Sponsorship solutions at Viasat

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SPONSORSHIPWhat should it be like?

Sponsorship should be simple, entertaining and true

to the channel/program and the product.

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SPONSORSHIP OPTIONS

Bumpers – no channel integration IDs Promos Menus IPPs

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VERY IMPORTANT

All sponsored items with channel integration

MUSThave a sponsor message!

The following boards are missing this…

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SPONSORHIP BUMPERNo channel integration – no sponsor message needed

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SPONSORED IDsChannel brand integration

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NORMAL PROMO End board

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SPONSPORED PROMO End board

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MAKING IT BETTERshowcase the sponsor

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MAKING IT BETTERControl - following our own brand guidelines

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TAILORED SOLUTIONShow the product in a better light

Use contextual products

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TAILORED SOLUTIONTrue to channel brand

Well integrated solution

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NORMAL PROMO A reminder

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SPONSORSHIPPromo –> context = home improvement show

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SPONSORSHIPPromo –> context = home improvement show

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SPONSORSHIPPromo –> context = Top Model or female show or the whole channel sponsored

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SPONSORSHIPPromo –> context = Top Model or female show or the whole channel sponsored

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SPONSORSHIPPromo –> context = Top Model or female show or the whole channel sponsored

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MENU

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GREAT OPPORTUNITY

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIPMenu – no clip or sponsored bumper

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SPONSORSHIP

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SPONSORSHIPNot very pretty but it illustrates the possibilities

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIPNot 100% faithful to the brand guidelines, but still OK I think

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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SPONSORSHIP

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HEINIKEN MENURemember - All menus must have “sponsor message”

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THANK YOU!