Splunk at Expedia - Gartner Symposium

Copyright © 2011, Splunk Inc. Listen to your data.

ExpediaTurns Big Data Into Operational Insights

Eddie Satterly, Expedia


Overview

• Introduction– Who Am I?– Who is Expedia?– Our Architecture– Why Splunk?

• Our Initial Use Case

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• Expanding Use Cases– Ecommerce Systems– All Devices


Who Am I?

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Eddie Satterly

Sr. Director Infrastructure Architecture & Engineering

Global Infrastructure Systems

Expedia

Global Infrastructure Team

• Architecture for Global Infrastructure • Systems and OS Engineering• 1,3 & 5 year Technology Roadmaps• Vendor Selection/Tech Evaluation• Ensuring Ops is Empowered to Deliver • Architecture and Customer Delivery


Who is Expedia?

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The Company• The World’s Largest Travel Site• First $1B Quarter in 2011• 90 localized Expedia.com® and

Hotels.com® sites• Discount travel site Hotwire® and

travel community TripAdvisor• NASDAQ: (EXPE)

• 4,000+ Technology Workers• Development Team of 1,800• 4,000 Splunk Accounts

• 1,400 Max. Concurrent Users• 200 Dev/Ops • 250 IT Ops• 30 Business – Marketing• 25 Executive Users

IT


Our Ecommerce Environment

• Influenced by Acquisitions and Organic Growth

• 5 data centers (3 US, 2 EMEA)

• Highly-distributed SOA Environment

• Java, .NET and Legacy Code Bases

• Monthly major releases, weekly releases for features

• Global Ops for Infrastructure and DevOps within App teams

• Currently Generating ~4TB of System and Application Logs Daily

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Complexity & Scale


Where Splunk Comes In

• 9,000 Servers• 27,000+ Hosts• 900+ Source Types• 227,000 Sources• And, Pre-Splunk, 20 Different Solutions for RCA

(packaged, home grown)

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Why Splunk?


Splunk Adoption Over Ten Months

Initial PilotViral Growth from

Demonstrated Value

All Devices. All Data Centers

Big DataIntegration

Use case: Business Unit Data: 125GB/daySystems: 1100Deployment: Jan. 2011

Use case: Ecommerce SystemsData: 1.8TB/daySystems: 8700Deployment: : March 2011

Use case: All DevicesData: ~4TB/daySystems: ~21000Deployment: Aug. 2011

Use case: App Transactions Data: 200GB/daySystems: 90TB Data Per Mo.Deployment: Oct. 2011


Splunk Impact / Top TakeawaysSplunk helped deliver Expedia an annual ROI of over $11 MillionThe ROI was 5x the Original Business Case

Tools Consolidation and RetirementMTTR Reduction – 83%Outage Avoidance

Splunk usage is Viral50+ Apps Developed by Our TeamOver 1,400 Users on a Regular Basis

More data = more benefitsSEO/SEM – Multi-million Dollar Investments Optimized Using Splunk Customer Satisfaction and User Experience Gains


Thank you.

Splunk at Expedia - Gartner Symposium

Technology

Transcript of Splunk at Expedia - Gartner Symposium