Sponsorship Proposal

NationalUniversity of Sciences and Technology

(NUST)

College of Electrical and Mechanical Engineering

(EME)

PRESENT

EME OLYMPIAD 2015

(Sponsorship Proposal)

SYED FAKHR ABBAS NAQVIDirector MarketingEME Olympiad 2015,College of EME, NUSTEmail: [email protected]: +92-313-9031610

SUBJECT: MARKETING AND BRAND PROMOTION OPPORTUNITY

Sir,

National University of Sciences and Technology (NUST) is Pakistan’s higher education icon and top-rank University producing competent professionals at national level. Its premier and leading constituent college, College of Electrical and Mechanical Engineering (EME) houses four academic disciplines and is listed among top-repute academic institutions of Pakistan.

Besides providing the students with top-quality education, College of EME also aims at arranging extracurricular activities to nurture managerial and professional talents of its students. College student bodies, clubs and societies are an effective platform for this purpose.

EME Olympiad is a joint venture of these societies where national level contests of arts, sports and technical origin are scheduled in a four-day festival. Started in 2010, EME Olympiad has earned great prestige among national student festivals and is expecting its fourth edition in November 2015. This is largest student-run event of Pakistan in terms of student participation and also bags the honor of being largest festival of the twin cities: Rawalpindi and Islamabad.

With more than 4,000 prominent university students from all over Pakistan participating in as many as 60 contests and attending social get-togethers like Talent Hunt, Basant Night, Carnival, Car and Bike Show, Concert and Olympiad Night, we present you an opportunity to promote your prestigious brand directly to the audience of your marketing choice.

This document incorporates in-detail festival description and participants’ demographics based on database of four editions of EME Olympiad organized by far.

You may like to choose from sponsorship proposals stated in this document or you may want our marketing team to assist you in designing a customized marketing plan of your choice. We’ll be pleased to hear from you in either case.

Please let us know in case you have a query. Welcome to EME Olympiad 2015!

Sincerely yours,FakhrAbbas

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Contents

Executive Summary...............................................................................................................................2

National University of Sciences and Technology (NUST)....................................................................4

College of Electrical & Mechanical Engineering (EME)......................................................................4

EME Olympiad 2015.............................................................................................................................5

Event Details..........................................................................................................................................5

Organizer Details...................................................................................................................................6

Involvement of Societies in EME Olympiad 2015................................................................................7

Events.....................................................................................................................................................8

Participation and Guest Attendees.........................................................................................................9

Demographics:...................................................................................................................................9

Social Class:.......................................................................................................................................9

Active Social Media Use:...................................................................................................................9

Invitations for Sponsorship..................................................................................................................12

Why EME Olympiad?......................................................................................................................12

Potential Marketing/ Promotion Opportunities:...............................................................................12

Corporate Perks for our Marketing Sponsors:.................................................................................12

EME Olympiad Wall of Sponsors:..................................................................................................13

Sponsorship Benefits:.......................................................................................................................14

Brand Marketing Opportunities:......................................................................................................14

Promotion of Brand Logo:...............................................................................................................14

Corporate Perks for Respected Sponsors:........................................................................................15

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NATIONAL UNIVERSITY OF SCIENCES AND TECHNOLOGY (NUST)

National University of Sciences and Technology (NUST) was established in March 1991 for the promotion of higher scientific education in the country, especially in the fields of science and technology, by providing a stable and disciplined academic environment together with need-based research, pertinent to industrial requirements. The University was granted its Charter in 1993. Over the years, the university has expanded in scope, services and stature and has emerged as a leading comprehensive University in the public sector.

Within two decades, NUST has achieved important milestones and gained immense significance as an institution of higher education in Pakistan. It is envisioned to grow as a center of excellence for the country’s scientific and technological progress. An outstanding feature of the University is that while maintaining traditional values of excellence in teaching and research, it challenges conventional practices and creates new ways of developing and delivering courses, pertaining to emerging and cutting-edge disciplines, on most modern lines.

NUST is a new-age university defining new frontiers in teaching and research. The programs are distinctive for their high-quality research orientation. NUST has also developed linkages with international universities of repute to ensure two-way flow of knowledge and to be in step with modern trends.

