Expedia visual inventory
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Transcript of Expedia visual inventory
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V ISUAL INVENTORYE X P E D I A
T I N G J I A N G . A P R 1 0 2 0 1 5
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Introduction
I n t h i s d o c u m e n t , y o u w i l l f i n d a c o l l e c t i o n o f t h o u g h t s t h a t c a n b e u s e d t o r e d e s i g n E x p e d i a ’s n e w w e b s i t e .
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Warning: Concept is importantWarning: Concept Leads Design
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SUCCESSFUL WEBSITE ALWAYS BEGIN WITH A GOOD DESIGN
CONCEPT.
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Design is user-centric. Bright images will enable users to reach their goals
with pleasure.
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“Less is More”
Cu r r e n t E x p ed i a web s i t e i s
v e r y c r owded . Wh i t e s p a c e s
h e l p u s e r s t o d i g e s t
i n f o rma t i o n , e s p e c i a l l y when
t h e r e ’ s a l a r g e amoun t t o
p r o c e s s .
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When t oo many i t ems have emphas i s , none o f t h em
does . Use r s cou ld no t r e a ch t h e i r goa l s e f f i c i en t l y
un l e s s t h e webs i t e has a c l e a r h i e r a r chy t h a t po in t
t h em t o t h e r i gh t d i r e c t i on . Exped i a cou ld s imp l i f y
i t s webs i t e and g i v e emphas i s on a s i ng l e i t em .
Emphasize on a single item
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– J O H N N Y A P P L E S E E D
“Type a quote here.”
E m p h a s i s o n s e a r c h f u n c t i o n .
C o n c i s e a n d e a s y t o u s e .
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Warning: Concept is importantHow colour scheme helps?
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COLOUR
Colour scheme is probable the first thing users will notice when they visit a website. Colour scheme is also an effective tool to
deliver messages and influence users’ mood.
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Colour scheme does not have to be complicated.
Consistency should be there to make the
website look fantastic.
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Find the right tone
Warning: Concept is important
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T h e W e b s i t e C o p y A n d G r a p h i c W o r k s To g e t h e r F o r m To n e . I f T h e To n e I s R i g h t , U s e r s W i l l E a s i l y G e t To K n o w
Yo u r B u s i n e s s A n d Ta k e T h e N e x t S t e p To P u r c h a s e O r I m p o r t a n t A c t i o n .
TONE
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Is Modern Tone Suitable For Expedia’s Website? The Web Design Company’s Website Below Is Morden, Concise, And Minimalist.
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