Last Revision 06/19/2020

SPONSOR & EXHIBITOR

SERVICE GUIDE

Maximizing the Return on Your ACE 2020 Virtual

Conference Investment

Abstract Sponsors and Exhibitors are entitled to a package of branding and marketing

communications benefits designed to maximize the exposure your company gets from

participating in the ACE 2020 Virtual Conference. This Service Guide is designed to assist your

sales, marketing, and administrative personnel to navigate the selection of ADVERTISING

BENEFITS and SPECIAL ADDED BENEFITS conferred to our Sponsors and Exhibitors.

Page | 1

1

Table of Contents

Conference Overview ................................................................................................................................................ 2

Sponsor Benefits ........................................................................................................................................................ 3

Exhibitor Benefits ..................................................................................................................................................... 4

Advertising Benefits ................................................................................................................................................... 5

Prominently placed advertising and logos on virtual conference platform... ..................................... 5

Exclusive sponsorship of a self-selected conference technical session ............................................... 6

Free advertisement in an A&WMA publication or online forum of choice ..………………………..…..7

Advertising Submission Instructions ................................................................................................................ 10

Social Media Recognition ..................................................................................................................................... 11

Special Added Benefits .......................................................................................................................................... 12

Registering Your Sponsor-Exhibitor Conference Attendees .................................................................. 12

20% discount on ACE 2021 (Orlando, FL) exhibit booth pricing .......................................................... 13

Two complimentary online job posts on the A&WMA Career Center .............................................. 13

Managing Your ACE 2020 Virtual Sponsor-Exhibit Page Q&A ........................................................ 13

Additional Questions? ............................................................................................................................................ 16

EXHIBITS ........................................................................................................................................................................ 17

A – Virtual Sponsor and Exhibitor Advertising Options ......................................................................... 17

Page | 2

2

Conference Overview

The ACE 2020 Virtual Conference runs Tuesday, June 30 through Thursday, July 2 with an

engaging lineup of scheduled live-streamed sessions each day and hundreds of presentations

on-demand, available through June 2021. Virtual Conference highlights include:

• Unlimited on-demand access to the complete technical program including presentation

slides and audio, video links, poster gallery and audio, all available for one year and able to

be viewed at your own pace.

• Live stream access to the Keynote Plenary Session, "Environmental

Challenges for Transportation", as well as the 50th Annual Critical

Review, "Wildfire and Prescribed Burning Impacts on Air Quality in

the United States".

• Additional live presentations of select panels on hot topics as well

as other conference elements like the Women’s Professional

Development Presentation and the Student Keynote Address.

• Live Q&A for the poster session and select technical sessions

• Access to connect and engage with sponsors and exhibitors who will be featuring products

and services through dedicated space within the Virtual Conference platform

• Certificates of participation for live and on demand sessions included in this conference to

be used toward CEUs

• Access to the conference proceedings containing on-demand presentations, links, and

download capabilities.

Additional Questions?

Click Here to submit a

question. We will

answer your question

and add it to the

Exhbitor Service

Guide in an upcoming

revision.

Page | 3

3

1. Sponsor Benefits*

* These benefits are conferred in the following ACE 2020 Virtual Conference Sponsorship

Packages: General; Diamond; Platinum; Gold; Silver; Bronze and Supporting. No

additional fees are required for any of the Sponsor benefits herein.

BRAND VISUALS

• Company logo, hyperlink, and company description on dedicated sponsor pages within the

conference’s virtual platform

• Opportunity to upload PowerPoint slides, PDF brochures, as well as audio and/or video

presentations to showcase your company products and services in a dedicated sponsor

space on the Virtual Conference platform

• Company information will remain accessible on-demand to conference attendees for one full year

ENGAGEMENT

• Engage with conference attendees through live question and answer sessions

• Post-conference final registration list with contact information and email addresses for

valuable lead generation delivered in an Excel format

ADVERTISING - FREE

• Prominently placed advertising and logos positioned throughout the virtual conference platform

• Exclusive advertising opportunities in an additional A&WMA publication or online forum of

your choice:

⎯ EM Magazine (monthly, online)

