10k to 20 k
20k to 30 k
20k to 30 k
Others - 3 %
11/5/14 1
