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Sponsorship User Manual

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Version Date

2.0.2 25/09/2012

Latest Changes:

Added ‘Secondary Target’ option in Settings (see page 42)

Sponsorship Module User manual Overview

TechEdge A/S of 44 [email protected]

ABOUT THIS USER MANUAL From version 2.0 we will update the manual whenever we release a new Sponsorship feature sheet. You can download the latest version of this manual at any time from www.grouptechedge.com/manual/sponsorshiprmanual.zip

Please consider the environment before printing this manual. An electronic version has the benefit of being much easier to search and navigate than a paper version, and due to the continual development of our software this manual is updated on a regular basis.

This manual is provided with book marks corresponding to the table of contents. Open the side panel in your PDF viewer and use Bookmarks to quickly navigate the document. You can also use ‘Find’ feature in your PDF viewer to search for specific terms.

If you would like to receive feature sheets highlighting new developments in Sponsorship please email [email protected] to be added to the mailing list. We also welcome your comments or suggestions.

Thanks,

TechEdge Support team

http://www.grouptechedge.com/manual/sponsorshiprmanual.zip

mailto:[email protected]



1 OVERVIEW 5

2 MAIN SETTINGS 6 2.1 Area 6 2.2 Period 6 2.3 Target/Sec. Target 6 2.4 Channels 7 2.5 Include cost – (optional) 7 2.6 Advanced sponsorship cost 7 2.7 Spot duration index 8

3 CREATING SPONSORSHIP SPOTS 10 3.1 Sponsorship based on specific programme(s) 10 3.2 Sponsorship based on all programmes within a daypart 11 3.3 Sponsorship based on a fictional programme 12 3.4 Sponsorship based on fictional spots 14 3.5 ROS Sponsorship (Run on Station) 16 3.6 Fixed insertions 17

4 REVIEW SPONSORSHIP SPOTS 19

5 COMBINING SPONSORSHIP CAMPAIGN WITH A REGULAR SPOT CAMPAIGN 21 5.1 Regular Campaign Setup 21

Area 21 Period 21 Target 22 Channel 22 Dayparts 22

5.2 Simulation setup 22 Costs 22

5.3 Channel split 23 5.4 Daypart split 24 5.5 Weekly split 25 5.6 Filter 26

Index range 26 Best % 26 TRP/TVR Range: 26 Exclude spots in daypart 26 Include programmes 27 Exclude programmes 27 Apply Ofcom rules 27

5.7 Flighting 27 5.8 Spot Index 28

6 OUTPUT 30 6.1 Summary 30

Layout 30 Report 32

6.2 Distribution 33



6.3 Spotlist 34 6.4 Cover Guide 35 6.5 Graphical section 36

Global Setup 36 Cover Guide Graph 36 Weekly Cover Graph 37 Sponsorship Summary 37

6.6 Decay 38

7 SETTINGS 41 7.1 Default Values Tab 41 7.2 Settings Tab 42 7.3 Sponsorship Spots Tab 43 7.4 Spot Pool tab 43 7.5 Ofcom Rules tab 43 7.6 Data Setup 44



1 Overview

The Sponsorship module allows the user to easily estimate ratings, reach and cost when considering sponsoring a specific programme or programmes within a certain daypart.

Figure 1: Cover guide graph

In addition it is designed to easily get a total estimation of ratings and reach when combining sponsorship activity with regular spot campaigns.

The Sponsorship module allows the user to select a historic programme and will automatically create a sponsorship spot schedule based on the first and last minute of a programme and around any centre breaks.

Alternatively it is possible to select a daypart where a spot schedule is created based on first and last minute (and centre breaks) on all programmes within the selected daypart.

Based on this spot schedule the Sponsorship module will calculate the ratings and reach.

In addition the user can type in a channel and daypart split for a regular spots campaign in order to see the combined ratings and reach estimate for the future campaign and the sponsorship combined.

This campaign will be based on the average delivery of the inserted channel & daypart split.

Sponsorship Module User manual Main settings


2 Main settings

Figure 2: Sponsorship campaign setup

2.1 Area

First you must choose the reporting area in which you would like to work in, this can be Full Network (the default area for UK analysis) or any other reporting area available. Users outside the UK can choose between different countries if the data is available.

