SPONSORSHIP PACKAGE 2013-2014

WHAT IS DECA U?

• To create the LEADING undergraduate business and non-business experience

• Foster ENHANCED ANALYTICAL and COMMUNICATION SKILLS among our delegation

• To CHALLENGE, ELEVATE, and ENRICH our current and future members

• Add BRAND VALUE for our valued sponsors by maximizing ROI with direct access to your target market

OUR VISION

• Canada’s premier undergraduate conference and NON-PROFIT organization, which was established in 2005

• 2,200+ members in 19 ACTIVELY ENGAGED university and college chapters across Ontario

• Delivers an UNMATCHED experience to develop members professionally and expand their networks

OUR PARTNERSHIP INTENT • To be corporate Canada’s PARTNER OF CHOICE

• To combine UNMATCHED EXPOSURE with sincere connections

• To create SUSTAINABLE RELATIONSHIPS

• To surpass your organization’s VALUE PROPOSITION

PAST PARTNERS (AND MANY MORE)

Dear partners and prospective partners, Welcome to the 2013-2014 DECA U year! It is with great pleasure and sincerity that I welcome your consideration to establish a meaningful partnership with DECA U. This year, marks a milestone 10th and revolutionary year going forward for our organization. Since its ground-breaking introduction in 2005, DECA U continuously succeeds due to the ongoing support of you, our prized partners. As you may know, DECA is an internationally renowned non-profit organization consisting of 200,000+ members worldwide, which provides the opportunity to network, enhance professional development, and succeed. In contrast to many other non-profit and student run initiatives, the existence of DECA since the 1950s speaks unparalleled volumes. In relation to DECA U, we host the Provincials Conference on an annual basis, which is the LARGEST undergraduate and post-secondary CONFERENCE in Canada. Through various cases, pitches, series of tests and industry applicable challenges-Provincials shapes our delegation into the present and future leaders of society. At the heart of every conference, event, meeting, and detail-DECA U seeks to provide all of our partners and the entire delegation with a nationally maximized return on investment. Aligned with maximizing return on investment for all of our partners and delegation, the 2013-2014 DECA U Board of Directors will be working countless days and hours to host a secondary event this year. Nevertheless, any partnership with DECA U sets the framework for members of corporate Canada to receive supreme exposure to your desired target market. Specifically, DECA U provides you with the ideal opportunity to: connect and dream big with top tier students spanning 19+ universities from Central and Eastern Canada, inspire a dynamically emerging membership of 2200 leaders, and achieve alongside the boundless existing members of corporate Canada (already affiliated with DECA U). In this milestone year, we are keen and dedicated to creating a unique experience for you. As a Board of Directors, we will continue to enhance every facet of Provincials with more rigorous competitive events and additional opportunities in line with the industry, economy, and your organizational needs. Through these metrics, our endeavor is to develop sustainable and mutually beneficial partnerships with you, the leaders of corporate Canada. At DECA U, I cannot reiterate enough how we are all committed to providing each of our partners with unmatched value. Why? Our team firmly believes that with a collaborative familial experience with your organization(s), DECA U will be best suited in meeting and surpassing your organization’s value proposition. On behalf of the entire DECA U Board of Directors, Corporate Advisory Board, Provincial Advisory Board, and our Executive Council, I thank you in advance for considering a partnership with DECA U and our vigorously growing membership. Together, we can make a difference! Sincerely, Dane Gomez DECA U President Board of Directors

A FORWARD FROM THE PRESIDENT

DECA U: BY THE NUMBERS

SOCIAL MEDIA CONNECTIONS

E-NEWSLETTER

2,200+ Subscribers

FACEBOOK 1,500+ fans (800%YOY)

YOUTUBE

4,300+ Views

TWITTER 470+ followers

(175%YOY)

WEBSITE

21,000+ Views (global)

TOTAL MEMBERSHIP 2200+ members (19

universities and colleges)

EXISTING MEMBERS OF CORPORATE CANADA 500+ (23 to 60+ years)

COMBINED REACH 10 000+ university and high school members

AGE RANGE 18-25 years (14-19

years, DECA Ontario)

TOTAL AFFILIATE MEMBERSHIP (DECA

ONTARIO)

8000+ members

0 GROWTH PERSPECTIVE

PAST DECA MEMBERS

Jay Leno, TV Host

Robert Matthews, VP Advertising Nintendo

Walter Bradley, L. Governor

Scott Hamilton, Olympian

Katie Couric, Journalist

Leeza Gibbons, Journalist

Courteney Cox, Actress

THE THREE PILLARS

PROFESSIONAL DEVELOPMENT

COMPETITION

NETWORKING

The first pillar of DECA U provides our members with an innovative portfolio of competitive events that challenge and showcase their analytical, creative, and communication skills. Through 12 industry and function-specific categories as well as 4 special competitive events, the DECA U experience puts our members’ minds to the test! At the same time, our partners are able to deliver their organization, products, and services through category integration.