⎯ EM Plus (quarterly, print)

⎯ A&WMA website

⎯ electronic monthly member newsletter, or

⎯ advertising retargeting to keep your brand in front of the right people

SOCIAL MEDIA

• Recognition in regular social media posts

ADDED FEATURES

• Increased number of conference registrations for existing sponsors:

⎯ Supporting – 2 conference registrations

⎯ Bronze – 4 conference registrations

⎯ Silver – 6 conference registrations

⎯ Gold – 10 conference registrations

⎯ Platinum – 14 conference registrations

⎯ Diamond – 20 conference registrations

⎯ General Conference – Customize

• 20% discount on ACE 2021 (Orlando, FL) sponsorship levels

• Two complimentary online job posts on the A&WMA Career Center to be used at any time

for up to one year

Page | 4

4

2. Exhibitor Benefits**

Here are ways to deliver your branding and marketing communication messages to your target

audiences.

** These benefits are conferred in your Exhibition fee. No additional fees are required for

any of the Exhibitor benefits herein.

BRAND VISUALS

• Company logo, hyperlink, and company description on dedicated exhibitor pages within the

conference’s virtual platform

• Opportunity to upload PowerPoint slides, PDF brochures, as well as audio and/or video

presentations to showcase your company products and services in a dedicated Exhibition

space on the Virtual Conference platform

• Company information will remain accessible on-demand to all conference attendees for one

full year

ENGAGEMENT

• Engage with conference attendees through live question and answer sessions

• Post-conference final registration list with contact information and email addresses for

valuable lead generation delivered in an Excel format

ADVERTISING - FREE

• Prominently placed advertising and logos positioned throughout the virtual conference

platform

• Opportunity to exclusively sponsor a technical session of your choice

• Exclusive advertising opportunities in an additional A&WMA publication or online forum of

your choice:

⎯ EM Magazine (monthly, online)

⎯ EM Plus (quarterly, print)

⎯ A&WMA website

⎯ electronic monthly member newsletter, or

⎯ advertising retargeting to keep your brand in front of the right people

SOCIAL MEDIA

• Recognition in regular social media posts

ADDED FEATURES

• Increased number of full virtual conference registrations for existing exhibitors:

⎯ 10 X 10 – 4 conference registrations

⎯ 10 X 20 – 6 conference registrations

⎯ 20 X 20 – 8 conference registrations

• 20% discount on ACE 2021 (Orlando, FL) exhibit booth pricing

• Two complimentary online job posts on the A&WMA Career Center to be used at any time

for up to one year

Page | 5

5

3. Advertising Benefits

Overview Your advertising benefits include a selection of brand visuals, including:

1. Prominently placed advertising and logos positioned throughout the virtual conference

platform

2. Exclusive sponsorship of a self-selected conference Technical Session

3. One free advertisement in an A&WMA publication or online forum of choice:

⎯ EM Magazine (monthly, online)

⎯ EM Plus (quarterly, print)

⎯ A&WMA website

⎯ electronic monthly member newsletter, or

⎯ advertising retargeting to keep your brand in

front of the right people

Click Here to review your advertising options (PDF)

Collecting Your Advertising Benefits

Benefit 1. Prominently placed advertising and logos positioned

throughout the virtual conference platform

We’ve already collected your company’s digital logo and brief company description. These

articles have been uploaded to the ACE 2020 Virtual Conference website for prominent display

throughout the conference, and on demand for a period of one year. Therefore, sponsors and

exhibitors do not have to do anything to facilitate this brand visual opportunity.

Updating Your Company Description

If upon review you feel that your company description needs updating, please send the update

in an email to sales@awma.org. We in turn will post it to the website and update our records. If

you simply desire to know when the description was last updated, please inquire using the email

address above. In most cases the last-update date is on file. If it’s not that means the description

is most likely in need of updating.

Page | 6

6

Benefit 2. Exclusive sponsorship of a self-selected conference

technical session

Sponsors and Exhibitors may choose their exclusive session sponsorship. Similar to the logo

recognition in the conference final program event sponsors receive, the logo of the selected

event will appear on the Technical Session page.