2.2 Period

Select the period in which the programme you would like to estimate your sponsorship on aired.

2.3 Target/Sec. Target

Select the target in which you wish to estimate your sponsorship against. Only one primary target can be entered here, but it is possible to select secondary targets to be included in the report prior to running data using the ‘Sec. Target’ button provided the ‘Secondary targets in setup’ option has been activated in Setting (see page 42). It is also possible to add secondary targets post-run (please see page Layout30 for more information).



2.4 Channels

Choose the channel(s) in which the programme(s) you wish to estimate the sponsorship aired.

You can select multiple channels if your sponsorship runs across several channels and programmes. Be aware that any channel that has a +1 staggercast sister channel will always figure as a “Stagger” channel, thus automatically placing a spot an hour later on the 1+ channel.

2.5 Include cost – (optional)

If you wish to include cost it is possible to select a CPP/CPT or enter a budget.

When using cost the budget, CPP/CPT and Cost pr. Reach point will be calculated and displayed in the output.

This also allows you to determine how much the Cost per reach point is for the additional reach the sponsorship gives on top of a regular campaign.

It is possible to toggle between CPP/CPT and budget by clicking on the heading.

Figure 3: Include cost

2.6 Advanced sponsorship cost

The advanced cost feature allows you to set different costs by centre break and/or start- and end breaks, and account for seasonal cost variations.

Simply select the break type using the dropdown menu and enter the 30” cost and the duration factor to calculate the actual cost of the spot. Click add to enter it into the library.



Figure 4: Advanced sponsorship cost

These costs can be set for a different period if you have a sponsorship that spans across several months where the prices change. The 30” cost and the duration factor can be edited manually after creation. If you need to create a cost structure for the full year, use the “Batch setting” to select a full year and click “Add months”. This will create your cost for all 12 months of the year and you can easily amend the 30” cost manually in each month.

When using the advanced cost section the system will also calculate 30” equivalent ratings as we now have duration information.

2.7 Spot duration index

In addition to determining the spot duration by using the cost section it is possible to simply type in the duration index by break type to get 30” equivalent ratings included in the output without having cost data entered.

Click on the ‘+’ to expand the Spot Index section, and type in a factor for each break type you will use (1= 30” spot, so typing 0.33 will give a 10” spot etc.).



SB = Start break (the opening billboard) CB = Center breaks (duration for break bumpers) EB = End break (the closing billboard) FB = Fictional break which is used for spot duration for fictional spots only (see page 14)

The output will display the actual ratings and TRP30 (30” equivalent ratings).

Sponsorship Module User manual Creating sponsorship spots


3 Creating sponsorship spots

There are three main modes to select from depending on how you wish to select sponsorship spots: Programs, ROS or Fixed Insertions:

Figure 5: Sponsorship modes

Sponsorship based on programmes includes; Specific programmes, All programmes within a daypart or Fictional programmes based on a user defined day part. All of these can be combined with each other. ROS (Run On Station) sponsorship cannot be combined with the other options. An ROS campaign assigns of sponsorship spots/ratings to channel(s) without using specific spots. Fixed insertions allows you to select a programme(s) and type in the specific number of billboards and break bumpers in a programme.

3.1 Sponsorship based on specific programme(s)

Figure 6: Specific programs

Here you can select the exact programmes you wish to estimate the ratings and reach for on your sponsorship campaigns. Click on the [Specific Programs] button and use the [Find] button to search for and select the programme(s) you wish to sponsor. Once you have selected the programme(s) you can chose to click on the ‘Filter…’ link to review the transmissions that will be included in the sponsorship campaign. From the filter list you can also delete individual transmissions from the campaign prior to running the query.



3.2 Sponsorship based on all programmes within a daypart

Figure 7: All programs within daypart

This option will create a sponsorship spot in the first/last minute (including centre breaks) of all programmes within the selected daypart. Click on ‘All programs within daypart’ and select the channel/period/daypart combination you wish to sponsor, then click [Add Item] to create the sponsorships. You can add more than one channel/period/daypart combination by changing the selection and pressing [Add Item] to add more items.