With sincere networking opportunities integrated into every element of our organization, the DECA U experience provides our members with unparalleled opportunities to build their professional network. In doing so, powerful insights are gained from you (our partners), the current leaders of corporate Canada. Hence, our prestigious Provincials networking event provides our partners with the opportunity to directly interact with prospective employees, cross-functional marketing to all the industry professionals, and develop brand loyalty through direct interaction with your target market.

Professional development is an integral part of our organization as each year the DECA U experience looks to further this enhancement. Through valuable partnerships, captivating speakers, and development-focused events and workshops, our members gain a powerful understanding of the business world, its industries, and boundless possibilities from partners’ organizations and key insights.

PARTNERSHIP OPPORTUNITIES

As a competitive or special event sponsor, you will have the opportunity to tailor a case to YOUR ORGANIZATION’S NEEDS. In a confined time, the brightest minds will provide industry professionals with feasible SOLUTIONS to any business problem(s) and provide effective strategies.

INDIVIDUAL EVENTS

Competitors in the individual event streams will be challenged to write comprehensive multiple-choice exams before solving and presenting two live case studies with confined time.

RETAIL MANAGEMENT

ACCOUNTING

RESTAURANT & FOOD SERVICES

TRAVEL MANAGEMENT

HUMAN RESOURCES

MANAGEMENT

FASHION MERCHANDISING

& MARKETING

FINANCIAL SERVICES

TEAM EVENTS

Competitors in the team event streams will be challenged to write comprehensive multiple choice exams before solving and presenting a thorough case study live (with a partner). A unique team style event, Quiz Bowl: is a rapid-fire test of organization and general business knowledge. Each university submits a team of 4 to compete in a pressurized, highly energetic, and Jeopardy-style competition where the fastest team to respond correctly gains the points and the prestige.

MARKETING MANAGEMENT

INTERNATIONAL MARKETING

SPORTS &

ENTERTAINMENT

BUSINESS TO BUSINESS

QUIZ BOWL

Competitors will have an opportunity to stretch their creativity in teams of 1-3 members by strategically constructing a campaign for one of our sponsoring partner’s clients through a real-life simulation of the advertising industry. The creative brief designed by our sponsoring partner will be distributed to the competing teams approximately one month prior to the competition. During our Provincials conference, teams will pitch their full written campaign proposal for the client that are prepared within the brief’s parameters. A panel of judges will decide which campaign, if implemented, would be most successful for their client’s brand. The Advertising Campaign event will provide our sponsoring partner with an opportunity to: • See, hear, and meet the brand strategists of tomorrow • Communicate your firm’s value proposition as an employer and as an agency • Further your clients’ objectives through meaningful interactions with the present and next

generation of leaders.

ADVERTISING CAMPAIGN

THE ULTIMATE CREATIVE STRATEGY CHALLENGE

CASE BOSS CHALLENGE

In an unprecedented showcase of our members’ astonishing talent, the top 3 competitors from each of DECA U’s university and college chapters will form a team to represent their school in the most comprehensive, grueling, and formidable competitive event that DECA U has ever offered. The Case Boss Challenge will provide competitors with an elevated case experience through a contextual challenge that combines three unique case studies: Finance/ Accounting, Marketing, and Human Resource Management. This sweeping challenge will test its competitors’ abilities to drill-down on function-specific issues, while integrating solutions across an entire organization. The Case Boss Challenge’s sponsoring partner will have direct access to the most talented students across our 19+ chapters, while positioning their organization as a true market leader in the minds of 2,200+ present and future business leaders.

