EtownianThe

elizabethtown college

media kit2011-2012

About the College...

•

approximately 2,000 full-time students

123 full-time faculty

85% of students live on campus

emphasis on business, education, liberal arts

About theEtownian...

published weekly on Thursdays

distributed free of charge to all members of the Elizabethtown College campus community

established in 1904

over 70% of students actively read the Etownian

awarded overall First Place with Special Merit for 2010 by American Scholastic Press Assoc.

PublicationSchedule

2011-2012 Schedule

August 25*September 15September 22September 29October 13*October 20October 27November 3November 10November 17December 8

January 26*February 2February 9

February 16February 23

March 22March 29

April 19April 26*

May 3

NOTE: All ads must be submitted to etownianads@etown.edu

5 DAYS prior to publication date.

*=Special Issue; see pg. 5

First-Year Issue August 25The first-year issue is geared for our incoming freshmen class and showcases many fun and interesting activities in the Elizabeth-town area. Very popular issue for advertisers to introduce them-selves to our new students through advertisements and coupons.

Homecoming October 13Etown’s Homecoming Weekend coincides with Parents Weekend and brings many different readers onto campus. This issue will focus on the hundreds of alumni coming back on campus and is a great spot for advertisers to show their support for past Blue Jays.

Welcome Back January 26Our Welcome Back issue will focus on the start of the spring se-mester, and is a great opportunity to reach out to new transfer students or students who were abroad in the fall. Many businesses preview their events/specials during the spring semester months.

TGIS April 26TGIS (Thank God It’s Spring) is an annual event at Elizabethtown that brings together the College and community for one final fun weekend before finals. This would be a great issue to offer ads geared toward fun or graduating seniors/job opportunities.

SpecialIssues

AdvertisementPricing

Standard Display PricingAdvertisement Size B&W Price Color PriceSixteenth Page (7.875 col. in.) $53.16 $66.94Eighth Page (15.75 col. in.) $106.31 $133.88Quarter Page (31.5 col. in.) $212.63 $267.75Half Page (63 col. in.) $425.25 $535.50Full Page (126 col. in.) $850.50 $1,071.00

*Prices are per issue Col. in. = Column Inches

Color = $8.50/column inch

B&W = $6.75/column inch

Specifications:Each of our pages consists of 6 columns. These columns have a width of about 1.78 inches, with a 0.1667 in. gutter (space) between them. Each page has 11.5” x 21” of printable space.

Click here to see examples of the above sizes

Flip the page to see our multi-issue and local specials!

AdvertisingPolicies

AdvertisementPricing (cont.)

Classified AdvertisementsClassified advertisements are presented in Times New Roman font, size 10, center justified. No images, colors, or special for-

matting are permitted. Classified advertisements will be one col-umn in width, and the height will vary depending on the length

of the advertisement.Base price = $7.50 for 25 wordsAdditional words = $0.25 each

*95 word limit per advertisement

After placing an advertisement, you will receive an invoice within 7 days of publication. Please return a check payable to “Elizabethtown College” to this address:

The EtownianOne Alpha Drive

Elizabethtown, Pa. 17022

Payment is due within 45 days of the publication date. After this time, a 5% fine will be assessed for each 15-day period that the payment is late.

Sponsorship Pricing

Consecutive Weeks % Off Savings2 Weeks 5% Up to $107.10 off3 Weeks 10% Up to $321.30 off4 Weeks 20% Up to $856.80 off5 Weeks 30% Up to $1,606.50 off10 Weeks 50% Up to $5,355.00 off

Local Pricing

Standard Sponsorship Discounts

*For local pricing, business must have primary location in Lancaster Co., Pa.

Advertisement Size B&W Price Color PriceSixteenth Page (7.875 col. in.) $26.58 $33.47Eighth Page (15.75 col. in.) $53.16 $66.94Quarter Page (31.5 col. in.) $106.32 $133.88Half Page (63 col. in.) $212.63 $267.75Full Page (126 col. in.) $425.25 $535.50

Local Sponsorship DiscountsConsecutive Weeks % Off Savings2 Weeks 5% Up to $53.55 off3 Weeks 10% Up to $160.65 off4 Weeks 20% Up to $428.40 off5 Weeks 30% Up to $803.25 off10 Weeks 40% Up to $2,142.00 off

Banner Ads

728x902 Weeks = $754 Weeks = $60

468x602 Weeks = $604 Weeks = $50

125x1252 Weeks = $404 Weeks = $35

*All online ads must be submit-ted in JPEG for-mat.

Please provide the click-through link along with the image to be displayed.

OnlineAdvertising

Classifieds

Please go to Etownian.com/classifieds for online pricing information

One Alpha DriveElizabethtown, PA 17022

717-361-1132Editor@etown.eduwww.Etownian.com

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