Sponsorship of Outdoor Events
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Outdoor Events 10 Insights for potential sponsors
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Sponsoring outdoor events is a fantastic growth story. £700 million is being spent on the Olympics in London. But why? And what can brands hope to get for their money?
Transcript of Sponsorship of Outdoor Events
Outdoor Events10 Insights for potential sponsors
Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
olympian
London is in a frenzy as it prepares for the
World's greatest show
Official sponsors(like Coca Cola, Acer, P&G)
have spent £700millionto be part of it
Why?
visibilityFor companies, of course, it's about visibility, having
your brand acquire the 'halo' of the event, being
seen as a winner
It's also about being seen as a fan; sharing the same passions
It's a way to give brands a
personality
fans
passion
Outdoor events are a huge subliminal opportunity
Catch people in a state of heightened emotions and they will remember that elation
next time they see your brand
human connectionIt's an opportunity for brands to show soul...
....and solidarity with social movements
charity connectionIt's an opportunity for brands to show soul...
....and compassion with charitable movements
It's also about balance
With more spending going online, and consumers spending more time online....
Sponsoring outdoor event is a great way of keeping it real
antedote
Some brands create their own events in order to
capture their DNA precisely
brand essence
QR Treasure hunts are one way to involve participants
in many-to-many event
interactive
Like sponsoring a celeb who goes off the
rails...
your brand risks being framed negatively
when things go wrong
danger!
What is Futures Coaching upto during March 2012?
Analysing social change amongst Filipino and Indonesian women and impacts on health marketingRunning deep-dive consumer research on social mediaPresenting to a retail property audience on consumer futures & impact on retailDeveloping future-facing insights to revolutionise branch formats for a retail bankBlogging on Asian trends and growth strategies
Working with Future Coaching Conference speeches on major trends - accelerating
management awareness Workshopping trends – evaluating impacts on
businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries –
jumping ahead of the curve; achieving thought leadership; building in longevity
Training for consumer insight teams – boosting internal futuring capabilities
Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com
Email: [email protected]
LONDON • PARIS
