SPLA Service Provider License Agreement Philip Meyer Regional Hosting Specialist.

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Transcript of SPLA Service Provider License Agreement Philip Meyer Regional Hosting Specialist.

  • Slide 1
  • SPLA Service Provider License Agreement Philip Meyer Regional Hosting Specialist
  • Slide 2
  • What Well Cover VisionVision Market DriversMarket Drivers Proven Emerging Licensing IntroductionLicensing Introduction Hosting SolutionsHosting Solutions
  • Slide 3
  • Microsoft.NET User experiences Web services Devices Servers Visual Studio.NET.NET Framework Application Center Enterprise Servers BizTalk Server Commerce Server Exchange Server SQL Server ISA Server Live Comm Server Sharepoint Services Storage Identity Notification
  • Slide 4
  • Types of Licenses Internal Use: End user is the license ownerInternal Use: End user is the license owner OEM, FPP, Open, Select, EA End User must own both Server and CAL licenses End User CALs does not have right to access service providers servers Commercial Services (licenses with hosting rights): end users of service do not own licenses, service providers own the licensesCommercial Services (licenses with hosting rights): end users of service do not own licenses, service providers own the licenses Web/Internet Service Provider/Hoster Application hosting (mail, LOB & office online) Platform infrastructure provider Streaming media provider ISV providing hosted applications IT Outsourcer providing software licenses
  • Slide 5
  • Licensing Choice Customers Own Licenses (Server + CALs/IC)Customers Own Licenses (Server + CALs/IC) Outsource to service provider Customers retain license ownership Types of licenses: OEM, FPP, Open, Select or EA Service Provider provides all licenses (PL or SAL)Service Provider provides all licenses (PL or SAL) Monthly subscription based upon usage Software Assurance included Multi-tenancy (shared license) permitted CombinationCombination
  • Slide 6
  • SPLA in a nutshell Microsoft SPLA is a pay-as-you-go process, aligning your software investment with your monthly revenue streamsMicrosoft SPLA is a pay-as-you-go process, aligning your software investment with your monthly revenue streams What does this mean for you?What does this mean for you? Avoid upfront costs Map your licensing costs to your business model Pay only for what you use
  • Slide 7
  • Microsoft Licensing Large Medium Small Business EA Select Open FPP SPLA Home User
  • Slide 8
  • SPLA Licensing Model SAL (Subscriber Access License)SAL (Subscriber Access License) Per User (Exchange, Live Comm Server, Office, SharePoint Portal Svr, Small Business Svr, MOM, SMS, Project Server & Project, Terminal Services) Access any number of servers from any device No additional Server fee Minimize start-up cost PL (Processor License)PL (Processor License) Per Processor (Application Center, BizTalk, Commerce Server, Content Management Svr, Host Integration Svr, ISA Svr) Simple to monitor and count (reducing admin cost) Unlimited users and companies SAL (Per User) OR - PL (Per Processor)SAL (Per User) OR - PL (Per Processor) Windows and SQL Server Maximum Flexibility Not locked in to either model
  • Slide 9
  • Microsoft Licensing Map Internal Use Remote Access External Use MBA EA/Select Enrollment OEM, FPP Customer and Customers Affiliates or appointed agents only (Excludes unauthorized, non-employees) Customer and Customers Affiliates or appointed agents only (Excludes unauthorized, non-employees) You may not rent, lease, lend or host products Outsourcer Enrollment External User: Any person who is not: an employee, temporary personnel, or your customer to whom you provide hosted services External Connector SPLA Service Provider providing Software Services to its customers Outsourced scenarios (including Outsourcing, Hosting, Web Services) On-site Open ISV Authorized User Authorized Usage Scenario Licensing mechanism Third-party licensing programs (ISV Royalty Licensing program, Service Provider Licensing Agreement)
  • Slide 10