Session sponsorships are assigned on a first come first serve basis. We anticipate that there is a

wide enough selection that most 1st choice selections can be fulfilled. In instances where your

first choice has already been taken, we’ll ask that you provide 4 additional selections. Each tech

session is assigned a number for reference purposes when reporting your selections.

Arranging Your technical session sponsorship

Step 1) Click on the appropriate link to access the list of available technical sessions. The list

will be updated each day as selections are submitted.

SPONSOR EXCLUSIVE LIST

EXHIBITOR EXCLUSIVE LIST

Step 2) From the eligible sessions list, choose your top 5 selections in the order of interest (1st

choice; 2nd choice; 3rd choice, etc. )

Step 3) Next, list the Technical Track title(s) below most closely aligning to your company’s

products and services, audience, etc.:

⎯ Air Quality - Emissions Studies (AQES)

⎯ Air Quality - Measurements and Monitoring (AQMM)

⎯ Air Quality - Modeling (AQMO)

⎯ Climate Change (CLIM)

⎯ Government and Public Sector (GOVS)

⎯ Health and Environmental Effects (HE&E)

⎯ Heavy Industry and General Manufacturing (INDU)

⎯ Mini-Symposium on Embracing Innovation (MINI)

⎯ Nanoparticle Regulatory and Legal (NANO)

⎯ Sustainability and Resource Conservation (SUST)

⎯ Transportation (TRAN)

⎯ Waste Management (WAST)

⎯ Young Professionals (YPRO)

Step 4) Email your selection to sales@awma.org at your earliest convenience. The time stamp

of your incoming email will be the basis for assigning sessions on a first come first

served basis.

Page | 7

7

Benefit 3. One free advertisement in an A&WMA publication or online

forum

Each sponsor and exhibitor may submit advertising artwork for one of these popular A&WMA

publications or forums:

Publication or Forum Type Circulation (appx.)

EM Magazine Monthly Digital 10,000 industry professionals EM Plus Quarterly Print 5,000 A&WMA Members A&WMA website On Demand Visitors to www.awma.org A&WMA Member Connection Newsletter Monthly Email 5,000 A&WMA Members Retargeted advertising 30-day period ACE 2020-V site visitors

Click here view the various advertising layouts. Submission due dates of several ad options have

been extended to June 8, 2020. Email your selection and artwork to sales@awma.org at your

earliest convenience.

Reminder: The target URL must accompany all ads. Please supply only a print-ready PDF file.

Choosing the Best Advertising Medium for Your Ad

EM Magazine - Full-page color ad; Button Ad in EM Availability Email to Readers

Choosing this option, your full-page ad will appear in an upcoming

digital issue of EM Magazine. Additional information about EM is

available on the EM Magazine page of A&WMA.org for your

consideration. Exhibitors are responsible to create and submit the ad

artwork in accordance to our EM Advertising Specifications.

In addition to appearing in EM, a Button Ad will appear in an an email

sent to each EM reader announcing that EM

Magazine is available for download. What is being

depicted in the graphic below is a representation

of what the announcement looks like, and where in the announcement your

button ad would appear. Once again, the exhibitor is responsible to create

and submit the button ad in accordance to the specifications below.

Ad artwork due date: Ad artwork for EM Magazine is due by the 10th of

the month prior to the month of publication.

Page | 8

8

EM Plus Magazine

Choosing this option, your full-page ad would appear in an upcoming quarterly

print edition of EM Plus Magazine. The exhibitor is responsible to create and

submit the ad artwork in accordance to our EM Advertising Specifications. As

with EM Magazine, EM Plus is described in more detail on the EM Magazine

page of A&WMA.org. Note that this option does not include a pre-publication e-

mailer announcing the release of the latest edition; it shows up in readers postal

mailboxes.

Ad artwork due date: Ad artwork is due by the 10th of the month prior to the

month of publication.

A&WMA Website Square Ad

As depicted in the ad options graphic below, these ads appear in rotation on the

left side of A&WMA website interior pages. Each time a visitor refreshes a page

or clicks on a new page the ad refreshes as well to display the next ad in the que.

