Speechwriting and Social Media - Updated
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Speechwriting in the age of social media Magnifying the Impact of a Speech Ian Griffin Executive Communications @cheshirelad #raganspeech Ragan Speechwriters Conference Washington, DC March 15, 2012
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Transcript of Speechwriting and Social Media - Updated
Speechwriting in the age of social mediaMagnifying the Impact of a Speech
Ian GriffinExecutive Communications@cheshirelad#raganspeech
Ragan Speechwriters ConferenceWashington, DC
March 15, 2012
Social Media m
agnifies
the impact o
f a speech
before, durin
g and after
an event.
Traditional Media
Social Media
LinkedIn Groups & Polls enable you to research topics before you start writing a speech
Twitter gives the audience a backchannel for discussion during a speech
“…audiences today are no longer sitting
quietly taking notes during live
presentations. Instead, they’re carving out a
new space in the room called a backchannel,
where people are online searching for resources, checking
your facts, and connecting with others
inside the room and out.”
The Backchannel in Action
Podcasts and videos reach people after a speech is
delivered
Transcripts
Contact Information
@cheshirelad
#raganspeech
http://www.exec-comms.com/blog
http://execcomms.wikispaces.com
http://youtube.com/execcomms
