Sponsorship Proposal

www.raidartracinginc.com

From the Team

First and foremost, we would like to say “Thank You” for taking the time to learn more about our family here at Raidart Racing Inc.

Whether you seek, to increase brand loyalty, create more visibility, change or reinforce your image, drive retail and/or dealer traffic, stimulate sales or entertain clients and prospects, we will work to help you achieve any and/or all of these objectives. We will perform, not only on the track, but off the track to help you accomplish your marketing plan. You will receive the highest level of service.

Whether you are involved in reviewing and selecting sponsorship properties, developing your company’s marketing plans or activating programs and promotions, you will find that we speak your language, understand your issues and, most importantly, pursue what you pursue – bottom line results.

Should you have any further questions, please feel free to contact us. We would be more than willing to discuss all possible opportunities to ensure a mutually beneficial partnership.

Contents

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5

MEET THE TEAM

Team Owner & Pit Crew Chief

Zach Raidart

Branden Raidart

6

MEET THE TEAM

Driver

, Zach Raidart has managed to hold his own and gain the attention of fans and respect of fellow drivers

attention of many of the sports top drivers with his instinctual talents and demeanor.

A senior in high school, his achievments go beyond the realm of mini-sprint competition. Zach is an honor roll

In terms of sponsorship and marketing, Zach possesses the unique capacity to introduce dirt track racing to main-stream pop-culture. As the president of the Midwest Sprint Car Association (MSA) stated in a recent phone call request for Zach to be a featured guest on a nationwide radio program, "he has the moxy" of a professional race car driver.

In addition to being Zach’ s father and an avid sprint car fan, Branden is a high energy, individual whose personal philosophy and values have enabled him to succeed and to inspire others.

A charismatic, business savvy, people person with a strong foundation in team building, leadership and management complemented by his strong sense of purpose and family values

Highly respected member of the racing community and head of the Wisconsin Mini-Sprint Association (WIMS) board for the last 3 years. Directs, organizes and regulates all facets of each scheduled race for WIMS as a whole in addition to acting as the Raidart Racing

Racing and the racetrack provide endless marketing opportunities for tremendous entertainment value for families and fans. Race events give fans a chance to associate their personal values with such core values and teamwork, achievement and hard work. Sponsors benefit from a variety of opportunities to successfully gain a return on their investment through involvement in racing. The range of marketing goals at the track can consist of increasing brand loyalty, creating awareness and visibility, changing or reinforcing your corporate image, rewarding your sales force, exciting employees, networking with other teams and sponsor organizations, change consumer behavior, drive traffic to retail and website locations, educate race fans, find new markets, etc.

“race fans are thee most

brand loyal of any consumer space… 75% of race fans purchase products and services

from businesses involved in the sport ”

MARKETING MATRIX

MEDIA CHANNELS

PROMOTIONS Retail Locations or Corporate

o Show caro Autograph sessionso Corporate site visitso Speaking engagementso Events

Race Tracko Product giveawayso Interviews and surveyso Tent availabilityo Driver/Team appearanceso Product saleso B2B Introductionso Events

Website & Social Mediao See Internet

LOGO -IMPRESSIONS

Liaisono with other sponsorso with race serieso B2B lead development and liaison

Product Sales & Promotion

o Integrated Promotionso Integrated Hospitalityo Web/Interneto Mediao Opportunities for Integrated Logo

Placement

Brand/Logo Identity Opportunitieso Trailer/Racecarso Uniformso Shopo Websiteo In-car Camo Merchandisingo Freebieso Hero cards

CROSS - PROMOTION

Track/Serieso Websiteo Announcerso Ra

cing

Publicationso Local Radioo Signageo Product

Internetoooo

Drivers TrackSeries Social Media

Radio/TVo Local/ ational

Stations

Team Website

o Logo link to websiteo Frequent editorial and graphic

mention throughout team siteo Sponsor profile on team website

Product Sales & Promotion

o Lead Development

INTERNET

HOSPITALITY Available Options

o Tickets/Pit Passeso Food & Beverageo Honorary Crew Membero Tent partieso Team Apparel

Printo Press Releaseso Articles/Interviewso Racing PublicationsNewsletters

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RACING SERIES & EXPOSURE

The future of Raidart Racing finds us entering into the 2015 race season boasting 30 nights of intense racing action - 20 with ASCS and at least 10 more with the IRA.

households tuned

+

www.ascsracing.com

IRA

GENERAL DEMOGRAPHICS SAMPLING A Gender

76% Male 24% Female

Income 17% < $25K 27% $25-$34K 28% $35-$54K 8% > $55K

Age 13% 19-24 39% 25-39 42% 40-54

Home Ownership 70% Own Home

Personal Vehicle Ownership NO DATA

Personal Vehicle Ownership 74% Own Vehicle 25%Lease

Marital Status 67% Married

Education 94% HS Grad 38% Some/Col.