Click here to view a representative sample of such an ad. The exhibitor is

responsible to create and submit the ad in accordance to the specifications

below.

Ad artwork due date: Ad artwork is due by by June 8 to get into the 30-day

conference month ad cycle.

A&WMA (email) Monthly Member Newsletter Ad

A&WMA Members receive a monthly Member Connection Newsletter, an email

publication containing news and announcements pertaining to the organization.

As depicted in the Member Connection Newsletter graphic nearby, Sponsors and

Exhibitors may submit either the Banner Ad or Product/Service Showcase Ad.

The Showcase ad does not need to be sized to specific dimensions. Simply deliver

to us a .jpg image, along with the text to be used in the Showcase ad. The image

will be resized to fit the space available, and the text will be wrapped around the

image. The text for the Showcase may be sent to us by email or as a Word

document attachment. Be sure to include the URL of the intended website landing

page.

Ad artwork due date: Ad artwork is due by the 1st day of the month of publication.

Page | 9

9

Advertising retargeting to keep your brand in front of the

right people

Often used by Amazon, LL Bean and other retailers cookies

track visitors around the Web for up to 30-days. Visitors to

the ACE 2020 Virtual Conference see our exhibitors ads on

other relevant news and commercial websites. The exhibitor

is responsible to create and submit the ad in accordance to

the specifications below.

Ad artwork due date: Ad artwork is due by by June 8 to get

into the 30-day conference month ad cycle.

ACE 2020 Virtual Conference Website Ads

Similar to the A&WMA Website Square Ad, this

advertisement resides on the virtual conference website,

appear in rotation on the left or right side of interior pages.

As with the other options, the exhibitor is responsible to

create and submit the ad in accordance to the specifications

below.

Ad artwork due date: Ad artwork is due by by June 8 to get

into the 30-day conference month ad cycle.

Table 3.1. Roll-up of Ad Specifications

ADVERTISING OPTION AD SPECIFICATIONS

EM Magazine Full-Page Ad

EM Button Ad for EM announcement email

See EM Advertising Specifications

225 x 65 px.

A&WMA Website Square Ad 250 x 250 px.

A&WMA Monthly Member Newsletter Ad Banner ad: 600 x 125 px. Showcase: Up to 100 words

Ad Retargeting to A&WMA Website Visitors 300 x 250 px., 160 x 600 px. and 728 x 90 px.

Website Ads (Cadmium) Left Side: 280 x 280 px. Right Side: 300 x1200 px.

Page | 10

10

Advertising Submission Instructions

The target URL must accompany all ads. Please supply only a print-ready PDF file.

Submitting files:

Please submit files using one of the following (2) options: Adobe PDF is the preferred delivery

method. If the file is too large, please use Dropbox (yours or ours*) or similar file sharing and

storage solution.

We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc.) or

any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi.

All fonts must be embedded. Do NOT include printer’s marks (crop marks, registration marks,

etc.) in the file submission.

All colors should be RGB. We cannot guarantee an exact color match. If advertiser requires a

critical color match, please contact your Traffic Coordinator.

The publisher is not responsible for publishing errors due to incorrect file preparation. We use

an on-screen softproofing process. You are not required to send a printed proof.

*If using your Dropbox, please send email authorizing file sharing access to

jschurman@awma.org; if using our Dropbox, send email address requesting an invitation to

share file.

Printable Instructions

Advertisement Artwork Submission Deadlines

Sponsors and Exhibitors are responsible to deliver advertising artwork in a timely manner

according to the Ad submission guidelines herein.

Ad selections involving hard due-dates (June 8, 2020) should be submitted as soon as possible.

While others do not have hard due dates, those that do are ads that correspond with the ACE

2020 Virtual Conference event. Therefore, the sooner you are able to submit your ads the sooner

we can post them to the conference website.

If your ad interest is in EM Magazine or EM Plus, your ad artwork is due by the 10th of the

month prior to the month of publication. EM Magazine ads may be placed in the monthly Issue

of your choice through December 2020. Take a look at the 2020 EM Magazine Editorial Calendar

to select an upcoming Issue that aligns to your target audience. Ads submitted without

specifying a month of publication will be place in the next EM Magazine.

