MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®

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Meltwater ContactMehea Galluzzo

Brand Impressions August 5th, 2016

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Account Challenged Athletes Foundation PST - MBuzz

Social Account Twitter - CAFoundation, Facebook - Challenged AthletesFoundation

From 02-05-2016

To 07-31-2016

225 Bush Street, Suite 1000, San Francisco, California 94104, US

SOCIAL PLATFORM GROWTH

OVERALL SOCIAL IMPRESSION GROWTH:

1.5 MILLIONFEB. 2016 BRAND IMPRESSIONS/MONTH:

40 MILLIONOCT. 2016 BRAND IMPRESSIONS/MONTH:

MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®

SOCIAL PLATFORM GROWTH

FACEBOOK NEW FOLLOWER GROWTH*

11,432

*IMPRESSION: # OF

TIMES CAF CONTENT IS

DISPLAYED ON SOCIAL

MEDIA PLATFORM

TWITTER NEW FOLLOWER GROWTH*

998

INSTAGRAM NEW FOLLOWER GROWTH*

10,551

* THROUGH DECEMBER 2016

TOP ONE DAY FOLLOWER GROWTH: MARCH 13

1,592 FOLLOWERS GAINED

MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®

TOP PERFORMING SOCIAL POSTS

MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®

SOCIAL INFLUENCERS

MARKETING DEPARTMENT FY 2016/17 YEAR IN REVIEW • CHALLENGED ATHLETES FOUNDATION®

SOCIAL PLATFORM GROWTH

✓ Live feeds have extended events to global audience featuring:

Parade of Athletes, Össur grant presentations, HHH opening

program, Kids Run, Bob Babbitt and Team CAF Athlete

interviews etc.

✓ Snap Chat: Addition of custom Geo Filters at SDTC (to engage

new audience and sponsors) with audience reach of 15,000 and

over 270 individuals use new filters. Great gains for sponsor

branding.

✓ Snap Chat: Stories have been created for Bro Am, clinics, and

additional events where large portion of demo is in presence.

Have seen high follower growth on site.

✓ Instagram story and live feed- Instagram just launched new

feature where we tried for first time at holiday campaign athlete

interviews with Bob Babbitt. Story views have exceeded 2,800.