Figure 8: Creating programs within daypart

As with Specific Programmes, it is also possible to delete certain transmissions by using the [Filter] option.

Settings will allow you to determine if a spot can go in a programme outside the daypart if the programme started within the day part (see page 41).



3.3 Sponsorship based on a fictional programme

Figure 9: Fictional programs

To create a fictional programme, click the [Fictional Programs] button and select the desired channel, start and end time and the duration between the breaks as well as the break duration. This way the system automatically creates the day part for you.

In the example below the programme starts at 10:00 and ends at 11:00 and will include breaks at 20 and 40 minutes past which are 180 seconds long:



Figure 10: Creating fictional programs

You can tick ‘Dynamic period’ to let the period be dynamic and select the weekday(s) the fictional programme will be created for, which means the spots are related to days of week rather than specific date. This is especially helpful if you wish to save it as a template as you will not need to change the period. Alternatively you can click the on Period to change the specific date(s) the programme should go on.



3.4 Sponsorship based on fictional spots

Figure 11: Fictional spots

The last option in the Program mode is Fictional Spots. This allows you to insert a single spot anywhere in the schedule. Simply enter the start time and click on [Add Spots]. As with fictional programmes, you can select to use a dynamic period for fictional spots that links them to days of week rather than specific dates.



Figure 12: Creating fictional spots

If you wish to add structured spots at specified intervals you can use the Structured Spots option. You simply choose the start time and end time and the interval between spots and press the [Structured Spots] button.

In the example above the first spot goes out at 10.30 with further spots inserted at 60 minute intervals, and the last spot will go out at 19.30 as it needs to end before 20.00.

Fictional Spots also allows you to select a spot class which means that you can create different “types” of spots during the schedule. For example, all spots at 10.30 could be labelled class A, 11.30 could be class B etc. All of the above options can be combined.



3.5 ROS Sponsorship (Run on Station)

This option allows you to enter a rating, spot or duration goal and distribute those ratings or spots between channels and dayparts. The system will randomly select spots similarly to how a station will deliver your sponsorship spots. First of all select between a rating, spot or duration goal by clicking on the link:

Figure 13: ROS goal type

You can then click the [Channel Split] button to distribute your campaign across the selected channels. The split can be entered as a %, or as the number of rating/spots/duration (depending on goal mode) – click on the column heading to change this. It is also possible to enter a daypart split for each channel. By default the daypart will be set to ‘All day’. To change this, click on the [Daypart Split] button and then click on the ‘Daypart’ column heading and use the links next to each channel name to select a daypart for that channel. The ‘Apply All’ button can be used to apply the same dayparts to all channels once the first daypart has been selected.

Figure 14: Channel/daypart split



It is possible to set a minimum ratings index for the programme and/or include/exclude certain programmes using the filters at the bottom of the ROS section.

The spots are delivered in the first/last minutes of the programme’s duration and in centre breaks. Please note that as this is completely random there is no guarantee that the result will be similar to what is actually delivered by a station. This should only be used as a guideline. Also the system will deliver as close as possible to the desired ratings goal but due to the methodology it cannot necessarily hit the target 100%.

Please note that the ‘Duration’ goal is based on the minutes of programming to be sponsored, and not the actual minutes of sponsorship. Programmes are selected at random unless the “Include programmes” filter is used. When using programme filters, the system will rank the programmes by TVR and select from the top the best rated transmissions until it meets the duration requirement. Please be aware that it will often overshoot in order to deliver. For example, if the goal is 300 minutes but 6 transmissions will deliver 290, it will select one more transmission which may bring the duration to 340 in total.

If you would like to work with a strand of programmes you can simply define the daypart and the system will select all programmes within that day part.

3.6 Fixed insertions

The Fixed Insertions mode allows you to select a programme(s) and type in the specific number of billboards and/or break bumpers required. This means that you can type in less or more billboards and break bumpers than what the programme actually yielded.

