Sponsorship Opportunities

May 31 –June 3

2012

TheMyWaterlooDaysFestivalhasanewhome.OnOctober5,2011theGreaterCedarValleyAlliance/ChambersofCommercetransferredtheFestivalanditstrademarktoanewentity.MainStreetWaterloohasacceptedthiscommunityproject.

Aftermuchdiscussion,theMWDExecutiveCommitteehasreconfirmeditsmissionstatementof

showcasingthecommunityandhavingafamilyfocus.Inmakingthesechoices,thefestivalislookingtopartnerwithmembersofourcommunity.Therearefinancialandvolunteeropportunitiestoassistinremakingthefestival.

Ourthemethisyearisa“BLASTfromthePAST!”andasthisimplies,thefestivalisbringingbackpopular

eventsthatoncedrewthousandsofpeople.However,weneedyourhelptomakethishappen.Aswelooktothepast,weinviteyoutowalkwithusintothefuturetomakethisareality.

KindlyreviewtheenclosedinformationandconsiderpartneringwithMWDandsupportthisrebuildingprocess.Yoursupportmakesadifference!

Sincerely,

 

TomFerguson VickyBjortomt

MWD2012Chairperson MWDDirector

My Waterloo Days Festival History 

MyWaterlooDaysisundertheumbrellaofaprivate,non‐profitorganization.The“My

Waterloo”campaigncamefromtheCommunityAffairsCounciloftheWaterlooChamberofCommerce.TheyidentifiedproblemsandopportunitiesofWaterloo.ThisdiscussionledtoarecommendationtotheBoardofDirectorstodevelopandimplementamajorcommunicationprograminsupportofthe

imageofWaterloo.AspecialtaskforcewasappointedbytheChambertodevelopanimageimprovementprogram.Atwelvemonthpromotionalcampaignwasdevelopedanddividedintothreeparts.

PhaseIwasthemultimediaadvertisingincludingthe“MW”song.Thisphasealsoconsistedof

donatedadvertisingtimeandspacebyallmajorTVandcable,radio,newspapers,outdoordisplay,andmovietheaterswithanestimatedvalueexceeding$150,000.

PhaseIIwasdesignedtobringpeopletoWaterloobyshowcasingtherecreational,entertainment,andculturalopportunities,andatthesametime,thebusinessandretailcommunity

wouldbepositivelyaffected.Thus“MWD”wascreated.

PhaseIIIwasabusinessdevelopmenteffortaimedatcreatingnewjobsbybringingbusinessandindustrytoWaterloo.ThiseventuallyledtotheformationoftheCedarValleyEconomicActionCompanywhichiscountywide.

TheoriginalgoalofMWD,whichholdstruetodayaswell,wastodrawthousandsofpeopleinto

ourcitytoshowandsharethatweareproudofWaterlooandthatWaterlooisagreatplacetolive,workandplay.Toreachthisgoal,theobjectivesweretoprovideawidevarietyofactivitiesandeventsthatappealtoalltypesandagesofpeople.Itwasalsotheintentthattheseeventsbelocated

throughoutthecityatvariouslocations.

Theplanningforthiscity‐widecelebrationbeganin1981withthefirstfestivalin1982.Thefestivalwasa10dayfestivalpackedwitheventsthatweregearedtothegeneralpublicandfamiliesas

wellasspecialsportingevents,specialpopulationevents,culturalevents,musicevents,seniorevents,youthevents,andcompanytours.

AsoneofthelargestcelebrationsinIowa,the“MyWaterlooDays”Festivalisenjoyedbyover150,000spectators.In1988,theIowaTravelCouncilpresentedMWDtheOutstandingAchievement

AwardattheIowaTourismConferenceinAmes.TheAmericanBusAssociationchose“MWD”asoneoftheTop100EventsinNorthAmericafor1989.AtthemediapresentationsattheInternationalFestivalsAssociation,MWDwasawardedtheAudioVisualAward–VideoTape–OneMinutesorLessGeneral.

Eighteen(18)otherfestivalscompetedforthisaward.