  • Internal & External Use Licensing: HOSTING Customer A Customer B Customer Owns & Acquires Licenses Internal Use: Customer is licensed via EA/Select Customer owns licenses; Hosting Co. acquires Licenses Internal Use: Customer is licensed via EA/Select; Hosting Co. signs Outsourcer Enrollment Customer C Hosting Co. Owns & Acquires Licenses External use: Hosting Co. must sign the SPLA (cannot use their own EA/Select) Scenario A: Dedicated Hosting Option 1 Option 2 Option 3 Scenario B: Shared Hosting Hosting companys server farm Customer A Customer B Customer C Internal or External Use depending upon license Ownership External use: Hosting Co. must sign the SPLA (cannot use their own EA/Select) Hosting Co. Owns & Acquires Licenses Same options available as under Scenario 1 Hosting companys server farm
  • Slide 11
  • SPLA and Web Hosting SPLA is by far the most economic model for shared hostingSPLA is by far the most economic model for shared hosting SPLA permits multi-tenancy (sharing of a single license held by the Service Provider) OEM, Open, FPP, etc may only be used by the license holder (i.e. the END customer) therefore in a shared configuration every hosted customer would require a Windows Server license and potentially SQL license too Service Provider may not use an OEM, Open, FPP license to provide hosting or commercial services
  • Slide 12
  • Internal & External Use Licensing: BP Outsourcing Customer A Billing Dept. Internal Use: Customer can license Billing dept under EA/Select agreement External Use: Outsourcer has to sign SPLA, since using same set of licenses to provide Billing for multiple customers Internal Use: Even though Billing is outsourced, it is dedicated to Customer A, so Customer A can use EA/Select agreement Customer A Billing Dept. Customer A Billing Dept. Customer B Scenario 1: In-house Scenario 2: Dedicated Outsourcing Scenario 3: Shared Outsourcing
  • Slide 13
  • Real-world examples External Use: Amazon Business: Hosts websites for small booksellers Users: Small booksellers Customers Ownership: Amazon wishes to own software assets Information controlled by: Bookseller (SPs customer) Commercial X-ion between SP & User?: NO External Use: Martha Stewart Business: Sells stuff off website Users: Employees, Customers Ownership: Martha Stewart did not wish to own software assets; entered into hosting agreement with Digex Information controlled by: Martha Stewart (SPs customer) Commercial X-ion between SP & User?: NO Digex Martha Stewart Customers Amazon Use Type: External Licensee: Amazon Licenses: SPLA (no External Connector) Use Type: External Licensee: Digex Licenses: SPLA (no External Connector)
  • Slide 14
  • Real-world examples (contd) Redmond Helpdesk Asia Helpdesk EMEA Helpdesk Helpdesk outsourced to HP Business: HP provides Helpdesk services Users: MS employees Ownership: HP owns licenses Information controlled by: Microsoft (SPs customer) Commercial X-ion between SP & User?: NO Use Type: External Licensee: HP Licenses: SPLA (no External Connector) External Use: HP Helpdesk Services BC Hydro Billing Dept Outsourced to Accenture Customer B Business: Accenture manages Billing depts Users: Customers customers Ownership: Accenture owns licenses Information controlled by: Accentures customers Commercial X-ion between SP & User?: NO Use Type: External Licensee: Accenture Licenses: SPLA (no External Connector) External Use: Accenture Billing Services
  • Slide 15
  • Real-world examples (contd) DBS Bank Procurement Dept. Outsourced to SCS Customer B Business: SCS provides Procurement Services Users: DBS, SCS other customers Ownership: SCS owns licenses Information controlled by: SCS customers Commercial X-ion between SP & User?: NO Use Type: External Licensee: SCS Licenses: SPLA (no External Connector) External Use: SCS Procurement Services SCS HP Broker External Use: Reuters Business: Reuters provides financial info and storage services Users: Broker Ownership: Reuters owns licenses Information controlled by: Brokers Commercial X-ion between SP & User:? NO Use Type: External Licensee: Reuters Licenses: SPLA (no External Connector)
  • Slide 16
  • video What SPLA means to a Service Provider and Customers www.microsoft.com/serviceproviders/licensing/compare.asp
  • Slide 17