In addition you can choose between Specific programme and/or Run On Station (ROS). ROS will select random programmes but return the exact number of billboards and break bumpers inserted. Toggle between the two using the ‘Mode’ dropdown menu:



Figure 15: Fixed insertions mode

As well as setting the overall number of billboards and breaks bumpers you can also distribute this by week using the [Weekly Split] button. Click the [Add Scenario] button to create the sponsorship.

The system can run both Specific and ROS campaigns at the same time on single or multiple channels. To combine more than one sponsorship campaign, amend your selection and press [Add Scenario] again. You can create a library of campaigns to be run simultaneously.

If you type in more billboards and break bumpers than the programme actually yielded the system creates fictional breaks to create the additional billboards and break bumpers. Under settings it is possible to set the % deviation from the average break in the programme(s) (see page 43) —the default setting is 10%.

Sponsorship Module User manual Review Sponsorship Spots


4 Review Sponsorship Spots

By activating the ‘Review Sponsorship Spot’ check box at the bottom of the screen the system will display the spot list before calculating ratings and reach. This allows you to delete certain spots before the analysis is run.

Figure 16: Review Sponsorship Spots check box

With the ‘Review Sponsorship Spots’ option activated, when you press the [Run…] button you will be presented with a list of all Sponsorship spots that will be included in your campaign. From here you can choose to highlight specific spot(s) using Ctrl or Shift and delete them from the campaign using the [Delete Spots] button:

Figure 17: Filter sponsorship spots

The [Save with filtering] button allows you to save the report template with the changes you have made. Next time you wish to use the template select it from the “load” section. An option “Clear saved filtering” will appear at the top of the report template. If you activate this, the filtered spots

Sponsorship Module User manual Review Sponsorship Spots


will be cleared and you will start from scratch. If you leave it the system will only run the spots which were saved previously.

Sponsorship Module User manual Combining sponsorship campaign with a regular spot campaign


5 Combining sponsorship campaign with a regular spot campaign

Use the Combine/Disable arrows to add/remove a regular spot campaign. This can be used to simulate the combined effect of a regular spot campaign running alongside a sponsorship campaign.

Figure 18: Adding a regular campaign

You can set up several regular campaigns, allowing you to make comparisons where you use all the budget on regular campaigns and compare the reach to when a part of the budget is used on sponsorship activity etc. Click the ‘Add+’ button in the centre of the screen to add further campaigns.

This is also how you would simulate promo campaign activity as promo and regular campaigns are very similar in ratings and reach delivery.

5.1 Regular Campaign Setup

Area

The Reporting Area is automatically inherited from the sponsorship campaign setup and cannot be changed.

Period

Period is also copied from the Sponsorship campaign, but this can be changed for the regular campaign as a sponsorship campaign often overlaps a regular campaign.



Target

The Target is automatically inherited from the sponsorship campaign setup and cannot be changed.

Channel

Choose the channel(s) in which you wish to use for your regular spots campaign. This can be individual channels or channel groups. By default the channel list from the Sponsorship campaign is used, but this can be edited for the Regular campaign. Channel(s) chosen for the Sponsorship campaign cannot be deleted—If you do not wish to use it in the Regular campaign simply enter a zero next to it in the channels constraints.

Any channel that has a +1 staggercast variant will always figure as a “Stagger” channel, thus automatically placing a spot an hour later on the +1 channel.

Dayparts

For each individual channel or channel group it is possible to select the daypart you wish to be used. Simply click on the channel/channel group and a library of dayparts will appear. “Apply all” allow you to apply a chosen daypart scheme to all channels.

5.2 Simulation setup

Use the Mode dropdown menu to select to work with ratings, budget, impacts or number of spots. Depending on your selection you can enter a ratings goal, budget goal, impacts goal or spot goal.

Figure 19: Simulation setup

Costs

Costs is only activated if you have chosen the Budget mode. Enter a CPP/CPT cost by channel. The cost can also be split by daypart if desired - click on ‘All day’ to select a daypart. By default the cost target will be the same as the campaign target – however, it is possible to use a different cost target if required. To do this click on the ‘Cost…’ link under a channel name then click on the target name to switch to a different cost target.