Grad Where They Live

37% Northeast 24% Midwest 19% West 20% South

Number of Children NO DATA

GENERAL DEMOGRAPHICS SAMPLING B Gender

58% Male 42% Female

Income 21% < $30K 30% $30-$49K 23% $50-$74K 26% > $75K

Age 39% 18-34 28% 35-44 33% 45+

Home Ownership 71% Own Home

Marital Status 59% Married

Education 72% HS/Some Col. 24% Col. Grad

Where They Live 34% Northeast 33% Midwest 23% West 10% South

Number of hildren 33% None 45% one 16% two

Source: World Racing Group event demographics breakdown from 2007 (random sampling from 5000 weekly events/140 touring events)

Source: USMTS event demographics breakdown from 2008 (random sampling from 90 touring events)

FAN LIFESTYLE SURVEY Other Activity Participation

(Past Year) Outdoor Activity Participation

(Past Year) Number of Computers Owned

Fan Response Fan ResponseFan Response Go to the Movies 63% 1 37%

Fishing 39% Play Video Games 51% 2-3 51% Camping Trips 31% Go to Bars, Night Clubs,

or Dance Clubs 47% 4+ 10%

Boating 27% NumberofTelevisions Owned

Hunting 26% Visit Theme Parks 23% Fan Response

Motorcycling 25% Go to Comedy Clubs 15% 1 5%

Target Shooting 19% Technology Usage 2-3 51% Bicycling 16% Fan Response 4+ 42% Snowmobiling 11% Use a Cell Phone 87%

DIY Project Participation (Past Year) Personal Watercrafts 10% Use a Stereo or Radio 86% Fan Response Backpacking/Hiking 8% Use a Digital Camera 82%

Work on Automobiles 61% Water Skiing 7% Use a Portable CD or Mp3 Player

54% Home Improvement Projects

58% Outdoor Activity Equipment Owned

Fan Response Electronic Ownership Tools Owned. Cooler 82% Fan Response Fan Response Outdoor Grill 81% Cell Phone 86% Electric Power Tools 84% Sleeping Bag 51% Personal Computer 84% Non-electric Tools 81% Fishing Rod or Reel 48% Digital Camera 82% Shop Vacuum 72% Rifle or Shotgun 45% CD Player 80% Weed Eater 72% Bicycle 42% Flat Screen TV 50% Air Compressor 68% Camping Equipment 37% Laptop Computer 48% Push Lawn Mower 60% Camping Tent 26% Home Theatre Stereo

System 43% Generator 46%

Hunting Clothes 24% Arm/band/table Saws 42% Mp3 Player 37% Backpacking Equipment 3% Riding Lawn Mower 39% DVR (i.e. Tivo) 34% Portable Workbench 29% GPS Navigation System 33%

THE FANS

2

Pit Fees $7200 (5 People at $30/Person for 48 Scheduled Races)

Race Fuel $4320 ($45/Race Races/Week 48Races/Season)

Repairs & Replacement Parts (Including Chassis)

$33,600 (Est. $700/Week)

Tools & Equipment $4,000 - $8,000 (per Season)

Front Tires (Generally Replaced 2 – 3 times per Season)

$740 - $1,100 ($185 Each)

Rear Tires (Generally Replaced 4 -5 times per Season)

$1,800 - $2,250($225 Each)

Engine Rebuild (Generally Rebuilt or Refreshed 1 – 3 times per Season)

$5,000 - $15,000

Transporter (Fuel, Maintenance, Insurance, etc.)

$10,000 +

Travel & Lodging $15,000 +

Rolling Chassis $22,311 +

Engine $13,000 - $56,000

Trailer $12,000 +

Hauler $60,000 +

Safety Equipment (I.E. Seat Belts, Neck Restraints, Seat)

$6,000 +

Race Suit & Fire Retardant Gear $4,000 +

Racing Shoes & Gloves $500 - $600 +

Helmet $2,500 +

Audio/Visual (Go Pro, Camera (DSLR Photo, Raceiver, Transponder) $1,350 +

$

STIMATED XPENSES

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We specialize in capturing the excitement of motorsports by achieving individual goals and objectives that will impact and deliver your message to your target audience, with our comprehensive inventory of turnkey solutions. Don’ t just be at the track… be on the track. Get noticed! Raidart Racing can custom-design and ex ecute a program to meetspecific client needs for successfully marketing your company, products, services and/or events. Harness the power of Motorsports and drive the bottom line!

the nuts and bolts of our programs and how we can work together to create a program tailored to your specific

as a starting point for a project that involves both your marketing expertise

with us, view our sponsorship presentation and work with us to design a

partnership that will help you reach your goals in the market place.