COLLEGE OF ELECTRICAL & MECHANICAL ENGINEERING (EME)

College of Electrical & Mechanical Engineering, is premier and major constituent college of NUST having International standing among top universities, with focus on core engineering programs and technology. College having the team of eminence and stature; imagines and influences the future in line with vision of NUST. Academic focus of College of EME is to improving people's lives through education, preeminent research, and creative endeavor. Besides building and nurturing the community of scholars who share responsibilities and committed to mentoring, efforts are directed towards excellence in teaching and research to change the lives and foster innovative ideas and entrepreneurial thinking in students and faculty.

College of EME also makes endeavor in developing appreciation in its students for the cultural and social dimensions of the global technological advancements and developing professional and responsible future technologists. We continuously build our relationships with other institutions in NUST and outside world for expanding educational horizon and cooperation.

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EME OLYMPIAD 2015

EME Olympiad is a galaxy of Arts, Technical and Sports events along with borderline Social get-togethers hosted by NUST College of EME. Starring more than 60 contests as well as talent hunt, basant night, carnival and concert, it has become prime student-organized festival across Pakistan and the largest single event across twin cities.

First edition of EME Olympiad took place in 2010, with 25 events and a participation figure of 1000. Since then, it has undergone a constant improvisation in and has now become the signature event of the institution. Its fourth edition, EME Olympiad 2013, was attended by more than 3000 contestants and more than 50 contests were organized in it.

EME Olympiad2015 will be a four-day extravaganza consisting of a plethora of activities ranging from singing to robotics; from swimming to basant-night and from football to musical concert. This Olympiad promises something for every student. All math nerds, geeks, jocks, drama queens, debaters, artists and writers are getting ready and unpacking your talent cache therein!

Spanning four days of intense competition, EOL’15 also provides the delegates numerous opportunities to just sit back and relax as every evening is capped with exciting social events. Social events like a grand carnival, a much awaited gig and concert, thematic events and so much more will rejuvenate the delegates and definitely fill their pages of memories.

EVENT DETAILS

Spot on Calendar: November 19th -22nd , 2015 (Thursday till Sunday)

Location: The event takes place at beautiful College of EME Campus by historic Grand Trunk Road, Rawalpindi. The campus with its academic blocks, vast playing lawns, state-of-the-art gymnasium and splendid swimming pool provides a perfect location for an all-inclusive event like EME Olympiad.

Organizers: A professional team of more than 300 student organizers from all Clubs and Societies of College of EME, led by a council of four conveners.

Contests: More than 60 events in fields of Arts, Sports and Technical Expertise.

Social Events: Talent Hunt, Basant Night, Battle of Bands, Carnival, Car & Bike Show, Musical Concert.

Attendees: A list of potential attendees includes students from various universities across Pakistan, mainly from Rawalpindi/ Islamabad.

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ORGANIZER DETAILS

EME Olympiad is organized by students of College of EME. Organizing team is recruited as per a set hierarchy. Competent and highly professional students are selected and are assigned with their duties in EME Olympiad 2015. A council of four (05) senior-year students (conveners) leads the student body and works under direct supervision of faculty head assigned by Honorable Commandant College of EME.

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CommandantCollege of EME

Faculty HeadOlympiad 2015

Student Conveners (05)

(Supreme Student Council)

Organizing Team

15 Organizing Committes

Wing Director (Senior Year Student)

Wing Deputy Director (Junior Year

Student)

Wing Team (Sophomores)

Contest Heads

One event head for each of 60 Contests

A team of 4-5 students for each

event

Involvement of Societies in EME Olympiad 2015

All college societies work in close cooperation for the success of EME Olympiad.

American Society of Mechanical Engineers (ASME) (College of EME Chapter) EME Blogs (EB) EME Media Club (EMC) Institute of Electrical & Electronic Engineers (IEEE) (College of EME Chapter) NUST Volunteers Club (NVC) Society for Promotion of Arts & Literature (SPAL) Sports & Adventure Society (SAS)

Student & Diplomatic Representatives of these bodies (national & international) are also attend the event on conveners’ invitation.

Organizing teams from College of EME annual events also work towards the success of EME Olympiad. These include:

National Engineering Robotics Competition (NERC) Computer Project Exhibition & Competition (COMPPEC) Design Build and Energize (Shell Eco-Marathon)

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EVENTS

EME Olympiad presents a perfect blend of contests that encompass all prospects of colorful lives of university teenagers. A generalization can be assumed by classifying them into three categories viz.

aartss, ssportss and ttechnicallcontests.