EM Plus artwork due dates in 2020 are: August 10 and November 10, 2020.

Page | 11

11

4. Social Media Recognition

Overview

Exhibitors will receive special thanks for participating in our virtual program through weekly

recognition on A&WMA’s social media accounts, including Facebook, Twitter, and LinkedIn. Each

week leading up to the conference, and as a thank you following the conference, A&WMA will

post one collage featuring the logos of our sponsors, and one collage featuring the logos of our

exhibitors.

Table 4.1. Sample Sponsor and Exhibitor social media graphics

Page | 12

12

5. Special Added Benefits

Overview

Your ACE 2020 Virtual Conference benefits package includes free-of-charge, the following

additional value-added features:

1. Increased number of full virtual conference registrations

2. 20% discount on ACE 2021 (Orlando, FL) exhibit booth pricing

3. Two complimentary online job posts on the A&WMA Career Center to be used at any time

for up to one year

Table 2. Number of full virtual conference registrations

Sponsors Exhibitors ACE 2020 Supporting – 2 free registrations

ACE 2020 Bronze – 4 free registrations

ACE 2020 Silver – 6 free registrations

ACE 2020 Gold – 10 free registrations

ACE 2020 Platinum – 14 free registrations

ACE 2020 Diamond – 20 free registrations

ACE 2020 General Free – Customized

ACE 2020 10x10’ – 4 free registrations

ACE 2020 10x20’ – 6 free registrations

x

Benefit 1. Registering Your Sponsor-Exhibitor Conference Attendees

To register your attendees all we need is each person’s full contact information as follows:

Name, title, e-mail and mailing address. It is as simple as that. Email your attendee

information—all at once or as attendees are finalized—to sales@awma.org.

Once your registrants are in the system an automatic email confirmation will be sent to each

person acknowledging their registration.

Substitutions may be made up to the opening of the conference. To replace a current

representative with a new one, simply submit the contact information of the replacement

registrant(s) and the the individual(s) they are replacing to sales@awma.org

Please note that, Sponsor- Exhibitor complimentary registrations cannot be completed using the

online registration system. If you have additional personnel attending as paid-registrants they

should register online here.

Page | 13

13

Benefit 2. Twenty percent (20%) discount on ACE 2021 (Orlando, FL)

exhibit booth pricing Sponsors and Exhibitors are entitled to 20% off the cost of an exhibit booth at ACE 2021, in

Orlando, Florida, June 14-17, 2021. Sponsorship and Exhibit Booth reservations for ACE 2021

open on the first day of ACE 2020 Virtual Conference, on Tuesday, June 30, 2020. Our sales

department will be in touch in advance of the conference to discuss various options for your

ACE 2021 branding and marketing communications consideration.

Benefit 3. Two complimentary online job posts on the A&WMA Career

Center to be used at any time for up to one year

Sponsors and Exhibitors are entitled to two (2) complimentary online job posts on the A&WMA

Career Center. Postings may be used at any time for up to one year. To place a job posting,

please visit the A&WMA Career Center. You will need a special ACE 2020 Virtual Conference

offer code. To obtain your code, please send an email to Jeff Schurman, at

jschurman@awma.org. Your code is good for 2 free single 30-day listings. Place both ads at

once or as new opportunities arise.

6. Managing Your Sponsor or Exhibit Page Q&A

Virtual Exhibit and Sponsor Page Content and Uploading

Q: What is the deadline for uploading materials to our Exhibitor Page?

A: To make sure there is enough time to launch the ACE 2020 Virtual Conference, we ask that all

of your presentations be finalized by June 19, 2020. The materials will be accessible to ACE

2020 virtual conference attendees on June 30.

Q: I received a .PDF (on June 8) of “Final Author Instructions” for uploading their “presentation”

to the Cadmium virtual conference platform. I’m not an author, so how should I imagine my

“Presentation?”