Figure 20: Costs

5.3 Channel split

Enter the % channel split you wish to simulate for the regular spot campaign. The total should sum to 100%.



Figure 21: Channel splits

Alternatively, the ‘Natural delivery splits’ button can be used to automatically fill in the channel constraints based on the share of commercial impacts (note this will also fill in daypart splits if dayparts have been selected for the campaign).

5.4 Daypart split

When working with dayparts, enter a daypart split by channel. The total for each individual channel should sum to 100%. If you wish to enter the same daypart split for all channels you can right-click and select “apply all”.



Figure 22: Daypart split

5.5 Weekly split

The system will automatically distribute ratings/budget evenly across the weeks if nothing is entered in this section. Here you can choose to enter a % split by week to front-weight or back-weight a campaign. The total must sum to 100%.

Figure 23: Weekly split



5.6 Filter

Figure 24: Filter menu

Index range

An index target can be entered along with a minimum and maximum index/affinity value. This limits the model to only choose spots that perform within the index range given. This filter can be chosen by channel using the dropdown menu.

Best %

This limits the model to only choose from the best X% (for example 50%) of spots, based on the campaign target compared to the index target.

TRP/TVR Range:

Exclude spots below or above a certain rating level.

Exclude spots in daypart

A daypart can be selected for exclusion so that no spots will appear in the given daypart.



Include programmes

Select programmes in which the model must place a spot. As the model works on historic data only programmes that have been broadcast can be selected. This could typically be the programme which is sponsored.

Click the [Prog] button to search for programmes. The search function works on programmes, but the model places the spot in the break related to the programme.

Once a programme(s) has been chosen, the reference period is scanned to display when the programmes were broadcast and the rating for the programme. It is now possible to exclude some of the programme transmissions from the list by clicking on the ‘Programme’ link that appears.

Exclude programmes

Certain programmes or entire genre categories can be excluded from the pool of available spots.

Apply Ofcom rules

Before activating the Ofcom rules you must first select the main and index target as well as the conversion number you wish to use under the ‘Ofcom Rule’ tab in Settings (see page 43). Ticking this option will then apply the rule and exclude the non-conforming spots from the campaign.

5.7 Flighting

The Flighting option allows you to enter the exact number of spots/ratings/budget by week and channel. Use the ‘Mode’ dropdown menu to select a goal type:

Figure 25: Select Flighting mode

When using the flighting option you can use the period picker to define the periods you wish to segment, e.g. if you wish to specify the number of ratings per week over a five week period you would select the five weeks individually in the period picker.



Click on the ‘Redefine flighting’ tick box to open the Flighting window. Here you can enter the Spot Count/Budget/Impacts/No. of Spots (depending on mode selected) by channel for each of the periods defined.

Figure 26: Flighting

5.8 Spot Index

Spot Index allows you to enter a duration index for the spots in the regular campaign. By default this is set to ‘1’ (making them 30-second spots), so for example if you wanted all spots in the campaign to be 20-second you would enter ‘0.66’ in the Index box:



Figure 27: Spot index

Sponsorship Module User manual OUTPUT


6 OUTPUT

6.1 Summary

This displays ratings, impacts, AvgFreq, CPP/CPT, Budget and cost pr. Reach point, #spots and frequency. This information is displayed for the sponsorship campaign, the regular campaign and the combined result for both sponsorship and regular campaign (where applicable).

Figure 28: Summary

Layout

The layout button (Figure 29) allows you to select secondary targets, Index targets, Universes and reporting areas to be added to the Summary screen. You can also change the frequency levels to display in the summary table. In addition you can select to include additional data in the Summary screen—for example, unique reach by channel, individual programme, by programme title and include a programme summary.

The Programme summary displays;

Avg. program ratings Avg. billboard ratings # of programmes



# of breaks # of spots

The Layout screen can also be used to break the sponsorship activity down by channel, programme title and a summary by break type (e.g SB/CB/EB). Any data selected will be calculated and added to the Summary screen when you press [OK].

