a week in review

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Saturday, October 20, 12

money matters!

• There are only 3 things that we do with money:

• SAVE

• SPEND

• INVEST

• The financial decisions we make now will have a long term impact on our lives and well-being.

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content

• Review of the week

• Traditional media coverage

• Online coverage

• UAE Saves Week 2013

• Meet our community members

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review of the week

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• The first UAE Saves Week hosted by cashy.me from 23rd to 29th September 2012.

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• With the help of partner organizations championing the aim of creating a culture of savers, UAE Saves Week had a broad reach across the nation with savings advice, encouragement and opportunities to take positive financial action.

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• The big message of UAE Saves Week is that cashy.me broke down saving money into practical, manageable, bite-sized daily goals that we can all achieve, especially with a little help and support from our friends. cashy’s objective was to show how these small daily changes and savings can really transform people’s life.

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• Presenters of Dubai Eye 103.8, who discussed UAE Saves Week with cashy.me founder Nima Abu Wardeh live on the program, indicated they had significant reactions and engagement from listeners at record levels due to the importance of the topic and how it hit home with listeners.

Radio

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• An online social media campaign saw more than 570 tweets which included the UAE Saves Week hashtags, with 30.03% of those retweeted.

Social Media

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• UAE Saves Week champions such as National Bonds had over 300 “fb likes”, comments and shares on their Facebook page in direct relation to the posts about UAE Saves Week daily themes.

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• UAE Saves Week 2013 will bring money to life through various mediums, like art.

• Follow up surveys and report after the week via cashy.me

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UAE Saves Week - Traditional Media Coverage

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television

• City 7TV had UAE Saves Week as a news item and the event was discussed on a BBC World Service news program on finance.

• Dubai TV interview with Nima Abu-Wardeh

• City 7 TV interview with Nima Abu-Wardeh

• BBC World Service

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radio

• Dubai Eye 103.8 The Breakfast Show

• Dubai Eye 103.8, Siobhan Live (who indicated it was the most responses and interaction they have had for a program).

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press

• 7 Days UAE dedicated half a page of comments in their letters page from readers in response to cashy.me’s announcement of UAE Saves Week and the low savings rate across the nation.

• others wrote about the week, the reasons behind it, its impact, and sponsors.

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study

• cashy released a study on the launch day of UAE Saves Week, carried

out by YouGov who interviewed 733 people, the study indicated that financial pressures are the single biggest source of stress in the lives of UAE residents. (read the study)

• This poll also shows that most residents who responded (55%) are

unable to save more than 10% of their monthly salary. In fact, three in ten residents surveyed say they are not able to save anything. 

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UAE Saves Week - Online Coverage

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on cashy.me

• Thousands visited the cashy.me web site

• An increase of over 348%, during UAE Saves Week

• Almost 20,000 article reads on ideas for creating good savings habits

• More than 50% of traffic to cashy.me came via twitter

• During the week a cashy.me poll

attracted 229 respondents with 32% indicating savings of less than US$ 150 providing similar results to a study carried out by YouGov, of 733 respondents, on behalf of cashy.me in the lead up to UAE Saves Week.

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cashy.me community activity

• Many visitors to the site contributed photographs of actions they were taking to create savings goals.

• UAE champions

• As a housewife how can i save good money?

• Q&A - blog response

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on FaceBook

• cashy.me’s FaceBook page included links to articles and posts about UAE Saves Week

reached over 2000 unique people and 116 unique people ‘liked’ the article posts.

• Other UAE Saves Week champions and supporters shared UAE Saves Week bringing

overall article unique likes to approximately 500.

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corporate sponsors on FaceBookSaturday, October 20, 12

on twitter

• More than 570 tweets included the UAE Saves Week hashtags with a high level of daily interaction, comments and engagement.

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on twitter

• rak bank

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online media coverage

• Arabian Gazette wrote daily articles. (for example - cashy’s UAE Saves Week enters its second day – Pack your lunch Monday)

• Wamda (Can Saving a Few Dollars Make Society More Stable?)

• Zawya (Nima Abu Wardeh, Founder of Cashy.me, explains her website's "UAE Saves Week" initiative.)