A: Think of the presentation in terms of marketing, all the marketing literature and customer

information you’d like to add to your virtual Exhibit or Sponsor page. This might include:

Company brochures, products, and services, links to video cites like YouTube. Essentially, these

would resemble materials that your sales team might provide in a live-exhibit booth

environment.

Page | 14

14

Q: How do I upload my materials to the Cadmium virtual conference platform?

A: Your “presentation,” i.e. materials comprising your Sponsor-Exhibitor Page—Company

information, products, and services, audio or a link to an online video—is uploaded into the

Conference Harvester. We’ve already uploaded your logo, URL, and company profile to your

page. Log in to the Virtual Conference Harvester website to complete these tasks. Uploads

are performed using the “Video link.”

Q: One of our people is participating as a presenter in a technical session. Can I upload their

presentation with our other sponsor or exhibitor materials?

A: No. Speaker’s technical presentations are separate and distinct from the sponsor-exhibitor

upload portal. Presenters have their own accounts and should upload presentations into those

accounts. There they can upload their presentation, photos and bios into their account.

Q: I’ve misplaced my Access Key to log into my Exhibitor Page. What now?

A: Your Access Code was included in an email to our Primary Contact at your organization on

Monday, June 8th, from Tracy Fedko, our director of marketing. If you’re not our primary contact

but are tasked with uploading your company’s exhibit page information, please send an email

requesting the login Access Code to sales@awma.org.

Q: I want to add audio to our presentation. How is this done?

A: You may add audio to a presentation. When you do, please make sure you have uploaded

the final version of your slide presentation before recording your audio. Otherwise, you may

have to re-record your presentation. Instructions for the presentation upload and audio tasks

and you can find additional resources on the ACE 2020 Author Resources page.

Q: How do I upload a video to our Sponsor or Exhibitor Page?

A: The system will only take links, and not MP4 files. If the video posted on your website simply

add the link to your video from your Page. If not, you can upload your video to YouTube, which

creates a link that you can add to your Page. Click here to view a video on how to upload to

YouTube and get a link that may help.

Q: Do I need to upload our company logo and company description?

A: Your logo and description have already been added to the site for your convenience. If you

need to edit your company description please let us know.

Page | 15

15

Q: For Sponsors and Exhibitors, who’s photo is typically uploaded?

A: The profile would typically be that of the main salesperson representing your organization at

the conference. Use the “Speaker Photo” tool to upload the photo.

Miscellaneous Conference Topics

Q: How will the Question and Answer sessions work in the Livestream Sessions and Panels? Will

people call in or will a different means of communication be used?

A: Q&A will take place online. It is essentially the technology we are familiar with when

attending a webinar. There’s a Q & A box where people type in questions and the

moderator/speakers can answer by typing. The moderator can also ask speakers question that

they can answer live via audio/video.

Q: Any handy shortcuts to figuring out which Livestream sessions our company’s speakers and

panelists are participating in, and what time they go on?

A: There are several ways to do this, but this is

perhaps the simplest way: Click the link to the

ACE 2020 Virtual Conference website. From

the Home Page, click the Technical Program

navigation link on the left side of the page

(see image nearby). Then, in the drop down

click on the “Browse by Speakers” option.

Enter your company name as the search

criteria. Hit ‘enter’ and your search terms will

be highlighted on-screen. Click through to

each ‘hit’ noting your firm’s speaker(s) and

session information.

Page | 16

16

7. Additional Questions

We will continue to refine the ACE 2020 Virtual Conference website Exhibitor Page, Exhibitor

Service Guide (PDF), and Exhibitor FAQ webpage to assist Sponsors and Exhibitors to seamlessly

claim their support benefits. As you work through the service guide and other materials, please

feel free to email any unanswered or under-answered questions to jschurman@awma.org. With

your assistance we will provide the most comprehensive resource for maximizing the value of

your Sponsorship and-or Exhibition benefits.

Question not answered? Click Here to submit your question. We will answer

your question and add it to the Exhbitor Service Guide in an upcoming revision.

Page | 17

17

8. Exhibits

EXHIBIT A – Virtual Sponsor and Exhibitor Advertising Options

Sponsors and Exhibitors may choose one of these FREE advertisement options