On the sideline of these contests, EME Olympiad also hosts ssocial eventsswith a theme of highlighting social and cultural activities.

Following matrix enlists various events that take place during previous editions of EME Olympiad. All these events, along with some fresh arrivals, are expected to be arranged in EME Olympiad 2015.

BASANTNIGHT

3 vs 3 hockey

badminton (boys)

MUSIC NIGHT/

CONCERTbadminton

(girls)basketball

(boys)

basketball (girls)

brain juicebridge

building

business plan

(bizwiz)calligraphy

chess (boys)

clash of titans

court roomcricket

super sixes

crime scene

reportingdare to win

declamation

dramatics e-gaming egg dropfashion

designingfreestyle

fiestafutsal (boys)

futsal (girls) golf

EME OLYMPIAD CARNIVAL

integration bee

junk art

kasuoti mastermind

line tracking (track

luddo (boys)

luddo (girls)

masterchefminute to

win it

model united nations

movie nerds & dumb

parliamentary debates

posteria rampage robowar

sand structures

(world

sketching spree

snap itsolo

singingspeed

designingspeed

marketing

speed programmin

g

squash (boys)

sukhan dil nawaz

table tennis (boys)

table tennis (girls)

talent hunt

tennisthematic

filmsthink out of

the boxt-shirt

designingvolley ball

(boys)volley ball

(girls)

CAR AND BIKE SHOW

wall climbing

wall grafitti OLYMPIAD NIGHTwater polo write right

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PARTICIPATION AND GUEST ATTENDEES

Teams and individual students for nationwide universities and institutes participate in EME Olympiad. Processed from a marketing viewpoint, data of EME Olympiad participation gives following insights into the target audience:

Demographics:Number of participants: 3000+*

(*based on progressive past trend of participation)Age Group 16-25 yearsOrigin Area of Participation: Urban 90%

Semi-urban 10%Profession: Students ~100%Audience Type: Progressive youth upper-middle-class to the elite.Gender: Male 60%

Female 40%

EME Olympiad2010

EME Olympiad2011

EME Olympiad2012

EME Olympiad2013

EME Olympiad2014(projected)

Male 600 799.8 1039.74 1351.662 1757.1606

Female 400 533.2 693.16 901.108000000001 1171.4404

250

750

1250

1750

2250

2750

3250

Trends of Participation in Various Editions of EME Olympiad

Male Female

Social Class:Contests and Social Nights of EME Olympiad fascinate youth and university students from upper middle class to elite class. The contestants are distinguished individuals from their respective institutions as they compete in arts, literature, sports and technical grounds at national level. Participation fee per participant per contest is expected to be PKR 1000/- excluding ticket for concert and other social events.

Active Social Media Use:As EME Olympiad revolves around young university students, role of social media in promotion and student outreach is not overlooked. EME Olympiad facebook page earns an active following of 16,000 fans. #EME_Olympiad had been top local trend in Rawalpindi/ Islamabad twitter trends for all three days of the festival in 2013. Our professional EME Olympiad Social Media Team keeps our website, page and twitter profile vibrant.

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Based on geographic perspective, about 90% of the participation is from:

Islamabad Rawalpindi Lahore Wah & Taxila Peshawar & Sawabi Karachi

Following institutes constitute more than 50% of the total participation. List is produced in descending order of participation (largest participation on top).

University of Sargodha Bahria University Air University Islamabad NUST H-12 Campus Islamabad University of the Punjab NUST Military College of Signals Army Medical College

Following is a more complete list of participating universities and academic institutes:

National University of Sciences and Technology (NUST) Army Medical College, NUST Atta-ur-Rehman School of Applied

Biosciences, NUST Centre of Advanced Mathematics &

Physics (CAMP), NUST College of Aeronautical Engineering

(CAE), NUST Military College of Signals, NUST NUST Business School, NUST Pakistan Navy Engineering College,

NUST School of Chemical & Materials

Engineering (SCME), NUST School of Electrical Engineering and

Computer Sciences (SEECS), NUST School of Mechanical & Manufacturing

Engineering, NUSTUniversities of Engineering & Technology (UET’s) Dawood University of Engineering &