Figure 29: Layout



Report

The [Report] button is available in the bottom left corner of all output windows. It’s primary function is to export all data from your current view to Microsoft Excel. The report menu can also be used to bring up the sample and universe data for any target(s) included in the report, or to create a user schedule. This last option allows you to create a schedule of items from a Sponsorship run that can then be opened and analysed in AdvantEdge (see Spotlist on page 34).

Figure 30: Report menu



6.2 Distribution

This is a graphical display of the reach & frequency - independently for each scenario, and combined.

If secondary targets were included in your run, you can switch between targets using the ‘Target’ dropdown to the left of the chart. Here you can also choose which order the sponsorship and regular campaigns are in using the ‘Combined Style’ dropdown, and customise the appearance of the graph using the Graph Colours link.

Where you have regular campaign(s) running alongside a sponsorship campaign, the drop-down menu at the bottom of the chart can be used to toggle between the sponsorship campaign only, regular campaign only or a combination of sponsorship and regular campaign(s).

Figure 31: Distribution chart



6.3 Spotlist

This displays the actual list of spots for the sponsorship campaign with position (start, centre and end break). This allows the user to verify the spots and ratings. If a regular campaign has been included then the spot list can be toggled between sponsorship spots, regular spots and the combined campaign using the dropdown menu below the spot list. If the combined option is selected the regular spots will be highlighted in grey to distinguish them from the sponsorship spots.

In addition this spot list can be saved to use in AdvantEdge analysis software where it will be saved as a schedule and can be analysed together with actual spot campaigns. Click the [Report] button and select “Create user schedule”. The spot list will be saved in the AdvantEdge spot module, and can be retrieved from the brand picker under ‘Schedules’. This will allow you to create a user schedule from the actual spots and the sponsorship spots in the same analysis for post analysis reports.

Figure 32: Spot list



6.4 Cover Guide

The cover guide section allows you to see the reach by certain ratings levels, average frequency and # of programmes. Furthermore it is possible to extend the ratings levels for the sponsorship campaign if you think that the programme you are basing your estimates for your sponsorship on will perform better during a new season. If you have secondary target(s) included in your run, cover guides will also be created for them.

Figure 33: Cover Guide

In the ‘Buildup Cover Guide’ section to the left of the screen you can chose whether the cover guide should be based on day, week, month or ratings interval. If rating is selected you can then enter a TVR interval to determine the resolution of the cover guide. You may also enter a TVR level to extend the ratings beyond the amount actually delivered by ticking the ‘TVR level’ option and entering the desired number of ratings.

Ticking the ‘By 000s’ and/or ‘By spot count’ boxes will add a cover guide split by number of impacts and/or number of spots—again you can change the resolution by typing in the relevant interval box.

At the bottom of the menu on the left hand side you can toggle between displaying the reach as a % (default) or in 000s.



6.5 Graphical section

The graphical section charts up the reach and frequency data.

Global Setup

Settings listed under ‘Global Setup’ to the left of the chart are applied to all charts. The x-axis can display ratings/cost (depending on mode) or dates – toggle between them using the ‘R&F Mode’ button to the left of the chart. Here you can also switch between targets if secondary targets have been included, and choose whether the reach should be displayed as a % or in 000s.

Although only one chart is displayed on screen at a time, ticking on the ‘Export all graphs’ option will export all charts to Excel when exporting from the [Report] menu. With this option deactivated, only the currently displayed chart will be exported.

Cover Guide Graph

Figure 34: Cover guide graph

Under ‘Cover Guide Graph’ on the left of the screen you can select the frequency level to display on the Cover Guide Graph. If the desired frequency level is not listed, it can be added by clicking



the [Layout] button at the bottom left corner of the screen and adding it to the frequency section (see Figure 29 on page 5). The ‘Campaigns’ link allows you to toggle lines on or off for the sponsorship campaign, the regular campaign and the combined campaign.

Weekly Cover Graph

Tick on ‘Weekly Cover Graph’ to switch to a chart showing the weekly reach build. You can change the frequency level displayed on this chart using the frequency drop-down. The weekly graph shows the accumulated and incremental reach by week.