Throughtheyears,thefestival’sbudgethasgrown.MWDreliesonsponsorships,salesofMWDmerchandise,apercentagefromfoodandbeveragevendorsandbuttonssalestofundthefestival.The

MWDFestivalreceivesnomonetaryfundingfromtheCity,CountyorState.However,theFestivalreceivestremendousco‐operationfromtheCityofWaterloointheformofservicesandrealizestheirenormouscontribution.Thethirty‐five(35)membersteeringcommittee,plusanExecutiveDirector

makesthisayearroundbusiness.

Trulyacommunity‐widecelebration,hundredsofvolunteersareinvolvedintheplanningandstagingofthefestival,whichappealstoabroadrangeofagegroupsandentertainmenttastes.The31yearhistorythefestivalhasexperiencedcanonlybetheresultofthecivicprideandtheoutstanding

cooperationwehavereceivedfromthecountlesshardworkingvolunteersandthesupportofcommunity‐mindedcorporations.

In2000,theFestivalbecameafourdayevent.OnOctober5,2011theGreaterCedarValleyAlliance/ChambersofCommerce(formerlytheWaterlooChamberofCommerce)transferredthe

Festivalandit’strademarktoanewentity.MainStreetWaterloohasacceptedthecommunityproject.

MWD FESTIVAL PRESENTING SPONSOR 

Experiencea“BlastfromthePast!”withexcitingplansforthisyear’sMyWaterlooDays.

Ifyou’relookingforanewopportunitytopromoteyourbusinessandattractnewcustomers–checkoutthisyear’sMyWaterlooDaysCelebration.

Asthisyear’sthemeimplies,we’rebringingbackthosepopulareventsthatoncedrewthousandsincludingtheLaserLightShow–butweneedyourhelptomakethisyear’seventonetoremember!

Asweventurebackintime,weinviteyoutocomealongasanexclusivesponsor.Byagreeingtothislevelofsponsorship,yourcompanywillbecomethepremiersponsorforalleventsatthisyear’sfestival.Itwouldn’tbeablastfromthepastwithoutyou!Don’tmisswhatthisyear’sfestivalhastooffer.

PresentingSponsor…….$25,000annuallyfor3years

• Nameassociationwithfestival• Companynamementionedateveryevent• Opportunitiesforcompanyrepresentativestoaddressthecrowds• VIPtentareasatallevents• Logoonlaserscreen• Paradeentrywithprimelocations• VIPviewingareaforparade• Topbillingwithallmedia• Opportunitiestohavedailypromotionsatevents• VIPParkingforFireworks/LasershowandDragonboatRaces• 50admissionbuttons• InvitationtotheAppreciationParty• AcknowledgementonwebsiteandFacebook• LinktocompanywebsitefromMWDsite

FIREWORKS/LASER SHOW Saturday, June 2, 2012 

In1986,MWDheldthefirstoutdoorlasershowinIowa.Nowinits31styear,thefestivalisbringingthiseventback.ITWILLBEA“BLASTFROMTHEPAST”.Family‐orientedmusicfromclassicrocktotoday’shitswillpermeatethesoundwaveswhilefullcolorlasergraphicsandimageswillbeprojectedonalaser

screen,andhigh‐poweredaerialbeamswillprojectoutovertheaudience.YouwillhearthecrowdroarwithapprovalwhentheMWDsongisheardovertheloudspeakers.Atthecloseofthefireworks/lasershowthemusicwillbeapatriotictributetoourcountry.

Thefireworksandlaserswilllastapproximately50minutesbeginningbetween9:45–10PM.Priorto

thefireworks/lasershow,bandswillentertainthegatheringcrowd.Activitiesforthefamilywillbeheldonsiteandfollowingthefireworks/lasershowthemusicwillbeginagain.

Exclusive Event Sponsor……..$25,000 

• Opportunityforcompanyrepresentativestospeakattheevent

• TheONLYcompanynameonthelaserscreenbeforethousandsofpeople

• Nameassociationwithsponsoredeventwithsignageonlocation• Media,WebsiteandFacebooktags

• Linktocompany’swebsitefromMWDwebsite• VIPtentareas• 30admissionbuttons

• 6VIPParkingTags• InvitationtotheAppreciationParty

Individual Event Sponsor ……….$5,000 

• Nameassociationwithsponsoredeventwithsignageonlocation

• Yourcompanynameonlaserscreenwithothercompaniesbeforethousandsofpeople• Media,WebsiteandFacebooktags• Linktocompany’swebsitefromMWDwebsite

• 10admissionbuttons• 2VIPParkingTags• InvitationtotheAppreciationParty

PEOPLE IN THE PARK Thursday, May 31 and Friday, June 1, 2012 

EnjoytheFood!EnjoytheMusic!EnjoythePeople!PeopleintheParkwillbebackinLincolnPark!MWDwillcelebratethediversitywehaveinourcommunitywithfood,musicandactivities.Thesights,thesounds,thesmellswillmakeyoursensescomealive.It’llbeaBLASTFROMTHEPAST!