Technology (DUET), Karachi NED University of Engineering and

Technology (NEDUET), Karachi

NFC Institute of Engineering & Technology (NFCUET), Multan

University of Engineering & Technology (UET), Abbottabad

University of Engineering & Technology (UET), Lahore

University of Engineering & Technology (UET), Mardan

University of Engineering & Technology (UET), Peshawar

University of Engineering & Technology (UET), Taxila

University of Engineering & Technology Lahore (UETL), Faisalabad

General Category, Islamabad Air University, Islamabad Bahria University, Islamabad Center for Advanced Studies in

Engineering, Islamabad Institute of Space Technology, Islamabad International Islamic University,

Islamabad Iqra University, Islamabad Islamabad College for Girls National University of Modern Languages,

Islamabad

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OPF boys College, Islamabad Pakistan Institute of Engineering &

Applied Sciences (PIEAS), Islamabad. Preston University Islamabad Quaid-i-Azam University, Islamabad Riphah International University,

Islamabad University of Lahore, Islamabad Yusra Medical & Dental College,

IslamabadGeneral Category, Rawalpindi Army Public College of Management&

Sciences, Rawalpindi COMSATS Institute of Information

Technology, Rawalpindi F G Sir Syed College The Mall,

Rawalpindi Fatima Jinnah Women University,

Rawalpindi Foundation University Rawalpindi

Campus (FURC) National College Of Arts, Rawalpindi Rawalpindi Medical College Saint Mary's Academy, RawalpindiGeneral Category, Lahore University of the Punjab IBIT, University of The Punjab ICET, University of the Punjab PUCIT-University of the Punjab Azra Naheed Medical College, Lahore FAST NUCES, Lahore Forman Christian College University

(FCCU), Lahore Government College University (GCU),

Lahore Lahore School of Economics The Hajvery University, Lahore The University of Lahore University of Central Punjab, Lahore

University of South Asia, Raiwind Road, Lahore

Rest of Pakistan: Bahauddin Zakariya University, Multan COMSATS Institute of Information

Technology (CIIT), Islamabad COMSATS Sahiwal COMSATS, Wah DHA Suffa University Edwardes College, Peshawar FAST-NU, Faisalabad FAST-NUCES Islamabad Fatima Jinnah Women University Foundation University Medical College Frontier Medical College, Abbottabad Ghulam Ishaq Khan Institute, Topi,

Sawabi Gomal University, Dera Ismail Khan Government College University (GCU),

Faisalabad Hamdard University, Karachi HITEC University, Taxila IM Sciences, Peshawar Islamia University of Bahawalpur Mirpur University of Science &

Technology (MUST) Muhammad Ali Jinnah University

(MAJU) Namal College Mianwali PMAS ARID Agriculture University Punjab Group of Colleges Roots School System SZABIST, Karachi University of Agriculture, Faisalabad University of Gujrat University of Malakand University of Sargodha University of Wah Wah Engineering College

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INVITATIONS FOR SPONSORSHIP

Why EME Olympiad?

At EME Olympiad, we offer a perfect blend of target audience for you brand/ company.

1. Socio-Economic Status:As a generalization, participants and contestants of EME Olympiad come of well-to-do socio-economic backgrounds.

2. Young Audience:We bring you your much desired target audience: the youth. Almost all participants/ contestants and organizers belong to age group of 16-25 years.

3. Nationwide Marketing:We receive participants from all over Pakistan and it’s a potential opportunity to convey your message to whole Pakistan.

4. Students from Diverse Academic Programs:Unlike technical contests or business competitions, our audience comes of diverse academic programs viz. engineering, medical, business, humanities and social sciences.

5. Diverse Event Types:At EME Olympiad, we arrange arts contests, sports fixtures, technical competitions as well as social and cultural festivals. You can target your marketing activities to any one – or all – of these groups.

6. EME Olympiad Merchandise:EME Olympiad holds its own merchandise like t-shirts and caps. These can turn out to be a good option for promotional purposes. Any other form of merchandise (e.g. coffee-mugs, key-chains, pens, wallet or similar) can also be arranged if desired.

Potential Marketing/ Promotion Opportunities:

1. Logo printing on EME Olympiad merchandise goods (t-shirts/ caps/ coffee-mugs/ key-chains/ pens/ wallets or similar)

2. Logo printing on Olympiad certificates/ shields/ social night/ cultural night tickets/ official stationery or similar.