  • Software As A Service Market Drivers DemandDemand IT skills shortage Increased application complexity Time to deployment Technology refresh cycle SupplySupply Bandwidth Emergence of competent, well-funded Service Providers
  • Slide 18
  • Software As A Service Drivers Affordable access to technology Avoids capital investment Simplify budgeting Shorter implementation cycle Lower cost of entry for applications Improved total cost/performance One-stop shopping/support Focus more on primary business Scalability to meet business growth Avoidance of IT staff recruitment/retention Source: IDC
  • Slide 19
  • Customer Requirements from Microsoft Annual Customer Survey Security / virusesSecurity / viruses Update / upgrade infrastructureUpdate / upgrade infrastructure Improve software / upgradeImprove software / upgrade Cut costs / budgetCut costs / budget New technologyNew technology Server upgradeServer upgrade Info / data management / storageInfo / data management / storage Improve Internet / web servicesImprove Internet / web services Improve hardware / upgradeImprove hardware / upgrade Compatibility / system integrationCompatibility / system integration Email / spamEmail / spam Reliability / stabilityReliability / stability
  • Slide 20
  • How Important are Proposed Campaigns? SecuritySecurity Connecting people to devicesConnecting people to devices Team CollaborationTeam Collaboration BIBI ERPERP CRMCRM Upgrading ServersUpgrading Servers Upgrade MS App SWUpgrade MS App SW Upgrade MS Desktop OSUpgrade MS Desktop OS
  • Slide 21
  • Australia SB Attitudes and Strategic Directions Overview Top strategic directions: Data back-up and disaster recovery Enhance data security and privacy via firewall, encryption, etc. IT staff training and skills enhancement Upgrading bandwidth for data networking Interconnecting branch offices Electronic linkages with suppliers and distributors Using hosted applications via 3rd party service providers (ASPs) Outsourcing IT & other business services Customer Relationship Management (CRM) applications Imaging & document management solutions Source: AMI SME Survey Very Important Important
  • Slide 22
  • Horizontal Opportunities Empowering EmployeesEmpowering Employees Building an extended organisation encompassing partners, suppliers and customers Employee self-service and Online Training Messaging and Collaboration Any device, Any where, Any time Integrating Business PartnersIntegrating Business Partners Collaboration with business partners EDI, EAI, B2B Connecting CustomersConnecting Customers Extending the storefront to corporate procurement
  • Slide 23
  • Enterprise Opportunities Avoid sticker shockAvoid sticker shock Content Management Server $80,000 per Proc or $1,400 per month Share big ticket itemsShare big ticket items BizTalk Server Multiple businesses Peaks and TroughsPeaks and Troughs Office and Project Special Project with need for desktop licenses for a short time Trials and PilotsTrials and Pilots Test out software technology without committing to a perpetual license Small offices in overseas locationsSmall offices in overseas locations Leave the total solution provision to an SPLA Service Provider rather than invest in staff, resources and travel
  • Slide 24
  • Hosted Exchange Opportunity Segments End users & Service Providers Consumer Consumer Mid Market Mid Market Small business Small business Enterprise Enterprise Global, Strategic, Global, Strategic, Major, Corporate Major, Corporate Hosting Service Providers OutsourcersOutsourcers ISPs / Webmail
  • Slide 25
  • The Windows-based Hosting Solutions A collection of best practices, scripts, and tools that enables service providers to deploy a centralized management infrastructureA collection of best practices, scripts, and tools that enables service providers to deploy a centralized management infrastructure Provides these benefits:Provides these benefits: Cost savings even as your data center complexities increase Highly specialized tools that enable the service provider to roll-out managed services quickly Monitoring and Reporting Server or service failure Data mining Customer reporting Centralized Management Group policies Improve and scale the administration of multiple servers Update Management Security alerts Apply security updates Reconfigure existing servers Server Purposing Build a new server Repurpose existing servers
