WWWWorldorldorldorld First!First!First!First!

SUP Atlantic CrossingSUP Atlantic CrossingSUP Atlantic CrossingSUP Atlantic Crossing

Charlie HeadCharlie HeadCharlie HeadCharlie HeadWinter 2015Winter 2015Winter 2015Winter 2015

Charlie Head was the first person

to complete a 1000km,

unsupported standup paddle,

from Land’s End to London.

As a whitewater, ocean and river

paddler, Charlie was also the first

paddler to circumnavigate the

Isle of Wight, paddling 97km in 14

hours. As a result of his success

Fanatic and ION now sponsor him.

He was part of a team of paddlers

who were the first paddleboard

expedition in the Arctic Circle.

With his love of adventure and

the environment, Charlie set up

The Big Stand, a Charitable

Incorporated Organisation (CIO)

that works with disadvantaged

young adults.

Charlie has worked closely with a German boat engineer and Rannoch

Adventure – a leading ocean rowing specialist – to develop the first

ever ocean-fit standup paddleboard.

This vessel will allow Charlie to live unsupported for up to 80 days.

It will provide his electricity, convert seawater to fresh water,

protect him from ocean storms and store his food. The vessel will

be equipped with technology that will play a large part in

Charlie’s safe navigation towards Richard Branson’s Necker or

Mosquito Island. This in itself provides great PR for the challenge

especially since Richard’s passions are water sports, challenges

and ocean conservation as well as helping less advantaged young

people.

In Association with

“If anyone can do this, it has to be Charlie,

the most experienced man in the business!

It gives me pleasure to be part of this

amazing project in a support role and know

Charlie has what it takes to succeed.”

Charlie Pitcher, World Record Holder for unsupported

solo rowing the Atlantic

Sponsor Sponsor Sponsor Sponsor RelationshipsRelationshipsRelationshipsRelationships

Our sponsors will be

involved in a World First

record-breaking 3600

mile Atlantic crossing,

supporting Charlie to

break adventure barriers

and bring awareness to

The Big Stand as well as

you being a part of this

story.

Our sponsors’ association with the challenge will be witnessed internationally, with

worldwide PR and marketing opportunities. Charlie’s campaign has already begun

with interest from Red Bull and Discovery TV, an article featuring in Escapism

magazine, an invite to leave from Tenerife and one to land on Richard Branson’s

Necker or Mosquito Island.

As part of the sponsorship package there is

an option to include your company’s

charity, meaning any funds we raise will be

divided accordingly between The Big Stand

and your chosen charity. This applies to Title

and Gold sponsors.

There will be a full social media strategy

that includes three Facebook pages, two

twitter pages and two websites (see later

details).

Our sponsors’ branding will be on the vessel

whilst fundraising for The Big Stand,

attending events and giving talks, pre and

post challenge. It will also feature in the

school tours that Charlie will deliver,

inspiring young people and raising

awareness of current environmental issues.

SponsorshipSponsorshipSponsorshipSponsorship PPPPackagesackagesackagesackages

BENEFITBENEFITBENEFITBENEFIT TITLETITLETITLETITLE

Full costFull costFull costFull cost

GOLDGOLDGOLDGOLD

£12£12£12£12,000,000,000,000++++

SILVERSILVERSILVERSILVER

£6£6£6£6,0,0,0,000000000

BRONZEBRONZEBRONZEBRONZE

£2,5£2,5£2,5£2,500000000

Number available 1111 3333 5555 7777

Name included in challenge

title ✓✓✓✓

Vessel branding Full wrap From 55cm2 25cm2 10cm2

Clothing branding ✓

Social media exposure Full rights ✓✓✓ ✓✓ ✓

Press and media coverage Full

association ✓ ✓ ✓

Option to choose 2nd

charity**

50%

profits 10% profits

Use of vessel for talks ✓✓ ✓

Exposure at post-challenge

events and talks (months) 12 9 6 3

URL hyperlink on website Full ADVERTADVERTADVERTADVERT LOGOLOGOLOGOLOGO NAMENAMENAMENAME

Signed Photograph ✓✓✓ ✓✓ ✓ ✓

License Free use of assets ✓✓✓ ✓ ✓ ✓

Packages above include Financial or Product donation

Title SponsorshipTitle SponsorshipTitle SponsorshipTitle Sponsorship - As the main sponsor of the challenge, you can experience the whole

adventure with Charlie. You and your guests may choose to join him at the start in Tenerife or

anywhere in Europe during the promotional tour and be key guests at the send off and

welcome home fundraising events in London. Your business will have access to worldwide

media attention during the event and also in the pre and post-challenge publicity. Your logo

will feature prominently on our boat and his expedition clothing. Charlie and the boat will

attend and speak at your corporate and team building events and you will be guests at his

fund-raising dinner and the other campaign events we have planned. Other benefits include

the opportunity to name the boat, have a satellite call mid crossing, full access to our

expedition photography and video footage and he will provide you with a series of framed

signed photographs. Your logo will also feature on our campaign banner and website. All

reasonable requests will be met subject to availability and logistics. You will also have full

access to The Big Stand brand assets (logo, publicity shots), which can be incorporated into

your own marketing assets.

Honorable donationsHonorable donationsHonorable donationsHonorable donations up to £2,0up to £2,0up to £2,0up to £2,000:00:00:00:

� Your name will be placed on the official sponsors page on the website.