3. On-campus promotional flex/ banners/ standees/ screens or similar.4. On-campus sales/ distribution stall for your brand.5. Media coverage through our media partners/ social media coverage through our facebook/ twitter

pages and website.

Corporate Perks for our Marketing Sponsors:

1. VIP/ Executive passes for social nights/ cultural nights/ concert and similar.2. Shields to be presented to Sponsors in Olympiad Night.3. On-campus protocol for designated representatives of Sponsor Companies.4. Guest Invitation to EME Olympiad Organizing Team Dinner5. Access to all Olympiad Contests/ Social Get-togethers.

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EME Olympiad Wall of Sponsors:

Our past editions (2010-2013) received valued sponsorships from:

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Sponsorship Benefits:

A brief outline of sponsorship benefits follows for info. This list is flexible and negotiable; and can be molded in the best interests of our respectable sponsors. Please feel free to contact our dedicated marketing and sponsorships team in this regard.

Sponsorship Benefits

Diamond Sponsor

Platinum Sponsor

GoldSponsor

PKR 300,000/-

PKR 200,000/-

PKR 100,000/-

Brand Marketing Opportunities:

Festival Naming Rights Yes – –

Newspaper and Radio Advertisement Yes. Yes. –

Press Release to announce sponsor Yes. – –

Promotion/sale of your products (Provided by the company) via kiosks/outlets placed within the premises of the event before and during the event.

Yes. Yes. Yes.

Standees inside event premises(5’x2’ standees, to be provided by EME)

Yes.(Maximum 20)

Yes.(Maximum 10)

Yes.(Maximum 05)

Can bring own promotional material (standees & banners etc.) on-campus. Yes. Yes. Yes.

Promotion on social media through EME Olympiad Facebook & Twitter (EME Olympiad 2013 official page

Yes.(High)

Yes. Yes.

Can organize a competition/ contest of your choice (and/or stalls at the most prominent areas in Carnival)

Yes.01 CompetitionMax 03 Stall(s)

Yes.01 CompetitionMax 01 Stall(s)

Yes.Max 01 Stall(s)

Promotion of Brand Logo:

On Banners, Posters and in Promotional VideosYes.

(Large Sized)Yes.

(Medium Sized)Yes.

(Small Sized)

Logo on tickets, honorary passes, flyers and registration Challan

Yes. Yes. –

Logo on backdrop of Social Events Stage.Yes.

(Large Sized)Yes.

(Medium Sized)Yes.

(Small Sized)

Logo and Company Website Link on EME Olympiad Website

Yes.(Large Sized)

Yes.(Medium Sized)

Yes.(Small Sized)

Logo on T-Shirts Yes. Optional –

Animated Logos in all introductory and Yes. Yes. Yes.

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ceremonial videos. (Large Sized) (Medium Sized) (Small Sized)

Animated Logos & Promotional Tutorials will be played on 2 LED Screens placed on the entrance

Yes. Yes. Yes.

Logo on Olympiad Trophy (Given to the overall best university)

Yes.(Large Sized)

Yes.(Small Sized)

–

Logo on Winning Shields & CertificatesYes.

(Large Sized)Yes.

(Medium Sized)Yes.

(Small Sized)

Corporate Perks for Respected Sponsors:

Social Events Honorary Passes10 x VIP

25 x Executive5 x VIP

10 x Executive3 x VIP

5 x Executive

On-campus protocol for designated representatives of Sponsor Companies/

Yes. Yes. Yes.

Guided campus tour for respected guests: Yes. Yes. Yes.

Guest access to all contests/ competitions: Yes. Yes. Yes.

VIP invitation to EME Olympiad Dinner hosted in honor of Organizers:

Yes. Yes. Yes.

EME Olympiad souvenir and plaque for the representative at the event, presented by the Commandant College of E&ME

Yes. Yes. Yes.

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Contact Information

For any queries, please feel free to contact.

Rahim Raza Convener EME Olympiad 2015Phone: +92-302-5119494

Syed Fakhr AbbasDirector MarketingEmail: [email protected]: +92-313-9031610

Write to us:

Syed Fakhr AbbasJauhar Hostel,Room No:14College of Electrical and Mechanical Engineering (NUST)Peshawar Road, Near Golra More,Rawalpindi — Punjab — Pakistan.

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Sponsorship Proposal

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