Figure 35: Weekly Cover Guide Graph

Sponsorship Summary

The final chart option is ‘Sponsorship Summary’. This allows you to view a cover build chart split by channel/channel group, by programme title, and/or by break type.



Figure 36: Sponsorship summary

6.6 Decay

Decay is a calculation based on reach, but the ratings value for the previous week/month is factored by a user defined factor. For example, take a two week campaign with 100 break bumper (sponsorship) ratings each week.

Reach for the campaign is based on 200 ratings

Decay for the campaign is based on 190 ratings (100 for the current week and 90 for the previous week, if the factor is 0.9):

Figure 37: Decay chart



The decay graph will keep adjusting by a factor in periods where there is no activity, whilst the reach curve stays at the same level until a new campaign starts.

One important aspect of this functionality is that it allows you to type in ratings level by week/month for large periods of time. The cover guide figures where the reach and decay figures are taken from the period that you have defined in the input window of the sponsorship module.

The decay graphs can be shown for commercial spots only, billboards/break bumpers only, or combined.

Follow these steps to set up your decay model:

1. Set the decay factor you wish to use for break bumpers (sponsorship) and commercial spots:

Figure 38: Set decay factor

2. Choose the date range you wish to use for your campaign:

Figure 39: Decay period



3. Type in the number of ratings required for break bumpers and/or commercial spots by week/month (note that the table is automatically populated with data from the original campaign):

Figure 40: Rating setup

Select view to see combined result or Billboard or commercial spots only:

Figure 41: Decay view selection

Sponsorship Module User manual Settings


7 Settings

The Settings options can be accessed through the [Settings] button in the bottom left corner of the screen:

Figure 42: Settings button

7.1 Default Values Tab

Here you can specify some default settings [reporting area, channel selection, target, universe and cost mode) that Sponsorship will use on start-up.



7.2 Settings Tab

Figure 43: Settings tab

Under Scenario Setup you can set cost by channel group (as opposed to individual channels) if you wish, and also toggle on/off the [Secondary Targets] button in Sponsorship Campaign Setup. You can also choose how many decimals you wish to use (both in the output, and when entering constraints) and change the decimal and digit grouping symbols.

The ‘Sponsorship Daypart Semantics’ section refers to the option “All programmes within a daypart” (see page 11). Here you can decide if a programme must start or end within the chosen daypart.

The ‘Fixed Insertions – Deviation %’ option relates specifically to Sponsorship campaigns using the ‘Fixed Insertions’ mode (see page 17).

The ‘Cover Guide TVR Resolution’ setting allows you to change the decimal places displayed in the cover guide output. Please note that lowering the resolution will increase processing time.



7.3 Sponsorship Spots Tab

Figure 44: Sponsorship Spots settings

The system creates the sponsorship spot in the first/last minute of a programme as default. In the ‘Algorithm’ section of this tab you can choose to move the spot +/- 1 minute from the start/end time of the programme (and centre breaks). You can also adjust the algorithm to only include SB and EB or only CB etc. using the ‘Break type’ filter. The ‘1 spot pr. Break’ option can be used to place one billboard in each break, instead of two billboards topping and tailing the break. Here you can also set if the single billboard should be the “spot” going into or out of the break.

It is possible to remove programmes with a minimum duration and insert artificial spots if there is no break information in the programme log to create break from. This last option allows you to set the number of minutes between each break, and enter how many minutes/seconds the break should be.

7.4 Spot Pool tab

The Spot Pool tab can be used to restrict the airtime used by the Sponsorship module (e.g. to just Commercials). The options available will vary by market. You may also choose a selection of brands and Sponsorship would then only use spots associated with those brands.

7.5 Ofcom Rules tab

This option has been designed for clients planning campaigns around Ofcom’s HFSS advertising restrictions. The first time you use this feature you will need to select a target audience and a base audience in this tab, and enter an index number (the default is 120). You will then be able to use the ‘Apply Ofcom Rules’ option in the Filter section when adding Regular Campaigns to ensure that those campaigns only use spots in the allowed index range (see page 26).



7.6 Data Setup

This section contains the relevant data setup options for the dataset you are running. Options available here will vary by market.

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