Sponsor Overview

ArborBike Highlights: • Year 1: 125 bikes and 14 stations

• Projected: 10,000 members by 2015

• 2014 launch: early June; system close: mid-November

ArborBike provides:• Parking and congestion relief & improved air quality through

pollution & emission reductions• Improved public health through active transportation

ArborBike sponsors:• Position brands on equipment in high-visibility public areas• Receive recognition on the web, apps, newsletters, and social media• Support public efforts to build community and encourage healthy, active lifestyles

Sponsors provide:• Long-term operation funding for the program, including outreach and education efforts to build a safe and

accessible program for the whole community• The necesary resources to expand to new areas and new potential member markets• Positive word-of-mouth to employees and customers

About us:• Clean Energy Coalition (CEC) is the owner/

operator of ArborBike• CEC is a 501(c)3 nonprofit, a nonpartisan

organization that builds public and private partnerships to accelerate change and build healthier communities

• ArborBike was established through a partnership of the City of Ann Arbor, the University of Michigan, TheRide, and CEC

ArborBike Bicycle Mockup

Approximate Station Locations

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Approximate Station Locations

Sponsor Summary

Sponsorship OpportunitiesThe University of Michigan has agreed to be the Title Sponsor of ArborBike for three years, which will include UM branding on five stations and on all 125 bikes. Several sponsorship opportunities remain for additional sponsors:

Stations• Branded stations are located in high-traffic, high-visibility areas. Place logos on the kiosk and station post-

er, and receive recognition on the print map, website, and smartphone app. Sponsor an avaiable existing station or host a new station at a location of your choosing.

Bikes• Bike sponsorship is branding in motion. Users return bikes to any station after use, so logos travel

throughout the system. Sponsor 10 to 125 of the bikes for two years at a time.

Corporate Membership• Provide a wellness amenity for your employees. Several options are available - subsidize individual annual

memberships or cover the whole workforce. Memberships are discounted over 20% on 15+ group orders.

Bike Share Sponsorship Value• Bike share is an opportunity to connect with people, rather than simply a chance for name recognition. A

branded utility provides the public with a positive way to talk about a brand.

• Bike share presents an opportunity to position your business with a positive public amenity. As of 2011, 93% of those surveyed associated Barclay’s with London’s bike share, and 32% had a more favorable opinion of Barclay’s than before.

• New York’s Citibike is already paying off for Citi Bank: an internal review revealed a 17 point jump in “favor-able impression of Citi.”

• A University of Minnesota study found that bike share users in Minneapolis spent a projected $150k more per year due to new bike share trips.

• Bike share program surveys reveal that that employees that use bike share have lost weight from the resulting exercise, saved money on parking and gas, and felt noticably better throughout the day from activity.

• The trend of bike share is booming: In Philadelphia, bike share is still in the planning stages, but businesses are already asking for new stations at their locations.

• Bike share programs have experienced substantial growth since launching in 2010. Washington, DC’s Capital Bikeshare reported 37% annual growth in Arlington-based annual members in 2013.

Contact: Kevin Mulder - kevin@cec-mi.org

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Sponsor Outlook

Projected ImpressionsHigh levels of pedestrian, bike, and transit commuting, combined with the mix of students, employees, residents, and visitors that populate Ann Arbor, make ArborBike’s service area one of the densest locales in Michigan on a daily basis. ArborBike presents a unique opportunity to capture impressions that will command the attention of pedestrians and motorists in this dense, varied population.

No. Station SiteNo. of Docks

Property Type

Weekly Station Impressions

Weekly In-transit Impressions

Availability

1 Kerrytown Farmer’s Market 13 Public 60,267 47,083 Now

2 City Hall - Justice Center 5 Private 136,398 18,109 TBD

3 Library Lane - AADL 14 Private 104,898 50,705 TBD

4 State & N. University 10 Public 112,768 36,218 Now

5 Washtenaw & S. University 11 Public 141,643 39,839 Now

6 NCRB & Hubbard 11 U of M 62,893 39,839 Unavailable

7 Murfin & Bonisteel 14 U of M 68,143 50,705 Unavailable

8 Medical Campus area 11 TBD 65,518 39,839 TBD

9 CCRB @ Washtenaw 13 U of M 125,893 47,083 Unavailable

10 S. University & E. University 13 Public 68,148 47,083 Now

11 Hoover & Mary 11 Public 41,898 39,839 Now

12 Washington & Main 11 Public 167,893 39,839 Now

13 State & Washington area 11 TBD 55,018 39,839 TBD

14 South Quad @ Madison TBD U of M 41,898 39,839 Unavailable

Source file: To obtain the Excel spreadsheet of the data, contact Kevin Mulder - kevin@cec-mi.org

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No. Bicycle ComponentNo. of Bikes

SidesTotal Weekly Im-

pressionsSsasonal

ImpressionsImpressions per Bike, per season

1 Rear wheel guard 125 2 1,829,135 62,190,590 497,525

2 Handlebar top space 125 1 79,620 2,707,080 21,657

3 Triange/shroud 125 1 79,620 2,707,080 21,657

Notes• Station impressions are derived from vehicle and pedestrian traffic, plus the expected number of bike share

trips originating or departing from each station.