� We offer rewards for donations less than £2000 so please enquire

� Exposure on our social media platforms reflecting the donation amount

� E-Newsletter pre and post challenge

Communication StrategyCommunication StrategyCommunication StrategyCommunication Strategy

Our communications strategy has begun and it is aimed to maximize the reach

beyond the paddling communities. We would expect to work with your PR and

marketing teams to ensure your brand values are communicated effectively and we

can make the most of opportunities to join up communications. With international

media coverage it is important to us that your brand receives the coverage to

reflect it’s investment and generosity.

We are in talks with Red Bull and Discovery TV, have articles lined up with most SUP

online media channels/papers and Escapism magazine (UK largest travel magazine)

has an article soon to be published. Tenerife are arranging PR for us, as will Fanatic

and ION (International). The possibility of landing on Richard Branson’s island also

poses huge opportunities for additional PR.

The media reach for Charlie’s Land’s End to London challenge, was 36 million people

(approx) worldwide. CNN ran a news piece on him, which can be seen here.

American Airlines magazine ran a piece on him in addition to Yahoo news, Gawker

and approximately 20 other online newspapers and video channels. A general idea

of this reach can be seen via this Google search. As requested, we will be

approaching the majority of these media avenues for this challenge.

Our PR will extend to various other travel magazines that have already expressed

an interest in running a piece as well as local and national papers. We will also be

looking at TV shows such as Blue Peter and The One Show. It is important that our

sponsors fully benefit from their investment and that we promote The Big Stand as

much as possible and therefore this is a crucial part of the challenge.

Social mediaSocial mediaSocial mediaSocial media ---- The team will also be constantly interacting on social media

platforms, the website and blog providing updates on progress and events that

are associated to the challenge. These platforms include:

FacebookFacebookFacebookFacebook: Charlie Head, OceanSUP and The Big Stand (~ likes 2500)

TwitterTwitterTwitterTwitter: @OCEANSUPHEAD and @thebigstanduk (~followers 500)

The website will have a dedicated section for sponsors logo as well as a click

through advert for the Gold sponsors on the home page.

WebsiteWebsiteWebsiteWebsite:::: www.oceansup.org and www.thebigstand.com

Fanatic, ION, NorthSail and K66 are personal sponsors of Charlie’s and have pledged

support on social media. Their following far exceeds 100k likes and followers.

Financial BFinancial BFinancial BFinancial Breakdownreakdownreakdownreakdown

All costs are approximate as of March 2015, in GBP

Rannoch Adventure has provided all figures highlighted in RED below.

COST BREAKDOWNCOST BREAKDOWNCOST BREAKDOWNCOST BREAKDOWN ££££

Vessel 30,000

Shipping 5,000

UK – Tenerife return* 10,000

Trailer 1,200

Equipment - navigation and water 8000

Equipment - power 2500

Equipment - communication 3500

Equipment - miscellaneous 2000

Insurance 1500

Clothing 2500

Food 3500

Training 3000

Pre and post challenge

accommodation 2000

Pre and post challenge event 6000

TOTAL (excluding VAT)TOTAL (excluding VAT)TOTAL (excluding VAT)TOTAL (excluding VAT) 80,70080,70080,70080,700

* Does not Include European Tour vehicle

The Big StandThe Big StandThe Big StandThe Big Stand

Co-founded by Charlie, The Big Stand is being set up as a Charitable

Incorporated Organisation (CIO), a non-profit charitable business working with

16 - 25 year olds. Our target audience is mostly disadvantaged unemployed

young adults, but we will also work with homeless or those with disabilities of

the same age. Environment and adventure are at the heart of The Big Stand

where we will run residential (camping) and day courses for our students.

Charlie has a passion for water sports, adventure and the environment and when

he met Kiko Matthews, an ex-Head of Science, The Big Stand was created. Kiko

had gone part time to set up a social enterprise and Charlie was looking for

someone to help support his ideas. She felt that a school environment was not

the place for many students to thrive in, especially not to learn about important

issues such as environmental conservation and their own health and Charlie felt

it was unfair that only a certain sector of young people got to benefit from

water sports and adventure. The rest is history.

Between them, and a group of skilled trustees, The Big Stand is developing into a

very innovative organisation using standup paddling, adventure and

environmental education to develop our students.

The idea developed from a very simple one. Many school leavers are intelligent

enough to go into employment but due to the lack of support, confidence,

direction and motivation, they find themselves unemployed. It is also well

documented that adventure activities help build confidence, develop many life

skills and improve well being. Stand up paddle boarding is easy to learn, being on

the water is renowned for being beneficial to the mind and body and so linking

all these factors has created the successful formula that is The Big Stand.

MissionMissionMissionMission Our mission is to connect young adults to

their environment through adventure,

developing skills that improve their

wellbeing, confidence and employment

status

VisionVisionVisionVision Our vision is to have a centre made out of plastic bottles, cleared from

our beaches by our partner schools. It will be a floating sustainable

island that will demonstrate positive actions that can take place to

help protect our environment.

ValuesValuesValuesValues Embrace adventureEmbrace adventureEmbrace adventureEmbrace adventure - we see challenge as an opportunity to learn more

about the world and ourselves, develop resilience and have fun

RespectRespectRespectRespect - for the environment, our health and the people around us

Give backGive backGive backGive back - we use the skills and knowledge we’ve built to improve our

communities

Champion sustainabilityChampion sustainabilityChampion sustainabilityChampion sustainability - we are mindful of the way we use resources

and seek the most sustainable option available

Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.Your support in any capacity is much appreciated.

For more information please contact:

Kiko Matthews or Charlie Head at info@thebigstand.com

or call Kiko on +44 (0)7854985007