Exclusive Event Sponsor……….$15,000 

• Opportunityforcompanyrepresentativestospeakatevent

• Nameassociatedwithsponsoredeventandsignageonlocation• Media,WebsiteandFacebooktags• Linktocompany’swebsitefromMWDwebsite

• VIPtentareas• 30admissionbuttons• InvitationtotheAppreciationParty

Individual Event Sponsor..........$3,000 

• Nameassociationwithsponsoredeventandsignageonlocation

• Media,WebsiteandFacebooktags• Linktocompany’swebsitefromMWDwebsite• 10admissionbuttons

• InvitationtotheAppreciationParty

DRAGON BOAT RACES Sunday, June 3, 2012 

TheCedarRiverwillbealiveagainasdragonboatteamswillcatchthespiritandawakethedragon.Whowillwin?Itremainstobeseen.Bringyourfamilyandyourlawnchairstothe“AwakeningoftheDragonontheRiver”.Youwon’tsleepthroughit.

Experienceanawesometeambuildingeventforyourcompanythatincludestheentirefamily.Compete

orwatchlocalteamsbattleotherteamsthroughouttheMidwesttoseewhowillbeKingoftheRiver.

Exclusive Event Sponsor……….$10,000 • Freeteamboatforyourcompany• LivealldayradiocoverageonSunday,June3rdwithbroadcastingevery30minutes• TheONLYcompanynameonapprox.400t‐shirts

• 10x20tentforteam• Opportunitytospeakonlivebroadcast• Media,WebsiteHomePageSponsorLogo,andFacebooktags

• 25t‐shirts• 30admissionbuttons• 5VIPParkingTags

• InvitationtotheAppreciationParty• Signageatevent• Opportunitytoshowcasebusinessatevent

Individual Event Sponsor..........$2,500 • Freeteamboatfromyourcompany

• LivealldayradiocoverageonSunday,June3rd• Companynamelistedwithothersonapprox.400t‐shirts• 10x10tentforteam

• Media,WebsiteSponsorLogoonDragonBoatpageandFacebooktags• 25t‐shirts

• 10admissionbuttons• 1VIPParkingTag• InvitationtotheAppreciationParty

EVENING AT THE EXPO Friday June 1, 2012 

AftertheMWDParadetakeyourlawnchairtotheRiverloopExpoPlazaforaneveningofmusic.BandswillalternateplayingattheNorthPlazaandSouthPlaza.Meetyourfriendsandfamilytowinddownandenjoytheevening.

Exclusive Event Sponsor…. $7,500 

• Stagerecognition• Opportunityforcompanyrepresentativetointroducethebands• Nameassociatedwithsponsoredeventandsignageonlocation• Media,WebsiteandFacebooktags• Linktocompany’swebsitefromMWDwebsite• Reservedsponsors‐onlyarea• 20admissionbuttons• InvitationtotheAppreciationParty

Individual Event Sponsors…. $2,500 

• Nameassociatedwithsponsoredeventandsignageonlocation• Media,Website,andFacebooktags• 10admissionbuttons

• InvitationtotheAppreciationParty

MY WATERLOO DAYS PARADE Friday, June 1, 2012 

TheMWDParadeisreturningtoFridaynightat6:30PM.Familiescanbringtheirlawnchairsdowntowntoenjoyfloats,bandsanddisplayscreatedbyourcommunity’sschools,organizations,andbusinesses.Kickback,relax,andwatchtheGrandMarshallleadthewaythroughthestreetsof

downtownWaterloo!