• Bike sponsorship garners impressions from bikes on the move as well as from bikes parked at stations. It is estimated that on average, 40-60% of docks will contain a bike at any given time.

• ArborBike is scheduled to operate from April 1 to November 15 annually, depending on weather. System launch in 2014 is anticipated for early summer.

• Ridership in future years is expected to mirror the experience of comparable bike share systems in previous years with significant growth in the number of memberships purchased and bike trips taken per year.

Please see the map on page 5 for proposed station locations

arborbike.com

Program Summary

Station Placement• The map & table below illustrate the anticipated deployment of ArborBike in year one, pending City of Ann

Arbor & University of Michigan review

• The number of bikes at any given station will fluctuate throughout the day. The number of docks at a station represent the maximum number of bikes that can reside at a station

Proposed System Map

Contact: Kevin Mulder - kevin@cec-mi.org

Map data ©2014 Google

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TimelineThe station review process is expected to concludein May. Construction and installation will take placeonce station sites are approved.

Legend

1 - Kerrytown

2 - City Hall

3 - AADL - Library Lane

4 - State & N. University

5 - Washtenaw & S. University

10 - S. University & E. University

11 - Hoover & Mary

12 - Washington & Main

13 - State & Washington area

arborbike.com

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Station Sponsorship

Benefits• Station branding on the front and both sides of the kiosk, full coverage of the station poster, and recognition

on the station map• Logo and link on ArborBike system website• Recognition in newsletters and annual reports• 10 free annual memberships• 50 free daily memberships

Pricing• $9,500 per year, per station, with a two-year commitment for existing stations• To host a new station at a location of your choice, please contact us for station sizing and pricing

Kiosk front and sides

allow 12” x 9” decals

Reverse side of the

map module displays

a 25” x 28” poster for

sponsor branding

Sponsors are recognized

for their support near the

legend and on the map

Contact: Kevin Mulder - kevin@cec-mi.org

arborbike.com

Bike SponsorshipBike sponsorship is a unique and fun way to show your commitment to the community. Many opportunities are available to find the right sponsorship package for your organization. Please contact us with any questions or requests for quotes on custom packges. Bike sponsorship may be combined with station sponsorship.

Overview• Bike decal applications last for one full season

• Minimum sponsorship commitment is 10 bikes

• All bike sponsors receive recognition on the ArborBike website

• Our title sponsor, UM, will brand the basket space; additional space is reserved for safety information

Pricing

Handlebar Dimensions

Rear Guard Dimensions

8.75”

6.25”

5.25”

6.125”

Rear Guard Space

Bike Sponsorship Options

Handlebar top bar

Triangle/shroud

Rear wheel guard (includes both sides)

Price/bike Price/10 bikes

$200

$125

$1,000

$2,000

$1,250

$10,000

3.125”4”

1.75”

0.5” corners5.125”

11”

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Corporate SponsorshipArborBike relies on strong community support to ensure program success. Buy-in from local businesses helps establish ArborBike as a viable transportation option for employees and patrons. The Employer Partner and Membership Discount Programs offer organizations the opportunity to support bike share and receive recognition while offering employees and guests access to reliable, low-cost, quick transport throughout downtown.

Employer Partner Program -- 15+ employees• $50 per annual membership -- a 23% discount

• Minimum commitment: 15 memberships

• Employer contribution may range from 25 to 100%, and may also include usage fees

Membership Discount Program -- 1 to 14 empoyees• $65 per annual membership

• No minimum on the number of memberships sponsored

• Employer determines the contribution amount to offer to employees as a subsidy

Employer Partner Options

Employer contribution

Employee contribution

Employer responsbility for usage fees

Employee responsbility for usage fees

Level 4 Level 3 Level 2 Level 1

$50

$0

100%

0%

$50

$0

0%

100%

$25

$25

0%

100%

$12.50

$37.50

0%

100%

Additional Information• Internal promotion to employees is provided as part of the Corporate Partner Program.

• Organizations that participate in the Employer Partner or Membership Discount Programs are recognized on the ArborBike website and in social media promotions.

• Employers that purchase memberships for 100% of their workforce or subsidize 100% of the cost of memberships are included in a special social media campaign for their participation.

• Nonprofit organizations pay only $45 per membership.

How it works:• Once a member, check out one of 125 bikes at any of the 14 stations with a membership card

• Ride to any station and return the bike by inserting it into any available dock

• A bike trip is free for the first 30 minutes of each ride, and members may take unlimited trips

• Usage fees apply for rides lasting longer than 30 minutes; riding 30-60 minutes is $1.50

Contact: Kevin Mulder - kevin@cec-mi.org

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