• The National (Try going back to basics: it could be your saving grace)

• http://www.mubasher.info/portal/DFM/getDetailsStory.html?goToHomePageParam=true&storyId=2160973

• http://www.mubasher.info/portal/DFM/getDetailsStory.html?goToHomePageParam=true&storyId=2160962

• http://www.alkhaleej.ae/portal/7fcef2f5-6f48-474c-9ac0-0f2a16167cd1.aspx

• http://ar.wamda.com/2012/09/-هل-يؤدي-توفير-ا1ال-إلى-استقرار-اجتماعي؟موقع-كاشي-يطلق-حملة-ا?مارات-توف

• http://www.youtube.com/watch?v=Q-PFwlksugk

• http://www.albayan.ae/economy/capital-markets/2012-09-23-1.1732568

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Corporate Sponsors

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UAE Saves Week 2013

We are committed to developing an extensive and integrated program.

We are actively pursuing sponsorship and support from major institutions, education authorities, media, corporations and other organizations.

Our aim is to raise awareness, showcase solutions and support individuals in the community and throughout the nation.

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our mission

To help people in the Arab world make the most of their money- and their life.

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UAE Saves Week

www.cashy.me

Sponsorship opportunities and fees

Silver Sponsor Bronze Sponsor Commitment Card Sponsor

Event Video Sponsor

Daily Theme Sponsor

Money Makeover “clinic” Sponsor

Financial Institutions can benefit from new customers and expand their community outreach objectives.

An opportunity to partner with employers and educational institutions to promote savings messages.

Your logo on Commitment savings Cards distributed at UAE Saves Week events with invite to post photo’s online and through SM (Max 3 sponsors)

Video sponsor per individual UAE Saves Week official event hosted on cashy.me website. With your logo and message. Price per event.

Daily themes. E.g. #SavingsSunday, #FrugalMondaySponsor fee per day. Press releases , online article and social media activity.

Sponsor of money makeover clinics staffed by Team cashy personnel

AED 575,000 AED 385,000 AED 85,000 AED 70,000 AED 65,000 AED 115,000

Premier Sponsor Gold Sponsor

First choice on advertising and media opportunities (costs to be borne by Sponsor). Update on development and roll-out of key initiatives. Exclusive dinner with key speakers and organizers. Your logo on all official UAE Saves Week material.

AED 975,000

This represents a unique and elevated opportunity to associate your brand and organization/ company with UAE Saves Week and capitalize on a remarkable and memorable initiative. As Platinum Sponsors you will demonstrate leadership in creating a culture of savings.

AED 750,000

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Premier1 sponsor

Platinum1 sponsor

Gold2 sponsors

Silver3 sponsors

Bronze5 sponsors

EventsEventsEventsEventsEventsEventsLogo on official printed material • • • •

1st choice for advertising opportunities •

Logo on welcome banner • • • • •

Logo included in post show reports • • •

VIP welcomes at events 5 4 3 2 1

Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*

Video Message •

Logo on Home Page • • •

Link to sponsors website • • •

Logo on about UAE Saves Week page • • • • •

Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)

Brand in official Press releases • •

Interview • • •

Social media articles • • • • •

Conference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / Workshops

Headline speaker available at your company • •

Moderator summary • • •

Staffed information table • • • •

Opportunity to distribute leaflets in official pack • • • • •

Logo in financial literacy ebooks • • • • •

UAE Saves Week 2012 For further UAE Saves Week information, Sponsorship opportunities and fees contact uaesw@cashy.me

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EVENTS• Your logo on official printed material distributed at the events.

• Logo included on post show reports published online and distributed via press release and social

• media.

ONLINE

• A video message of your support for a culture of savers, from your representative, hosted on the

• UAE Saves Week about page.

• Your logo on the cashy.me home page for the duration of UAE Saves Week.

• Logo included on the UAE Saves Week 2012 About page.

PRESS RELEASES

• Interview of your representative, as sponsor message, posted online at cashy.me and distributed via social media.

• Distribution of your articles about UAE Saves Week via social media.

SEMINARS• Host one of the headline speakers within your organization.

• Moderate an after speech summary and call to action.

Looking at money through

art

UAE Saves Week

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The 1st personal finance website in the Arab world that helps you make the most of your money – and your life.

what is cashy?