A SHOWDOWN OF DECA U’S BEST & BRIGHTEST

INNOVATION CHALLENGE

PROJECT X: PUMP IT UP

In our tenth anniversary, DECA U is poised and enthusiastic to host our first-ever secondary event in September 2013. The purpose of Project X is to provide our delegation and members of every other post-secondary organization with the tools and skills to succeed in other conferences (DECA U and non-DECA U conferences) later in the year! This event stresses the emphasis of our organization’s familial and all inclusive culture. At the same time, our partners receive another opportunity to directly interact with your target market. Project X will revert from traditional DECA events by having interactive aspects, Dragon’s Den (DECA edition), and other decatastic facets!

The Innovation Challenge provides competitors in this special event with the opportunity to offer ground breaking solutions through research and strategy. The Challenge may include developing business plans, improving outdated strategies, or taking a product to new heights. Thus, the Innovation Challenge provides prospective partner(s) with the ability to receive first hand analysis and hire prospective employees that could spearhead the relevant innovation proposed.

NEW THIS YEAR !

DECA U’S FIRST-EVER SECONDARY EVENT

CONTEXTUAL CHALLENGE OF RESEARCH & STRATEGY

Every year, DECA U continues to add new and exciting events based on delegate experience, Executive Council feedback, partner requests, and milestone achievement. In addition, with every new facet of our conference- DECA U seeks to maximize ROI for our partners and members.

#MAKEITCOUNT CONCERT

Embedded into the Provincials Conference for the first time in the organization’s history, will be a concert. The #MAKEITCOUNT Concert will kick-start next year’s conference by including artists and acts that fit into the theme of making it big due to hard work and dedication. The #MAKEITCOUNT Concert will enhance social interaction among our delegates, enhance experience, and reflect a breakthrough that no other undergrad conference offers. Partners will have the chance to sponsor artist recruitment, lighting, or ‘co-present’ the conference alongside DECA U.

Based on feedback from the 2012-2013 Executive Council, DECA U is excited to introduce the new Consulting 101 competitive category to Provincials 2014. This individual category will serve as further appeal and motivation for additional science, arts, and non-business students to come out to DECA U’s conference. Sponsoring partner(s) of this case are given the chance to leave a lasting impression on delegates through the category’s introductory launch.

CONSULTING 101

NEW THIS YEAR !

A TRUE CELEBRATION OF 10 YEAR HISTORY

DECA U’s NEW INDIVIDUAL CATEGORY

Every year, DECA U continues to add new and exciting events based on delegate experience, Executive Council feedback, partner requests, and milestone achievement. In addition, with every new facet of our conference- DECA U seeks to maximize ROI for our partners and members.

PROFESSIONAL DEVELOPMENT PARTNERSHIP

FINAL AWARDS BANQUET PARTNERSHIP

EXCLUSIVE CONTENT PARTNERSHIP

• CREATE significant brand awareness through a featured and highly attractive CENTER-STAGE platform

• LEAD a professional development-oriented workshop that contributes to the DECA U experience and the VISIBILITY of your brand

• Generate GENUINE CONNECTIONS with our members by interacting through DIRECT and CUSTOMIZED learning experiences

• Significant visibility through BRANDING on DECA U content (lanyards, t-shirts, pad folios, and other swag items) Walking ADVERTISEMENTS throughout the Provincial Conference competition and financial district of downtown Toronto Serve as useful reminders and KEEPSAKES to your target market (our delegates) long after the final awards banquet

• EXCLUSIVE sponsor of the final awards dinner • KEYNOTE speaking engagement possibility • Opportunity to build GENUINE connections with 2200+

delegates and numerous members of corporate Canada over dinner

• BRAND PRESENCE on all print, electronic, and social media

To learn more about our organization, the partnership opportunities included in this package, or other ways to become

involved with DECA U, please contact our Corporate Sponsorship team that would be keen to answer any of your questions.

DECA U would like to thank you and your organization for your continued interest and shared vision in fostering our delegates to dream, inspire, and achieve. Only through the continued support of you, our prized corporate partners, DECA U

exists to provide the country’s largest and renowned undergraduate conference.

Mailing address: DECA Ontario

100 Richmond Street W, Suite 341

Toronto, Ontario M5H 3K6

General questions: 416-363-3322

Corporate Sponsorship Team

Dane Gomez, DECA U President e: dane.gomez@decau.ca p: 647-928-9042

Kaleab Mulatu, DECA U VP of Sponsorship e: kaleab.mulatu@decau.ca p: 647-828-0355

Greg Gregoriou, Provincial Advisor e: greg@deca.ca

Olga Plagianakos, Provincial Advisor e: olga@deca.ca

CONTACT US