  • Slide 26
  • Target Server Administration Agent Windows-Present Deployment Agent Pre-OS ADS Secure, Hands-Off Imaging Zero Touch Server Builds from Bare Metal DB Hard Disk RAM PXE FW Logs all activity ADS Controller SSL Bare metal server PXE Boots and task sequence is initiated Controller transfers deployment agent to RAM disk Controller downloads DOS image for hardware configuration 1 1 2 2 3 3 Agent authenticates/ requests image Image is personalized and boots to full OS with agent Encrypted image is downloaded and deployed 4 4 5 5 6 6 Possibly Multicast
  • Slide 27
  • Logical Diagram Platform Services Web and Data Hosting Hosted Exchange Services Border RouterPerimeter/NetPerimeter/Net Perimeter Firewall Services Packet and Port Filtering SSL Termination Stateful Inspection Application Filtering FrontNetFrontNet BackNetBackNet BackUp-Build-NetBackUp-Build-Net Exchange Front-End Servers SMTP: EXSMTP01 EXSMTP02 OWA/POP/IMAP and RPC Proxy: EXFE01 EXFE02 EXFE03 Web Hosting WEB01 External DNS DNS01 DNS02 DNS03 DNS04 Update Management SMS01 Provisioning Front-End PROV01 Backup and Restore Exchange Back-End Server Cluster (4+1) EXBE01 EXBE02 EXBE03 EXBE04 EXBE05 Data Hosting Shared SQL01 Dedicated SQL02 Monitoring and Reporting MOM01 MOMSQL01 Active Directory AD01 AD02 Service Provisioning MPS01 Server Purposing ADSC01
  • Slide 28
  • MPS Request Flow New CustomerNew Customer Initial requestInitial request Active Directory IIS Resource Manager IISFrontPage 2. XML Provisioning Request 1. HTTP Post via SSL 4. Providers perform tasks 5. XML Response 6. HTML Update Complete Active Directory Provider Create New OU Create Groups Set Security Delegate Permissions IIS Resource Manager Find Available Resource IIS Provider Create Folder Set Security on Folder Create Site Set Security on Site FrontPage Provider Enable SharePoint Team Services 3. Request Expansion Web Control Panel Panel ADRMIISFP MPF Request Expansion RequestTasks
  • Slide 29
  • More Hosting Solutions and Opportunites Document ProtectionDocument Protection Hosted Windows Rights Management EAI ManagementEAI Management Hosted BizTalk Server farm Media Company Content PortalMedia Company Content Portal Content Management Server EPMEPM Hosted Project Server + Project via Terminal Services Remote Small BusinessesRemote Small Businesses CPE SBS2003 and potentially even Office CRMCRM Hosted CRM (under SPLA and a CS Solution Q3 CY05)
  • Slide 30
  • Resources Directions on MicrosoftDirections on Microsoft www.directionsonmicrosoft.comwww.directionsonmicrosoft.com Jumpstart ProgramsJumpstart Programs Microsoft Partner Solutions Centre (MPSC)Microsoft Partner Solutions Centre (MPSC) www.microsoft.com/serviceproviderswww.microsoft.com/serviceproviderswww.microsoft.com/serviceproviders Licensing Windows Web Hosting Program Service Provider Newsletter Certification Programs Third party Solution Directory Deployment Guides Shared Web Hosting Guide Solution Technical Articles and Case Studies
  • Slide 31
  • Demand Generation for Hosting http://www.microsoft.com/smallbusiness/products/roadmap.mspx
  • Slide 32
  • Why a Service Provider? Limited IT skills to manage services to employees and customersLimited IT skills to manage services to employees and customers Reduce TCO by sharing infrastructure with other businessesReduce TCO by sharing infrastructure with other businesses Want to stay current with latest hardware and softwareWant to stay current with latest hardware and software Need better integration between business applicationsNeed better integration between business applications Messaging linked to CRM, Web site to ERP Need access from anywhere, anytime and potential from any deviceNeed access from anywhere, anytime and potential from any device Mobile device integration, telecomputing Outsource the license management burdenOutsource the license management burden Move IT from asset based to expense basedMove IT from asset based to expense based Place security in the hands of professionalsPlace security in the hands of professionals
  • Slide 33