Exclusive Event Sponsor… $5,000 

• Entryinparadewithprimelocation• Companynameonparadebanner• Nameassociatedwithsponsoredevent• Media,Website,andFacebooktags• ReservedSponsor‐onlyviewingarea• 20admissionbuttons• InvitationtotheAppreciationParty• Linktocompany’swebsitefromMWDwebsite

Individual Event Sponsors… $2,500 

• Entryintheparade• Companynameonaparadebannerwithothersponsors• Nameassociatedwithsponsoredevent• Media,Website,andFacebooktags• 10admissionbuttons• InvitationtotheAppreciationParty

5K WALK/RUN Saturday June 2, 2012 

TheeventstartsandfinishesatKingsleyElementarySchoolinWaterloo.The5KracewillbeheldonabeautifulloopcoursethroughoneofWaterloo’smostmatureresidentialneighborhoods.Slighthillsandlongstraightawaysarecharacteristicofthisrun.ThefinalstretchisdownbeautifulProspect

Boulevard,atree‐linedstreetwithplentyofroomforpeopletocheerparticipantson.

Exclusive Event Sponsor… $5,000 • Nameassociatedwithsponsoredevent• Signageonlocation• TheONLYcompanynameonrunner’st‐shirts

• Media,WebsiteandFacebooktags• Opportunityforcompanyrepresentativetoaddresstherunnersandcrowd• Tentareatouseforpromotions/giveaways

• 20admissionbuttons• InvitationtotheAppreciationParty

Individual Event Sponsors… $2,500 • Nameassociatedwithsponsoredevent• Signageonlocation

• Companynamelistedwithothersonrunners’t‐shirts• Media,WebsiteandFacebooktags• 10admissionbuttons

• InvitationtotheAppreciationParty

Waterhawks Ski Show Sunday, June 3, 2012 

AftertheDragonboatraces,stickaroundtoenjoythemagnificentwaterskiingfeatsoftheWaterhawksSkiTeam!FamiliescanenjoytheCedarRiver,downtownWaterloo,andtheWaterhawksallatthesametime.Experiencetheboats,thespeed,thepower,andtheskillofanawardwinningteam!

Exclusive Event Sponsor…. $4,500 • Nameassociatedwithsponsoredevent

• Signageonlocation• Media,WebsiteandFacebooktags• Opportunityforcompanyrepresentativetoaddressthecrowd

• Tentareaforpromotions/giveaways• 20admissionbuttons• InvitationtotheAppreciationParty

Individual Event Sponsors…. $1,500 

• Nameassociatedwithsponsoredevent

• Signageonlocation• Media,WebsiteandFacebooktags• 10admissionbuttons

• InvitationtotheAppreciationParty

CHILDREN’S ACTIVITIES 

Byhelpingtoprovidewell‐roundedactivitiesforWaterloo’sfuturegenerationsyourcompanyisalsoprovidingmemoriesthatwillbetalkedaboutforyearstocome.OrganizedChildren’sActivitieswillbeatPeopleinthePark(2days),Fireworks/LaserShowandattheCedarRiverParkduringtheDragon

BoatsRaces.

IndividualEventSponsors…..$1,000

• Signageateventswherechildren’sactivitiestakeplace• InvitationtotheAppreciationParty

• Media,WebsiteandFacebooktags

APPRECIATION PARTY Date to be determined 

TheAppreciationPartyisatimetogatherallMWDSponsorsandVolunteerstogethersotheymayreceivespecialrecognitionfortheirparticipationandcontributiontotheFestival.Sponsorsandvolunteersareimportanttothesuccessofthefestival,andthisisatimetocelebratetheircommitment

andhardwork.

Event Sponsors….. $500 

• Signageonlocation• Media,Website,andFacebookTags• InvitationtotheAppreciationParty

• Opportunityforacompanyrepresentativetoaddressthegroup

BUTTON PROGRAM 

Yourbusinesscanbeoneofseveralsponsorswhoselogoisincludedwithbuttoninformationonover20,000envelopes.

Program Sponsors…… $500 

• BusinesslogoonMWDbuttonenvelopes• Media,Website,andFacebookTags

• InvitationtotheAppreciationParty

COUPON PROGRAM 

YourbusinesscanbeoneofseveralsponsorswhoselogoisincludedonthebackofthousandsofMWDcoupons.

Program Sponsors… $500 

• Signageoncouponbooths• BusinesslogoonthousandsofMWDcoupons

• Media,Website,andFacebookTags• InvitationtotheAppreciationParty

FRIENDS OF MY WATERLOO DAYS 

Individuals,familiesandcompaniesoftenwishtosupportthefestival.Forsome,FriendsofMyWaterlooDaysistheperfectwaytoshowthatsupportandyourcontributionisappreciated.

