Sponsorship Objectives

What do we want to Achieve from our Sponsorship Program:

Sponsorship Categories

- Cash - In-Kind Media

- In-Kind Equipment - In-Kind Volunteers

- In-Kind Materials

Our Target Audience

Description of target audience locality:

- local, regional, interstate

Description of the audience:

- children, families, couples, over 65’s.

Audience incentives:

- Interests, motivations, appeal.

Other major audience groups

- Community Groups - Stallholders

- Contractors - Suppliers

- Entertainment - Volunteers

Sponsors are willing to contribute when:

Believe your event has a target audience that they can connect with.

Can appeal to a wide audience

As a sponsor, make an impact to remember from the event

Does the event have a Marketing Plan

What are you offering for the Sponsorship?

What will the sponsorship be used for?

SPONSORSHIP AND FUNDING PLAN (including Grant Funding List)

Events Budget

Have you developed your Events Budget? Example attached.

Sponsorship Database, example

Sponsorship Types

Naming Rights for Overall Event

Naming Rights for part of the event (eg. stage, performance, activity)

Major Sponsor eg. + $5,000

Supporting Sponsor eg. + $1,000

Official product Sponsor eg. volunteer shirts, merchandise

Exclusive sponsor for a specific category eg. activity bases – Art piece, children’s activity

Venue Sponsor

Sponsor attending at the event eg. sampling, display, demonstration

What does your event offer a Sponsor?

Logos/images on promotional materials, website

Signage at the event

Logos on merchandise and clothing

Logos on media releases

Logos sponsor promotion through advertising

Logos on tickets

VIP passes to Opening night or launch of the event

Your website links for sponsors to their websites.

Access to your database

Access to post event research

Advertise or editorial in your program

Media

Sponsor recognition in print, radio, TV advertising

Promotion through Social Media

Inclusion as a sponsor in TV commercials.

Possible Events Grant funding organisations:

Colac Otway Shire Grants Programs – March to April each year

www.colacotway.vic.gov.au

Regional Development Victoria – RDV

Sponsorship for local events www.rdv.vic.gov.au/programs-and-grants

Tourism Victoria Country Victoria Events Program creative.vic.gov.au

Festivals Australia Festivals Australia www.arts.gov.au/funding-and-support/festivals-australia

Arts Funding Regional Arts Victoria www.rav.net.au/funding-opportunities/

Vic Health Various grant opportunities www.vichealth.vic.gov.au/funding

Arts Victoria Arts Victoria creative.vic.gov.au/funding-and-support

Philanthropy Australia Funding opportunities www.philanthropy.org.au/seek-funding/

Australian Community Philanthropy

Community Foundations in Australia

australiancommunityphilanthro-py.org.au/community-foundations/community-foundations-in-australia/

Pick My Project Victorian State Government pickmyproject.vic.gov.au/

Victorian Multicultural Commission

Victorian State Government multicultural.vic.gov.au/grants/apply-for-a-grant

Sport and Recreation Victorian State Government sport.vic.gov.au/grants-and-funding

Leisure Networks Sporting Information www.leisurenetworks.org/about-us

FRRR - Foundation for Rural & Regional Re-newal

Small Grants for Rural Communities

www.frrr.org.au/cb_pages/differ-ent_grants_for_different_needs_new.php

Grants Victoria Grants Victoria – Information www.vic.gov.au/grants.html

Easy Grants Grant and Fundraising Australia – Small fee for subscription

www.fundingcentre.com.au

Bendigo Bank Community Funding www.bendigobank.com.au/public/community/community-funding

South West Community Foundation

Community Funding www.southwestcommunityfoundation.org/grants