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why cashy?

• we deliver in both English and Arabic channels

• we enable consumers to compare credit cards, current accounts and savings products from financial service providers in the Arab world, starting with the UAE market. Comparison tables on other products from across the region will be added over time.

• we offer impartial, insightful and useful articles from a panel of journalists and industry experts.

• we give our community the ability to ask a panel of experts questions about their personal finances,

• we foster a support dialogue between our community users who help each other through exchanging questions & answers.

• we envision other interactive features, such as the ability for users to share their haggling victories with one another.

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what we offer?

• the basics..

• live with money

• work

• play

• family

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what we offer?

• demystifying the complex..

• invest

• shares

• property

• alternatives

• ethical

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why a niche community?

• it is a growing social media trend..

• fewer numbers..

• focused & loyal users..

• high engagement..

• rich content..

• strong viral element.

• references ..

• http://www.browsermedia.co.uk/2012/03/02/niche-social-networking/

• http://www.huffingtonpost.com/matthew-knell/5-reasons-niche-social-ne_b_1299941.html

• http://www.intersectionconsulting.com/tag/niche-social-media-networks/

vs

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meet our community members..

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meet Omar..

• Omar is in his late twenties. He spent the last 5 years of his professional career in a government post. He is eager to start a business and grow it.

• He had hopes of borrowing the money to fund his startup, but quickly realized the financial crisis left limited funding options.

• He wants to know investment alternatives, how he can self-fund without getting in debt, and what tax implications he will have to account for.

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meet Hanan..

• Hanan is a young Arab professional in her late 20‘s. An expat living in Dubai she is having to take responsibility for herself and her young family. She hadn’t considered saving yet. For the past 10 years, she splurged on clothes, travel and a BMW.

• With her first child on the way, her husband’s aging parents back home, and monthly mortgage payments, Hanan wonders how she will provide for her child’s education and welfare.

• She is exploring savings options, education funds and family money management skills.

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meet Linda..

• Linda is in her late 30s. She lived the high-life in Dubai for the past 10 years. With an executive position she was able to earn a six figure salary.

• She max’ed out credit cards, a car loan and mortgage payments for a 3million dirham property.

• Linda lost her job and has no money to cover her debt. She is seeking advice from finance professionals to plan, pay back and build a more sustainable financial lifestyle.

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what our community has to say about us..

click on the image to access the comment online

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meet the founder

• Nima Abu-Wardeh

• Nima is a bilingual English Arabic broadcast journalist specialising in Arab issues. She presents BBC World’s weekly business and finance programme, Middle East Business Report (MEBR) and was part of the team that set up the programme. She has also reported, produced and presented programmes for Al Jazeera and Dubai’s Business Channel. Before joining MEBR, Nima was a regular guest on BBC Radio 4’s Four Corners addressing Arab issues, and a guest on BBC World’s Dateline London as a regional expert.

• Nima is also the founder of cashy and campus cashy. cashy is the first dedicated personal finance social media platform in the Arab world. Informative and interactive, it is available in both English and Arabic. cashy provides real world suggestions and solutions on a wide range of subjects that help individuals manage their money in all aspects of their lives, all in a friendly and entertaining format.

• Campus cashy engages youth to think about the role of money in their lives.

• Nima is regarded as an opinion leader and is approached by think-tanks, the corporate world and government organisations for her insight. She has written opinion pieces for Forbes Arabia and has taught media courses at Zayed University in the UAE as a visiting lecturer. Nima regularly chairs, and is a speaker at, regional and global gatherings, notably the World Economic Forum and the Arab Business Council meetings, as well as other events.

• Nima is keen to encourage talent and the region’s youth and has helped create competitions that serve this purpose, such as the Scintilla Monaco poetry competition. Nima also enthusiastically promotes Arab culture, identity and unity. She has been a member of the Arab Thought Foundation’s Advisory Committee as well as a board member of the World Congress for History Producers. Nima has received awards for excellence from regional businesses and communities. She won the first Oxford Alumni debate to be held in this region, in June 2009. Nima is a Young Arab Leader.

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Contactwww.cashy.met: @cashymef: http://www.facebook.com/cashyme

For more information, and to advertise on cashy.me, please email uaesw@cashy.me

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