$1‐$99 BRONZE

$100‐$299 SILVER

$300‐$499 GOLD

$500+ PLATINUM

VOLUNTEER OPPORTUNITIES 

VolunteersarevitaltomanyprogramsandMyWaterlooDaysisnoexception.Employeesfromthebusinesscommunityhaveplayedahugeroleinthesuccessofthecelebration.Asweworktorebuildthefestivalfinancially,wearealsoworkingtorebuildourvolunteerbaseaswell.

Historically,businesseshaveoftenofferedemployees’timeawayfromtheofficetoundertakeMWD

responsibilities.Theyhaveofferedtovolunteertheiremployeesduringthefestivalinspecificblocksoftimetoassistthefestivalwhilebuildingemployeemorale.

Businesseshavefinanciallysponsoredhugeeventsinthepastthathaveprovidedemployeesachancetoparticipateonaproject.Thiscreatesgoodwillinthecommunityandaspecialbondamongthe

employeeswhilegettingtheirbusinessnameoutinthecommunity.It’sagoodfeelingtoknowyourcompanyhasmadeadifferencewheretheylive.

Thereissatisfactioninbeingpartofasuccessfuleventandknowingyouhavemadeadifference.Ifyou’dliketotalkaboutthisopportunity,pleasecall291‐2038ore‐mailVickyat

mwdvicky@mainstreetwaterloo.org.

ComeShareOurFun!

We can help MWD in lots of different ways.

Perhaps we could:

_____Sponsor an event

_____Volunteer as a company

_____Be a Button location

_____Be a Friend of the Festival

_____ And More

_______ Please have someone contact us with more information

about being involved!

Name________________________________________________________________________________

Company_____________________________________________________________________________

Address______________________________________________________________________________

Phone______________________________________________FAX_____________________________

E‐Mail_______________________________________________________________________________

Pleasereturnto

MyWaterlooDays

Attn:VickyBjortomt

212E.4thStreet,Waterloo,Iowa50703

Phone(319)291‐2038

Fax(319)291‐4298

THANK YOU FOR SUPPORT MY WATERLOO DAYS!

WhySponsor?

• Sponsorshipincreasesconsumerawarenessofyourcompanyanditsproducts.

• Itidentifiesyourcompany’simagewithaspecific“feelgood”event.Sponsorshipgivesyourcompanylifestyleassociation–you’reinvolvedwithwhat’shappening.Theassociationcanhelpshapeitscorporateorbrandimage.

• Sponsorshiphelpsdifferentiateyourcompany’sproductorbrandfromyourcompetitors’productorbrandwithfreedomfromcompetingclutter.Yourcompanyhasbrandorproductexclusivityatyourevent.

• Sponsorshipallowsyoutobewhereyourcustomersare,youcanspeaktothemnotatthemasisdoneinadvertising.

• Sponsorshipallowsyoutobewhereyourcustomersare,youcanspeaktothemnotatthemasisdoneinadvertising.

• Sponsorshipdealswithaliveaudience,itprovidesbuilt‐inopportunitiesforsampling,surveying,customerfeedback,interactionwiththelocalsalesforceandprojecttesting.

• Sponsorshipenhancesconsumer’sperceptionofyourcompany’scommitmenttothecommunity.

Thankyou!

ThankyouforlettingMyWaterlooDaysshowyoutheopportunitiesthatwehavetooffer.TheMyWaterlooDayscommitteewantstomaketheseopportunitiesawin/winsituationfor

everyone.Ifyouhaveanyquestionsorwouldliketodiscussanyoftheseproposalsfurther,pleasecontactVickyBjortomt,MWDDirectorat319‐291‐2038or

mwdvicky@mainstreetwaterloo.org

 

My Waterloo Days Mission Statement 

MyWaterlooDaysisacounty‐wide,annualfestivalorganizedbyvolunteerstoshowcaseandcelebrate

Waterloo’sculturalandrecreationalopportunities.Thismissionisaccomplishedbyprovidingresidentsand

visitor’sentertainmentandeventsinspiringprideinourcity.

ReconfirmedOctober2011