The approach suggested below represents only a few of the ideas that could be developed to enhance your company's sponsorship investments. We at Raidart Racing have dedicated ourselves to making motor sports sponsorship a long-term affair. This means we seek to establish relationships with our sponsors that involve more than just motorsports. We intend to give value and we believe in taking networking to the ultimate extreme.

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PACKAGES

Hero Card Signing at Off-Track Event

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Wi

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SPONSORSHIP PACKAGES

to all graphics incorporating and colors as well as right to changeof the according to and branding

An initial press release issued about the partnership agreement to all major publications and news services

Sponsor included in all subsequent season mediaWebsite and

The right to use the driver and team logos, their names, likeness and identification in advertising andpromotional material leading up to and after each race event.

Guest appearances of Raidart Racing team (number of appearances negotiable) at seminars, customerlocations, trade shows and other promotional activities negotiable for expenses and schedule availability

free tickets and pit passes per event to entertain colleagues, employees and clients introductions to driver(s),crew members included

o

o

o

SIX Raidart Racing Crew Shirts for your personal useA Framed, Signed Photo from Raidart Racing Driver/Team Displaying Your Product

o Transporter Signageo Team Gear/Apparelo

Sponsor included in all subsequent season media

The right to use the driver and team logos, their names, likeness and identification in advertising andpromotional material leading up to and after each race event.

Guest appearances of Raidart Racing team (number of appearances negotiable) at seminars,shows

free tickets and pit passes per event to entertain colleagues, employees and

o

SIX Raidart Racing Crew Shirts for your personalA Framed, Signed Photo from Raidart Racing Driver/Team Displaying Your Product

o

o

o Transporter Signageo Team Gear/Apparelo

Primary$35,000

$15,000

We offer secondary sponsors the following benefits

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SHIP PACKAGESSPO

Associate

An initial press release issued about the partnership agreement to all major publications and news services

Sponsor included in all subsequent season mediaWebsite and

The right to use the driver and team logos, their names, likeness and identification in advertising andpromotional material leading up to and after each race event.

Guest appearances of Raidart Racing team (number of appearances negotiable) at seminars, customerlocations, trade shows and other promotional activities negotiable for expenses and schedule availability

free tickets and pit passes per event to entertain colleagues, employees and clients introductions to driver(s),crew members included

o

o

o

Raidart Racing Crew Shirts for your personal useA Framed, Signed Photo from Raidart Racing Driver/Team Displaying Your Product

o Transporter Signageo Team Gear/Apparelo

Sponsor included in all subsequent season media appropriate

The right to use the driver and team logos, their names, likeness and identification in advertising andpromotional material leading up to and after each race event.

Guest appearances of Raidart Racing team (number of appearances negotiable) at seminars,shows

free tickets and pit passes per event to entertain colleagues, employees and

to be displayed

o

Raidart Racing Crew Shirts for your personalA Framed, Signed Photo from Raidart Racing Driver/Team Displaying Your Product

o

o

o Transporter Signageo Team Gear/Apparelo

Associate Co- 10

offers onsors the following benefits

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Once, we agree upon a sponsorship package, we will work with you to carefully plan and execute all promotional activities that you’d like to implement on and off the track. As a primary sponsor, you will receive first class treatment at every event you attend. Team members and the team owner will be on hand to ensure the trackside experience is first-rate and memorable for you, your employees and your clients. Special events can be coordinated for an additional fee and we can put you in touch with the right people at the series corporate office to make them happen. Every service we provide will be closely managed by a key member of the team staff who will be responsible for ensuring your expectations are met.

Activation Plan

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At Raidart Racing, we are dedicated to ROI for our sponsors. We are seeking long-term relationships and have developed processes and procedures to ensure that our sponsors get maximum exposure. Our on-track team of marketing specialists is trained to actively pursue our sponsors’ interests. We will engage in promotional programs, literature handouts, product giveaways and lead development activities. We will also work with you to develop data gathering programs such as surveys, contests and additional programs so you can obtain names and addresses of willing customers. Please note: the level and extent of such programs are dependent upon the level of sponsorship investment. We can negotiate promotions outside the original sponsorship agreement for a fee.

Reporting and ROI

Also, after each event, a team manager will call you to let you know how things went. We will prepare a special information release to inform you and company officers of the successes we achieved. You will receive a report on how many times we went around the track and an estimate of how many people were exposed to your logo. We will tell you of any special exposure you received, leads and/or marketing obtained, interviews granted and how many times we were able to get you mentioned on camera or on the air.

REPORTING & ACTIVATION

Keep up to date on our season’s progress, results and updates at the official Raidart Racing, Inc. website :

www.RaidartRacingInc.com

www.youtube.com/raidartracing

www.facebook.com/raidartracing